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，请外语不好的同学谨慎打开。消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………CONSUMERS&BRANDSTarget

audience:

Consumersworried

about

inflation

inGermanyConsumer

Insights

reportNovember2024Consumer

Insights

Target

Audience

ReportIntroductionReport

overviewConsumer

InsightsGlobalmethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

analyses

consumers

who

answered

’’Risingprices

/inflation/cost

of

living’’to

themulti-pickquestion

’’What

doyoupersonally

think

arethemostimportant

issuesinyour

country

ofresidence

thatneed

tobeaddressed?’’.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeThereport

offers

the

reader

acomprehensiveoverview

ofconsumers

worried

aboutinflationinGermany:

who

theyare;

what

theylike;

whattheythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.

Additionally,thereport

allows

thereadertobenchmark

consumers

worried

aboutinflationinGermany

(’’target

audience’’)

againstthe

averageGerman

consumer,

labelled

as’’all

respondents’’

inthe

charts.Region:

56countriesNumberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Germany)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageFieldwork:•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey.2Notes:(1):

Seethe

full

methodology

foradetailed

overview

ofthe

study

designConsumer

Insights

Global

as

of

November

2024Sources:Consumers

worried

about

inflation

in

GermanyManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsConsumers

worried

aboutinflationtend

Being

successful

hasless

importance

to63%

ofconsumers

worried

aboutinflationstatethattheyare

wellinformed

abouttheirpersonal

financialsituation.Consumers

worried

aboutinflationtendtoread

onlinenews

websites

moreoften

than

theaverage

consumer.tobeolder,

41%

are

partofGenerationX.consumers

worried

aboutinflationthantotheaverage

consumer.53%

ofconsumers

worried

aboutinflationarefemale.Politics,society

andcurrent

worldevents

arerelatively

prevalent

interestsof

consumers

worried

aboutinflation.Consumers

worried

aboutinflationremember

seeing

adson

searchengines

more

often

than

theaverageconsumer.Arelatively

highshare

ofconsumersworried

aboutinflationalsothink

thatimmigration

is

anissue

thatneedstobeaddressed.There

are

consumers

worried

aboutinflationthroughout

allincomebrackets.Consumers

worried

aboutinflationaremore

likely

tohavereading

asahobbythan

theaverage

consumer.61%

ofconsumers

worried

aboutinflationareactive

onFacebook.Many

consumers

worried

aboutinflationdescribe

themselves

ashavingcentrist

political

views.Consumers

worried

aboutinflationliveinalltypesof

urbanandruralcommunities.Consumers

worried

aboutinflationfollow

similarsports

leagues

andcompetitions

astheaverage

consumer.Consumers

worried

aboutinflationremember

gettingadsbymail

moreoften

than

theaverage

consumer.Consumers

worried

aboutinflationaremore

negative

abouttheirpersonaleconomic

situationthanthe

averageconsumer

inGermany.3Sources:Consumer

Insights

Global

as

of

November

2024CHAPTER

01Demographic

profile•

Lifestages•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

Livingsituation•

LGBTQ+Consumers

worried

about

inflation

tend

to

be

older,

41%

are

part

of

GenerationXDemographic

profile:

lifestagesAgeof

consumersinGermanyTarget

audience14%29%41%17%Allrespondents19%33%35%13%Generation

ZMillennialsGeneration

XBaby

Boomers5Notes:’’Howoldareyou?’’;

Single

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

allrespondentsSources:Consumer

Insights

Global

as

of

November

202453%

of

consumers

worried

about

inflation

are

femaleDemographic

profile:

genderGenderofconsumersinGermanyTarget

audience47%53%Allrespondents50%50%MaleFemale6Notes:’’Whatis

yourgender?’’;

Single

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;

Base:

n=19514

consumers

worriedabout

inflation,n=35985

all

respondentsSources:Consumer

Insights

Global

as

of

November

202438%

of

consumers

worried

about

inflation

have

a

technical

/

vocationaleducationDemographic

profile:

educationLevel

of

educationinGermany38%31%24%22%17%16%13%12%11%10%2%1%1%1%Noformaleducation

/primary

schoolSecondaryeducationFurthereducation(permission

togoto

university)Technical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeor

equivalentor

equivalentor

equivalentTarget

audienceAllrespondents7Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=19514consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Sources:There

are

consumers

worried

about

inflation

throughout

all

income

bracketsDemographic

profile:

incomeShare

ofconsumersinGermany

inthehigh,

middle,

andlow

thirdsofhouseholdgross

incomeTarget

audience32%34%34%Allrespondents34%32%34%HighMiddleLow8Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

inyourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=17197

consumers

worriedabout

inflation,

n=30751

all

respondentsConsumer

Insights

Global

as

of

November

2024Sources:Many

consumers

worriedabout

inflation

live

in

a

couple

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinGermany

live32%29%27%25%25%22%10%8%7%7%4%3%2%Multi-1%SinglehouseholdCouplehouseholdSingleparenthouseholdNuclear

familyTwo

or

moreOthergenerationalfamilyrelated

adults

household

typesTarget

audienceAllrespondents9Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

needto

be

addressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsSources:Consumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

live

in

all

types

of

urban

andruralcommunitiesDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinGermany25%24%24%23%22%21%18%16%14%12%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1million

inhabitantsTarget

audienceAllrespondents10

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

Whatdo

you

personally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

tobe

addressed?;Multi

Pick;Base:

n=19514

consumers

worriedaboutinflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

consumers

worried

about

inflation

live

in

a

rentedaccommodationDemographic

profile:

livingsituationTAccommodation

typeHome

ownership63%62%63%62%37%38%37%38%Target

audienceAllrespondentsTarget

audienceOwnedAllrespondentsHouseApartmentRented11

Notes:Sources:’Whatis

your

currentliving

situation

(main

residence)?’’;Single

Pick;

Whatdo

youpersonally

think

are

the

mostimportant

issues

in

your

country

ofresidence

that

need

tobe

addressed?;

Multi

Pick;

Base:

n=19514

consumersworriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

20246%

of

consumers

worried

about

inflation

consider

themselves

part

of

theLGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinGermanyTarget

audience

6%87%7%Allrespondents7%86%8%YesNoWould

rathernot

say12

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

your

country

ofresidence

that

need

tobe

addressed?;

Multi

Pick;

Base:

n=19514consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

02Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

Sportsfollowed•

PetsBeing

successful

has

less

importance

to

consumers

worried

about

inflation

thanto

the

average

consumerConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinGermany57%53%46%43%42%42%40%36%36%35%30%29%21%20%19%15%11%10%10%7%AhappyrelationshipAnhonest

Safety

andMakingmy

owndecisionsHavingagood

timeSocialjusticeLearningnew

things

successfulTobeTraditions

Advancingmy

careerandrespectablelifesecurityTarget

audienceAllrespondents14

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;Whatdo

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

tobeaddressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Politics,

society

and

current

world

events

are

relatively

prevalent

interests

ofconsumers

worriedabout

inflationConsumer

lifestyle:

main

interestsTop10

interestsofconsumersworried

aboutinflation

inGermany60%52%50%51%47%47%45%45%41%42%38%36%36%36%35%34%34%31%31%29%Movies,TVshows&musicFood

&diningTravelHealth

&fitnessPolitics&societyandcurrentworldHome

&gardenScience

&technologyHistorySportsFinance&economyeventsTarget

audienceAllrespondents15

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

are

more

likely

to

have

reading

as

a

hobbythan

the

average

consumerConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofconsumersworried

aboutinflation

inGermany54%50%48%48%47%44%42%40%41%39%38%38%38%35%35%34%33%32%30%29%Socializing

Cooking/bakingReadingOutdooractivitiesTravelingDoingsportsPetsShopping

GardeningTech

&andplants

computersandfitnessTarget

audienceAllrespondents16

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;

Multi

Pick;

Base:

n=19514

consumersworriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

large

share

of

consumers

worriedabout

inflation

go

hikingConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofconsumersworried

aboutinflation

inGermany26%22%22%20%19%19%18%17%16%15%10%10%10%9%9%9%6%

6%6%4%HikingRunning&joggingFitness,aerobics&cardioSwimming&divingCyclingDancingYoga

&pilatesSoccerBadminton

BasketballTarget

audienceAllrespondents17

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;Whatdo

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

tobe

addressed?;Multi

Pick;Base:

n=11150consumers

worriedabout

inflation,

n=18382

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

follow

similar

sports

leagues

andcompetitions

as

the

average

consumerConsumer

lifestyle:

sports

followedTop10

sports

followed

byconsumersworried

about

inflation

inGermany28%26%9%9%9%8%8%8%8%7%7%8%7%7%

7%7%6%

7%Boxing6%6%SoccerHandballAthletics(track&field)Basketball

Motorsports

TennisIceHockey

AmericanfootballCyclingTarget

audienceAllrespondents18

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;What

do

youpersonally

think

are

the

most

important

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=6789

consumers

worriedabout

inflation,

n=12212

all

respondentsConsumer

Insights

Global

as

of

November

2024Only

a

relatively

small

share

of

consumers

worriedabout

inflation

have

petsConsumer

lifestyle:

petsPetsliving

with

consumersworried

aboutinflation

inGermany40%38%34%

34%31%30%7%

7%Fish6%

6%Rodent4%

5%Bird3%

3%Reptile2%Insect2%CatDogIdon’thaveanypetsTarget

audienceAllrespondents19

Notes:Sources:’’Which

ofthese

pets

live

with

youin

your

household?’’;

Multi

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=4759

consumersworriedabout

inflation,

n=8991

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

03Consumer

attitudes•

Consumer

attitudes•

Challenges

facing

thecountry•

Politics•

Innovation

adoptionView

on

economic

situationof

Germany••

View

on

personal

economic

situation•

Economic

concerns2063%

of

consumers

worried

about

inflation

state

that

they

are

well

informedabout

their

personal

financial

situationConsumer

attitudesAgreementwithstatements

inGermany63%53%45%43%37%36%17%15%13%13%I’mwell

informedaboutmy

personalfinancialsituationPatientsmust

paytoomuchformedicationandmedical

treatmentI’mworried

aboutmy

financialfutureIdon’ttrustthemainstream

media

inmy

country

ofresidence

from

afinance

expertIcould

savealot

ofmoney

ifItook

advice(e.g.,news

channels)(e.g.,on

taxes,bankandinsuranceissues)Target

audienceAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=3192

consumers

worriedaboutinflation,

n=5991

all

respondentsConsumer

Insights

Global

as

of

November

2024A

relatively

high

share

of

consumers

worriedabout

inflation

also

think

thatimmigration

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Germany

accordingto

consumersworried

about

inflation100%56%54%52%51%50%45%43%43%43%40%39%39%37%35%35%35%36%34%31%Rising

pricesImmigration

Housing/inflation/cost

of

livingHealthandsocialsecurityEconomicsituationPovertyEducationCrimeClimatechangeEnviron-mentTarget

audienceAllrespondents22

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;Whatdo

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidencethat

need

tobe

addressed?;

Multi

Pick;

Base:

n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Many

consumers

worriedabout

inflation

describe

themselves

as

having

centristpolitical

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinGermanyTarget

audience20%47%17%16%Allrespondents20%43%19%18%LeftCenterRightPrefer

nottoanswer23

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

202445%

of

consumers

worried

about

inflation

are

laggards

when

it

comes

toinnovation

adoptionConsumer

attitudes:innovationInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinGermany45%37%36%30%16%15%10%9%1%1%InnovatorsEarly

adoptersEarly

majorityTarget

audienceLatemajorityLaggardsAllrespondents24

Notes:Sources:Recode

based

on’’Which

ofthese

statements

apply

to

you?’’;

Multi

Pick;Whatdo

you

personally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

tobe

addressed?;Multi

Pick;Base:

n=19514consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

see

the

economic

situation

of

Germanymore

negatively

than

the

average

consumer

in

GermanyConsumer

attitudes:view

oneconomic

situationofGermanyEconomic

situation

inGermany

asperceived

byconsumersworried

about

inflationTarget

audience7%28%36%20%8%Allrespondents14%32%33%15%6%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative25

Notes:Sources:’’Howwould

you

evaluate

the

economic

situation

ofyourcountry

ofresidence?’’;Single

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:

n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

are

more

negative

about

their

personaleconomic

situation

than

the

average

consumer

in

GermanyConsumer

attitudes:view

onpersonal

economic

situationPerceivedpersonal

economic

situation

of

consumersworried

about

inflationTarget

audience

5%28%39%19%8%Allrespondents11%32%36%15%6%Very

positivePositiveNeither

positive

nornegativeNegativeVery

negative26

Notes:Sources:’’Howwould

you

evaluate

yourpersonal

economic

situation?’’;

Single

Pick;

Whatdo

youpersonally

think

arethe

mostimportant

issues

in

your

country

ofresidence

that

need

tobe

addressed?;Multi

Pick;Base:

n=19514consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

feel

moreaffected

by

rising

prices

andincreased

cost

of

living

than

the

average

German

consumerConsumer

attitudes:economic

concernsAgreementwithstatements

regardingeconomic

concernsofconsumersworried

aboutinflation74%65%58%54%31%30%25%25%6%5%My

cost

of

livinghasincreased

notablyIhavebeen

trying

tospend

lessmoney

inthepast12

monthIamworried

aboutnotbeing

abletopaymy

billsIamworried

aboutviolence

andpublicunrestsinmyIhavelost

my

jobinthe

past12

monthscountry

of

residenceTarget

audienceAllrespondents27

Notes:Sources:’’Which

ofthese

statements

apply

toyouwhen

youconsider

youreveryday

life

in

the

past12

months?’’;

Multi

Pick;

Whatdo

youpersonally

think

are

the

mostimportant

issues

in

your

country

ofresidence

that

need

tobeaddressed?;Multi

Pick;Base:n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024CHAPTER

04Marketing

touchpoints•

Media

usage•

Social

media

usage•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsConsumers

worried

about

inflation

tend

to

read

online

news

websites

moreoften

than

the

average

consumerMarketing

touchpoints:media

usageType

of

mediaconsumersinGermany

havebeen

using

inthepast4weeks83%78%73%71%67%66%52%48%47%40%

40%38%37%35%31%30%29%29%27%23%20%18%TVDigitalvideoRadioDigitalmusicOnline

Magazines

Daily

news

PodcastsOnlinemagazines

cinemaMovies

/WeeklynewsnewspaperscontentcontentwebsitespapersTarget

audienceAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

Whatdo

youpersonally

think

arethe

mostimportant

issues

in

your

country

ofresidence

that

need

tobe

addressed?;Multi

Pick;Base:

n=19514consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

202461%

of

consumers

worried

about

inflation

are

active

on

FacebookMarketing

touchpoints:social

media

usageTop10

social

networks

used

by

consumersworried

aboutinflation65%63%61%58%57%

57%37%33%23%22%17%15%14%14%13%

12%LinkedIn10%9%6%6%YouTubeFacebook

InstagramTikTokX(Twitter)

SnapchatAllrespondentsTwitchXingTarget

audience30

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?’’;

Multi

Pick;What

do

youpersonally

think

arethe

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:n=4759

consumersworriedabout

inflation,

n=8991

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

remember

seeing

ads

on

search

enginesmore

often

than

the

average

consumerMarketing

touchpoints:digitaladvertising

touchpointsTop10

channelswhereconsumersworried

aboutinflation

inGermany

remembercomingacross

digital

advertising50%49%45%43%43%41%38%38%32%29%28%28%25%24%24%23%22%18%18%17%VideoportalsSearchenginesSocialmediaOnlinestoresVideostreamingservicesNewsletters

WebsitesandappsVideogamesEditorialwebsitesandappsMusicportalsof

brandsTarget

audienceAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;

Base:n=19514

consumers

worriedabout

inflation,

n=

35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Consumers

worried

about

inflation

remember

getting

ads

by

mail

more

oftenthan

the

average

consumerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinGermany

havecome

across

non-digital

advertisinginthe

past

4weeks49%46%43%43%39%39%38%37%37%34%29%28%25%25%15%12%By

mailshot

/

OnadvertisingDirectly

inthestoreOnTVOntheradioInprintedmagazinesandjournalsInprinteddailynewspapersAtthemovies/cinemaadvertisingmailspaceson

thegoTarget

audienceAllrespondents32

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;What

do

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?;Multi

Pick;Base:

n=19514

consumers

worriedabout

inflation,

n=35985

all

respondentsConsumer

Insights

Global

as

of

November

2024Interested

in

more

insights?ClicktoopenUnderstandwhat

drivesconsumersworried

aboutinflationBuildyourown

multi-dimensional