大众汽车集团品牌报告（定位、战略规划、业绩等）

VisionWe’retheCOREofVWGroupThemostdesirablebrands

forourcustomers

With

top

technologyatcompetitivecostsMissionTheCORECommunityStrongbrands,oneefficientand

effectiveengine200,000

24Employees

Plants>50Modelranges

in

EuropeINTERNALNewgovernancewith

clearresponsibilitiesCleardifferentiation

acrossbrandsFocusoncosts&capitalefficiencySynergies,impact

asabrandgroupStrategicprioritiesINTERNALTavascanID.2allHighlights

in

2023CUPRADarkRebel,CUPRARaval-Conceptcars,notforsaleyetINTERNALŠkoda

in

VietnamID.Buzz

LWBNewTiguanBus

FestivalNew

KodiaqDarkRebelINTERNALSynergyfamilyBETA+OurfirstlighthouseprojectPassatElegance2.0lTDISCR110kW(150PS)–PowerconsumptioninkWh/100km:combined5.4-5.0l/100km;

CO₂-emissionscombineding/km:combined143–131l.InformationonconsumptionandCO₂emissions,shownin

ranges,dependsontheselected

vehicleequipment.VolkswagenPassatŠkoda

SuperbSynergyfamilySmall-BEVOurnextbigmilestoneTomorrow10a.m.INT

pt

cars,not

for

sale

yetOptimizationSalesCosts

Salescostsreduction&newsalesformats+

Culture&GovernanceAdaptourcultureandgovernance

to

tackle

thefutureGrowth#6

Volume

growth

to

profit

from

scale

effectsCompetitiveCostStructures

#4

Match

cost

structures

of

the

competitionTime-to-market

Fasterinhardwareandsoftware

DriverCompetitivenessEV

Software,Battery,Architecture,platformsReductionofComplexity

Reductionofsoftware

variants#3#5#2#1INTERNALBrandGroupCoreFinancialperformanceFY20221

vs.FY

2023VehicleSales

2[mill.units]

+19%SalesRevenue[€

bn]+21%137.8

113.83.64.84.1+1.7pp.5.3NetCashFlow[€

bn]

+80%7.31previousyearadjusted(IFRS17)2withoutChinabusiness3beforespecialitemsOperating

Profit

3[€

bn]5.64.0RoS

3[%]20222023202220232022202320222023202220231.1INTERNAL3.6%

4.1%2.22.53.52.63.0%4.6%

2.4%

6.2%0.51.43.6%2.24.1%2.53.52.63.5%

3.5%

3.4%strategic

corridor3-4%2.4

2.6

2.93.0

3.8

3.9strategic

corridor4-5%3.00.33.24-5%3.6%

4.1%3.5%

3.4%5.1%

4.5%10

bn.EURRegionmixProductmixInflationBasis2022

/2023Target

2026Headwinds2022

/2023

2026Basis

Target2022

/2023

2026Basis

Target•••••••••Brand

ProductsCustomersFinancialandentrepreneurialresilienceWe

are

going

tomake

the

VWbrand

shine

again!phase

1GolfGTI–Near-production

vehiclePassat–Near-production

vehicleID.7Pro–PowerconsumptioninkWh/100km:combined16.3-14.1;CO₂-emissionsing/km:combined

0.ID.7TourerPro–PowerconsumptioninkWh/100km:combined16.8-14.5;CO₂-emissionsing/km:combined0.

InformationonconsumptionandCO₂emissions,

showninranges,

dependsontheselected

vehicleequipment.Bed

ien

ung:Eine

ch

ter

Fort

schr

ittTalagonID.6

XAtlasAmarokThe

vehicles

are

not

sold

in

Germany.ID.

GTI

ConceptConceptcar,notfor

sale

yetID.7Pro–PowerconsumptioninkWh/100km:combined16.3-14.1;CO₂-emissionsing/km:combined

0.ID.7TourerPro–PowerconsumptioninkWh/100km:combined16.8-14.5;CO₂-emissionsing/km:combined0.

InformationonconsumptionandCO₂emissions,

showninranges,

dependsontheselected

vehicleequipment.ID.

2all

Concept

car,

not

for

sale

yetID.7

TourerID.7ID.BUZZLWBVW/Xpeng

IID.

2all

SUVEntry-levelE-VolkswagenA-Main

SUVeID.4PAVW/Xpeng

IIID.7TourerPro–PowerconsumptioninkWh/100km:combined16.8-14.5;CO₂-emissionsing/km:combined0.Informationonconsumption

andCO₂emissions,

showninranges,dependsontheselected

vehicle

equipment.Near-production

vehicleFinancialandentrepreneurialresilienceBrand

ProductsCustomersWe

are

going

tomake

the

VWbrand

shine

again!phase2PerformanceProgram

ProductsAdministrationQuality2Technicaldevelopment5VehicleproductionAdditional

business

fields3Material

costsNAR/SAM

regionsMakingprocessesandstructures

leanerand

fasterReducingvariantsforless

complexityLoweringproductcosts(MQBandMEB)…Sales

Ourpriorities

for

the

coming

months:

2024PerformanceprogramsRamp-upofperformanceprogramswithintheb