跨境电子商务英语教学讲义

教学单元讲稿复习提问与上次课作业典型问题答疑第一单元，无此部分内容。教学单元名称第一单元《跨境电商概述》课程导入以跨境电商活动中常见的词汇及表达作为导入点，教授学生相关知识点和基本概念；熟悉相关平台，并启发学生思考跨境电商与传统外贸区别何在？从而开展本章知识点和语言点的教学。分析思路本章节主要涉及到跨境电商总览性的三个方面：一，跨境电商的概念认知；二，跨境电商与传统外贸的对比；三，跨境电商行业在中国当前的发展情况。围绕这三方面的知识点，对跨境电商相关概念进行梳理的同时，贯穿对相关英语语言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语英语基本功。五、讲授内容Part1TheConceptofCross-BorderE-CommerceWarming-upLearnthefollowingabbreviations,andwritedowntheirfullexpressionsandChinesemeanings.(1)Cross-BorderE-Commerce跨境电商(2)BusinesstoBusiness企业对企业(3)BusinesstoCustomer企业对客户(4)CustomertoCustomer客户对客户(5)OnlinetoOffline线上到线下(6)ManufacturertoConsumer生产厂家对消费者(7)ProductiontoConsumer商品到顾客（即产品从生产企业直接送到消费者手中，中间没有任何交易环节，也称生活服务平台。）(8)PeertoPeer个人对个人ListeningListentothefollowingsentencesandfillintheblanks.(1)Inthischapter,weexploreCBEC(shortforcross-bordere-commerce)asanewdriverofinternationaltrade.(2)Inrecentyears,therapidgrowthofcross-bordere-commercehasacceleratedonlineconsumptionallovertheworld.(3)Accordingtothetypeofinteraction,themainmodesofcross-bordere-commercecanbedividedintoB2B,B2C,C2Candsoon.(4)Internationalcooperationincross-bordere-commercehastobecontinuouslystrengthened.(5)WiththegrowthoftheInternetandthedevelopmentofinternationallogistics,aswellasonlinepayment,consumersaremoreopentothechancestopurchaseproductsandservicesfrominternetplatforms,whichiscalledcross-bordere-commerce.SpeakingAandBareclassmates.TheyarediscussingabouttheirunderstandingofCBEC.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A和B是同学。他们在讨论各自对跨境电商的理解。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。Whatdoyouliketodo?你想做什么（职业）？promisingcareerdirection有前景的职业方向Whatacoincidence.真是巧。Itissaidthat…据说……talentgap人才缺口launchbusinessinthisfield在这个领域开展业务plentyofopportunities充足的机会closelyrelatedwith…与……密切相关realaccountsfromdifferentCBECplatforms来自不同跨境电商平台的真实账号ReadingKeySentences:(1)WiththedevelopmentoftechnologyandthegrowthoftheInternet,ithasprovidedcustomersfromallovertheworldtheabilitytopurchaseproductsand/orservicesthatmaybeunavailableorexpensiveinthehomecountriesorregionsfromInternet-basedplatforms.随着技术的发展和互联网应用的增长，它为来自世界各地的客户提供了购买产品和/或服务的能力，这些商品可能无法从本国获得，亦或是很难在本国或地区的网络平台上获得，要不就是很昂贵。(2)Asforbondedareaimportmodel,theproductsareshippedinbulkandstoredinwarehousesbeforebeingshippedtocustomersthathaveplacedtheirordersonlineaftercompletingcustomsclearanceandinspectionsprocedures.至于保税区进口模式，产品将批量运输并存储在仓库中，然后在完成清关和检查程序后，再运送给在线下单的客户手中。(3)Itisimportanttolookatthebondedimportchannel,asretailershavetobearinventoryriskwhentheimportedproductsaresenttobondedwarehousesbeforebeingdeliveredtocustomers.重要的是要注意保税进口渠道，因为当进口产品在交付给客户之前先送到保税仓库时，零售商必须承担库存风险。(4)Itisvitalthatretailersforecasttheirdemandbeforetheshipmentbeginsinordertoavoidanypossibleinventoryrisk.为了避免任何可能的存货风险，零售商必须在发货前预测其需求，这一点至关重要。Exercises(1)Usethewordsintheboxtocompletethesentencesbelow.①Therewillbea/anlarge-scaleordersontheDateofDouble11.②Tosavethemoneyusedontransportation,usuallytheproductsareshippedinbulk.③AlibabaisaverybigCBECplatformfromChina.④Nowadays,customerscanpurchasewhatevertheylikeonline.⑤Thisbigbuildingisusedasthewarehouseofthiscompany.(2)Fillintheblankstocompletethetranslationofthefollowingsentences.①如果卖家能提供好的售后服务的话，他/她的买家就会更满意。Ifasellercanprovidegoodafter-salesservices,he/shecanmakemorebuyerssatisfied.②供应链是使这家公司如此成功的诸多优势之一。Thesupplychainofthiscompanyisoneoftheiradvantagesforbeingsosuccessful.③零售商不想在做跨境电子商务买卖时承担库存风险。Retailersdon’twishtotaketheinventoryriskwhiletheydoCBECbusinesses.④跨境电子商务是有别于传统外贸的一种新型运营模式。CBEC,asanewmodeofoperation,isdifferentfromthetraditionaltrading.⑤清关速度很大程度上取决于你选择哪家物流公司。Thespeedofcustomsclearancedependsalotonwhichlogisticscompanyyouchoose.(3)Answerthefollowingquestions.①WhatcancustomerspurchasenowfromInternet-basedplatforms?Consumerscanpurchaseproductsand/orservices(thatmaybeunavailableorexpensiveinthehomecountries)frominternet-basedplatforms.②HowmanymodesofoperationsareconductedontheCBECplatformsindoingimportbusiness?Andwhatarethey?Therearetwomodesofoperations.Theyaredirectmailmodelandbondedareaimportmodel.③Whatareincludedasthesupplychainpartners?Thesupplychainpartnersincludeproductsourcing,logistics,payments,andafter-salesservices.④Whyisitimportanttoforecastthedemandbeforetheshipmentbegins?Becausetoforecastthedemandbeforetheshipmentbeginscanhelptoavoidanypossibleinventoryrisk.Part2TheDifferencesbetweenTraditionalForeignTradeandCross-BorderE-CommerceWarming-upWritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelowtogiveashortintroductiontoeachofthem.(1)Amazon:Itisanonlineretailerandcloudcomputingcompanyfoundedin1994.Itisoneofthelargestinternetretailersintheworld,whichbeganasanonlinebookstore.亚马逊：它是一家成立于1994年的在线零售商和云计算公司。它是全球最大的互联网零售商之一，最初是一家在线书店。(2)eBay:Foundedin1995,eBayisanonlineplatformwheretheworldgoestoshop,sellandgive.Whetheryou’rebuyingneworused,commonorluxurious,trendyorrare—ifitexistsintheworld,it’sprobablyforsaleoneBay.易贝：eBay成立于1995年，是全世界购物，出售和赠送礼物的一个网络平台。无论您是要购买新的还是二手的，普通的还是豪华的，时尚的还是稀有的（如果存在于世界范围内），都可以在eBay上买到。(3)JD:JD.comisthelargestonlineretailerandthebiggestoverallretailerinChina.Itofferscustomersthebestonlineshoppingexperience.Thecompany

is

amemberoftheFortuneGlobal500.京东：京东是中国最大的在线零售商，也是最大的整体零售商。它为客户提供最佳的在线购物体验。该公司是《财富》全球500强的成员。(4)Aliexpress:AisAlibaba'scross-borderB2Ce-commerceplatformwithusersfromover220countries,with60millionactivebuyersin2018.速卖通：速卖通是阿里巴巴的跨境B2C电子商务平台，拥有来自220多个国家/地区的用户，2018年活跃买家数达到6000万。(5)Tmall:TmallisanewB2CcommercialretailplatformcreatedbyJackMa,T.Itintegratesthousandsofbrands,manufacturers,andprovidesaone-stopsolutionbetweenbusinessesandconsumers.天猫：天猫是马云淘宝网全新打造的B2C商业零售平台。其整合数千家品牌商、生产商，为商家和消费者之间提供一站式解决方案。(6)Mia:Miaisthefirsttime-limitedsalemallforimportedmotherandbabybrandsinChina.Foundedbyfull-timemomLiuNanin2011,Miaaimstocreateasimple,assuredandfunshoppingexperienceformotherandbabyproducts.蜜芽：蜜芽是中国首家进口母婴品牌限时特卖商城。蜜芽由全职妈妈刘楠于2011年创立，希望创造简单、放心、有趣的母婴用品购物体验。ListeningListentothefollowingsentencesandfillintheblanks.(1)CBEChasgraduallybecomeanimportantdrivingforceforChina’sforeigntradegrowth.(2)ThevolumeofChina’sforeigntradecontinuedtofallinDecember,butatamuchslowerpacethanexpected.(3)Comparedthetraditionalforeigntrademodelwithcross-bordere-commerce,wecanfindsomeadvantagesofdevelopingtheCBECplatformsasanewdriverofinternationaltrade.(4)Internationalexpansionthroughcross-bordere-commercecanonlyberealizedafteronlinemerchantshaveovercomeanumberofchallenges.(5)Culturaldifferences,customertrust,logistics,payment,andlegalandregulatorybarriersareamongthebiggestchallengesfacingCBEC.SpeakingSamandJimarefriends.Theycameacrosseachotherinarestaurantandtalkedabouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.山姆和吉姆是朋友。他们在一家餐馆相遇，并谈论了他们的工作发展。用方框中的句子或词组完成下列对话。Sam:Hi,Jim!(1)Longtimenosee!Howareyoudoing?Jim:Hello,Sam.I’mdoinggreat.Gladtoseeyouhereandhow’syourjob?Sam:Well,notthatgood.Jim:Whyareyousayingso?Whathappened?Sam:Youknow,nowadays,theinternationaltradingenvironment(2)isnotasgoodasbefore.Jim:Yeah.I’vereallyheardthatthereare(3)quitemanyplatformsforoverseacustomerstobuyproductsonline.Sam:Yes!(4)Justbecausethosecross-bordere-commerceplatformsaremoreconvenientforcustomers,andcheaper,(5)thevolumeofourtraditionalforeigntradebusinesswentdown.Jim:(6)Idounderstandyoursituation.Butplease(7)don’tbeupset.IbelieveyoucanalsogainalotbytransferringtotheCBECfield.Sam:You’reright.MycolleaguesandI(8)aretakingstepstodoso.Thisafternoon,we’llhaveatrainingcourseonthistheme.Jim:Yes,becheerful.You’realwayshardworking.IdothinkyoucangetanewandbetterdevelopmentbydoingCBECbusinesses.ReadingKeySentences:(1)Ifyouknowacountrywhereyourproductsareeitheruniqueorcompetitive,youcanstartsellingonthatmarket.Thealternativeistostarttestinginmultiplemarketsatoncebylistingyouritemsinternationallyonmarketplaces.如果你知道你的产品在哪个国家具有独特性或竞争力，就可以在该市场上开始销售。（另一种）替代方法是通过在国际市场上列出你的商品来即刻开始在多个市场中进行测款。(2)Thismeansyoudon’thavetoinvesthugeamountsinmarketinginmultiplecountriesorregionsbutcanstillseewhatsellswellandusethatasabasisfordecidingwhichmarketstoreallyfocuson.这意味着你不必在多个国家或地区的市场上投入大量资金，但仍可以看到销售良好的产品并将其用作确定真正关注哪些市场的基础。Exercises(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).①FWiththeshippingfee,itisusuallymoreexpensivetopurchaseonthoseCBECplatforms.②TCBECbusinessmodeisdifferentfromthetraditionalinternationaltrading.③FEvenwhenyouknowyourproductsareuniqueorcompetitive,youstillneedtotestthemarkettillyoustartsellingthem.④TItisnotalwaysnecessaryforAmazonsellerstoinvesthugeamountsinmarketing.⑤TFullylocalizingyourproductswithlocallanguageswouldbereallyhelpful.(2)Fillineachblankwiththecorrectformofthegivenword.①Becauseofcapitalcontrol,investorsmustpayahighpricetoinvestoverseas,whichmakesthemtoinvestdomestically.(domestic)②ThisApphelpstheretailerskeeptheirsellingsystemsupallthetime.(retail)③Ifacompanyisnotcompetitive,itcanhardlydevelop.(competition)④He’salwaysearlytobeinhisoffice.Heobviouslyenjoyshisjobverymuch.(obvious)⑤Manypeoplewanttogetjobslocally,becausetheydon’twanttobefarawayfromtheirfamilies.(local)(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.①Ittakeshalfayearforhiscompanytoaccommodatetothemarket.②Whoareyourpotentialcustomers?③High-incomepeopleoftenhavemultiplechoices.④TheCBECmodeallowsretailerstolowerdownthepricesandstillmakeaprofit.⑤Thiscompanyhasalwaysfocusedoncustomerservice.Part3TheCurrentSituationofCross-BorderE-CommerceinChinaWarming-upLearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（1）import进口（2）export出口（3）globaltrend全球趋势（4）economicgrowth经济增长（5）freetradezone自贸区（6）bondedarea保税区（7）developmentcountermeasure发展对策ListeningListentothefollowingsentencesandfillintheblanks.(1)Chinaisakeymarketforcross-bordere-commerce,especiallywithinitsgrowingmiddleclass.(2)China’scross-bordere-commercemarketsaw8.8trillionyuantransactionsin2018,over20%ofwhichareimporte-commercesales.(3)Withtherapiddevelopmentofglobale-commerceandpushofthegovernment,cross-bordere-commercehasdevelopedintoanewformofimportandexporttradeinChina.(4)WeoutlinedseveralrecommendationsforforeigncompanieswhoareplanningonenteringintoChina’smarketbymeansofCBEC.(5)China’scross-bordere-commerceindustryhasdemonstratedstableandrapiddevelopmentthankstotheimplementationofappropriatepolicysupportandtheprogressiveestablishmentofe-commerceplatforms.SpeakingJasonisfromAmericaandLeeisaChinese.Theymeteachotheronaconference,andtheyweretalkingaboutChina’scross-bordere-commercedevelopingsituation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.(1)Q:What’sJason’sideaaboutChina’sdevelopmentincross-bordere-commerce?A:Hethinksithasbeenreallyoutstanding.(2)Q:WhatdoesJasonthinkisamazing?A:HethinksthecasesharedbytherepresentativefromAlibabaisamazing.(3)Q:WhyLeeispositivetoChina’sfuturedevelopment?A:BecausetheinternationalpaymentandlogisticsprovidedbyAliGroupisinaleadingplace.(4)Q:WhatarethemainmodesofoperationofChina’sCBEC?A:IntheCBECfieldinChina,thereareB2B,B2C,C2C,O2Omodesandsoon.ReadingKeySentences:(1)Thankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.借助跨境电子商务，中国的中小型企业现在可以获得有关企业发展战略和运营模式的咨询服务，以及针对不同阶段业务扩展方面量身定制的解决方案。(2)ByleveragingAmazon’sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina.通过利用亚马逊的全球网络和资源，我们可以提供定制的解决方案，以满足中国卖家的需求，并在中国培养跨境电商人才。(3)ItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.不仅只有海外消费者被中国商品迷住了。ExercisesChoosethebestanswerforeachofthefollowingquestions.(1)B(2)D(3)C(4)A(5)CSupplementaryMaterialsExercisesSkimthepassageandfindthekeysentenceofeachpartofthepassage.Part1:ThechangeinChineseconsumerneedsandChinesegovernmentalsupporthaspropelledthepopularityofcross-bordere-commerceinChina.Part2:ChangeinconsumerneedshasdrivenChinesecustomerstoindulgemoreincross-bordere-commerce.Part3:Coupledwiththechangeinconsumerneedsandtaxcut,cross-bordere-commercehasbeenenjoyingimmensepopularityinChina.

教学单元讲稿复习提问与上次课作业典型问题答疑回顾第1单元跨境电商概述：跨境电商的概念、传统外贸和跨境电商的区别以及跨境电商在中国当前的发展现状。讲解每个小节的课后习题，特别是讨论题。教学单元名称第二单元《主要的跨境电商平台》课程导入以跨境电商活动中常见的节假日促销和词汇句法表达等为导入点，教授学生相关知识点和基本概念；熟悉相关平台，了解主要跨境电商平台的优势，进而开展本章知识点和语言点的教学。分析思路本章节主要涉及到跨境电商平台的三大重难点知识：一，主要跨境电商平台的介绍；二，跨境电商平台的优缺点；三，跨境电商平台的异同。围绕这三方面的知识点，设计了听说读译等各类练习，在帮助学生掌握跟主要的跨境电商平台相关的信息和知识，提高学生的英语水平。五、讲授内容Part1AmazonandeBayWarming-upCirclethephrasesthatarenewtoyouandlookthemupinthedictionary.ReadthemaloudandwritetheChinesemeaning.(1)belocatedin位于……(2)awiderangeof范围广泛的……(3)suchas比如；诸如(4)setup建立；创建(5)marketshare市场份额(6)becommittedto致力于……(7)befoundedby由……创建(8)beheadquarteredin在……设立总部(9)abroadvarietyof各种各样的(10)inadditionto除……之外（还有，也）ListeningListentothefollowingsentencesandfillintheblanks.(1)Amazonhasawiderangeofproductssuchaselectronics,furnitureandjewelry.(2)eBayhasfacilitatedonlineconsumer-to-consumerandbusiness-to-consumersales.(3)Tosetupone’spaymentsaccount,avalidU.S.bankaccountshouldbeprovided.(4)Itiscommittedtobecomingtheworld’smostcustomer-centriccompany.(5)ThecompanymanageseB,anonlineauctionandshoppingwebsiteinwhichpeopleandbusinessesbuyandsellabroadvarietyofgoodsandservicesworldwide.SpeakingAandBareclassmates.TheyarediscussingabouttheirshoppingonBlackFriday.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A和B是同学。他们在讨论黑色星期五的购物计划。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。*教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。Itissotiringtoshopinthecrowd.在人群中购物实在太累了。Whydon’tyoushoponline?你为何不在线购物呢？Whichplatformdoyouprefer?你更喜欢哪个平台？I’musedto…我习惯了……abroadvarietyof…各种各样的……relativelycheaper相对便宜Thatsoundsgood.那听起来不错Ican’thelphavingatryrightnow.ReadingExercises1.Usethewordsintheboxtocompletethesentencesbelow.Changewordformswherenecessary.(1)founded(2)relatively(3)via(4)range(5)operates2.Fillintheblankstocompletethetranslationofthefollowingsentences.(1)multinationale-commerce(2)goodsandservices(3)onlinemoneytransfers(4)committedto(5)marketshareandsales3.Answerthefollowingquestions.(1)AmazonislocatedinSeattle,WashingtonState.(2)Amazoniscommittedtobecomingtheworld’smostcustomer-centriccompany.(3)eBisanonlineauctionandshoppingwebsiteinwhichpeopleandbusinessesbuyandsellabroadvarietyofgoodsandservicesworldwide.(4)eBay’sbusinesscoversabout30countries.Part2AlibabaandAliExpressWarming-upLearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.(1)launch发起(2)co-founder联合创始人(3)expressdelivery快递(4)wholesale批发（的）(5)manufacturer制造商(6)fulltracing完整的跟踪ListeningListentothefollowingsentencesandfillintheblanks.(1)Ithelpsbuyersfindproductsandsuppliersquicklyandefficiently.(2)Supplierscansellproductsatwholesalepricestosmallormedium-sizedbusinessesworldwide.(3)AliExpressenablesconsumersfromaroundtheworldtobuydirectlyfrommanufacturersanddistributorsinChina.(4)Merchantscanpayforarangeofbenefitssuchasgreaterexposureonthesiteandunlimitedproductlistings.(5)ConsumerscanpaysafelywithAliExpressBuyerProtectionalongwithexpressdeliverywithfulltracing.SpeakingJessicaandMonicaarecousins.AstheNewYeariscoming,theyarebothinvitedbytheirgrandmothertojointhefamilyparty.Attheparty,thecousinsaretalkingaboutMonica’snewjob.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.(1)D(2)G(3)A(4)E(5)B(6)C(7)H(8)FReadingExercises1.Tellwhethereachofthefollowingstatementsistrueorfalse.(1)T(2)F(3)T(4)T(5)F2.Fillineachblankwiththecorrectformofthegivenword.(1)leading(2)suppliers(3)efficiently(4)manufacturers(5)currently3.Translatethefollowingsentencesbyusingtheprovidedexpressions.(1)Cross-bordere-commerceplatformsenableconsumersfromallovertheworldtofinddifferentcategoriesofproductsquickly.(2)Onlineproductsaresenttobuyersbyexpressdelivery.(3)Merchantsneedtopayforgreaterexposureonthewebsite.(4)Thecompanyprovidestheserviceoffulltracing.Part3ShopeeandLazadaWarming-upMatcheachwordorphraseintheleftcolumnwithitsChinesemeaningintheright.(1)G(2)A(3)J(4)B(5)F(6)C(7)D(8)E(9)H(10)IListeningListentothefollowingsentencesandfillintheblanks.(1)Thegiantonlinestorescanprovidecustomersexcellentserviceandfulfillment.(2)Thecompanyhasexpandeditsreachtomanycountries.(3)Thevastanddiverseregionwouldbeconnectedbythewebsitethroughitstechnology,logisticsandpaymentscapabilities.(4)Thesemarketplaceshavecreatedanameandtrustinpeople.(5)LazadaandShopeehavestrongandpowerfullogisticsandshippingtermssopeoplecangetthebenefitoffastandreliableshipping.SpeakingJoeyisaretailerfromSoutheastAsia.BobworksinShopee.Theyareattendingthesamecross-bordere-commerceforum.JoeyisintroducedtoBobbyhisfriend.Theyarecarryingoutaconversationaboutcross-bordere-commerce.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.Q:WhatdoesJoey’sfriendtellBob?A:Joey’sfriendtellBobthatJoeywantstotransfertoonlinebusinessfromofflinebusiness.Q:WhydoesJoeywanttojoinine-commerceplatforms?A:Becauseitisdifficulttorunanofflinestore.Q:What’sthecurrentsituationofcross-bordere-commerce?A:Thecross-bordere-commerceisdevelopingrapidly.Q:Whataretheprosofcross-bordere-commerceplatforms?A:Theseplatformsenableretailerstopromotesalesandattractnewcustomers.Q:WhydoesJoeychooseShopee?A:BecauseShopeeisoneofthetopmarketplaces.ReadingExercisesChoosethebestanswerforeachofthefollowingquestions.DDBACSupplementaryMaterialsExercisesTFFTT

教学单元讲稿复习提问与上次课作业典型问题答疑回顾第2单元跨境电商平台简介，帮助学生了解目前全球范围内最大的几个电商平台的基本情况。讲解每个小节的课后习题，以点名提问的方式考查学生对重点的把握情况。教学单元名称第三单元《电商平台开店》课程导入询问学生是否有开过任何形式的网店，是否有过海淘经验？以此导入点，引导学生积极参与、思考，开店前如何去选择平台？选好平台后开店需要准备些什么资料、有哪些具体步骤等逐步展开本章节的教学内容。分析思路本章节主要涉及到跨境电商开店的三大重难点知识：一，如何选择电商平台；二，网上开店的注册程序；三，不同电商平台的优缺点。围绕这三个知识点，层层递进，重点突破，了解几大电商平台的基本信息和开店的基本步骤。五、讲授内容Part1PromotionandMarketingWarming-upLearnthefollowingexpressions,andwritedowntheirChinesemeanings.(1)freeshipping免运费(2)nocommission无佣金，不收手续费(3)grossmerchandisevalue营业额，商品交易总值(4)Instagram一个照片分享软件(5)hashtag标签(6)pickupaddress发件人地址(7)variation选项(8)vocationmode休假模式ListeningListentothesentencesofmarketingandpromotionofCBEC,trytofillintheblanks.Payattentiontothekeywordsandexpressions.(1)Afteruploadingphotosofyourproduct,provideinformationsuchasthename,category,price,description,variations,andshippingfee.(2)Auto-repliesdon’tcountinchatresponserate.Plus,chatresponsegetsupdatedtwiceaday.(3)Checkyourcompetitors’pricingtohaveabenchmarkofhowyouritemsshouldbepriced.(4)Onceyouenablevacationmode,allyourlistedproductswillbedisabled.(5)

Overall,Amazon’sgrossmerchandisevaluetotaledabout$239billionoverthelast12months.SpeakingAandBareclassmates.TheyarediscussingabouttheadvantagesanddisadvantagesofShopee.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A和B是同学。他们在讨论虾皮电商平台的优缺点。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。ItisveryeasytouploaditemsofsaleviaphoneonShopee.通过电话在Shopee上传销售商品非常容易。nocommissionfornewsellersduringthefirstthreemonths前三个月无新卖家佣金Itofferssimpleguidesregardingsellers’questions.它提供有关卖家问题的简单指南。Itexperiencesatremendousgrowth.它经历了巨大的增长。Shopeehasn’tputaneffectivemechanismtoweedoutbadsellers.Shopee尚未建立有效机制来淘汰不良卖家。gainingcustomertrusttakessomeeffort获得客户的信任需要付出一些努力Thereisafiercecompetitionamongsellers.卖方之间存在激烈的竞争。ReadingExercises1.Usethewordsintheboxtocompletethesentencesbelow.(1)charge(2)benefits(3)continue(4)process(5)commission2.Fillintheblankstocompletethetranslationofthefollowingsentences.(1)inthesense(2)Forthesakeof(3)inturn(4)inaddition(5)comparedto3.Answerthefollowingquestions.(1)ItisavailableinPhilippines,China,Thailand,Singapore,Malaysia,Indonesia,andVietnamuptothepresent.(2)Firstofall,it’suniqueinthesensethatsellersdon’tpayanycommissionstotheplatformduringthefirstthreemonths.Inaddition,sellersandbuyerscanenjoyfreeshipping,wheretheregulationsdifferbycountries.(3)Youneedtopayacommissionof1%to4%foreachsalemadeonLazada.(4)Yes,Shopeeearnsmoneyfrompaidadvertisingthat’savailableamongsellersonthewebsite.Inaddition,they’vestartedtochargeatransactionfeewhichisgenerally2%.Part2PreparationofRegistrationMaterialsWarming-upLearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.(1)默认地址(2)制造商直接出货(3)退货与退款(4)聊天回应率(5)搜索引擎优化(6)货到付款ListeningListentothefollowingsentencesandfillintheblanks.(1)Storesgenerallyhaveareturnandrefundpolicywhenacompanyhasannouncedarecallofitsproducts.(2)Ifyoucansyncdatabetweenyoursupplierandyourstore,thenyourdropshippingonShopeewillbealmostautomatic.(3)Pleasefillinyourinformationandensureyouraddressisright.Theaddresswillbethedefaultaddressforourdelivery,soawrongaddresswillleadtodeliverydelayforyourorders.(4)SearchEngineOptimizationisthepracticethathelpsincreaseyourstoreorproductrankinginShopeeasyouridealcustomerssearchforsimilarproductsthatyousell.(5)Andsureenough,thesalesskyrocketedaftercashondelivery.CustomersaretrustingShopeemoreandmore.SpeakingScarletandJackareclassmates.Theyarediscussingabouthowtobecomesuccessfulonlinesellers.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.斯嘉丽和杰克是同学。他们正在讨论如何成为成功的在线卖家。用方框中的句子或词组完成下列对话。(1)D(2)G(3)H(4)B(5)A(6)F(7)C(8)EReadingExercises1.Tellwhethereachofthefollowingstatementsistrueorfalse.(1)T(2)F(3)F(4)F(5)T2.Fillineachblankwiththecorrectformofthegivenword.(1)prohibition(2)register(3)verified(4)Describe(5)completion3.Translatethefollowingsentencesbyusingtheprovidedexpressions.(1)Ifthebuyerpaystoomuchfortheshippingfee,wewillemailthebuyerandrefundthemoney.(2)Userscanseetheactualcategorypagewithafullproductlisting.(3)Logintoyouraccountandthengototheaccountdeletionpage.(4)Theadvantageofthissystemisthatthesalesrepresentativemustsellouttheproductstogetpaid.(5)Justsigningupforanaccountisfarfromenough.Part3FAQWhileOpeningaCross-BorderE-CommerceStoreWarming-upMatcheachwordorphrasewithitsChinesemeaning.(1)F(2)D(3)E(4)B(5)A(6)H(7)C(8)GListeningListentothefollowingsentencesandfillintheblanks.(1)Chinahas35existingcross-bordere-commercepilotzones.(2)Cross-bordere-commercehasbeenwellprovenasasuccessfulbusinessmodelforlocalgovernmentstospeedupeconomictransformation.(3)AfterHangzhouexperiencedgreatsuccess,theStateCouncildecidedtotakethesuccessfulbusinessmodelandpreferentialpoliciestomorecitiesincentralandwesternChina.(4)Thecompanyhasbuiltmature,offlinesaleschannelsinoverseasmarkets,andnowtheyareconsultingmeforanonlineplantofurtherpromotetheirbrand.(5)KeepinmindthattheShopeeteamsselectPreferredSellersandmakesurethatyoufollowtheguidelinesstrictly.SpeakingLilyandGabyaregoodfriends.Lilyisasuccessfulonlineseller.Planningtoopenanonlinestore,GabyisaskingLilyaboutrulesonShopee.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.(1)Q:WhatisGabyconfusedabout?A:Sheisconfusedabouttherulesontheplatform.(2)Q:Whatshouldsellersadhereto?A:Theyshouldadheretospecificrules.(3)Q:WhatdoesGabythinkisimportant?A:BefamiliarwithShopeepoliciesandstrictlycomplywiththem.(4)Q:Whatwillhavebadeffectonthesellers’performance?A:Ordercancellation,non-shipping,ordelayedshippingcanhaveabadeffectonyourShopeeperformance.ReadingExercisesChoosethebestanswerforeachofthefollowingquestions.(1)B(2)D(3)D(4)C(5)CSupplementaryMaterialsExercisesSkimthepassageandconcludetheprosandconsofeachshoppingplatform.(Open;Referenceslistedasfollows.)NamesProsConsEtsy1.Itfocusesonafewselectproductcategories.2.Itiseasytocreatecouponcodesandotherpromotions.3.Itiseasytodownloadallthelistingswithoneclick.1.Etsy’smarkethasbecomemoreandmoresaturated,whichmeansmorecompetition.2.Itisquitelimitedifyou’relookingtoownthelookandfeelofyourstore.Amazon1.SellingonAmazongivesyouaccesstomil