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文化和自然遗产日・焕活夏日传统手工艺CulturalandNaturalHeritageDay:RevitalizeSummerTraditionalCrafts文化遗产与自然遗产日:重振夏季传统手工艺FallingonthesecondSaturdayofJuneeveryyear,China’sCulturalandNaturalHeritageDayisanationalofficialfestivaldesignedtoraisepublicawarenessofprotectingintangibleandtangibleculturalrelics.MostICHpromotionalactivitiesarelaunchedthroughoutlateJunetoearlyJuly,forminganationalsummerheritagepublicitycampaign.中国文化遗产日每年定于六月的第二个星期六,是一项旨在提升公众保护非物质与有形文化遗产意识的国家级法定节日。大多数文化遗产宣传活动均在六月下旬至七月初开展,共同构成全国性的夏季文化遗产宣传运动。Unlikepopularfestivalheritage,mostdisplayedworksduringthiscampaignaretraditionalhandmadecraftsmanship,includingsilkweaving,traditionalfanpainting,Miaobatikandbambooweaving—typicalsummerhandicraftspopularinhotJuneandJuly.Thesetime-honoredcraftswereoncemarginalizedduetotheimpactofmassindustrialproduction.Convenientcheapindustrialproductsreplacedhand-madeartwork,puttingmanytraditionalcraftsinheritorsinanawkwardsituation.与常见的节日文化遗产不同,本次展览展出的大部分作品均为传统手工制品,包括丝绸织造、传统扇画、苗族蜡染以及竹编工艺——这些典型夏季手工艺品在炎热潮湿的六七月尤为盛行。由于大规模工业化生产的影响,这些历史悠久的手工艺曾一度被边缘化:廉价便捷的工业产品取代了手工艺术品,使得许多传统工艺传承人陷入困境。Toreversethistrend,localculturalauthoritiesholdofflineexhibitionhallsandopenheritageworkshopsfromJunetoJulyeveryyear.Seniornationalinheritorsgiveon-sitedemonstrationsandteachteenagersbasichandcraftskills.Moreimportantly,manybrandsintegratetheseICHcraftswithmodernfashiondesign.Breathablehand-wovenbamboofansandeco-friendlysilkscarvesbecomebest-sellingsummerculturalcommoditiesamongadolescentconsumers.为扭转这一趋势,当地文化主管部门每年6月至7月都会举办线下展览活动并开设文化遗产体验工坊。国家级非遗传承人会在现场进行示范教学,向青少年传授基础手工艺技能。更重要的是,众多品牌将这些ICH传统手工艺品与现代时尚设计相结合:透气的手工竹扇和环保丝绸围巾已成为青少年消费者最青睐的夏季文化商品。CulturalcriticspointoutthatJuneandJulyarethemostsuitableperiodtopopularizetraditionalsummerICHcrafts,forthesehandmadeproductsperfectlyfitpeople’sdailylivingneedsagainsttheswelteringmidsummerweather.Fordecades,manytraditionalcraftsweretrappedinadilemma:exquisitehandiworkshadhighartisticvaluebutlackedpracticalityandmarketchannels,resultinginlowincomeformostgrassrootsinheritors.文化评论家指出,六月和七月是推广传统夏季ICH手工艺品的最佳时期——这些手工制品完全契合人们在酷热的仲夏时节的日常生活需求。数十年来,许多传统手工艺一直面临困境:精美的手工艺品虽具有很高的艺术价值,却缺乏实用性和市场渠道,导致大多数基层传承者收入微薄。Thankfully,theannualsummerICHpromotioncampaignhasbrokenthisdeadlock.Apartfromofflineexhibitionsandhandcraftworkshops,culturalinstitutionslaunchonlinelive-streamingsalestohelpinheritorsselltheirworksnationwide.ShortvideoplatformsalsopushICH-relatedshortfilms,allowingmillionsofyoungnetizenstoknowtheseobscuresummercrafts.Whentraditionalexquisitecraftsmanshipcombineswithmoderndailydemandsanddigitalmarketing,intangibleculturalheritagewillneverbecomedistantandlifelessmuseumexhibits.Instead,itcanturnintoconsumable,fashionablelifestylesymbolsandachievestablelong-termlivinginheritanceamongthepublic.值得庆幸的是,一年一度的ICH夏季推广活动打破了这一僵局。除了线下展览和手工艺工作坊外,文化机构还推出了线上直播销售平台,帮助传承人在全国范围内销售作品。短视频平台也大力推广与ICH相关的短片,让数百万年轻网民得以了解这些鲜为人知的夏季手工艺品。当传统精湛工艺与现代生活需求及数字营销相结合时,非物质文化遗产绝不会沦为遥远而死气沉沉的博物馆展品;相反,它能转化为可消费的时尚生活方式符号,并在公众中实现稳定持久的文化传承。【词库·筑基】——课标词汇提取1.heritage/ˈherɪtɪdʒ/n.遗产;传统;文化遗产2.fallon降临;适逢;袭击;由……承担3.intangible/ɪnˈtændʒəbl/adj.无形的;难以捉摸的4.tangible/ˈtændʒəbl/adj.有形的;切实的5.promotional/prəˈməʊʃənl/adj.促销的;宣传的6.publicity/pʌbˈlɪsəti/n.宣传;公众关注;曝光7.inheritor/ɪnˈherɪtə(r)/n.继承人;后继者8.revise/rɪˈvaɪz/v.修改;修订;复习9.integrate/ˈɪntɪɡreɪt/v.融合;整合;使一体化10.breathable/ˈbriːðəbl/adj.透气的;适宜呼吸的11.popularize/ˈpɒpjələraɪz/v.普及;推广;使大众化12.practicality/ˌpræktɪˈkæləti/n.实用性13.grassroots/ˈɡrɑːsruːts/adj.基层的;草根的n.基层民众;草根阶层【词库·拓维】revitalize/ˌriːˈvaɪtəlaɪz/vt.使复兴;赋予新活力;重振Weneednewpoliciestorevitalizetraditionalhandicrafts.我们需要新政策来振兴传统手工艺。time-honored/ˈtaɪmɑːnərd/adj.历史悠久的Paper-cutisatime-honoredfolkartinChina.剪纸是中国一门历史悠久的民间艺术。marginalize/ˈmɑːdʒɪnəlaɪzvt.使边缘化;排斥;忽视Weshouldnotmarginalizethecultureofethnicminorities.我们不应边缘化少数民族文化。commodity/kəˈmɒdəti/n.商品,大宗商品;Oilisoneoftheworld’smostimportantcommodities.石油是全球最重要的大宗商品之一。sweltering/ˈsweltərɪŋ/adj.酷热难耐的;闷热的Wevisitedtheancienttowninswelteringsummerheat.我们在酷热的盛夏游览了这座古镇。exquisite/ɪkˈskwɪzɪt/adj.精美的;精致的Thisporcelainvaseisdecoratedwithexquisitepatterns.这个瓷瓶饰有精美的纹样。7.deadlock/ˈdedlɒk/n.僵局,僵持状态Thediscussiononculturalprotectionhitadeadlock.这场关于文化保护的讨论陷入了僵局8.obscure/əbˈskjʊə(r)/adj.鲜为人知的Hestudiesanobscureancientfolkcustom.他研究一种鲜为人知的古老民俗。【长句·解码】原句1:FallingonthesecondSaturdayofJuneeveryyear,China’sCulturalandNaturalHeritageDayisanationalofficialfestivaldesignedtoraisepublicawarenessofprotectingintangibleandtangibleculturalrelics.1.语法解析:前置分词状语:FallingonthesecondSaturdayofJuneeveryyear现在分词短语作原因/伴随状语,逻辑主语=主句主语China’sCulturalandNaturalHeritageDay,表主动关系(节日落在六月第二个周六)。主句主干:China’sCulturalandNaturalHeritageDayisanationalofficialfestival主系表核心结构:主语+be动词+表语(节日)后置定语:designedtoraisepublicawarenessofprotectingintangibleandtangibleculturalrelics过去分词短语修饰前面的festival,相当于定语从句whichisdesignedto...。2.翻译技巧:分词状语前置转化:英文句首分词状语中文不直译“落在……”,调整语序改为短句独立开篇:“中国文化和自然遗产日每年定于六月的第二个星期六”;后置定语拆分:英文长定语放名词后,中文全部前置修饰名词,“旨在提升公众保护非物质与有形文化遗产意识的”。标准汉译:中国文化和自然遗产日每年定于六月的第二个星期六,是一项旨在提升公众保护非物质与有形文化遗产意识的国家级法定节日。仿写练习:每年九月第三个星期六举办的全民科普日,是一个旨在增强大众科学探索热情的全国性公益活动。FallingonthethirdSaturdayofSeptembereveryyear,theNationalSciencePopularizationDayisanationalpublicwelfareeventdesignedtoboostthepublic’senthusiasmforscientificexploration.原句2:Fordecades,manytraditionalcraftsweretrappedinadilemma:exquisitehandiworkshadhighartisticvaluebutlackedpracticalityandmarketchannels,resultinginlowincomeformostgrassrootsinheritors.1.语法解析:时间状语:Fordecades几十年以来主句主干:manytraditionalcraftsweretrappedinadilemma被动语态:betrappedinadilemma陷入两难困境冒号引导同位解释句:exquisitehandiworkshadhighartisticvaluebutlackedpracticalityandmarketchannels转折并列句,but连接两组谓语:had.../lacked...,解释dilemma具体是什么;句尾结果分词状语:resultinginlowincomeformostgrassrootsinheritors现在分词作结果状语,表前文“缺实用性、销路”带来的最终后果。2.翻译技巧被动语态转主动:weretrappedinadilemma英文被动,中文改为主动表达“一直面临困境”,避免“被困于两难”生硬直译;冒号逻辑衔接:英文冒号表解释,中文用破折号/逗号衔接,拆分长句,不堆砌;抽象名词具象化:practicality(实用性)、marketchannels(市场渠道)保留行业固定名词;grassrootsinheritors不直译“草根传承人”,调整为“基层传承者”,符合官方非遗文本用词;分词结果状语顺译:resultingin…直接顺承译为“导致……”,还原因果逻辑。标准汉译:数十年来,许多传统手工艺一直面临困境:精美的手工艺品虽具有很高的艺术价值,却缺乏实用性和市场渠道,导致大多数基层传承者收入微薄。仿写练习:长久以来,许多传统戏曲陷入发展难题:经典剧目底蕴深厚却缺少年轻受众与传播平台,造成地方戏曲从业者生存艰难。Foralongtime,manytraditionaloperasweretrappedinadevelopmentdilemma:classicshowspossessprofoundculturalheritagebutlackyoungaudiencesandcommunicationplatforms,resultinginharshlivingconditionsforlocaloperapractitioners.一、阅读理解根据文章内容,从每题所给的A、B、C、D四个选项中,选出最佳选项。FallingonthesecondSaturdayofJuneeveryyear,China’sCulturalandNaturalHeritageDayisanationalofficialfestivaldesignedtoraisepublicawarenessofprotectingintangibleandtangibleculturalrelics.MostICHpromotionalactivitiesarelaunchedthroughoutlateJunetoearlyJuly,forminganationalsummerheritagepublicitycampaign.Unlikepopularfestivalheritage,mostdisplayedworksduringthiscampaignaretraditionalhandmadecraftsmanship,includingsilkweaving,traditionalfanpainting,Miaobatikandbambooweaving—typicalsummerhandicraftspopularinhotJuneandJuly.Thesetime-honoredcraftswereoncemarginalizedduetotheimpactofmassindustrialproduction.Convenientcheapindustrialproductsreplacedhand-madeartwork,puttingmanytraditionalcraftsinheritorsinanawkwardsituation.Toreversethistrend,localculturalauthoritiesholdofflineexhibitionhallsandopenheritageworkshopsfromJunetoJulyeveryyear.Seniornationalinheritorsgiveon-sitedemonstrationsandteachteenagersbasichandcraftskills.Moreimportantly,manybrandsintegratetheseICHcraftswithmodernfashiondesign.Breathablehand-wovenbamboofansandeco-friendlysilkscarvesbecomebest-sellingsummerculturalcommoditiesamongadolescentconsumers.CulturalcriticspointoutthatJuneandJulyarethemostsuitableperiodtopopularizetraditionalsummerICHcrafts,forthesehandmadeproductsperfectlyfitpeople’sdailylivingneedsagainsttheswelteringmidsummerweather.Fordecades,manytraditionalcraftsweretrappedinadilemma:exquisitehandiworkshadhighartisticvaluebutlackedpracticalityandmarketchannels,resultinginlowincomeformostgrassrootsinheritors.Thankfully,theannualsummerICHpromotioncampaignhasbrokenthisdeadlock.Apartfromofflineexhibitionsandhandcraftworkshops,culturalinstitutionslaunchonlinelive-streamingsalestohelpinheritorsselltheirworksnationwide.ShortvideoplatformsalsopushICH-relatedshortfilms,allowingmillionsofyoungnetizenstoknowtheseobscuresummercrafts.Whentraditionalexquisitecraftsmanshipcombineswithmoderndailydemandsanddigitalmarketing,intangibleculturalheritagewillneverbecomedistantandlifelessmuseumexhibits.Instead,itcanturnintoconsumable,fashionablelifestylesymbolsandachievestablelong-termlivinginheritanceamongthepublic.1.WhendoesChina’snationalsummerheritagepublicitycampaigntakeplaceeachyear?OnthesecondSaturdayofJulyB.FromlateJunetoearlyJulyC.ThroughoutthewholeJuneD.OnthefirstSaturdayofJune2.Whatmadetraditionalhandmadecraftsfallintoanawkwardsituationinthepast?A.YoungpeoplehadnointerestinsummerhandicraftsB.CulturalauthoritiesfailedtoholdrelatedexhibitionsC.MassindustrialproductionproducedcheapconvenientgoodstoreplacehandcraftsD.Traditionalcraftshadnoartisticvalueforpeopletoappreciate3.Whatisthemainsolutiontorevitalizeintangibleculturalheritagecraftsmentionedinthetext?A.OnlybuildmoreofflineexhibitionhallsforcraftdisplaysB.SeparatetraditionalcraftsmanshipfrommodernfashiondesignC.Combineofflineactivities,digitalmarketingandmoderndailyneedsD.Stopproducingindustrialproductstoprotecthandmadeartworks4.Whatdoestheunderlinedphrase“brokenthisdeadlock”inParagraph5referto?A.SolvedtheproblemthattraditionalcraftslackedpracticalityandsaleschannelsB.CloseddownallofflinecraftworkshopsaroundthecountryC.PreventedteenagersfromlearningtraditionalhandcraftskillsD.Turnedallhandmadecraftsintostaticmuseumcollections【答案】1.B2.C3.C4.A【导语】本文是一篇说明文(科普文化类)。文章客观介绍中国文化和自然遗产日夏季非遗宣传活动,讲解传统夏日手工艺的发展困境、振兴举措与发展意义,属于文化介绍类说明文。【解析】B细节理解题定位原文第一段:MostICHpromotionalactivitiesarelaunchedthroughoutlateJunetoearlyJuly,forminganationalsummerheritagepublicitycampaign.句意:大部分非遗宣传活动在6月末至7月初开展,形成全国夏季遗产宣传活动。与选项BFromlateJunetoearlyJuly符合。A错误:遗产日在6月第二个周六,不是7月;C错误:不是整个六月,是六月末到七月初;D错误:时间描述完全不符。C细节理解题定位原文第二段:Thesetime-honoredcraftswereoncemarginalizedduetotheimpactofmassindustrialproduction.Convenientcheapindustrialproductsreplacedhand-madeartwork,puttingmanytraditionalcraftsinheritorsinanawkwardsituation.句意:大规模工业化生产带来冲击,廉价便捷的工业品取代手工制品,让手工艺传承人处境艰难。选项CMassindustrialproductionproducedcheapconvenientgoodstoreplacehandcrafts(大规模工业生产制造出廉价便捷的商品,以取代手工艺品。)与其相符。A错误:文中未提及年轻人过去没有兴趣;B错误:线下展览是后来挽救手艺的措施,不是过去困境的原因;D错误:原文提到手工艺品有很高艺术价值,选项表述相反。C推理判断题综合原文第三、五段信息:线下:展厅、非遗工坊、传承人现场教学、结合现代时尚;线上:直播带货、短视频推广(digitalmarketing);核心逻辑:手工品贴合现代人盛夏日常需求。三者结合是非遗复兴的核心方案。选项C:Combineofflineactivities,digitalmarketingandmoderndailyneeds(融合线下活动、数字营销与现代日常生活需求)符合题意。A错误:only片面,不只有线下展厅;B错误:原文是融合传统手艺与现代设计,而非分离;D错误:文中没有要求停止工业品生产,属于无中生有。A词义猜测题定位第四段铺垫+第五段解释:第四段困境:精美手工艺品艺术价值高,但缺少实用性、销售渠道,底层传承人收入微薄。第五段brokenthisdeadlock后文给出解决方案:线下展览、线上直播、短视频拓宽销路,解决了缺少销路、实用性不足的难题。deadlock本义“僵局”,此处指传统手工艺销路窄、实用性不足的发展困境。B错误:文中持续开办工坊,没有关闭;C错误:活动鼓励青少年学习手艺;D错误:文章明确说非遗不会变成冰冷博物馆展品。二.语法填空阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。FallingonthesecondSaturdayofJuneeveryyear,China’sCulturalandNaturalHeritageDayisanationalofficialfestival1._________(design)toraisepublicawarenessofprotectingintangibleandtangibleculturalrelics.MostICHpromotionalactivities2.______________(launch)fromlateJunetoearlyJuly,forminganationalsummerheritagepublicitycampaign.3.__________popularfestivalheritage,mostdisplayedworksherearetraditionalhandmadecrafts,4.__________(include)silkweaving,Miaobatikandbambooweaving—typicalsummerhandicraftsfavoredinhotmidsummer.Thesetime-honoredcraftswereoncemarginalizedbyindustrialproduction.Cheap,convenientindustrialproductsreplacedhand-madeartwork,putmanytraditionalcraftinheritorsin5._______awkwardsituation.6.___________(reverse)thistrend,localculturalauthoritiesholdofflineexhibitionsandheritageworkshopsyearly.Seniornationalinheritorsgiveon-sitedemonstrationsandteachteenagersbasiccraftskills.ManybrandsintegratetheseICHcraftswithmodernfashion,7._____________(make)hand-wovenbamboofansandeco-friendlysilkscarveshighlypopularamongyoungconsumers,8.______greatlybooststheinheritanceoftraditionalhandicrafts.Thankfully,theannualcampaignhasbrokenthisdeadlock.Culturalinstitutionslaunchlive-streamingsalesfornationwideproductpromotion,whileshortvideoplatformspopularizetheseobscuresummercraftsamongyoung9.___________(netizen).Whentraditionalcraftsmanshipcombineswithmodernlifedemandsanddigitalmarketing,intangibleculturalheritagewillnolongerbelifelessmuseumexhibits.Instead,itwillturninto10._____________(fashion)lifestylesymbolsandrealizesustainablepublicinheritance.【答案】1.designed2.arelaunched3.Unlike4.including5.an6.Toreverse7.making8.which9.netizens10.fashionable【解析】1.designed【非谓语动词:过去分词】句子主干:China’sCulturalandNaturalHeritageDayisafestival空格修饰名词festival,festival和design是被动关系“节日被设立”,用过去分词作后置定语。2.arelaunched【动词被动语态+一般现在时】主语activities(活动)和launch(举办)是被动关系;全文介绍每年常规活动,用一般现在时。复数主语,被动结构:are+过去分词。3.Unlike【介词】句意:和大众节庆类非遗不同,展出作品多为传统手工。unlike介词,意为“与……不同”,句首首字母大写。4.including【非谓语动词:介词化现在分词】including作介词,后接列举的手工艺,表示“包括……”。5.an【冠词】固定搭配:inanawkwardsituation处于尴尬的处境awkward元音音素开头,不定冠词用an。6.Toreverse【非谓语动词:不定式表目的】本空位于句首,表举办展览工坊的目的:为扭转这一现状,用不定式Todo,首字母大写。7.making【非谓语动词:现在分词作结果状语】逗号前完整句子,无并列连词;品牌融合非遗与时尚这件事自然而然产生后面的结果,主动关系,用现在分词making。8.which【定语从句关系词】逗号隔开非限制性定语从句,指代前面整件事(竹扇、丝巾深受年轻人喜爱),指代整件事只能用which,不能用that。9.netizens【名词复数】netizen网民,可数名词;前面有young修饰,前面有millionsof对应,表众多网友,变复数netizens。10.fashionable【形容词】空格修饰名词词组lifestylesymbols(生活方式符号),需把名词fashion变为形容词fashionable,意为“时尚的”。三.应用文写作假定你是校学生会主席李华,你校将配合全国夏季非遗宣传活动,举办一场传统手工艺非遗体验活动。请给外教Mr.Smith写一封英文邮件,邀请他参加,内容包括:1.活动时间、地点;2.活动内容:非遗传承人现场展示、手工竹编/绘画体验、非遗文创产品展销;3.表达期待。注意:词数80左右;可以适当增加细节,使行文连贯;开头结尾已给出,不计入总词数。DearSmith,________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Yourssincerely,LiHua【答案】DearMr.Smith,I’mLiHua,chairmanoftheSchoolStudentUnion.I’mwritingtosincerelyinviteyoutoourschool’straditionalICHhandcraftexperienceactivity.AspartofthenationalSummerCulturalHeritagePromotionCampaign,itwillbeheldinourschoolhallonJune13th,from9a.m.to11:30a.m.Renownedintangibleculturalheritageinheritorswillgivelivecraftdemonstrations.Wecanalsogethands-onexperienceinbambooweavingandfanpainting,aswellasbuydelicateculturalandcreativeproductsonsite.KnowingyourpassionfortraditionalChineseculture,we’dbehonoredtohaveyourpresence.Lookingforwardtoyourearlyreply.Yourssincerely,LiHua阅读理解AZhangXiao,a17-year-oldseniorstudentfromZhuhai,haslongbeenfascinatedwithtraditionalChinesehandicrafts.Thissummer,hetraveledtoLipingCounty,Guizhou,thebirthplaceofthewell-knownDongembroidery,foraspecialculturalexperience.Uponhisarrival,ZhangvisitedYantingEmbroideryArtandCultureStudio,foundedbyLuYongjiang,aprovincial-levelinheritorofDongcostumeembroidery.Hewasdeeplyimpressedbythestudio:dazzlingembroideryartworkscoveredthewalls,andskilledDongcraftswomenintraditionalethniccostumesseweddelicatelywithhighprecision.CaptivatedbytheuniqueDongethnicculture,ZhangstartedtolearnbasicembroideryskillsunderLu’sguidance.Headmittedthatitwasextremelychallengingtositmotionlessforhourstofinishneatandaccuratestitches.Listedasanationalintangibleculturalheritagein2011,Dongembroideryisacomprehensiveethnicartcombiningspinning,dyeing,weaving,paper-cuttingandhandembroidery.Featuringbrightcolorsandspecialethnicstyles,itcarriesprofoundculturalvalue.SincetheDongethnicgrouphadnowrittenlanguageinancienttimes,localpeoplerecordedtheirhistory,legendsandfolkbeliefsoncostumesandfabricsviaembroidery.Variouspatternsofflowers,fishandstarsperfectlypreserveDongpeople’sancestralwisdom,andthesehandcraftsstillplayanimportantroleinlocalpeople’sdailylifetoday.Zhangoncefearedthatthistime-honoredhandcraftwouldbewipedoutbymachinemanufacturing.However,hechangedhismindafterhands-onpractice.Unlikerepetitivemachinesewing,Dongembroideryadoptsdiversecombinablestitches,makingeveryhandmadeworkuniqueandirreplaceable.Still,thissuperiorhandicraftfacestoughmarketdifficulties.Itscomplicatedcraftleadstoextremelyhighprices,anditsmainconsumersareonlymiddle-agedandelderlybuyerswhotrustword-of-mouthadvertisinginsteadofpublicpromotion.Tosaveandpromotethisancientheritage,Zhangtookeffectivemeasuresduringhisone-weekstay.HehelpedthestudioopenaTaobaoonlinestoretoexpandsaleschannels.Besides,heputforwardtwopracticalsuggestions:cooperatingwithdailycommodityandfashionbrandstomakeembroidereddailysupplies,andlaunchingcreativeculturalproductsforyoungpeople.HealsofilmedshortvideosaboutDongembroideryandpostedthemonsocialmedia,winningwidepraisefromyoungnetizens.ZhanghopestobridgethegapbetweentraditionalICHandyounggroups,popularizeDongembroideryamongGenerationZ,andhelplocalembroiderersraisetheirincomewithmodernmarketingmethods.1.WhatdidZhangXiaothinkoflearningDongembroidery?A.Itwastime-consuminganddifficult.B.Itwaseasyandrelaxing.C.Itwasboringbutmeaningful.D.Itwascostlyandpointless.2.WhycanmachinemanufacturingnotreplaceDongembroidery?A.Itcostsmorerawmaterials.B.Itsproductslackindividuality.C.Itneedsmoreskilledworkers.D.Itscolorstyleisdull.3.Whatdoestheunderlinedphrase“word-of-mouthadvertising”mean?A.SocialmediastreamingB.OnlineplatformpromotionC.OralrecommendationamongpeopleD.Officialnewspublicity4.Whatisthebesttitleforthetext?A.TheHistoryofNationalICHDongEmbroideryB.ATeenager’sEffortstoRevitalizeDongEmbroideryC.TheMarketDilemmaofTraditionalHandicraftsD.UniqueCultureofGuizhouDongEthnicGroup【答案详解】1.A2.B3.C4.B【导语】本文是一篇记叙文,讲述17岁珠海高中生张晓前往贵州学习国家级非遗侗绣的经历。他切身了解侗绣的文化价值与传承困境(工艺复杂、定价高、受众老龄化、市场萧条),主动利用电商平台、品牌联名、社交媒体短视频宣传等现代化营销手段,帮助非遗传承人拓宽销路、吸引年轻群体,助力传统侗绣非遗文化活化传承。A细节理解题原文定位:Paragraph2:Headmittedthatitwasextremelychallengingtositmotionlessforhourstofinishneatandaccuratestitches.解析:短语challenging(有难度的)对应题干difficult;sitmotionlessforhours说明该手工艺十分耗时(time-consuming)。错误选项排除:B:与原文难度描述完全相反;C:文中未提及boring(枯燥乏味);D:文章没有提到学习侗绣花费高昂(costly)。B推理判断题原文定位:Paragraph4:Dongembroideryadoptsdiversecombinablestitches,makingeveryhandmadeworkuniqueandirreplaceable.解析:手工侗绣每一件作品独一无二、有个性化特征;而机器刺绣工序重复标准化,产出作品没有个人特色,lackindividuality(缺乏独特性),因此无法替代手工侗绣错误选项排除:A:原文未对比原材料成本;C:机器生产不需要手工技术工人;D:文中明确说明侗绣色彩鲜艳,无色彩单调相关描述。C词义猜测题上下文语境定位:Paragraph4:itsmainconsumersareonlymiddle-agedandelderlybuyerswhotrustword-of-mouthadvertisinginsteadofpublicpromotion.解析:word-of-mouthadvertising为固定习语,直译口头传播广告;结合上下文:侗绣受众以中老年人为主,依靠熟人线下口头口碑宣传,无线上和官方推广。同义替换=oralrecommendationamongpeople。错误选项排除:A/B均为线上宣传;D为官方宣传,和语境完全相悖。4.B主旨归纳题文章脉络梳理:①开篇:17岁高中生张晓前往贵州体验侗绣;②中间:了解侗绣文化、发现非遗市场发展困境;③结尾:主动采取线上开店、联名品牌、短视频宣传等措施振兴侗绣。全文核心主线:青少年为振兴非遗侗绣做出的一系列努力。错误选项排除:A:片面选项;文章只小部分介绍侗绣历史,并非全文重点;C:以偏概全;市场困境只是文章铺垫,不是中心主旨;D:偏离主旨;文章重点不是侗族民俗文化,是非遗传承与青少年帮扶行动。BTAIYUAN,June28(Xinhua)—23Hungarianartists,arteducators,studentsandculturalprofessionalshavecompleteda12-dayfielddiscoverytourofancientarchitecturalheritagesinShanxiProvince,China.LaunchingonJune17,theactivitycoveredthreemajorShanxicities:Taiyuan,XinzhouandDatong.Thegroupvisitedworld-famousheritagesites,includingYungangGrottoes,YingxianWoodenPagodaandPingyaoAncientTown.Bymeansofon-sitesketching,fieldresearchandoriginalartisticcreation,allparticipantsobtainedfirst-handexperienceofShanxi’sabundanthistoricalandculturaltreasures.Famousforexquisitetimber-framestructures,traditionalChineseancientarchitecturereflectsancientartisans’wisdom,superbcraftsmanshipanduniqueaestheticconcepts.Notably,over80percentofChina’ssurvivingpre-YuanDynastywoodenbuildingsarelocatedinShanxi.Forthisreason,Shanxiiswidelyregardedas“amuseumofancientChinesearchitecturalart”.RecentyearshavewitnessedsteadydevelopmentofChina-Hungarybilateralrelations.Thetwocountriesbuiltanall-weathercomprehensivestrategicpartnershipin2024,greatlypromotingcross-borderculturalandpeople-to-peopleexchanges.AsDankRkaTndefromtheSino-EuropeanFoundationofChineseCultureandEducationputit,artisauniversallanguagethatcanbreaklinguisticbarrierstodeliveremotionsandculturalvalues.ShestatedthatthisheritagetourwasapreciouschanceforHungarianparticipantstolearnaboutShanxi’sprofoundculture.TheseHungarianguestsactedasculturalambassadorsratherthanmereartistsandvisitors.TheiroriginalworkswouldbecomelastingsymbolsofChina-Hungaryfriendshipandculturaldialogue.MostHungarianparticipantswereshockedbylocalancientconstructions.ArtistSzabábelplannedtointegrateChinesearchitecturalinspirationintohisfutureworks.StudentOregZsofiaAdelwasmostamazedbythenail-freebuildingtechniquesofancientwoodenstructures.Shesaidlocalmuralsandarchitecturalpatternshadofferedherrichcreativematerials.OrganizersannouncedthatoutstandingworksfinishedduringthistourwouldbecollectedintoaChinese-Hungarian-Englishtrilingualalbum.Besides,theseartworkswillbedisplayedontouringexhibitionsinbothChinaandHungarytofurtherdeepenbilateralculturalcommunication.5.WhatearnedShanxiProvincethereputationof“amuseumofancientChinesearchitecturalart”?A.Mostsurvivingpre-YuanDynastywoodenbuildingsofChinaB.ItslargenumberofworldculturalheritagesitesC.VariousartisticactivitiesheldallyearroundD.Itsuniquenaturallandscapeandancientmurals6.WhatcanweinferaboutChina-Hungaryrelationsfromthetext?A.ThetwocountriesonlyfocusonartcooperationB.CulturalexchangegetsstrongpolicysupportC.TheyestablishedpartnershipdecadesagoD.Languagebarrierblockspeople-to-peoplecontact7.Whatdoestheunderlinedword“universal”inparagraph4mean?A.complicatedB.professionalC.widespreadD.ancient8.Whatisthebesttitleforthetext?A.Shanxi:HometoValuableAncientWoodenPagodasB.HungarianArtistsExploreChineseArchitecturalHeritagesC.NewDevelopmentofChina-HungaryEconomicCooperationD.ClassicChineseArtShinesonInternationalStages【答案详解】5.A6.B7.C8.B【导语】本文是一篇新闻报道,主要报道23名匈牙利文化从业者赴山西开展古建筑研学活动的相关事宜;介绍山西作为中国古建筑宝库的独特地位、中匈良好双边合作关系;阐明本次跨国艺术交流活动的意义,以及后续双语巡展工作,凸显艺术无国界、跨国文化交流的价值。5.A细节理解题原文定位:Paragraph3:Shanxiishometomorethan80percentofthecountry'ssurvivingtimberstructuresbuiltbeforetheYuanDynasty(1271-1368),earningitthereputationofa"museumofancientChinesearchitecturalart."解析:山西坐拥全国80%以上遗存的元代以前木构古建筑,因此获得中国古建筑艺术博物馆的美誉。错项逐一排除:B范围笼统,不只是世界遗产,核心限定是元代以前木构建筑;C文中无全年艺术活动相关描述;D自然景观和壁画是艺术灵感,不是该称号的原因。6.B推理判断题原文定位:Paragraph4:In2024,thetwocountriesestablishedanall-weathercomprehensivestrategicpartnershipforthenewera,creatingnewopportunitiesforcooperationinculturalandpeople-to-peopleexchanges.解析:中匈两国2024年建立新时代全面战略伙伴关系,为人文文化交流创造条件,说明文化交流获得官方政策强力支撑。错项逐一排除:A绝对化表述,only错误,双边合作包含多领域;C时间错误,2024年新建合作关系,并非数十年前;D逻辑错误,艺术打破语言壁垒,语言障碍并未阻碍两国交流。7.C词义猜测题语境定位:Paragraph4:artservesasauniversallanguagecapableofconveyingemotions,ideasandvaluesbeyondlinguisticboundaries.解析:句意:艺术是“通用的、广泛适用的”语言,可以跨越语言边界传递情感和价值观。universal=widespread通用的,广泛适用的。错项逐一排除:A复杂的;B专业的;D古老的;均不符合上下文语义逻辑。8.B标题归纳题行文脉络复盘:全文围绕核心事件展开:匈牙利艺术家团队赴山西研学考察中国古建筑、开展艺术创作、推动中匈文化交流;核心主体:Hungarianartists+Chineseancientarchitecturalheritage。错项逐一排除:A片面选项,只介绍山西古建筑,缺失文章核心事件:匈牙利交流团队;C偷换主题,文章是文化交流而非经济合作;D范围过大,本文特指古建筑交流,并非全部中国古典艺术出海。CAsoneofChina’smostinfluentialintangibleculturalheritage(ICH)festivals,theDragonBoatFestivalfallsonthefifthdayofthefifthlunarmonth,usuallylandinginearlyormid-June.InscribedontheUNESCORepresentativeListoftheIntangibleCulturalHeritageofHumanityin2009,itisChina’sfirstworldwiderecognizedfestival-typeintangibleculturalheritage.ContrarytothecommonmisunderstandingthatitismerelyinmemoryofthepatrioticpoetQuYuan,thisfestivaloriginatedfromancientChinesemidsummerplaguepreventionrituals.AncientChinesepeoplebelievedthatearlysummerwasaseasonwhengermsandpoisonousinsectsbredrampantly.Theyformedasetoftraditionalfolkcustomstowardoffillnesses,includinghangingmugwortandcalamus,wearingherbalsachets,andtyingfive-colorsilkthreadsonchildren’swrists.ThesecustomsreflectancientChinesepeople’secologicalwisdomofcoexistingwithnatureandseasonalhealthmanagement.Later,thefolkgraduallycombinedtheseritualswiththestoryof

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