Unit 6 The Media Reading 2 课件-高中英语北师大版2019选择性必修第二册

选择性必修二Unit6The

Media

(5)高二年级英语THEADVERTISINGGAMEReading(2)1.Whattypesofadvertisementshavewelearntinthepreviouslesson？2.Whataretheirfeatures,purposesandproblems?Do

you

remember?Whattypesofadvertisementshavewelearntinthepreviouslesson？Wehavelearntfivetypesofadvertisementsinthepreviouslesson.Theyareclassicads,modernads,improvedmodernads,furtherimprovedmodernadsandthepublicads.Do

you

remember?Whataretheirfeatures,purposesandproblemsoftheclassicadvertisements?Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.Theywanttotellcustomerswhatthecompanysells,wheretheyarelocatedandthenameoftheproduct,butthiskindofadvertisingisnotsuitablewhentheproductsandservicesareindirectcompetitionwitheachotherandtheyarenotquiteattractive.Do

you

remember?Modernadvertisementsoftenconsistofpicturesorwordsfromexpertswithmoderndesigntechniques.Theyareaimingtoshowpeoplehowgoodtheproductisandtheyarevisuallyattractive.Eventhisisoftennotenoughtobenoticedinamoderncity.Do

you

remember?Whataretheirfeatures,purposesandproblemsofthemodernadvertisements?Improvedmodernadvertisementscombinethehigheststandardofdesignwithcreativeways.Andtheyalsouseconceptsincludingfreedom,happiness,wealthandsuccessinordertostandoutinaworldofcompetitiveadvertising.Theyneedtomakepeoplebelievethatthey“musthavetheproduct”.Do

you

remember?Whataretheirfeatures,purposesandproblemsoftheimprovedmodernadvertisements?Furtherimprovedadvertisementsusehumoraswellasnewandunusualideastosurprisepeopleandcreatesomethingthathaveneverbeenseenbeforetomakepeopleforgetthatsomeoneistryingtosellthemsomething.Do

you

remember?Whataretheirfeaturesandpurposesofthefurtherimprovedadvertisements?Do

you

remember?Publicadvertisementshelptoincreasepublicknowledgeandmakeoursocietyabetterplaceforeveryone.Theyaretryingtoencouragecitizenstoparticipateinimprovingtheirneighborhood,protectingtheenvironment,andhelpingotherpeople.TheyalsoaimtoeducatepeopleonfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.Whataretheirfeaturesandpurposesofthepublicadvertisements?VocabularyYoushouldtrytoexerciseahealthydiet.Theadvertisingteampeoplefromdifferentareas.Completethesentencesusingthecorrectformofthephrasesbelow:

originatefromlinkwithconsistofparticipateincombine…withwithconsistsofcombine3.Idon’tlikeanyactivitycommercialpurposes.4.I’dliketoneighborhoodactivities,butIdon’thavetime.5.Theideaoftheadvertisementwasafilm.Completethesentencesusingthecorrectformofthephrasesbelow:

originatefromlinkwithconsistofparticipateincombine…withoriginatedfromparticipateinlinkedwithVocabularyFocusonlanguageObservethefollowingsentencesandfindout:Didthepeopledothesethingsregularlyorjustonce?Dotheystilldothemnow?Advertisingagencieswouldcreateabasictypeofadvertisementknownasacommercialadvertisement.Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.regularly;notnowregularly;notnowObservethefollowingsentencesandfindout:Didthepeopledothesethingsregularlyorjustonce?Dotheystilldothemnow?Advertisingcompaniesusedtocreatethiskindofadvertisinganditcouldbeveryeffective.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.regularly;notnowregularly;notnowFocusonlanguageCompletethetablewithusedto,useto,wouldorwouldn’t.AffirmativeNegativeQuestionWe________liveinacrowdedflat.Visitors_______cometoseeus.Wedidn’t________liveinacrowdedflat.Visitors_______cometoseeus.Didyou__________toliveinacrowdedflat?_________visitorscometoseeyou?usedtowouldusetowouldn’tusetoWouldFocusonlanguageReadthesentences.Whatverbscannotfollowwould-verbsexpressingstatesoractions?aWewouldusedtoliveinacrowdedflat.bTheywould/usedtoclimbthemountaineveryweek.cShewouldusedtohavemorefriendsthananyone.dIwould/usedtobuysweetsthesizeofgolfballs.verbsexpressingstatescannotfollowwould.FocusonlanguageUsedto&WouldWeuseusedtoandwouldtotalkaboutthingsthathappenedregularlyinthepastbutnolongerhappennow.Weusewouldtodescribeactionsandusedto

todescribeactionsandstatements.FocusonlanguageCompletethesentenceswithusedto/didn’tusetoorwould/wouldn’t.Insomecases,bothusedtoandwouldarepossible.1.Weliveinasmalltownbutlastyearwemovedtoabigcity.2.Myprimaryschoolteachers

giveusanyhomeworkbuttheyteachusalotinclass.usedtowouldn’twouldFocusonlanguage3.HarrisonFordacceptthestrangestjobsbeforehebecameanactor.4.I

likeseafood,butnowIjustloveit.5.MrSmith

watchtastelessTVtalkshowsalldaybeforehelosthiseyesight.6.WhenIwasachild,welivenearthecoast.usedtodidn’tusetousedto/wouldusedtoFocusonlanguageTheAdvertisingGameClassicadsModernadsImprovedmodernadsFurtherimprovedmodernadsDrivingforce?PublicadsDo

youremember?Whathasbeenthedrivingforceforthedevelopmentofadvertisements?Whatdoesthetitle“TheAdvertisingGame”meantoyou?ThinkandshareWhathasbeenthedrivingforceforthedevelopmentofadvertisements?Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economicandtechnologicaldevelopments.ThinkandshareWhathasbeenthedrivingforceforthedevelopmentofadvertisements?Firstly,thedevelopmentoftheeconomyprovidescustomersastrongpurchasingpowerwhichallowsthemtobuymoreproductstheyneedorlike.Secondly,thedevelopmentofthetechnologymakesitpossiblefortheadvertisingcompanytocreatemorecomplexandattractiveadvertisements.ThinkandshareWhathasbeenthedrivingforceforthedevelopmentofadvertisements?ThinkandshareThirdly,theharmonioussocioculturalenvironmentofferslessrestrictionsofthedevelopmentofadvertisements.Fourthly,withthegrowthofthecustomers’abilityofdistinguishingtheauthenticityoftheadvertisements,theadvertisersarenowfacingmorechallengestoattracttheirviewers.…Whatdoesthetitle“TheAdvertisingGame”meantoyou?Theinformationprovidedbythewholearticle.Theliteralmeaningofeachwordinthetitle.Yourunderstandingwithyourownexperience.ThinkandshareWhatdoesthetitle“TheAdvertisingGame”meantoyou?Asthetitleofthewholepassage,itobviouslyshowsthatitwilltellussomethingaboutadvertisements,butwhatmakesmecuriousistheword“game”thewriterusesskillfully.Inthedictionary,theword“game”hasalotofmeanings.Ichoosetwoofthemtohelpmeunderstandthisarticlebetter.First,itisanactivityorsportwithrulesinwhichpeopleorteamscompeteagainsteachother.Second,itisatypeofactivityorbusiness.ThinkandshareAfterlearningthearticle,wecanknowthekeyofadvertisingistopersuadepeopletobuytheirproductsorservicestomakeprofitsortoencourageoreducatepeopletodothingsthesocietyneedspeopletodo.Thecorespiritofadvertisementsistoletpeopledowhattheadvertisementdesignerswantthemtodo.Tosomeextent,thereisapotentialcompetitionbetweentheadvertisingcompanies(theprofit-earners)andthecustomers(themoney-payers),sothereisagamebetweenthe