机构研究报告-德国moba多人在线竞技游戏玩家分析报告-外文培训课件

温馨提示：以下内容均为外文报告原文

，请外语不好的同学谨慎打开。消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………CONSUMERS&BRANDSTarget

audience:

MOBA(multiplayer

online

battlearenas)

gamers

in

GermanyConsumer

Insights

reportNovember2024Consumer

Insights

Target

Audience

ReportIntroductionReport

overviewConsumer

InsightsGlobalmethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

analyses

consumers

who

answered

’’MOBA(multiplayer

onlinebattlearenas)’’

tothe

multi-pickquestion

’’In

general,

which

typesofvideo

games

doyou

play?’’.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeThereport

offers

the

reader

acomprehensiveoverview

ofmoba

(multiplayeronline

battlearenas)gamers

inGermany:

whothey

are;

what

they

like;

whattheythink;

andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketing

touchpoints.Additionally,thereport

allowsthereader

tobenchmark

moba

(multiplayer

onlinebattlearenas)

gamers

inGermany

(’’target

audience’’)againstthe

average

German

consumer,

labelled

as

’’allrespondents’’

inthecharts.Region:

56countriesNumberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Germany)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageFieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey.2Notes:(1):

Seethe

full

methodology

foradetailed

overview

ofthe

study

designConsumer

Insights

Global

as

of

November

2024Sources:MOBA

(multiplayer

online

battle

arenas)

gamers

in

GermanyManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsMOBA

(multiplayer

onlinebattlearenas)

Success

and

career

advancement

are64%

ofmoba

(multiplayeronline

battleMOBA

(multiplayer

onlinebattlearenas)gamers

tend

to

beyounger,

54%

areMillennials.relatively

important

to

moba(multiplayer

onlinebattlearenas)gamers.arenas)

gamers

statethatitisimportant

gamers

tend

to

listento

podcastsmoretothemto

get

thebest

image

andoften

than

theaverage

consumer.soundquality.59%

ofmoba

(multiplayeronline

battlearenas)

gamers

aremale.MOBA

(multiplayer

onlinebattlearenas)gamers

remember

hearing

adsonGaming

and

eSports

are

relatively43%

ofmoba

(multiplayeronline

battleprevalent

interests

of

moba

(multiplayer

arenas)

gamers

think

thatrising

prices,musicportalsandstreaming

servicesmore

often

than

theaverage

consumer.Many

moba

(multiplayeronline

battlearenas)

gamers

haveahigh

annualhousehold

income.onlinebattlearenas)

gamers.inflation&cost

of

livingare

issuesthatneed

tobeaddressed.MOBA

(multiplayer

onlinebattlearenas)gamers

are

more

likely

tohavevideogamingas

ahobbythan

theaverageconsumer.Social

media

iswidely

used

amongmoba

(multiplayer

onlinebattlearenas)gamers,

especially

thesocial

networkTwitch

ispopular.MOBA

(multiplayer

onlinebattlearenas)gamers

describe

themselves

ashavingmore

rightleaning

politicalviews

thantheaverage

consumer.MOBA

(multiplayer

onlinebattlearenas)gamers

are

more

likely

toliveincitiesandurbanareas

than

theaverageconsumer.MOBA

(multiplayer

onlinebattlearenas)gamers

are

more

likely

tofollowbasketball

than

theaverage

consumer.MOBA

(multiplayer

onlinebattlearenas)gamers

remember

seeing

adsatthemovies/cinema

more

often

than

theaverage

consumer.MOBA

(multiplayer

onlinebattlearenas)gamers

are

more

positiveabouttheirpersonal

economic

situationthan

theaverage

consumer

inGermany.3Sources:Consumer

Insights

Global

as

of

November

2024CHAPTER

01Demographic

profile•

Lifestages•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

Livingsituation•

LGBTQ+MOBA

(multiplayer

online

battle

arenas)

gamers

tend

to

be

younger,

54%

areMillennialsDemographic

profile:

lifestagesAgeof

consumersinGermanyTarget

audience31%54%13%1%Allrespondents19%33%35%13%Generation

ZMillennialsGeneration

XBaby

Boomers5Notes:’’Howoldareyou?’’;

Single

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsSources:Consumer

Insights

Global

as

of

November

202459%

of

moba

(multiplayer

online

battle

arenas)

gamers

are

maleDemographic

profile:

genderGenderofconsumersinGermanyTarget

audience59%41%Allrespondents50%50%MaleFemale6Notes:’’Whatis

yourgender?’’;

Single

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024A

relatively

high

share

of

moba

(multiplayer

online

battle

arenas)

gamers

have

acollege

degreeDemographic

profile:

educationLevel

of

educationinGermany31%26%24%20%18%18%17%13%12%11%5%2%1%1%Noformaleducation

/primary

schoolSecondaryeducationFurthereducation(permission

togoto

university)Technical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeor

equivalentor

equivalentor

equivalentTarget

audienceAllrespondents7Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

allrespondentsSources:Consumer

Insights

Global

as

of

November

2024Many

moba

(multiplayer

online

battle

arenas)

gamers

have

a

high

annualhousehold

incomeDemographic

profile:

incomeShare

ofconsumersinGermany

inthehigh,

middle,

andlow

thirdsofhouseholdgross

incomeTarget

audience47%27%26%Allrespondents34%32%34%HighMiddleLow8Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:

n=433

moba

(multiplayer

online

battle

arenas)gamers,

n=30751

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024A

relatively

high

share

of

moba

(multiplayer

online

battle

arenas)

gamers

live

in

anuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinGermany

live43%29%25%25%17%16%13%10%7%5%4%3%Multi-generationalfamily4%2%SinglehouseholdCouplehouseholdSingleparenthouseholdNuclear

familyTwo

or

moreOtherrelated

adults

household

typesTarget

audienceAllrespondents9Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:n=485

moba

(multiplayeronline

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Sources:MOBA

(multiplayer

online

battle

arenas)

gamers

are

more

likely

to

live

in

citiesand

urban

areas

than

the

average

consumerDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinGermany31%30%25%23%21%20%16%14%11%8%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1million

inhabitantsTarget

audienceAllrespondents10

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

Ingeneral,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

moba

(multiplayer

online

battle

arenas)

gamers

live

inaccommodation

they

own

themselvesDemographic

profile:

livingsituationTAccommodation

typeHome

ownership49%51%62%62%51%49%38%38%Target

audienceAllrespondentsTarget

audienceOwnedAllrespondentsHouseApartmentRented11

Notes:Sources:’Whatis

your

currentliving

situation

(main

residence)?’’;Single

Pick;

Ingeneral,which

types

ofvideo

gamesdo

youplay?;

Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

202410%

of

moba

(multiplayer

online

battle

arenas)

gamers

consider

themselvespart

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinGermanyTarget

audience10%87%3%Allrespondents7%86%8%YesNoWould

rathernot

say12

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;

Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

02Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

Sportsfollowed•

PetsSuccess

and

career

advancement

are

relatively

important

to

moba

(multiplayeronline

battle

arenas)

gamersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinGermany53%43%42%42%38%37%36%36%33%32%32%29%29%24%21%20%19%14%11%10%Ahappyrelationship

securitySafety

and

Havingagood

timeMakingmy

owndecisionsTobesuccessfulAnhonest

LearningSocialjusticeAdvancing

Traditionsmy

careerandrespectablelifenew

thingsTarget

audienceAllrespondents14

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:

n=485

moba

(multiplayer

onlinebattle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Gaming

and

eSports

are

relatively

prevalent

interests

of

moba

(multiplayeronline

battle

arenas)

gamersConsumer

lifestyle:

main

interestsTop10

interestsofmoba

(multiplayeronlinebattle

arenas)

gamers

inGermany51%

50%48%45%45%45%44%43%43%41%41%41%36%36%34%31%29%28%25%14%Movies,TVshows&musicHealth

&fitnessSportsScience

&technologyFood

&diningTravelFinance&

Gaming

&economy

eSportsCareer

&

Vehicles

&education

mobilityTarget

audienceAllrespondents15

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

are

more

likely

to

have

videogaming

as

a

hobby

than

the

average

consumerConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofmoba

(multiplayeronlinebattle

arenas)

gamers

inGermany50%47%47%46%44%42%42%41%41%40%40%39%38%36%35%34%33%33%29%29%VideogamingOutdooractivities

computersTech

&DoingsportsSocializing

TravelingCooking/bakingShoppingPetsReadingandfitnessTarget

audienceAllrespondents16

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;

Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

moba

(multiplayer

online

battle

arenas)

gamers

playsoccerConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofmoba

(multiplayeronlinebattle

arenas)

gamers

inGermany25%25%24%22%20%20%20%19%19%18%16%15%15%13%13%10%9%6%6%4%Running&joggingSoccerCyclingFitness,aerobics&cardioSwimming&divingHikingBasketballDancing

BadmintonTennisTarget

audienceAllrespondents17

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:

n=282

moba

(multiplayer

online

battle

arenas)gamers,

n=18382

allrespondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

are

more

likely

to

followbasketball

than

the

average

consumerConsumer

lifestyle:

sports

followedTop10

sports

followed

bymoba(multiplayeronline

battle

arenas)

gamersinGermany32%26%18%15%15%14%12%12%11%10%10%9%7%7%7%7%7%7%6%4%SoccerBasketball

AmericanfootballBoxingTennisAthletics

Motorsports

SwimmingCyclingIceHockey(track&field)&divingTarget

audienceAllrespondents18

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:n=218

moba

(multiplayer

online

battle

arenas)gamers,

n=12212

allrespondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

moba

(multiplayer

online

battle

arenas)

gamers

have

apet,

especially

cats

are

popularConsumer

lifestyle:

petsPetsliving

with

moba

(multiplayeronlinebattle

arenas)

gamersinGermany55%46%38%34%31%17%13%7%7%6%5%5%5%3%Insect3%2%CatDogFishRodentBirdReptileIdon’thaveanypetsTarget

audienceAllrespondents19

Notes:Sources:’’Which

ofthese

pets

live

with

youin

your

household?’’;

Multi

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:n=93

moba

(multiplayer

online

battle

arenas)gamers,

n=8991

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

03Consumer

attitudes•

Consumer

attitudes•

Challenges

facing

thecountry•

Politics•

Innovation

adoptionView

on

economic

situationof

Germany••

View

on

personal

economic

situation•

Economic

concerns2064%

of

moba

(multiplayer

online

battle

arenas)

gamers

state

that

it

is

importantto

them

to

get

the

best

image

and

sound

qualityConsumer

attitudesAgreementwithstatements

inGermany64%59%56%46%41%39%36%35%34%19%Itisimportant

tometogetthebestimageandsoundqualityDigitalservices

allowme

to

discover

newandexcitingcontentIprefer

digitalcontentasitiseasier

tomanage

afford

allthe

streamingservices

thatIwantItistooexpensive

toIusealternativewebsites

andappstowatchpaidcontent

forfreeTarget

audienceAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=6011

all

respondentsConsumer

Insights

Global

as

of

November

202443%

of

moba

(multiplayer

online

battle

arenas)

gamers

think

that

rising

prices,inflation

&

cost

of

living

are

issues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Germany

accordingto

moba(multiplayeronline

battle

arenas)

gamers54%43%43%40%39%37%35%35%35%34%34%33%33%33%32%32%31%31%31%30%Rising

prices

ClimateEconomic

Immigration

HousingsituationHealthandsocialsecurityEnviron-mentEducationPovertyCrime/inflation/changecost

of

livingTarget

audienceAllrespondents22

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:n=485

moba(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

describe

themselves

as

havingmore

right

leaning

political

views

than

the

average

consumerConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinGermanyTarget

audience16%44%32%8%Allrespondents20%43%19%18%LeftCenterRightPrefer

nottoanswer23

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;In

general,which

types

ofvideo

games

doyouplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

202432%

of

moba

(multiplayer

online

battle

arenas)

gamers

are

innovators

or

earlyadopters

of

new

productsConsumer

attitudes:innovationInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinGermany37%36%36%31%17%16%14%10%2%Innovators1%Early

adoptersEarly

majorityLatemajorityLaggardsTarget

audience

Allrespondents24

Notes:Sources:Recode

based

on’’Which

ofthese

statements

apply

to

you?’’;

Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;

Multi

Pick;Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

see

the

economic

situation

ofGermany

more

positively

than

the

average

consumer

in

GermanyConsumer

attitudes:view

oneconomic

situationofGermanyEconomic

situation

inGermany

asperceived

bymoba(multiplayeronline

battle

arenas)

gamersTarget

audience33%33%22%8%4%Allrespondents14%32%33%15%6%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative25

Notes:Sources:’’Howwould

you

evaluate

the

economic

situation

ofyourcountry

ofresidence?’’;Single

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;Base:n=485

moba

(multiplayer

online

battle

arenas)gamers,n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

are

more

positive

about

theirpersonal

economic

situation

than

the

average

consumer

in

GermanyConsumer

attitudes:view

onpersonal

economic

situationPerceivedpersonal

economic

situation

of

moba(multiplayeronline

battle

arenas)

gamersTarget

audience28%33%25%9%5%Allrespondents11%32%36%15%6%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative26

Notes:Sources:’’Howwould

you

evaluate

yourpersonal

economic

situation?’’;

Single

Pick;

Ingeneral,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

allrespondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

feel

less

affected

by

risingprices

and

increasedcost

of

living

than

the

average

German

consumerConsumer

attitudes:economic

concernsAgreementwithstatements

regardingeconomic

concernsofmoba

(multiplayeronlinebattle

arenas)

gamers58%54%43%43%29%27%25%25%12%6%Ihavebeen

trying

tospend

lessmoney

inthepast12

monthMy

cost

of

livinghasincreased

notablyIamworried

aboutviolence

andpublicunrestsinmyIamworried

aboutnotbeing

abletopaymy

billsIhavelost

my

jobinthe

past12

monthscountry

of

residenceTarget

audienceAllrespondents27

Notes:Sources:’’Which

ofthese

statements

apply

toyouwhen

youconsider

youreveryday

life

in

the

past12

months?’’;

Multi

Pick;

Ingeneral,which

types

ofvideo

gamesdo

youplay?;

Multi

Pick;Base:

n=485

moba

(multiplayer

online

battlearenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

04Marketing

touchpoints•

Media

usage•

Social

media

usage•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsMOBA

(multiplayer

online

battle

arenas)

gamers

tend

to

listen

to

podcasts

moreoften

than

the

average

consumerMarketing

touchpoints:media

usageType

of

mediaconsumersinGermany

havebeen

using

inthepast4weeks85%78%75%72%67%66%62%58%53%49%48%47%47%44%40%37%35%31%30%29%27%18%DigitalvideoTVDigitalmusicRadioPodcasts

Movies

/

Daily

news

Magazines

OnlineOnlinemagazinesWeeklynewscinemapapersnewscontentcontentwebsitespapersTarget

audienceAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

Ingeneral,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Social

media

is

widely

used

among

moba

(multiplayer

online

battle

arenas)gamers,

especially

the

social

network

Twitchis

popularMarketing

touchpoints:social

media

usageTop10

social

networks

used

by

moba

(multiplayeronlinebattle

arenas)

gamers85%72%67%63%58%57%57%42%39%37%36%26%25%23%22%17%14%12%10%7%RedditYouTube

Instagram

FacebookTikTokTwitchX(Twitter)

SnapchatAllrespondentsLinkedInTarget

audience30

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?’’;

Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;MultiPick;Base:n=93

moba

(multiplayer

online

battle

arenas)gamers,

n=8991

all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

remember

hearing

ads

onmusic

portals

and

streaming

services

more

often

than

the

average

consumerMarketing

touchpoints:digitaladvertising

touchpointsTop10

channelswheremoba

(multiplayeronlinebattle

arenas)

gamers

inGermany

remembercomingacross

digital

advertising56%47%46%46%44%43%41%38%38%38%37%36%31%30%28%24%23%18%17%14%VideoportalsOnlinestoresSocialmediaVideostreamingservicesSearchenginesWebsitesandappsof

brandsVideogamesMusicportalsOtherapps

EditorialwebsitesandappsTarget

audienceAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;In

general,which

types

ofvideo

gamesdo

youplay?;Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,

n=

35985all

respondentsConsumer

Insights

Global

as

of

November

2024MOBA

(multiplayer

online

battle

arenas)

gamers

remember

seeing

ads

at

themovies/cinema

more

often

than

the

average

consumerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinGermany

havecome

across

non-digital

advertisinginthe

past

4weeks43%42%41%39%39%37%37%37%36%36%34%34%33%25%25%15%OnadvertisingspacesDirectly

inthestoreOnTVOntheradioBy

mailshot

/

AtthemoviesInprintedmagazinesandjournalsInprinteddailynewspapersadvertisingmail/cinemaon

the

goTarget

audienceAllrespondents32

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;In

general,which

types

ofvideo

games

do

youplay?;Multi

Pick;

Base:

n=485

moba

(multiplayer

online

battle

arenas)gamers,n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Interested

in

more

insights?Buildyourown

multi-dimensional

targetgroups,like

femaleMOBA

(multiplayeronline

battlearenas)

gamers,benchmarkthem

against

othersegments,

andtailormessages

thatspeaktheirlanguage.ClicktoopenUnderstandwhat

drivesmobaConsumerInsights+(multiplayeronline

battlearenas)

gamersSee

the

worldof(digital)

mediausage,genrepreferences,

andvideogames

through

the

eyes

of+moba(multiplayeronline

battle

arenas)

gamersandlearnabout

their

preferences.Experience

the

power

ofConsum