旅游英语综合教程 （第四版） 课件 第2部分 Unit 5-Customized Tour

Unit5CustomizedTourCONTENTSCulturalnotesUsefulwordsandexpressionsExercisesTimeforfunCasestudyGroupdiscussionCulturalnotes1.

CustomDesignedTour/CustomTour/CustomizedTour/Tailor-madeTravel:定制旅游，是非常流行的一种旅游方式，根据旅游者的需求，以旅游者为主导进行旅游行程的设计。通俗地说就是根据自己的喜好和需求定制行程的旅行方式。这种模式在业界的特点就是弱化了或者去除了中间商，能够给旅游者带来最个性化的服务。中国定制旅游行业的市场规模在持续增长。2.

PackageTour:包价旅游，是指旅游者在旅游活动开始前即将全部或部分旅游费用预付给旅行社，由旅行社根据同旅游者签订的合同，相应地为旅游者安排旅游途中的吃、住、行、游、购、娱等活动。Culturalnotes3.TourOperator:旅游批发商，主要从事组织和批发包价旅游业务。他们与饭店、交通运输部门、旅游景点及包价旅游所涉及的其他部门签订协议，预先购买这些服务项目，然后根据旅游者的不同需求和消费水平，设计出各具特色的包价旅游产品，通过旅游零售商在旅游市场上销售。这是旅游业分工越来越细、越来越专业的一种体现。4.

Ctrip:携程，是一个在线票务服务公司，创立于1999年，总部设在中国上海。携程旅行网拥有国内外一百多万家会员酒店可供预订，是中国领先的酒店预订服务中心。2018年3月21日，携程发布定制师认证体系，国内首张定制师上岗证出炉。Culturalnotes5.Grouptravel:团队旅游，是以旅行社为主体的集体旅游方式，由旅行社或中介机构对旅行进行行程安排和计划，团队成员遵从旅行社安排统一进行旅行，采用包价方式一次性提前支付旅费并在某些项目上可享受团队折扣优惠的旅游方式。团队旅游通常是指10人以上的团体共同出游。Usefulwordsandexpressionscustomasperescortcustomizepersonalizeconcierge定做的，量身设计的按照，根据护送，护卫订制，个性化设置为个人特制门房，礼宾员，服务台职员tailor裁缝；定做（衣服）tailored（衣服）定做的，合身的；特制的，专门的accommodation住宿，食宿Usefulwordsandexpressionsenvisioncraftitinerarymilestonealumniexcursion想象，预想精心制作行程，旅行路线重要事件，里程碑校友，毕业生（alumnus的复数）短途旅行，远足longstanding长时间的awealthoftedious很多的冗长的，单调乏味的Usefulwordsandexpressionsbespoketweakrefineiteratedepositexclusive定做的，定制的稍稍调整改进，改善重做支付（押金、订金或预缴费用）独有的，专用的cost-effective划算的；成本效益好的non-refundable不可退款的，不可归还的seamless无缝的；不停顿的Usefulwordsandexpressionsmandatorydisposablegaingroundcohesioncustomizertransparency强制性的，义务的可支配的，可自由使用的取得进展或获得优势凝聚力，团结（为顾客）定制用品者透明度，清晰度，公开度rigid（方法、体制等）严格死板的shuttle穿梭，往返customization定制；客制化服务segmentation分割；市场细分ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:1.Whatisthedefinitionofacustomdesignedtourandwhatisthepurposeofacustomtour?Acustomdesignedtourisaprivatetourspecificallydesignedforindividuals,couples,familiesoragroupaspertheirdefinedrequirements,selecteddestinations,dates,preferencesandbudgets.Thewholepurposeofacustomtouristoofferafullytailoredexperience,makingeverymomentofyourtripexactlyasyouenvision.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:2.Howcantouristshaveasuccessfulcustomizedtour?Touristsshouldcommunicatetheirpreferencesindetailwiththetourprovider.Tellthemaboutyourobjectives,dateofdeparture,durationofyourholiday,categoryofhotelsyouprefer,citiesyouwanttovisitandanyotherservicesyoumayneed.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:3.Whydopeoplechoosecustomdesignedtours?Peoplechoosecustomdesignedtourstosavethemselvestimeresearchingandbookingtheirholiday.Besides,itallowsthemtorelyontheexpertiseoflocaltravelspecialistswhocantailorthetourtotheirpreferences,ensuringamorepersonalizedandenjoyableexperience.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:4.Isatailor-madeexperiencemorecost-effectivecomparedtopubliclyavailablegrouptrips?Itdependsonvariousfactorssuchasthedestination,thestandardofaccommodation,theamountofincludedactivities,theitinerary,andthenumberofpassengerstraveling.Generally,ifyouareorganizingaprivategrouptripwith6ormorepeople,thepricemaybecomecomparabletothatofpubliclyavailablegrouptrips.ExercisesⅠ.Fastreadthepassageandanswerthefollowingquestions:5.WhataresomeofthenewtrendsinChina’stourismmarketdevelopment?SomeofthenewtrendsinChina’stourismmarketdevelopmentincludetherapidriseofcustomizedtours,whichtargetyoungpeopleandofferpersonalizeditineraries.Additionally,thereisanincreasingprioritizationofculturalexperiencesamongtravelers,astheyseektoimmersethemselvesinthelocalcultureratherthanjustsightseeing.ThesetrendssuggestthatthetourismmarketinChinaislikelytobecomemoresegmentedanddiverseinthefuture.Exercises1.Employeescan

thesoftwaretosuittheirneeds.2.Thetouroperatorwillarrangetransportandplanyour

.3.Hefeltthatmovingoutofhisparents’homewasareal

inhislife.4.Shehaddonelittleto

herroom,excepthangafewpostersonthewalls.5.A

of$500.00perpersonisrequiredtobegintheplanningprocess.customizeitineraryⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:customcustomizepersonalizeenvisiondepartureitinerarymilestone

specialisttweakdepositpersonalizemilestonedepositExercises6.Youcancreateandediticonsinstandardand

sizes.7.Allthatwouldhavebeenhardto

fiveyearsago.8.Theyofferflexibilityinduration,

datesanddestinationssoyoucancreateyourownuniqueChinatravelexperienceandbeautifultravelmemories.9.Whenyoucall,emailorfilloutaformonline,you’llbeputintouchwitha

whoknowsyourdestinationwellorisanexpertinyourareaofinterest.customenvisionⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:customcustomizepersonalizeenvisiondepartureitinerarymilestone

specialisttweakdepositspecialistdepartureExercises10.Youwillreceivesampletripsinthebeginningandcanthen

themuntilyou’re100%satisfied—differentroutes,activitiesorhotels—yourtrip,yourchoice.tweakⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:customcustomizepersonalizeenvisiondepartureitinerarymilestone

specialisttweakdeposit1.seamless2.cost-effective3.refundable4.disposable5.transparency6.mandatory7.customization8.cohesion9.immerse10.segmentationA.usedtodescribemoneythatyoupaythatisabletobepaidbackB.madenecessary,usuallybylaworbysomeotherruleC.thesituationwhenthemembersofagrouporsocietyareunitedD.tobecomecompletelyinvolvedinsomethingE.thefactthatamarketisorcanbedividedintodifferentgroupsofcustomers,whohavesimilarcharacteristicsorneedsF.itisgoodvaluefortheamountofmoneypaidG.(money)someonehaslefttospendafterpayingtaxesH.happeningwithoutanysuddenchanges,interruption,ordifficultyI.thequalityofbeingdoneinanopenwaywithoutsecretsJ.theactionofmakingorchangingsomethingaccordingtothebuyer’soruser’sneedsExercisesⅢ.MatchthewordsinColumnAwiththeEnglishequivalentsinColumnB:Column

AColumnBExercisesⅣ.Translation:1.Acustomdesignedtourisaprivatetourspecificallydesignedforindividuals,couples,familiesoragroupaspertheirdefinedrequirements,selecteddestinations,dates,preferencesandbudgets.定制旅游是根据个人、情侣、家庭或团体的明确要求、选定的目的地、日期、偏好和预算，专门为他们设计的私人旅游。___________________________________________________________________________________2.Thecustomizedtripsaredesignedaroundyourrequirementsandincludepersonalizedservices,suchasprivatedrivers,privatetransportation,privatetouring,privateguides,uniqueaccommodations,requestedeventsandaconcierge.定制旅行是根据您的需求设计的，包括个性化服务，如私人司机、私人交通、私人游览、私人导游、特色住宿、指定活动以及礼宾服务。___________________________________________________________________________________ExercisesⅣ.Translation:3.Youdreamupanideatocelebratethemostimportantmilestonesinyourlife,suchasananniversary,aretirementcelebration,afamilyoralumnireunion;then,thecustomdesignedtourplannerswillmakesurethisjourneyismadeupofonce-in-a-lifetimeexperiencesandmemoriestocherish.你可以梦想用一种特别的方式来庆祝生命中最重要的里程碑事件，比如周年纪念、退休庆典、家庭或校友聚会，定制旅行策划师将确保这次旅行是一次终身难忘的经历，是值得珍藏的美好回忆。___________________________________________________________________________________4.Itisatourismmodethatoriginatedindevelopedcountriesfirstwiththetargetcustomersbeingmiddle-agedandelderlytouristswithareasonablyhighdisposableincome.这是一种起源于发达国家的旅游模式，目标客户是可支配收入较高的中老年游客。___________________________________________________________________________________ExercisesⅣ.Translation:5.Whenitcomestogrouptravel,touristsareoftenguidedthroughrigiditineraries,shuttlingfromattractiontoattractionandbattlingendlessshoppingpromotions.说到团体旅游，游客们常常被带着按照固定的行程走，从一个景点赶到另一个景点，还要应对无尽的购物促销。___________________________________________________________________________________TimeforFun特里斯坦-达库尼亚群岛（TristandaCunha）TristandaCunha—TheRemotestInhabitedIslandintheWorldItisintheSouthAtlantic,southofSt.Helena,whichisanislandafewhundredmilesoffthecoastofSouthAfrica.TristandaCunhahasnoTV,butithasoneradiostation.Thepopulationtotals242,andtheyonlyhavesevensurnames(lastnames)betweenthem,sotheyareallrelated.AllTristanfamiliesarefarmers,owningtheirownstock.Alllandiscommunallyowned.Livestocknumbersarestrictlycontrolledtoconservepastureandtopreventbetter-offfamiliesfromaccumulatingwealth.NooutsidersareallowedtobuylandorsettleonTristan.Theislands’mainsourceofincomeisthelobsterfactoryandthesaleofstampsandcoinstooverseascollectors.Mostpeoplehavedualoccupations,whileworkingforthelocalgovernment.Manyinhabitantshaveplotsoflandonwhichtheygrowpotatoes.TristandaCunhadoeshaveacapital,calledEdinburghoftheSevenSeas.TimeforFun巴厘岛（Bali）Bali—TheMostPopularIslandBali,atropicalislandintheIndonesianarchipelago,issopicturesqueandimmaculatethatitcouldalmostbeapaintedbackdrop.Ithasricepaddiestrippingdownhillsideslikegiantsteps,volcanoessoaringupthroughtheclouds,densetropicaljungle,longsandybeaches,warmbluewater,crashingsurfandfriendlypeoplewhodon’tjusthaveaculturebutactuallyliveit.Everynightisafestival,andevenafuneralisanopportunitytohaveagoodtime.Bali,theperfectholidaydestinationforallages,offerssomethingforeveryone.Thistropicalparadisehasauniqueblendofmoderntouristfacilitiescombinedwithwonderfulshoppingandarichpastandheritage.TheBalinesepeopleareproudofhavingpreservedtheiruniqueHinducultureagainsttheadvanceofIslam,thedominantreligionthroughoutIndonesia.Thisisstillreflectedinday-to-daylifeandcanbeseeninthenumerousceremonies,Balinesefestivals,andmagnificenttemplesandpalaces.Someofthebestsurfingbeachesintheworldcanbefoundonthewesternsideoftheisland,whilstconversely,theeasternsideisawonderfulhavenforfamilies,withbeautifulwhitesandbeachesandgentleseas.CaseStudyTouristtrainsenrichtravelers’optionsTouristtrainsenrichtravelers’optionsGroupdiscussion1.HowdidChina’srailwaydepartmentsenhancethepassengerexperienceontouristtrains?________________________________________________________________________________China’srailwaydepartmentscreatedhigh-qualitycustomizedtouristtrainproductsforpassengersbycombininglocalculture,customs,andnaturalresources.2.WhatdidChina’srailwaydepartmentsdotocatertothepreferencesofmiddle-agedandelderlypassengersonlong-distancetouristtrains?________________________________________________________________________________Railwaydepartmentsestablisheddedicatedwaitingareasa