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SEPTEMBER2026
THEUSECONOMICIMPACTOF
INDEPENDENTSELLERSIN
AMAZON’SSTORE
AREPORTCOMMISSIONEDBYAMAZON
ABOUTOXFORDECONOMICS
OxfordEconomicswasfoundedin1981asacommercialventurewithOxfordUniversity’sbusinesscollegetoprovideeconomic
forecastingandmodelingtoUKcompaniesandfinancial
institutionsexpandingabroad.Sincethen,wehavebecome
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providingreports,forecasts,andanalyticaltoolsonmorethan
200countries,100industrysectors,and8,000citiesandregions.Ourbest-in-classglobaleconomicandindustrymodelsand
analyticaltoolsgiveusanunparalleledabilitytoforecastexternalmarkettrendsandassesstheireconomic,social,andbusiness
impact.
HeadquarteredinOxford,England,withregionalcentersinNewYork,London,Frankfurt,andSingapore,OxfordEconomicshasofficesacrosstheglobeinBelfast,Boston,CapeTown,Chicago,Dubai,Dublin,HongKong,LosAngeles,MexicoCity,Milan,Paris,Philadelphia,Stockholm,Sydney,Tokyo,andToronto.Weemploy700staff,includingmorethan450professionaleconomists,
industryexperts,andbusinesseditors—oneofthelargestteamsofmacroeconomistsandthoughtleadershipspecialists.Our
globalteamishighlyskilledinafullrangeofresearchtechniquesandthoughtleadershipcapabilitiesfromeconometricmodeling,scenarioframing,andeconomicimpactanalysistomarket
surveys,casestudies,expertpanels,andwebanalytics.
OxfordEconomicsisakeyadvisertocorporate,financial
andgovernmentdecision-makersandthoughtleaders.Our
worldwideclientbasenowcomprisesover3,000internationalorganizations,includingleadingmultinationalcompanies
andfinancialinstitutions;keygovernmentbodiesandtrade
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AlldatashownintablesandchartsareOxfordEconomics’owndata,exceptwhereotherwisestatedandcitedinfootnotes,andarecopyright©OxfordEconomicsLtd.
thisreportisconfidentialtoAmazonandmaynotbepublishedordistributedwithouttheirpriorwrittenpermission.
Themodelingandresultspresentedherearebasedoninformationprovidedby
thirdparties,uponwhichOxfordEconomicshasreliedinproducingitsreportandforecastsingoodfaith.Anysubsequentrevisionorupdateofthosedatawillaffecttheassessmentsandprojectionsshown.
Todiscussthereportfurtherpleasecontact:
ChrisWarner:cwarner@
OxfordEconomics,4Millbank,LondonSW1P3JA,UK
September2026
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
CONTENTS
EXECUTIVESUMMARY 4
THEECONOMICIMPACTOFINDEPENDENTSELLERSINBRIEF 5
ADIVERSE,LOCALLYROOTEDCOMMUNITYOFSELLERS 6
SECTION1.INTRODUCTION 8
SECTION2.AMAZON’SOFFERINGTOINDEPENDENTSELLERS 10
AMAZON’SSERVICEOFFERINGTOINDEPENDENTSELLERS 11
HOWAMAZON’SMODELSUPPORTSBUSINESSESANDTHEWIDERECONOMY 12
SECTION3.WHOINDEPENDENTSELLERSAREANDHOWAMAZONIMPACTSTHEM 16
INDEPENDENTSELLERSAREDIVERSEINSIZE,AGE,SECTOR,ANDLOCATION 17
HOWSELLINGINAMAZON’SSTOREIMPACTSSTART-UPS,REVENUES,ANDOPERATIONS 18
HOWINDEPENDENTSELLERSIMPACTLOCALECONOMIES 20
SECTION4.THEECONOMICIMPACTOFINDEPENDENTSELLERSINAMAZON’SSTORE 22
HOWTOASSESSTHEECONOMICCONTRIBUTIONOFINDEPENDENTSELLERS 23
THEECONOMICIMPACTOFINDEPENDENTSELLERS 25
SECTION5.CONCLUSION 30
A1.METHODOLOGICALAPPENDIX 33
CONCEPTUALFRAMEWORK 33
IMPLEMENTINGTHEFRAMEWORK 34
DATASOURCES 35
LIMITATIONS 36
A2.STATE-LEVELRESULTSTABLES 37
45
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
EXECUTIVESUMMARY
Independentsellers,mostofthemsmall-or
medium-sizedbusinesses(SMBs),accountformorethan60%ofsalesinAmazon’sUnitedStates(US)store.1Overthepast25years,theyhavegeneratedover$2.5trillioninsales.2
Amazongivesthesesellersaccesstoareputablestorethatistrustedandusedbynumerous
customers.3Italsoprovidesservicesthatabusinesswouldotherwisehavetobuildorbuyitself,suchasthestorefront,paymentprocessing,andcustomerservice.Sellerscanuseoptionalservicestoo,suchasalargefulfillmentnetwork,supplychainservices,advertising,andmanymore.Theydecidehowmuchofthistouseandpayfeesfortheservicesthey
makeuseof.
tHeeCONOmICImpACtOFINDepeNDeNtSeLLerSINbrIeF
AmazoncommissionedOxfordEconomicsto
measuretheeconomicimpactofindependent
sellersinAmazon’sstoreintheUS.Ourworkdrewmainlyonconfidentialsalesdataprovidedby
Amazonandasurveyofindependentsellers.4
OxfordEconomicsusedaninput-outputmodel,
astandardwaytotrackhowspendingflows
throughtheeconomy,toestimatethecontributionthatindependentsellersinAmazon’sstorefrom
allovertheworldmaketotheUSeconomy.This
contributioncountsalltheimpactthatsellers
supportintheUSeconomybecauseoftheirsalesinAmazon’sUSstore.
IndependentsellersinAmazon’sstoresupportedanestimated$183.9billioninUSGDP,$81.8billionin
laborincome,and$57.9billionintaxesin2025.TheGDPcontributionisequivalenttoroughlyonedollarinevery$170ofvaluegeneratedintheUSeconomyin2025.ThisUSGDPfootprintcomesfromthree
sources:sellers’ownactivity(i.e.,theirdirect
contributiontoGDP),theUSsupplierstheybuy
from(theirindirectcontribution),andthespendingofworkers’wagesacrossthewidereconomy(the
inducedcontributionthroughthespendingof
others).Iftheyweretheirownindustry,independentsellersinAmazon’sstorewouldgeneratemore
directGDPthanthevalueaddedby75%ofallindustriesintheUS.5
1WherewerefersolelytoAmazon’sstore,wemeanAmazon’sUSstoreunlessotherwisespecified.
2Amazon,
“Amazon’sindependentsellersgenerate$2.5trillioninsalesover25years
”,2024,lastaccessedJune2026.
3AmazonrankedsecondintheUSforoverallonlineretailcustomersatisfaction,accordingtotheAmericanCustomerSatisfactionIndexin2023.Amazon,
“AmazonranksNo.1forvalueandselectioninthelatestAmericanCustomerSatisfactionIndex(ACSI)
”,2023,lastaccessedAugust2026.
4TheeconomicimpactassessmentreflectseconomicimpactintheUSfrombothindependentsellersbasedintheUS,aswellasindependentsellersbasedoutsideoftheUSthatsellinAmazon’sUSstore.
5ThisiscalculatedbycomparingthedirectGDPcontributionofindependentsellersinAmazon’sstoretogrossvalue-addedfromtheindustriescomprisingIMPLAN’s528industryscheme,whichisderivedfromtheBureauofEconomicAnalysis’sbenchmark
input-outputindustries.Othercomparableindustriesincluderadioandtelevisionbroadcasting,railtransportation,andveterinaryservices.
67
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
Mostoftheimpactisintheretail,manufacturing,andwholesaletradesectors.Morethanhalfsitsinthelargeststateeconomies,includingCalifornia,
NewYork,Texas,andFlorida,butnotably,sellerssupportsubstantialGDPandtaxcontributionsineverystateintheUS.
ADIVerSe,LOCALLYrOOteDCOmmUNItYOFSeLLerS
IndependentsellersinAmazon’sstoreareamixedgroupofmostlysmallbusinessesthatsellthroughmanychannelsandproducttypes,andtheyrangefromnewbusinessestofirmsthathavesoldin
Amazon’sstorefordecades.
Tolearnmoreaboutthesebusinesses,Oxford
Economicsdrewonasurveyof700independentUS-basedsellersthatareactiveintheAmazon
store.6Thesurveyfoundthat91%weresmalland
medium-sizedbusinesses(SMBs)(fewerthan500employees)and30%startedtheirbusinessin2020orlater.Theyhadaphysicalpresenceineverypartofthecountry,andtheirproductsrangedfrom
fashiontoelectronics.AlmostallofthemsoldthroughotherchannelsaswellasAmazon.
Sellersreportedthecombinationofservices
providedbyAmazonliftedboththeirprofitmargins
andtheiroverallsales,withgrossmarginsestimatedtobearoundsixpercentagepointshigheron
average.7AmongsellersactiveinAmazon’sstore,
98%saidtheirAmazonbusinesswasprofitable,andmostbecameprofitablewithinayearofstartingtosellinAmazon’sstore.
Sellersalsokeepclosetiestotheirlocalareas.
Two-thirdshaveemployeesinjustoneUSstate,
andsellersreportedpayinglocaltaxes,rentinglocalspace,buyingfromnearbysuppliers,andtakingpartincommunitygroups,with96%havingreportedatleastoneoftheselocalcontributions.
Inshort,independentsellersinAmazon’sstorearealargeandmixedgroupofmostlysmallbusinesseswhoseactivitysupportsjobs,incomes,andtax
revenueincommunitiesacrosstheUnitedStates.
6TheUSsurveycomprised700US-basedindependentsellerswhowererecruitedbyamarketresearchvendor’spanelofseniordecision-makersinbusinesses.Theresultsareunweighted,butAmazonassessedthecompositionofthesampleagainst
availableseller-populationdataandfoundittobebroadlyalignedacrossseveralbusinesscharacteristics.
7Specifically,sellerswereprovidedadefinitionofgrossmarginandasked,“IfyourbusinesshadnotbeenabletosellonAmazon,wouldyouraveragegrossmarginshavebeen:i)higherthantheyarenow,ii)aboutthesame,iii)lowerthantheyarenow?”A
follow-upquestionthenasked,“Approximatelyhowmuch[higher/lower]wouldyouraveragegrossmarginhavebeencomparedtoyourcurrentAmazonaverage?”Respondentswerethenofferedbandedresponseoptionsforpercentagepointchanges,
whichwerecodedusingmidpoints.Anequivalentquestionwasaskedaboutsales.
SECTION1.
INTRODUCTION
8
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
IndependentsellersarecentraltohowtheAmazonstoreservescustomersandsupportsbusiness
activityintheUS.SinceAmazonopenedits
storetoindependentsellersin2000,millionsof
entrepreneursandbusinesseshaveusedittoreachcustomers,sellproducts,andscaletheiroperations.Amazonreportsthatindependentsellersnow
accountformorethan60%ofsalesinitsUSstoreandhavegeneratedmorethan$2.5trillioninsalesoverthepast25years.8
thisgrowthsitswithinabroadershifttowarddigitalcommerceintheUSeconomy.TheUS
CensusBureauestimatesthatretaile-commercesalesreached$326.7billioninthefirstquarterof2026,accountingfor16.9%oftotalretailsales.
E-commercesalesinQ12026grewmorequicklythantotalretailsalesfromthesamequarterin
2025,indicatingthecontinuingimportanceof
digitalchannelsinhowconsumersshopandhowbusinessesreachthem.9
Amazongivesindependentsellersaccesstoastorethatistrustedandusedbynumerouscustomers.10
Sellerscanlistproducts,manageorders,processpayments,accessreportingtools,andusethe
customer-facingstorefrontprovidedbyAmazon.
Dependingontheiroperatingmodel,sellerscan
eithermanagestorage,packing,andshipping
themselvesthroughtheMerchantFulfilledNetwork(MFN),oruseFulfillmentbyAmazon(FBA).UnderFBA,Amazonstoresinventory,picks,packs,and
shipsproductstocustomers,andhandlesmostpost-purchasecustomerserviceandreturns.
Amazondoesthisthroughitsfulfillmentnetwork,backedbymorethan$100billionincumulativeinvestmentasof2023.11
theeconomicroleofindependentsellersextendsbeyondsalesmadethroughtheAmazonstore.
Sellerrevenuesupportsbusinessinvestment,
employment,supplierpurchases,wages,andlocaltaxrevenues.Thisresearchaddressesagapin
theexistingevidence:whilethereissubstantial
informationonthescaleandsuccessofAmazon’ssellerbase,therehasn’tbeenastructured
assessmentofthewidereconomiccontributionsupportedbyindependentsellersintheUS.
C
US$2.5trillion
SalesgeneratedbyindependentsellersinAmazon’sstoreinthelast25years.
$
AmazoncommissionedOxfordeconomicstoproduceanevidence-basedassessmentofthe
economicimpactofindependentsellersin
Amazon’sstoreintheUS.Theanalysisquantifiestheeconomicactivitysupportedbyindependentsellers,includingtheirdirectcontribution,the
activitysupportedbytheirdomesticsuppliers,andthewidereconomicactivitysupportedbyworkersspendingtheirwages.Theresultsareintended
toprovideaclearandtransparentviewofhowindependentsellerssupporteconomicactivityacrosstheUSeconomy.
Therestofthereportisorganizedintofivemoresections:
•Section2explainsAmazon’sofferingto
independentsellers,includingtheservicesavailablethroughtheAmazonstoreandthemainfulfillmentmodelssellerscanuse.
•Section3profilesindependentsellersin
Amazon’sstore,drawingonsurveyevidencetodescribewhotheyare,howtheyuseAmazon,andhowtheiractivityconnectstolocal
economies.
•Section4presentsOxfordEconomics’estimatesoftheUSeconomicimpactofindependent
sellersinAmazon’sUSstore.
•Section5summarizesthefindings.
Throughsellerspotlights,wehighlightexamplesofindependentsellersthathavesuccessfullygrowntheirbusinessesusingAmazon.
Lastly,themethodologicalappendixexplainsthedatasources,assumptions,modelingframework,andlimitationsthatunderpintheanalysis.
8AmazonNews,“
$2.5trillioninsalesandcounting:Celebrating25yearsofAmazon’spartnershipwithindependentsellers
”,November6,2025.
9USCensusBureau,“
QuarterlyRetailE-CommerceSales
”,May18,2026.
10AmazonrankedsecondintheUSforoverallonlineretailcustomersatisfactionaccordingtotheAmericanCustomerSatisfactionIndexin2023.Amazon,
“AmazonranksNo.1forvalueandselectioninthelatestAmericanCustomerSatisfactionIndex(ACSI)
”,2023,lastaccessedAugust2026.
11AmazonNews,“
FulfillmentbyAmazon:Howimprovingdeliveryfueledindependentsellergrowthandsuccess
”,September24,2023.
9
SECTION2.
AMAZON’SOFFERINGTO
INDEPENDENTSELLERS
1011
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
AmAZON’SSerVICeOFFerINGtOINDepeNDeNtSeLLerS
Amazon’sstoregivesindependentsellersa
routetocustomersthroughasinglechannel
thatcombinesmanyhelpfultoolsandservices.
Independentsellerscanlistproducts,manage
orders,processtransactions,andaccesstoolsthatsupporttheirsalesactivitywithouthavingtobuildthefulldigitalinfrastructureofane-commerce
operationthemselves.Thisincludesaccess
tocustomer-facingproductpages,payment
processing,fraudprotection,ordermanagement,reportingtools,andotherservices.
theservicessellersusedependpartlyonhow
theychoosetofulfillcustomerorders.Sellersin
Amazon’sstorecanchoosetomanagefulfillment
themselves(theMerchantFulfilledNetworkor
MFN)oruseAmazon’sfulfillmentinfrastructure
(FulfillmentbyAmazonorFBA).WhenusingMFN,thesellerstores,packs,andshipsproducts,either
directlyorthroughathirdparty.WhenusingFBA,
thesellersendsinventorytoAmazon,whichhandlesstorage,packing,shipping,andmostcustomer
serviceandreturns.Somesellersuseboth.
Figure1:Theflowofgoodsfrommanufacturertocustomer(MFNandFBA)
MerchantFulfilledNetwork(MFN)Sellerhandleslogisticsendtoend.
RETURNS—SELLERHANDLES
UPSTREAM
Supplier/
manufacturer
SELLER
Seller-ownedor
third-partywarehouse
SELLER
Pick,pack&ship
SELLER
Carrierof
seller'schoice
ENDBUYER
Customer
Supplier/
manufacturer
UPSTREAM
Amazon
fulfillmentcenter
AMAZON
Pick,pack&ship
AMAZON
Amazondeliverynetwork
AMAZON
Customer
ENDBUYER
RETURNS—AMAZONHANDLES
FulfillmentbyAmazon(FBA)
Amazonhandleslogisticsaftergoodsenteritsnetwork.
Source:OxfordEconomicsadaptationofAmazonservicedescription
Amazonalsooffersadditionalservicesthatsellerscanchoosetousealongsidethecoreselling
option.Theseincludeadvertisingservices,whichallowsellerstopromotelistingsandincrease
productvisibilitywithintheAmazonstore.Noteverysellerneedstheseservices,buttogethertheyshapethebroaderenvironmentinwhichsellersmanage
discovery,customerreach,andsalesperformance.
1213
TheUSEconomicImpactofIndependentSellersinAmazon’sStoreTheUSEconomicImpactofIndependentSellersinAmazon’sStore
Amazonchargesforitsoptionalservicesonapay-for-usebasis,allowingsellerstopayonlyforserviceswhichtheyneedfortheirbusiness.Inadditionto
anyfeesforoptionalservicesreceived,sellersalsoincurstandardsellingfees,suchassellingplanfeesandreferralfees.12,13
HOWAmAZON’SmODeLSUppOrtSbUSINeSSeSANDtHeWIDereCONOmY
HowAmazon’sstoremaybenefitbusinessesandthewidereconomyissummarizedinFigure2.
Figure2:AmazonStore’sBenefits
FORTHEWIDERECONOMY
Entrepreneurship
Maylowerbarriersforsmallbusinessesandnewbrands
Productivity
Byfacilitatingbusinessgrowth,
Amazonmayenablesomebusinessestobecomemoreproductive
Consumerchoice
Maywidenproductrangeandvariety
Indirectandinducedeconomicactivity
Supportedthroughsupplychainsandemployee-wagespending
FORBUSINESSES
Lowerstart-upcosts
Mayreducetheneedforbusinessestocreatetheirownstore,paymentsystems,andfulfillment
Widercustomerreach
Facilitatescustomerreachbeyondthelocaleconomy
Flexiblefulfillment
Servicescanbecombinedtosuitdi仟erentsellers
Testingandscaling
Maylowerthecostoftestingnewproductswithcustomers
O
$
Source:OxfordEconomics
theAmazonstore,independentsellerscanmake
productsvisibletocustomersacrossawider
geographythanwouldtypicallybeavailablethroughaphysicalstoreoralocallyfocusedsaleschannel.
Forsomesellers,thismaysupportgrowthby
allowingthemtotestdemand,expandbeyondtheirimmediateregion,andreachcustomerswithoutfirstinvestinginanationalretailfootprint.
Amazon’sfulfillmentoptionsgivesellersflexibilityinhowtheyorganizetheiroperations.Ratherthanrequiringeverysellertoadoptasingleoperating
model,Amazonprovidesasetofservicesthatcanbecombinedindifferentways.Thisflexibilityis
importantbecauseindependentsellersvarybysize,theproduct(s)theysell,operationalcapability,andgrowthstrategy.
themodelcansupportexperimentationand
scalingbyloweringthecostoftestingproducts
andreachingcustomers.Independentsellerscan
usetheAmazonstoretointroducenewproducts,
observecustomerdemandandreviews,refinetheirproductrange,andadjusttheirsalesstrategy.This
canbeparticularlyrelevantforsmalleroremergingbrands,whichmayfacehigherriskswhenexpandingthroughtraditionalretailchannelsthatrequirelargerupfrontcommitments.
beNeFItStOtHeWIDereCONOmY
thewidereconomicrelevanceofthismodel
isitspotentialtosupportentrepreneurship,
productivity,consumerchoiceandbroader
supplychains.TheOrganisationforEconomicCo-operationandDevelopment(OECD)hasnotedthatdigitalizationcanhelpSMBsaccessnewmarkets
andimproveoperationalefficiency,andthat
e-commercestorescanhelpsmallerfirmsexpandcustomerreach,accessbusinessintelligence,
andachieveeconomiesofscaleatrelativelylow
cost.15,16Thesebenefitsareconsistentwiththe
waysAmazon’sstoremayhelpindependentsellersoperate,compete,andgrow,whilealsoexpandingtherangeofproductsavailabletoconsumers.
moreover,theactivitysupportedbyindependent
sellersinAmazon’sstoreextendsbeyondthesalesrecordedintheAmazonstore.Sellerrevenues
cansupportinvestment,employment,supplier
purchases,logisticsactivity,wages,andtaxrevenuesacrossthewidereconomy.
beNeFItStObUSINeSSeS
Amazon’sstorecanreducesomeofthefixedcostsassociatedwithreachingcustomers.
AbusinessthatsellsintheAmazonstoredoes
notneedtobuilditsowncustomer-facingonline
store,paymentsinfrastructure,fraudprotection
tools,orglobalfulfillmentcapabilitybeforemakingproductsavailabletocustomers.Amazonhasmade
acumulativeinvestmentofmorethan$100billion
initsfulfillmentnetworkaloneasof2023.14Itoffersthisadvancedfulfillmentsolutiontoindependent
sellers.Thismakesonlinesellingmoreaccessible,
particularlyforsmallerornewerbusinessesthatmayhavelimitedcapitalandtechnicalknow-how.
themodelcanalsohelpsellersreachcustomersbeyondtheirlocalmarket.Bylistingproductsin
12Amazon,“
Standardsellingfees
”,AmazonSellerCentral,lastaccessedJune2026.
13Amazon,
“AmazonFBA:Fulfillmentservicesforyourecommercebusiness
”,lastaccessedJune2026.
14AmazonNews,“
FulfillmentbyAmazon:Howimprovingdeliveryfueledindependentsellergrowthandsuccess
”,September24,2023.
15OrganisationforEconomicCo-operationandDevelopment(OECD),“
SMEdigitalizationforcompetitiveness:the2025OECD
D4SMEsurvey
”,2025.
16OrganisationforEconomicCo-operationandDevelopment(OECD)StudiesonSMEsandEntrepreneurship,“
TheDigital
TransformationofSMEs
”,2021.
TheUSEconomicImpactofIndependentSellersinAmazon’sStore
SELLERSPOTLIGHT:PALOUSEBRAND
Amazonstorefront
TheMaderfamilyhasfarmedthehillsaround
Pullman,Washington,forsixgenerations.Since2001theyhavesoldunderthePalouseBrand,growing
wheatberries,drypeas,chickpeas,andsmallbrownlentilsthattheyclean,package,andmarketfrom
theirownfacilities.
Sellingdirecttoconsumers.In2009,SarahMadersawanopportunitytobringcustomerscloserto
thefarmandgivethemmoreinformationabout
wheretheirfoodcamefrom.Palousebeganbuildingitsdirect-to-consumerbusiness,givingcustomers
informationabouteachcrop,includingwhereit
wasgrown,therainfallitreceived,andhowitwas
farmed.Assheputsit:“Iknewconsumerswanted
togetclosertowheretheirfoodwascomingfrom.Ithought,whywouldn’twetakeourfoodsandcreateadirect-to-consumerexperience?”
buildingthebusinessintheAmazonstore.That
sameyear,PalouseBrandbegansellinginAmazon’sstore,whenthesite’sgrocerycategorywasstill
small.PalousesawrapidgrowthinsalesinAmazon’sstoreearlyonwithroughlyadoublingevery
month.17Amazonwasitsmainroutetocustomersfromthestartandremainsitslargestsaleschannel.
ThecompanynowusesmanyofAmazon’s
tools,includingfulfillment,advertising,inventory
management,andAI-basedbusinessinsights,to
guideitsdecisions.IthasalsoincorporatedsomeofAmazon’sfulfillmentmethodsinitsownoperations.
AlargelyUSsupplychain.BecausePalouseBrandgrows,cleans,andpackagesitsmainproductsinWashington,mostoftheworkhappensintheUS.
Throughasecondbrand,ClearCreekFoods,italsobuyscropsfromotherNorthAmericanfarmers
andbringsthemtomarket.Beyondthefarm,
thebusinesssupportsUStestinglabs,certifiers,
packagingmakers,transportcompanies,and
softwareandprofessional-servicefirms.Ithasalsobroughtpartsofitssupplychainclosertohome,
movingitscardboardsourcingfromsuppliersaboutsixhoursawaytomanufacturerswithin60to90
minutesofthefarm.
Aruralemployer.Thecompany’sgrowthhas
changedthelogisticsarounditaswellasthe
farm.MadersaysUPSandFedExhaveadjusted
theirlocaloperationstohandleitsdailyvolumes,
includingregulartrailerpickupsfromitsrural
fulfillmentcenter.PalouseBrandemploysfull-andpart-timestaff,anditslocationnearWashington
StateUniversityletsithirestudentsandshowthem,throughtoursandotheractivities,howtechnology,logistics,andbusinessworkinmodernfarming.
Steadierincomeforthenextgeneration.Directsaleshavebecomemoreimportantascostsrise.
Madersaysfertilizercostshaveclimbedsharply
whilethepricesfarmersreceivehavenotkept
pace.RegularincomefromAmazongivesthe
businessmorestabilityandhelpsitkeepinvesting
innewfarmingtechnology,newproducts,andits
workforce.“ThepartnershipwithAmazongivesusapaycheckeverytwoweeks,”shesays.“Itallowsustoturntheeconomyaroundus,putnewtechnologiesintothefarm,andprovidehealthcaretothepeoplewhoworkwithus.”
Source:OxfordEconomicsinterviewwithSarahMader,co-ownerofPalouseBrand,July2026.
17A“
BrandRegistryhelpsseedPalouseBrand’ssuccesswithAmazon
”,lastaccessedAugust2026.
14
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