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BEC商务英语(高级)写作模拟试卷7
(共9套)
(共23题)
BEC商务英语(高级)写作模拟试卷第
1套
一、大作文(本题共4题,每题上0分,共4分。)
1、Youarcdissatisfiedwith:hcpoorservicethattheadvertisementcompanyprovidedin
makingadvertisementforyournewproduct.Writealetterto:hecompany:-informing
themoftheirservicedegradationexplainingthereasonswhyyouaredissatisfied
describingthebadeffectithasonyourbusiness-suggestingthemeasurestheycantake
(omakecompensations.Write200-250words.
标准答案:DearManager,Iamwritingtocomplainabouttheunsatisfactoryserviceof
yourcompanyinmakingadvertisementforournewproduct.Muchtoourdissatisfaction,
youdidn'tfinishthedesigningworkwithinfixedtimeandthecommercialthistimeis
slickwithoutanyinnovationnororiginality.Andthebackgroundsongusedinthe
commercialdoesn,tadjusttothesubject.What'smore,thewholecommercialisnotwell-
organizedwithmanypeoplesinginganddancing,asaresult,thethemecannotstandout
clearly.Mostoftheaudienceswatchingthatsaythattheydon'tknowwhatwewantto
conveywiththeadvertisementandthattheywouldn'tseeitforasecondtimebecauseit's
notattractive.Thatdoesn'tmeasureuptoourstandardsnorexpectations.Becauseofall
theaboveproblems,wewillhavetoputoffanumberofTVcampaignsandthatwillcost
usalotofmoneyandsecondarybenefitsaswehavearrangedfbraseriesofpromotion
activitiesforthenewproductThesalesofthenewproductwillcertainlybeaffectedand
otheractivitiessynchronizedwiththeTVcampaignswillhavetobesuspended.
Therefore,Ihopeyourcompanycanrevisetheadvertisementaccordingtothespecified
detailsinaweeksothatvvecanreducethelosstotheminimum.Othcnvisc,wcwillhave
totakesomelegalactionstothisevent.Lookingforwardtoyourearlyreply.Sincerely
yours,JackLoughleed
知识点解析:题目要求写一封投诉信。根据题目要求可知,这是一封投诉对方广
告公司服务质量差的信函,要求首先通知对方其服务水平有所下降,然后解释自己
为什么不满意,接下来描述对自己公司的不良影响。最后建议对方采取必要的补偿
措施。写作时应注意书佶的语气,因为是投诉信,措辞可以相对强硬,此外,应注
意语句顺畅,上下文连贯,避免语法及拼写错误。
2、Youcompanymainlytradesinfurniture.Nowyoucompanywanttoestablish
businessrelationswithanewcompanyandtheGeneralManagerhasaskedyouto
contactthatcompany.Writealettertothecompanytoestablishrelations:-explainingin
whichwayyouknowthecompany-introducingyourcompanybriefly-outliningyour
company'splansfbrfurtherdevelopmentandwhatthecompanycangetfromtrading
withyourcompany-expressingyourwishestoestablishbusinessandsuggestingavisit
toyourcompany.Write200-250words.
标准答案:DearManager,WchavebeenintouchwithyourChamberofCommerce,
whorecommendedyouasapossibleagenttorourproductsinyourcountry.We
manufacturedifferentkindsoffurniture,andwishtoextendoursalesoverthewholeof
Europe.Establishedin1980,ourcompanyhasbeendevotedlothemanufactureand
innovationoffurniturefbraboutthirtyyearsandhasearnedgreatfameforthequality
andspecialstyleofourproducts.Ourfurniturehasprovedhighlysuccessfulwherever
theyhavebeenintroduced,ardwehavebeenseekingtodevelopoverseasmarketever
since2005,whichhaswonagreatsuccessinNorthAmerica.Europewillbeournew
marketthisyearandweareconfidentthatyouwillbeabletobuildupagoodmarketina
shorttimewithourassistance.Thefullrangeofourproductsisenclosedinourcatalogue
andasyourcannotice,weofferacommissionof10%onallorders.Tobeginwithwe
willsupplyyouwithsufficientstockonadraftatsightunderL/C.Andyouwillbethe
soleagencyfuryouicountryifyouarcinlcicslcd.Wcreallyliupcllialyoucancslablisli
businessrelationswithusforadoublewinsituation.Wewillarrangeameetingforthe
marketexpansioninEurope,soifyouarcinterested,Ihopeyoucanmakeitnext
Mondayinourcompany.Sincerelyyours,JerrySmith
知识点解析:题目要求写一封建立商业关系的信函。根据题目要求,这是根据销
售经理的要求,写给一家新公司希望建立商业关系的信函,要求首先说明自己如何
知道这家公司,然后简单介绍自己的公司,接下来说明自己公司将来的计划及对方
公司与自己合作将会获得哪些利益,最后表达希望与对方公司建立合作关系并邀请
对方来访。
3、Youarelookingforajobasanassistant.RecentlyyoufoundanAssistantWantedAd
fromacompanyontheinternet.WriteacoverlettertotheHumanResourceManagerof
(hecompany:-explaininghowyouknow(herecruitmentinformation-introducing
yourselfbriefly-describingyouradvantagesandexperiencesinthisline-askingforan
interview.Write200-250words.
标准答案:DearManager,Ireadyourwantedadforassistantonthewebandmydesire
(olocalearesponsiblepositionlike(hathaspromptedme(oforwardtheattachedresume
fbryourconsideration.IgraduatedfromAAAUniversityin2007,majoringinBusiness
Management.IhavebeenworkingasanassistantinCCCcompanyforthelastthree
yearsandisveryexperiencedinthatposition.Ihavebeeninapositionoftrustinthat
companyandwonlotsofachievementsthere.Iwasinthehonourrollofthecompany
threeyearsinarow.However,IhavetoquitthepreviousjobsinceIhavetomovetothis
cityforsomepersonalreasons.Threeyearsofexperienceasanassistantenablesmeto
masteralltheadministrativeskillsandhandletheassistantjobwithease.Myqualities
likeindependence,honesty,diligenceandadaptabilityhasearnedmemanygreatsuccess
previouslyandwillbesuretoensuremysuccessinanewjob.However,asanewcomer
tothiscity,Iwillhavealottolearninthefuture.ButIbelievethatwon'tbeanyobstacle
tomyjobs.Ihopethatyouwillbekindenoughtoconsidermyapplicationfavourably
andIwouldsparenotroubletoacquitmyselftoyoursatisfactionifIcanbeacceptedby
yourcompany.Sincerelyyours,VivianWang
知识点解析:题目要求写一封自荐信,说明希望应聘助理一职。根据题目要求,
这是作者本人写给人力资源经理的信函,要求首先说明自己写信的目的,然后简单
介绍自己的情况,并说明是在何处获得招聘信息的。最后表达希望参加面试、并在
对方公司工作的意愿。
4、Mr.JohnSmithwaspromotedtothedirectorofthehospitalheworksin.Youarethe
directorofanotherhospitalandhavedeepfriendshipwithhim.Writealetterto
congratulatehimonhispromotion:-tellinghimhowyouknowtheinformation-
identifyinghisabilityinsomeaspects-outliningyourfutureplansandthehelpyouwill
needfromhim-congratulatinghimonhispromotionandsuggestingacelebrationparty
someday.Write200-250words.
标准答案:DearJohn,Congratulationsonyourpromotiontothedirectorofyour
hospital!Itsreallyagreatnev/sandyoucan'timaginehowexcitedIamwhenIseethe
newsinourintegratedmedicalinformationweb.Asweallknow,youhavealwaysbeen
veryhard-workinganddiligenttoyourjobandhavedevotedallyoutimeandenergyto
thewell-beingofthepatientsandtheinnovationofmedicalscience.Yourresearchesin
humanhealthhaveachievedgreatsuccessandyourprofessionalexpertiseenablesyouto
solvemanydifficultandcomplicatedillnessestheseyears.Therefore,youreallydeserve
tobepromotedtothedirector.Ihope(hiscanbeanothergoodbeginningforourfuture
cooperationasyouknowthecurrentfrontlinesubjectcanonlybeaccomplishedbyour
jointefforts.Someadvancedequipmentshavebeenpurchasedandparticipationofyou
andotherexpertsinyourhospitalwillenableustofulfillthecomplicatedsubjectearlier
tohelpthepatients.Whafsmore,someoftheresearcheswillhavetobecarriedbyyou
asyouaretheleaderofthoseaspects.Anintimateconversationwillbenecessaryto
discussfurthercorporations.Also,Iwouldliketothrowapartytocelebrateyour
promotionnextFridayevening,pleaseletmeknowifyoucancomethatday.Again
congratukuionsonyourpromotion.Sincerelyyours,JackHouse
知识点解析:题目要求写一封祝贺信,祝贺对方升职。杈据题目要求,这是写给
另一家医院主任的信函,要求首先说明自己写信的目的,然后简单告知是在何处获
得消息的,并介绍将来的合作规划,最后进行总结,并邀请对方参加庆功会。
BEC商务英语(高级)写作模拟试卷第
2套
、小作文(本题共1题,每题1.0分,共I分。)
1、,YouworkforBodycare,anupmarketsportswearshop.Youhaveconductedan
evaluationofBodycareagainst(woofitsmajorcompetitors,AdexandClimbersonthe
variety,pricingandqualityofmerchandise.Theresultsofyourevaluationhavebeen
convertedtoascaleof10pointsoOnthescale,10meansexcellentandbelow5means
bad.•Usingtheinformationinthechart,writeareportcomparingthegoodsofthe
threeshops.,Write120-140
words.
VarietyPricingQnlity
EvaluationofVariety,PricingandQualityofBodycare,AdexsndClimbers
标准答案:Thisreportcomparesthreedimensionsofthemerchandisebetweenour
companyanditstwochiefcompetitors.Theevaluationresultsformerchandise
variety,pricingandqualityhavebeenconvertedtoascaleof10points.Intermsof
variety,weholdamiddlepositionintheranking(7points),withAdexgetting5points
andtheClimbers,9.WeareneckandneckforpricingwithAdex,bothofUSscoring
9points»whileClimbersseemtoberunningahigh-pricepolicyat6pointsonly.The
qualityofourmerchandiseisnotsohighasAdex,whoareawarded9points>butisa
pointbcllciIlianClimbtrs'scorcof7.Ilissuggcslcdllialwcimproveboththevariety
ofourmerchandiseanditsqualitylowinovercustomersin(hesportswearmarket.
知识点解析:哲无解析
二、大作文(本题共[题,每题7.0分,共7分。)
2、•YouhavereceivedaletterfromJoansonCompany,inquiringaboutyourlatest
modelofDVDs.Youhavedecidedtoanswertheletterimmediately.,Writeryourletter
totellihecustomerthatyouhavesufficientgoodstosupply,includingthefollowing
information:•youhavesufficientstocktomeetthecustomer'sneeds;"youhaveawide
rangeofgoodstomeetthecustomer'sspecificationsandrecommendsomesimilarnew
products;•youagreetouseconfirmedirrevocableletterofcredit;,youpromisetosend
somesamplesbyexpress.•Write200-250wordsonaseparatesheet.2.Question3,The
companyyouareworkingformeetssomefinancialproblems.TheCEOhasaskedyouto
suggestwaysofdealingwiththeproblems.•WriteaproposalfbrtheCEO,includingthe
followinginformation:•whatcausedtheproblems;,waystosolvetheproblems;•the
possibleconsequencesofthisbadsituation;•thewaystopreventthelikely
consequences.•Write200-250wordsonaseparatesheet.3.Question4•Yourcompany
isconsideringlaunchinganadvertisingcampaign.Youhavebeenaskedtowriteareport
abouttheproject.,Writethereport,outliningsomeofyourproblemsconcerningthe
marketingofyourproducts.Youshouldrefer(oatleasttwoofthefollowingareas:,the
presentmarketingsituationoftheproducts;•thefeasibilityoftheadvertisingcampaign;•
theadvantagesoftheadvertisingcampaign;•thebudgetfbrtheadvertisingcampaign.,
Write200250wordsonaseparatesheet.Listening
标准答案:Nov.25,2004DearMr.North,YourinquiryaboutourDVDsThankyou
verymuchforyourletterdatedNov.3rd,2004inquiringaboutourDVDswhichwere
justlaunchedintothemarketthreemonthsago.Iamverypleasedtoinformyouthatwe
havesufficientgoodstomeetyourneeds.Theyareavailablefromstock.Besides,we
haveallkindsofspecificationforyoutochoosefrom.Enclosedpleasefindourlatest
pricelistandproductcatalogue,inwhichyouwillfindfullrangeofthespecificationsof
theproductsandthedetailsoftheCIFprices,whichareverycompetitive.Shipmentis
within30daysafterreceiptofL/C.Besides,weagreethatpaymentistobemadeinyour
currencybyconfirmedirrevocableL/C.Wehavesentyousomesamplestogetherwith
ourreportofthetestoftheproducts,which,wethink,willreachyouwithin3days.Ican
assureyouthatthesampleswillsatisfyyou.What,smore,theproductstobedelivered
afterwchavesignedthecontractwillbeexactlyinagreementwiththesamples.In
addition,TdliketotellyouthatbesidesthenewDVDS,wchavesomeotherrecently-
developedhouseholdelectricappliances.Wealsoencloseherewiththepricelistandthe
productcatalogue,ifyoufindourgoodsaremarketable,wemayconsidersigningan
agreementofexclusiveagencywithyou.Thenyouwillbethesoleagentinyourcountry.
Ifyouwantanyfurtherinformation,pleasedonothesitatetocontactme.Bestwishes.
Yourssincerely,JacquesRoget
知识点解析:暂无解析
BEC商务英语(高级)写作模拟试卷第
3套
一、小作文(本题共I题,每题1.0分,共]分。)
1、.Thegraphbelowshowspassengerrevenue(in£m)andthepercentageoftrains
arrivingontimeforatraincompany,Cniiseline,foreachquarterofatwo-yearperiod,
2005-2006..Usingtheinformationfromthegraph,writeashortreportdescribingthe
passengerrevenueandthepercentageoftrainsarrivingontimeduringthe(wo-year
period..Write120-140words.»»
标准答案:ReportofCruisclinctraincompanyThisgraphpresentsthepassenger
revenueandpercentageoftrainsarrivingontimeintheyearof2005and2006.Asis
showninthebarchart,passengerrevenuesawasteadyincreaseinthefirstthreequarters
in2005,fromover275millionto300millionpounds.Theninthelastquarter,this
numbercametonearly290millionpoundsafterexperiencingaslightdecrease.Onthe
otherhand,passengerrevenuein2006experiencedamarkedHuctuationfromaround300
millionpoundsinthefirstquarterto(hebottomwith225millionpoundsintheend,
reachingthepeakinthe2ndquarterwitharound330millionpoundsandexperiencinga
sharpdeclineduringthe3rdcuarter.Concerningthepercentageoftrainsarrivingon
time,itremainednearly88%duringthefirsttwoquartersintheyearof2005.Thenthis
figuredeclinedto85%inthe3rdquarter,followedbyaslightincreaseto87%moreor
less.In2006,bycontrast,thepercentageoftrainsarrivingontimestartedtodropinthe
firstthreequarters,andeventuallyincreasedto75%,afterarrivingatthebottominthe
3rdquarterwitharound68%.Insummary,somethingshouldbedonehyCruisclinctrain
companytorespondtothedramaticchangeinthepercentageoftrainsarrivingontime.
知识点解析:暂无解析
二、大作文(本题共3题,每题1.0分,共3分。)
2、.TheManagingDirectorofthecompanyyouworkforhasdecidedtoreviewtraining
inthecompany.Youhavebeenaskedtosubmitareportaboutthetrainingprovided..
WriteyourreportfortheMaragingDirector.summarisingthecontentofthecurrent
training.describingthestrengthsofthetrainingprovided.explainingtheweaknessesof
thetrainingprovided.suggestinghowthecompany'strainingcouldbeimproved.
标准答案:Reportonprovidedtrainingin(hecompanyIntroductionThisreportaimsto
giveabriefoverviewofcurrenttrainingprovidedbyourcompany,andaftertheanalysis
ofstrengthsandweaknessesoftraining,somerecommendaticnsarearranged.Findings
Sinceweareasmallcompanyspecialisinginmaterialtranslation,weregularlyprovide
trainingforouremployeesnow.Andthedetailsarcasfollowing:Wcinvitesomeexperts
whoplayaleadingroleininterpretationtohavelecturesinthecompany.Employees'
professionalknowledgeandtechniquesrelatedtotranslationaredramaticallyimproved.
Theyhaveabetterunderstandingofhowtotranslatespecialwords,complicated
grammarsaswellaslongpassages.Also,weprovideoutdoortrainingforouremployees.
Someofthemarcoftendispatchedtoparticipateinprofessionseminarsforfocused
studying.Theycommunicatewithothersandshareexperiencetogether.Consequently,
ourstaffaccumulatesexperienceanddeepenstheirunderstandingoftranslation.In
addition,ourstaffisencouragedtoworkinateam.Manyactivities,suchasclimbingand
ballgames,areheldtoboosttheirspiritincooperation.Fortunately,employeesare
capableofcompletingthe(askmoreeffectivelyandefficientlyaftergettingfamiliarwith
oneanother.However,someshortcomingscanalsobefoundinourtraining.Muchof
workingtimewillbeoccupied,whichmeansouremployeeshavetofinishworkby
sacrificingsparelime.Asaresult,familybondsorpersonalrelaxationmaybeinfluenced.
Moreover,wefailtoestablishthetrainingschemeaccordingtoemployees'ownneeds.
Mostofthemonlypassivelyparticipateintraining.Whattheyreallywouldliketoknow
isuncertain.RecommendationsTherefore,inordertoofferamoreeffectivetrainingfor
ouremployees,itiswell-advisedtoinquireemployees5requirementsinadvance,and
providetrainingaccordingly.Also,thetimefortrainingcannotbetoolong.Employees
needenoughtimeandspacetosummarize,comprehendandpreparefortrainingofthe
nextstageaswell.ConclusionGiventheimportanceoftraining,itisimperativeforour
companytoconstantlyenhancethequalityandeffectivenessoftraining.Weneedrealize
ourdisadvantagesandcorrectthempromptly.
知识点解析:暂无解析
3、.Yourcompanyemploysanofficecleaningservicetocleanitsofficeseveryevening.
Yourcompanyisdissatisfiedwiththeservice,andyouhavebeenaskedtowritealetter
totheofficecleaningservice..Writeyourlettertotheofficecleaningservice.explaining
whyyouarewriting.describingwaysinwhichthecleaningserviceisunsatisfactory.
sayingwhateffectthishasonclientsvisitingtheoffice.outliningwhatactionyouintend
totakeiftheservicedoesnotimprove.
标准答案:DearSir/MadaniIamonbehalfofPappyPaulcompany,andamwritingto
showmyconcernaboutthecleaningserviceprovidedbyyouroffice.Actually,wcarc
notsatisfiedwithyourserviceduetoseveraleventshappeningbefore.Moredetailscan
hefoundinthefollowingpan:Therubbishineveryofficeisnotcleanedpromptly.Staff
fromyourcompanycollectsrubbishonlyonceaweek,whichindicatestheremaining
littlerwillmakeworkingenvironmentmessyandsmelly.Moreover,thefloorofour
officeisonlysweptonceamonth.Theworsethingisthatthemoptheyutiliseisvery
dirty.Fewof(hemcleantheinopbeforesweepingthefloor.Ilisunacceptabletous.
Additionally,workersinyourcompanyspeakloudlywhendoingcleaningwork,which
disturbsus,toalargeextent.Theinferiorservicehasdramaticallyaffectedourroutine
work.Manyclientswhovisitourcompanyleavebadimpressionsonourdirtyworking
environment.Consequently,ourreputationhasbeendestroyedinthelineofbusiness.
Therefore,Iwouldliketowarnyouaboutthissituationinadvance.Ifnoenhancementis
seeninthreedays,wehavetoterminatethecontracttostopcooperation.Wearelooking
forwardtoyourreply.Faithfullyyours,(Signature)
知识点解析:暂无解析
4、.Yourorganisationhasrecentlyhadsomebadpublicity,andtheChiefExecutivehas
askedyoutoproposewaystoimprovetheorganisation'spublicimage..Writeaproposal
foryourChiefExecutive,including(hefollowinginformation.whatthebadpublicity
was.whatproblemsitpresentsforyourorganisation.ideasfbrimprovingthe
organisation'simage.anypossibledisadvantagesoftheseideas.
标准答案:IntroductionThisproposalaimstoenhanceourorganization'spublicimage.
Problemsafterthisbadpublicityareemphasized,followedby(hemethodsfbr
improvementandpotentialdisadvantagesofit.OverviewofBadPublicityOnewhistle
blowersaidthatourproductsfor0-14agedchildrenarenotsafeenough.Heindicated
(hatourcompanyliedabouthigh-endqualityanditssafetyforsensitivechildren.His
childbecameallergicafterutilizationofourclothing.ExistingProblemsThereputation
ofourcompanyhadbeendramaticallyinfluenced.Priceinthesharemarketexperienced
asharpdecline,sodidthesalesandprofits.MethodsforImprovementWithanaimto
solvethisproblemassoonaspossible,itishighlyrecommendedtoinviteseveral
professionexpertsinourfieldtomakeatest.Pressconferencescanalsobeintroducedto
refutethisrumor.Also,thetroublemakeriswell-advisedtobefoundandapologizeto
ourcompany.PotentialDisadvantagesIndisputably,thisproposalforenhancementmay
containseveralshortcomings.Someunpredictablefactorsmayheembededinthis
process.Mucheffort,timeandmoneyhavetobeallocated.ConclusionInspiteofthe
potentialshortcomingsofthisproposal,itisstillhighlysuggestedtocarryoutitassoon
aspossible,especiallyconsideringthenumerousadvantagesbehindthisenhancement.
知识点解析:暂无解析
BEC商务英语(高级)写作模拟试卷第
4套
一、小作文(本题共I题,每题7.0分,共7分。)
1、ThetablechartsbelowshowtheperformanceofanEuropeancountry飞industryand
forestryintermsofimportsforeachquarterof2007and2010.Usingtheinformation
fromthegraphs,writeashortreportdescribingthegeneralsituationinimportsandthe
resultsoftrade.Write120-140words.
Industry
二瀚嘴藏30ft4Qrt
200730(millionTons)312931
201030506580
Forestry
F3Qrt.<Yv-4Qrt.
200750(millionIons)406070
201070807060
标准答案:Report:PerformanceofanEuropeancountry'sindustryandforestryThe
tablechartsshowtheperformanceofanEuropeancountry'sindustryandforestryin
termsofimportsforeachquarterof2007and2010.Importofindustryin2007was
relativelysmallandstable,rangingfrom29millionto31milliontons.Ilhadalow
beginningatthefirstquarterof2010,followedbyasharpincreaseinthefollowing
quarters,upto80millioninthefourthquarter.Asforforestry,itshowedadeclineinthe
secondquarterof2007androseto60millioninthethirdand70intheforth.After
reachingthehighestof80millionsatthesecondquarterof2010,itbegantodropand
reaches60millionattheend.Lookingatthegeneralchangesofindustryandforestry
importswecanseeclearlythatdemandsforindustryandforestryhaverisenfrom2007.
知识点解析:上面一组细H表描述了欧洲某国家在2007和2010年工业和林业的
进口情况。根据该组细目表可以清晰地看到,该公司工业进口在2007年相对较
低,波动也不大,在2900万至3100万吨之间徘徊,在2010年四个季度有显著增
长;而林业进口在2007年第二季度呈下降趋势,之后有所增长,2010年总体上
升,但在第二季度上升到8000万吨后开始下降。写作时,可以对同一年工业和林
'也的情况进行比较,也可以对工业和林业在两年间的情况分别比较。
二、大作文(本题共I题,每题1.0分,共7分。)
2、Answeroneofthequestions2.3.or4below.Question2Aforeignbusinessassociate
isvisitingyourcompanyforthreedays.Youhavebeenaskedtoorganizethevisitand
planappropriateentertainment.Writealettertothevisitoroutliningatimetableforthe
visitanddescribingtheactivitiesyouhaveplanned.Write200-250wordsonyour
AnswerSheet.Question3TheMarketingManagerinyourcompanyislookingfora
suitablemediumforadvertisinganewproduct.Youhavebeenaskedtomakeasurvey
inadvertisingthroughnewspaperandtelevisionandtoprepareareportonthesuitability
ofthemedia.WriteyourreportfortheMarketingManager:describingeachmedium;
assessing(hepositiveandnegativeaspectsofeachmedium;makingarecommendation
astothesuitabilityforyourproduct.Write200—250wordsontheseparateanswer
paperprovided.Question4ThesupermarketyouworkforisconsideringinstallingaTV
systeminitsdepartmentstogivecustomersinformationonproductsandserviceswhile
theyshop.Youhaveseenanadvertisementforacompanywhichprovidesthistypeof
system.Writealetterto(heManagerof(hecompany,Mr.Goodson:givedetailsofyour
supermarket;whatinformationyouwantcustomerstosee:thenumberofTVscreensyou
wanttoinstall;whenyouwanttohaveitdoneandwhy.Write200—250wordsonthe
separateanswerpaperprovided.
标准答案:Question2DearRichard,Furthertoourdiscussionof6April,Tmwritingto
describethescheduledprogrammeduringyourvisittoourcompany(12-15April).Tilbe
waitingattheairportforyourflightonTuesdaymorning.Assumingtheairlinerarrives
ontime.I'lltakeyourighttoyourhotelsothatyoucantakearestandfreshenup.AsMr.
Cooperwishestosecyoubeforethemeeting,aprivatetalkhasbeenarranged.We'llthen
traveltothecompanysiteforthemeetingwhichissettorunfrom15:30to17:00.After
suchabusyday,Isuggestacompleterelaxationatanearbyentertainmentcentre.
Wednesday'smeetingisduetostartat10:00.Alimousinehasbeenarrangedtopickyou
upatthehotelat9:40.Sincethemeetinglastsforawholeday,ourcompanywillprovide
aworkinglunch.Afterworkyou'llhavesomefreetimeatyourdisposalbeforeattending
awelcomebanquetheldatTheSheratonHotelat19:00.Yournamehasbeenenteredfor
(heTennisTournament(9:30onThursdaymorning).Mr.Cooperwillcollectyoufrom
yourhotelat9:00.Afterthecompetition(hereisacocktailpartywithsomeimportant
localgovernmentofficialsat12:30.Asedanwillpickyouupfromyourhotelat9:50on
Fridaymorningtotakeyoutotheairportintimefbryour11:50returnflight.Ilook
forwardtoseeingyouonthe12th.Inthemeantime,pleasedonothesitatetocallmeat
01082253922ifyouhaveanyquestions.YourssincerelyAliceYoungPersonal
AssistanttoMr.CooperQuestion3Mr.Manager,Recently,Imadeathoroughsurveyon
advertisingthroughnewspaperandtelevisioninordertofindouttheirrespective
advantagesanddisadvantages.Theresultisasfollows.Amongthefourtraditionalmedia,
newspaperisundoubtedlytheonewiththelargestcirculation,mostpopularityand
biggestinfluence.Andnewspaperadvertisinghasthefollowingadvantages.First,ithasa
verylargeamountofinformation.Sincenewspapercommunicatesinformationmainly
throughwords,thusitcandescribeproductsveryclearly.Third,asnewspaperisvery
convenienttocarryalong,readerscankeepthemforquitealongtimeandrereadthemat
anytimetheylike.Moreover,advertisingthroughnewspaperisthecheapestwayof
advertising,whichcansavealotofmoneythanadvertisingthroughothermedia.
However,newspaperadvertisinghasalsoitsowndisadvantages.Tobeginwith,
newspaperusuallyhasaverylargecontentcontaininglotsofthings,whichmaydistract
readers'sattentionfromasmagazine,whichmaydiscouragereaderfromreadingit.The
mostobviousadvantagesofTVadvertisingareasfollows.First,TVadsaredesigned
throughsoundsandpictures,whichmayleavetheaudienceaverydeepimpression.
Thus,TVadvertisinghasaverystrongeffe
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