2026年最值得信任的品牌 MOST TRUSTED BRANDS 2026

TRUSTED

BRANDS

2026

MORNINGCONSULT'

C

what'SInThisReport

3Methodology

5TheTrustLandscape6Introduction

710keyTrends

8whyTrustMatters

9ADecadeofTrustData

10overallwinners

11TheMostTrustedBrands

12categorywinners

13TheBiggestTrustRisers

14Audiencewinners15Genz

16Millennials

17Genx

18Boomers

19Men

20women

21Incomeunder$50k

22Income$50k$10ok

23Income$10ok+

24TheTrendsDrivingTrust25Genz'STrustDeficit

26Gap'sculturalRevival

27BrandsandanAgingBase28petcategoryTrustGrowth29Roblox'sscandalFallout

30AIandtheTrustDeficit

C

C

Methodology

Morningconsult'SMostTrustedBrandsisthedefinitivemeasureofbrandtrustacrossindustries,showcasingthecompaniesandproductsthathaveearnedormaintainedconsumertrustin2026.

Foreverybrandtracked,surveyrespondentsareasked"Howmuchdoyoutrustthisbrandtodowhatisright?"Morningconsult'SMostTrustedBrandsrankingsaredeterminedbynettrust,ortheshareofrespondentswhosaidtheytrusteachbrandtodotherightthing"alot"or"some"minusthesharewhosaid"notmuch"or"notatall."

ThesurveysforthisstudywereconductedbetweenJanuary1andMay15,2026.year-ove「-yearcomparisonsreferencethesamewindowin2025.Thisyear's

analysisspansover3,200brandsmeasured,withanaverageofover10,000surveysperbrandperyear.

standouts:standoutsidentifythebrandsanaudiencetrustsmostrelativetothegeneralpopulation.Therankingsweredeterminedbytakingthedifferenceinnettrustbetweenagivendemographicandalladults.

Risers:Trustrisersarecalculatedbylookingattheyear-over-yearshiftinnettrust.

Eligibility:publishedrankingsaredrawnfrombrandseligiblefortheMostTrustedBrandslist;anumberoftrackedentriesinMorningconsultIntelligenceincludingsub-brands,non-profits,andgovernmententitiesaremeasuredbutheldoutof

thepublicrankings.

Thedatainthisstudycomesfrom,whichtracksconsumerperceptionsonthousandsofbrandsdaily.

MorningconsultIntelligencecapturestheleadingindicatorsofconsumerintentacrossglobalmarketsandpackagesthemintoaninsight-driven,agenticAl

platformsobusinessleaderscanmakesmarter,fasterdecisionsforgrowth.

Learnmore

C

TheTrustLandscape

C

C

INTRODUCTION

InanAnxiousMoment,consumersAre

ReachingforFamiliarcomfort

Thecentralpatterninthisyear'sdataisnostalgiaovernovelty,highlightingtheemergenceofareassuranceeconomy·

Thebrandsgainingthemosttrustin

2026arelargelynotnewbreakout

productsbutnostalgicfavoriteslike

caprisun,Lunchables,andHot

wheels.TherecentlyrelaunchedMr.pibbpostedthesinglelargesttrust

gainofanybrand.whatunitesthemisthattheybelongtoaspecificregisterofAmericanmemory:thebrand

landscapeofchildhood,beforeadultcomplexitysetin.Theirrisein2026

saysasmuchaboutthepsychologicalmomentconsumersareinasitdoesthebrandsthemselves.

TheoverallMostTrustedBrands

reinforcesthispattern.Thelistis

dominatedbyhouseholdstapleslikeDawnDishsoap,BAND-AID,Heinz,

andHershey'sthatarereliableifnot

particularlyexcitingbrands.Theseareproductsthatdoexactlywhat

consumersexpectthemto,yearafter

ontheotherhand,theAlcategoryisconspicuouslyabsent.Despitethe

breakoutyearinadoptionforAl,

GeminiistheonlyAIbrandtomaketherankingoftrustrisers.

Morebroadly,MorningconsultdatashowsAIbrandsandotherfast-

growingtechcategoriesfacea

significanttrustdeficit,acontrasttothehouseholdgoodsandnostalgicbrandsthataresucceeding.

Themacropatternthreadingthroughallofthisisreassurance.In

conditionsofambientuncertaintyeconomic,political,technologicalconsumersappeartoberoutingtheirtrusttowardbrandsthatprovide

predictabilityandcomfort.AbottleofHeinzketchupisidenticaltotheoneyougrewupwith.Thesearebrandsthathaveeliminatedsurprisefrom

theconsumerrelationship,andthatappearstobehighlyvaluableinthismoment.

Thisframesthestrategicimperativeforbrands.Agrowthmodelfocusedondisruptionanddifferentiation

assumesthatconsumersarein

discoverymode,activelyseeking

somethingbetter.Thetrustdata

suggeststhatin2026,asignificantportionofconsumersarein

anchoringmode:seekingbrands

theycancountonwhenotherpartsoftheirenvironmentfeelunstable.

C

10keyTrends

1.Brandtrustisholdingupinalowtrustera:Thereare591brands

Morningconsulthasbeentrackingsince2018.Theaveragetrustscoreforthissethasbeenremarkably

stableduringthatperiodandhitanewhighpointthisyear.

2.DawnandBand-Aidreign

supreme:DawnDishsoapremainstheMostTrustedBrandforthe

secondstraightyear.Band-Aid

retainssecondplace,afterfinishingfirstin2024,2023and2022.

3.Nostalgiaisthisyear'sotherbig

winner:ThebiggesttrustrisersarenostalgicfavoritessuchasMr.pibb,Lunchables,Hotwheels,andcaprisun.

4.Expectyourbrandtoperform

worsewithGenz:94%oftracked

brandsscoreloweronnettrustwithGenzthanwithallU.s.adults.GenZ'saveragenettrustsits8points

belowthegeneraladultpopulation.

5.Tylenol'sresilienceshowswhy

trustisavitalbufferduringcrises:Despitethepresidentcreatinga

firestormforthebrandlatelast

year,Tylenolremainsinthetop20overallandisthesinglemost

trustedmedicinebrand.

6.Gapisconvertingrevivedculturalrelevancetogrowingtrust:The

apparelbrandgainedthe12thmosttrustyear-ove「-year,leveraging

clevermarketingandproduct

designtobeintherightplaceasbroaderculturalshiftsunfold.

7.Hill'sandpetsmartleadtheriseinpetcaretrust:Twoofthemost

prominentbrandsinthepet

categorypostedmeaningfultrust

gainsin2026,atthesamemomentpetownershipisatanall-timehigh·

8.Googlesitsatopthetechworldwhenitcomestotrust:GoogleisthethirdMostTrustedBrandandthetoptechbrand.Geminiis8thbiggesttrustriser,atestamenttoGoogle'sstronghaloeffectgivenbroaderAIdistrust.

9.Alisoneoftheleasttrusted

categories:Despiteabreakout

yearinadoption,sevenofthetenlargestAlbrandslosttrustyear-ove「-yea「.

10.Roblox'strustplummetedamid

scandals,especiallywiththe

audiencethatmattersmost:

parents.Robloxlostthesecond

mosttrustofanybrandtrackedbyMorningconsultthisyear.

C

whyTrustMatters

Trustisoneofthemostreliablesignalsofoverallbrandhealthwemeasure.It

correlatesmorecloselywithfavorabilityandvaluethananyoftheotherninecoremetricswetrackandisalsooneofthebestindicatorsofpurchasingconsideration.

whatthismeansinpracticaltermsisthattrustdoesn'tmovealone.Brandsthatearnittendtobefavored,valued,admired,andconsidered.Brandsthatloseitlosethosethingsinconcert.Inthissense,trustprovidesaclearreadonhowabrandisdoingacrossthedimensionthatmatters.

Morethanthat,trustisessentialtomakingabrand'spositiondurable.ourdatashowsthatachievingahighleveloftrusttakesyearsoftendecades-of

repeatedpositiveinteractions.Butoncesecured,trustcanhelpbrandsweatherstorms.

Thevalueoftrustinonechart:TylenolandTrump

Lastfall,presidentTrumpusedawhiteHousepressconferencetolinkTylenoltoautismandurgedpregnantwomentoavoidit.Thiswasadirectassaultonthe

brand'scoresafetypositioningfromoneofthemostprominentvoicesinthecountry.

ThesharewhoreportedseeingnegativenewsaboutTylenolspikedtoalevelfivetimeshigherthanMorningconsulthadpreviouslymeasured.Trustbarelybudged:

TylenolnettrustscoreTylenolnegativebuzz

70

60

50

40

30

20

10

0

Apr-20Oct-20Apr-21Oct-21Apr-22Oct-22Apr-23Oct-23Apr-24Oct-24Apr-25Oct-25Apr-26

InourMostTrustedBrandsreportlastyear,Tylenolranked4th.Thisyear,stillin

thedirectaftermathofthisbrandcrisis,Tylenollandedat19thandremainsthe

singlemosttrustedmedicine.whilethatkindofdrop-offmayotherwisebe

concerning,itisaclearsignalofstrengthforthebrandinthisenvironmentandatestamenttowhatdecadesofbuilt-uptrustcanprovideforbrandswhenthey

needitmost.

C

whatadecadeoftrustdatatellsus

MorningconsultBrandIntelligencehastrackedconsumertrustinnearly600brandscontinuouslysince2018.whatcanwelearnfromthisdata?

Brandtrustisholdingupinalowtrustera.Theaveragenettrustscoreacross

thesebrandsstandsat27.1in2026mmthehighestpointintheninemmyearseries.

Thatstabilityisstrikinggiventheperiodinquestion.Americanshavelivedthroughapandemic,awaveofsocialmovements,anupheavalinnewsdelivery,persistentinflation,andasteadyerosionofconfidenceinmajorinstitutions.Againstthat

backdrop,thefactthattrustinconsumerbrandshasnotjustheldbutslowly

improvedisnotable.

Buttheshapeoftrusthaschanged:

Thetoplineaverageconcealsasteadycompressionofthetrustdistribution.

Thebrandsthatsatatthetopofthe

fieldin2018havelostanaverageof3pointsofnettrust,whilethebrands

thatsatatthebottomhavegained

morethan5.Morebrandsthanever

areclusteredinthemiddleofthefield,andfeweroccupytherarefiedairof

trueleadership.

55

45

35

25

15

5

-5

Meantrust

2018

2019

2020

2021

2022

2023

2024

2025

2026

Topdecilebrands

Allbrands

Bottomdecilebrands

Thepracticaleffectisalandscapethatismorecrowdedandcompetitive:easiertoenterthemidmmtier,hardertoriseaboveit.putdifferently,trustisbecomingalessdifferentiatedasset,evenasitremainsvitaltobrandequity.

whyisthetopfallingandthebottomrising?Morethanhalfofthetopmmdecile

declinehappenedinasingleyear,2020to2021,indicatingapandemicmmerareset

ofhowAmericansevaluatedlargeincumbents,ratherthanslowseculardecay.

Thebottom-decilerisehasbeenmoregradual.Manyofthebrandsatthebottomin2018werenotactivelydislikedsomuchasthinlyheld,andtheirgainsreflect

risingfamiliarity.Theresultisn'tacleangenerationalhandofforasinglecausalmechanism,butareflectionofsubtlelong-termshiftsinconsumertrust.

Trustisaslowmmmovingasset.Themorehumblingrealityishowlittletrustactuallymoves.TWO-thirdsofbrandsmovedlessthan5pointsacrosstheentirewindow.yearoveryear,thetypicalbrandshiftsbylessthan1.5points.Thelandscapeis

changing,buttheunderlyinglessonisthesameoneithasalwaysbeen:trustaccumulatesslowlyandrewardsthebrandswillingtoinvestinitconsistently.

overallwinners

C

C

TheMostTrustedBrands

Highestnettrustscoreamongalladults

RANKBRANDTRUSTYOY

o1DawnDishsoap

60.4

+06

02BAND-AID

59.4

+0.7

03Google

57.4

+2.O

04Dove

57.3

+2.2

04paypal

57.3

+5.6

06Theweatherchannel

56.9

+4,O

07Heinzketchup

56.4

+3,1

08UPS

56.3

Hershey's

56.1

+16

kleenex

56.1

+1.4

colgate

54.9

+2.1

12cheerios

54.4

+4.2

13TideDetergent54.3+2,9

RANKBRANDTRustYOY

13Mr.clean

54.3

+2.0

13YOUTube

54.3

+16

13Amazon

54.3

+1.1

17FedEX

54.2

+1.9

17Lysol

54.2

+1.8

19Tylenol

54.0

20Duracell

53.9

+1,7

21oral-B

53.7

-1.4

22clorox

53.6

-1.3

23M&M'S

53.4

+0.2

24Doritos

53.2

+6.O

25HomeDepot

53.0

-0.2

25visa53.0+o.5

C

Highestnettrustscorebycategory

TRUST

BRAND

CATEGORY

AirlineDelta

33.2

ApparelLevi's

48.5

ArtificialIntelligenceAlexa+21.9

Autochevrolet

42.9

AutoserviceAutozone

50.7

Bankchase33.4

BeerHeineken

24.2

Beveragesprite51.0

carRentalEnterprise

33.2

conveniencestore7-Eleven43.4

cosmetic&BeautyBath&Bodyworks

48.9

Electronicssony

48.9

Enterprisesoftwarezoom

32.3

Financialservicespaypal

57.3

FoodHeinzketchup

56.4

GrocerystoreAldi

47.5

HomeImprovementHomeDepot

53.0

37.0

Hotel

HolidayInn

CATEGORY

BRAND

TRUST

HouseholdproductDawnDishsoap

60.4

InsuranceAAAInsurance

37.0

Insurance(Health)

BluecrossBlueshield

36.5

Rolex

LuxuryAppareland

Accessories

26.1

MedicineTylenol

54.0

Mobile&InternetT-Mobile

38.0

oilandGasshell

29.6

personalcareDove

57.3

petstorepetsmart

51.5

pharmacywalgreens

50.8

RestaurantDairyQueen

51.7

Retail&E-commerceAmazon

54.3

shippingandLogisticsUps

56.3

socialMediapinterest

31.3

sportsBettingFanDuel

6.0

sportsLeaguesMLB

35.5

streaming&videoYOUTube

54.3

Tech

Google

57.4

C

Largestyearoveryearnettrustgain

RANKBRANDTRUSTSHIFT

Mr.pibb

23.9

+13,7

02HilI'spetNutrition

23.7

+10.6

03Lunchables

38.9

+7.1

04petsmart

51.5

+6.7

05poppi

21.3

+6.5

06Marlboro

+6.4

07propel

33.5

+6.3

08Gemini

21.7

+6.2

09JBL

30.9

+6.1

10Doritos

53.2

+6.0

cap'ncrunch

36.5

+6.O

12wikipedia

38.9

+5.9

13Gap34.2+5.9

RANKBRANDTRustSHIFT

14SOFi

23.3

+5.9

15Baskin-Robbins

45.1

+5.8

16oscarMayer

42.7

+5.8

17caprisun

42.0

+5.8

18Hotwheels

40.9

+5.8

19paypal

57.3

+5.6

20TUMS

43.0

+5,5

21BrisklcedTea

41.7

+5.5

22clifBar

24.8

+5.5

23sprite

51.0

+5.4

24Experian

36.3

+5.4

25JaredJewelers22.3+5,4

Audiencewinners

C

C

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

YOUTube

DawnDishsoap

Dovesoap

costco

paypal

sprite

Google

colgate

Doritos

cheerios

Gatorade

Nike

Domino's

cerave

petsmart

49.1

49.0

47.7

46.9

46.4

45.8

45.6

45.0

44.6

43.9

43.4

42.3

42.2

42.1

41.9

costcomightnotbeimmediatelyassociatedwithGenZ,butthe

retailstalwartknownforgreat

dealsandaresponsiblecorporatecultureisofferingatemplatefor

winningyoungconsumers.

MostTrustedBrands:Genz

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

40.4+9.1

+7.2

TikTOK

crocs

capcut

21.9+8.4

2.4+8.3

22.8

24.6+8.1

FentyBeauty

philipMorris

Jarritos

Duolingo

WWE

Aquaphor

Fortnite

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRustSHIFT

5HourEnergy12.5+16.0

Barefootwines15.8+12.9

petsmart41.9十12.8

sunTracker9.2+11.9

JBL34.5+11,8

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

paypal

Dove

Doritos

Google

YOUTube

BAND-AID

Theweatherchannel

DawnDishsoap

oral-B

Mr.clean

Gatorade

Nike

Domino's

ROKU

pizzaHut

cheerios

58.9

58.4

57.0

57.0

55.4

54.5

53.5

53.5

53.4

53.4

53.1

52.8

52.5

52.4

52.2

52.2

BitcoinleadsMillennials'

standoutswitha+15.9over-

index,joinedbyTwitter,TikTOK,andMetaAISignalingrelativeopennesstodigital-firstbrandsoldercohortsshun.

MostTrustedBrands:Millennials

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

Bitcoin12.0+15.9

Marlboro70+15.1

RedBull32.1+13,7

Twitter13.8+13.2

TikTOK19.4+11.9

MetaAl22.2+11,8

MonsterEnergy21.8+1.7

supreme22.6+11.6

Botox4.4+11.5

callofDuty26.0+11.1

LOSAngelesTimes21.9+111

Draftkingsno+11.1

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRUST

SHIFT

Mr.pibb27.3+12,7

yoplait48.7+12.6

Lunchables46.3+12.2

welch's51.1+1.7

Marlborosa+11,5

C

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

BAND-AID

TideDetergent

Lysol

kleenex

Google

Heinzketchup

Hershey's

paypal

Energizer

DawnDishsoap

Dove

UPS

clorox

Lay's

kellogg's

68.2

67.4

65.0

64.9

64.8

64.5

63.9

63.6

63.5

63.5

62.8

62.0

62.0

60.3

TideDetergentappearinghighonGenx'sstandoutsisnotablegivenhowstrongbaselinetrustis:Tideisthe13thMostTrustedBrandoverall.

MostTrustedBrands:Genx

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

lgloo44.5+15.7

Breyer'SIcecream59.0

Bush'SBeans56.6

TideDetergent67.4+13.1

BLACK+DECKER53.1

Energizer63.5+12,7

BordenDairy41.8+12,7

kraft56.7+11.9

stouffer's51.5+11.5

Lipton575+11.2

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRustSHIFT

Mr.pibb29.2+16.9

oliveGarden54.4+12.9

Lay's

RockstarEnergyDrink21.7+12,4

circleK46.6+12.2

HilI'spetNutrition28.1+12.2

C

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

DawnDishsoap

Hershey's

BAND-AID

AceHardware

UPS

FedEX

Theweatherchannel

Heinzketchup

Ritzcrackers

Bettycrocker

Duracell

pillsbury

M&M'S

kellogg's

kleenex

73.5

70.3

68.2

68.2

68.2

66.5

66.5

66.4

65.5

65.3

PG

procter&Gambleleads

Boomers'standoutswitha

+26.5over-index,reflectingthisgeneration'soutsizedfamiliaritywithandaffinityforlegacy

brands.

MostTrustedBrands:Boomers

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

procter&GambleconsumerReportsMaytag

ore-lda

pillsbury

Greypoupon

GreenGiant

Bayer

Nabisco

stanleyBlack&DeckerBenjaminMoore

+19,7

sa2雪

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRUST

SHIFT

Mr.pibb22.6+16,2

suzukiMotorcycles30.6+14,o

HilI'spetNutrition31.0+13.9

BaskinRobbins+11.2

Hotwheels42.5+10,5

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

Heinzketchup

paypal

Google

Hershey's

kleenex

BANDmmAID

DawnDishsoap

Duracell

YOUTube

Dovesoap

FedEX

UPS

Theweatherchannel

colgate

cheerios

58.0

57.7

56.4

56.3

55.4

55.0

55.0

54.9

54.8

54.8

54.5

54.5

54.2

54.0

53.9

DOSEquisisthe4thhighest

over-indexingbrandformen

(+8.7)andoneoftheyear's

biggesttrustrisers(+7.5)theonlybrandappearinginboth

lists.

MostTrustedBrands:Men

+

STANDOUTS

Highestoverindexvs.comparisonset

BRAND

TRUST

DIFF

NFL45.8+11.0

callofDuty25.3+10.3

ciscosystems25.1

DOSEquis26.8

Men'swearhouse34.9+8.6

Bridgestone38.6

yuenglingBrewery18s+8,2

JBL38.9

spacexns+8,1

Heineken32.1+8.o

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRUST

SHIFT

Mr.pibb

Transformers

Mike'SHardLemonadeDOSEquis

BaskinRobbins

clifBar

26.9

26.8+7.5

27.4+7,3

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

DawnDishsoap

BAND-AID

Dove

Theweatherchannel

Lysol

Bath&Bodyworks

Google

UPS

Mr.CIean

kleenex

paypal

Tylenol

clorox

Amazon

colgate

crayola

65.5

63.2

59.1

59.0

58.7

58.6

58.3

57.8

57.2

57.2

57.1

56.9

56.9

56.1

56.1

e.l.f.leadsabeauty-dominatedstandoutslistthatalsoincludesMaybelline,olay,coverGirl,

andL'or⃞alinthetop5over-indexingbrandsforwomen.

MostTrustedBrands:vomen

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

e.I.f.36.8+13,1

Maybelline46.8+12,4

olay50.4+111

coverGirl40.9+10,8

Loreal46.6+10.6

ULTABeauty40.8+10,5

sallyBeauty39.7+10.4

Burt'SBees52.2+10.3

Revlon40.7+10.1

Bath&Bodyworks58.7+9,8

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRustSHIFT

Mr.pibb

HilI'spetNutrition

SOFi

Lunchables

Marlboro

22.9

25.5

23.2

40.5

+15,7

+146

+10.3

+10.0

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

DawnDishsoap

paypal

BAND-AID

Google

Heinzketchup

Dove

kleenex

YOUTube

UPS

Doritos

Hershey's

walmart

M&M'S

Theweatherchannel

Amazon

cheerios

58.2

57.1

56.3

56.0

54.6

54.5

54.4

54.0

53.8

53.7

53.6

53.4

53.0

52.9

52.9

Temuandshein'sstandout

successsignalsrisingtrustin

ultradiscountplatformsamongbudgetconstrainedconsumers.DollarGeneralandFamilyDollarcontinuetomaintainnotably

highertrustwiththiscohort.

MostTrustedBrands:Incomeunder$50k

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

Marlboro21+6.o

Facebook27.4+4.9

TikTOK12.5+4.9

Goldencorral34.6

FamilyDollarstores49.0+4.6

DollarGeneral48.6+4,2

SHEIN14.2+4,O

Temu11.3+4,o

Littlecaesars47.0+3.7

Lunchables42.3+3,4

MonsterEnergy13.5+3,4

BRAND

BIGGESTRISERS

Largestperiodover-periodtrustgain

TRustSHIFT

Mr.pibb23.7+15.2

Marlboro2a+10,9

HilI'spetNutrition+10,5

cap'ncrunch39.4

Gap30.6+7,8

poppiao+7,8

OVERALLWINNERS

Highesttrustscore

RANKBRANDTRust

BAND-AID

colgate

Dove

oral-B

Hershey's

DawnDishsoap

Theweatherchannel

kleenex

costco

cheerios

UPS

Google

FedEX

Duracell

TideDetergent

HomeDepot

63.1

60.4

60.2

59.8

59.7

59.0

58.6

58.5

58.2

57.8

57.8

57.4

57.1

56.6

56.5

56.5

Experianappearsatthetopofboththebiggestrisersand

standoutsformiddle-incomeearnerstheonlybrandonbothlists.

MostTrustedBrands:Income$50k$100k

+

STANDOUTS

Highestoverparisonset

BRAND

TRUST

DIFF

Experian46.1+9,8

canon39.8

Tampax37.7+8.8

kirklandsignature39.8

colgate-palmolive50.o+8.1

pandaExpress45.8+8.o

cartier26.6+7,7

consumerReports39.5+7.6

cadillac36.9+7.6

priceline.com33.2+7.6

BIGGESTRISERS

Largestperiodover-periodtrustgain

BRAND

TRustSHIFT