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SHIPPINGINDUSTRYANDMARINEPORTS
PortsAreScalingAI.
Here'sHowtoMakeItDeliver.
ByDavidParlongue,JohannesDistler,JamesReynolds,MaxMuhlemeyer,NorbertKlettner,BorisWenzel,andDorotaKorenkiewicz
ARTICLEOCTOBER20,202615MINREAD
ThisarticleisacollaborationbetweenBCGandtheTerminalIndustryCommittee4.0(TIC4.0).
Portsandterminalsarenostrangerstoreinvention.Overthepast50years,theindustryhas
managedandadaptedtotheshifttocontainerizationandever-largervessels,themovefrom
papermanifeststoelectronicmessagingandtransactions,andthesubsequentevolutionto
system-to-systemintegrationwithotherpartiesintheshippingindustries.Butmanyport
functionsstillrunonclipboards,radiocalls,orthegutinstinctsofaplanner,whohaswatchedthe
◎2026BostonConsultingGroup1
yardfillupandemptythousandsoftimes.Thatismostvisibleatsmallerterminalsandinbulkports.
AI
isthenextwave,andthistimeitreachestheclipboard.Itarrivesaspressurebuildsfrom
beyondthedocks.Thefreightforwarders,
logistics
providers,andcontainerlinersthatarea
terminal’scustomersareamongthecompaniesnowinvestingheavilyinAI,withspendingacrossindustriesexpectedtoincreaseovertime.
Toassesshowfartheindustryhascome,BCGandTIC4.0(aninternationalnonprofitassociationofterminaloperatorsandequipmentandsolutionprovidersdedicatedtothecreationand
promotionofdigitalstandardsforthecargo-handlingindustry)surveyedmorethan100leaders
fromacrossthecontainerportsandterminalsecosystem.(Seethesidebar,“Survey
Demographics.”)AIisnolongeranexperimentattheedgeofthebusiness.Onaverage,thosewesurveyedarealreadyusingorexploringthetop16ofthe43usecasesweassessed,from
extractingdatafromshippingdocuments(62%)topredictingwhenacraneorstraddlecarrierwillfail(48%).
SurveyDemographics
InAugust2026,BCGandtheTerminalIndustryCommittee4.0(TIC4.0)surveyed
theportandterminalecosystemontheadoptionofAIandgenerativeAI,to
establishwheretheindustryseestheopportunityandwhereitseestherisk.
Respondentswere103expertsacrossfivecontinents,drawnfromterminal
operators,portauthorities,containerliners,andportvendors.Theyoperateat
regional,national,andglobalscale,andtheircompaniesarebalancedacross
small(lessthan$1billioninrevenue),midsize($1billionto$8billion),andlarge
(morethan$8billion).
ThedecisiontoadoptAIhasbeenlargelymadeacrosstheindustry.Whatitisworthhasnotbeensettled.Theworknowistoprovewhatitdelivers,andtodoitfasterthanthecompetition.Five
findingsfromoursurveyshowwheretheindustrystands:
Adoptionisbroad,butproofisrare.Respondentsarefindingandtestingusecasesfar
fasterthantheyaremeasuringwhatthoseusecasesreturn,andonly4%canshowagainin
©2026BostonConsultingGroup2
©2026BostonConsultingGroup3
earnings.
Unclearreturnoninvestmentisthemainbarriertoacceleratingimplementation,andthedoubtrunsdeeperthefurtheryougetfromtheC-suite.Othersignificantbarriersare
concernsaboutdataqualityandtalent.
Thedemandcomesfromcommercialcustomers,butthegainsstayoperational.
CustomersareaskingforAI-enabledservices,whilerespondentsreportkeepingnearlyallofthebenefitsinsidetheirownoperations.
TheexpectedpayoffisshiftingfrombuildingAItousingit.Respondentsexpectthenextthreeyearsofbenefittocomefromforecasting,dispatch,andworkflowintegrationratherthanfromplatformsandgovernance.
Investmentisgoingintopeopleandexistingsystems.ThatincludeshiringandtrainingAItalent,reskillingthecurrentworkforce,andaddingAItowhatisalreadyinstalled.
Together,thosefindingspointtofourmoves:provevaluebeforeyouscale,fixthefoundations
enterprise-wide,shiftspendingfromsetuptooperations,andcodevelopthecommercialupside.
AdoptionIsBroad,butProofIsRare
Nearlyhalf(44%)ofrespondentshavemovedbeyondearlytestingintoscalingoralaterstage,andsizehelps.Amongthelargestcompaniesinthesample,thosewithmorethan$8billioninrevenue,56%reportedscalingorbeyond,versus32%ofthosebelow$1billion.(SeeExhibit1.)
EXHIBIT1
AIAdoptionIsWidespread,butFewOperatorsAreStillin
TestingMode
Reportedactivityisapproachingscale
ReportedstageofAladoption
%OFTOTALRESPONDENTS,SINGLERESPONSE,N=103
Increasingmaturity
NotconsideringAl,
ornoconcretestepsyet
Exploring;testing
withlimitedscopel Usecasesidentified; planningforscale Scalingwithearly measurablebenefitSystematicallytrackingcontribution
Embeddedincoreoperations;P&Limpact
23
33
11
Scalingorbeyond:44%ofrespondents
Largecompaniesarealmosttwiceaslikelytohavereachedscale
Reachingscalingorbeyond,bycompanyturnover%WITHINEACHTURNOVERBAND
<$1billion$1billion-$8billion>58billion
Source:BCG'sAlinPortsandTerminalsindustrysurvey,2026.
Note:n=103.Adoptionstageisbasedonasingleresponseperparticipant.
Activity,however,doesnotalwayscreatevalue.Only11%ofrespondentstrackwhatAl
contributestoefficiencyormargininanysystematicway,andjust4%haveembeddeditincoreoperationsandcanpointtoameasurablegaininearnings.Alisatworkinsidethegate,intheyard,andinthebackoffice,butalmostnowhereisitscontributionbeingmeasured.
UnclearROIIstheMain
Challenge,andtheDoubtGrowSBeyondtheC-Suite
Unclearreturnoninvestmentisthebarriernamedmostoften,citedby41%ofrespondents.Itsitswellaheadofdataqualityat32%,systemsintegrationat30%,andbothexecutionalcertaintyandimplementationcostat28%each.Inshort,whatholdsAlbackisdoubtaboutwhetheritwillpayoff.
Thatdoubtisnotspreadevenlyanddependsonwhereyousit.Only21%ofC-suiterespondentsnamedunclearROlasabarrier,butbelowtheC-suite,thefigurejumpedto44%.Thesamedivideshowsuponcost,wherejust14%ofseniorleaderspointedtoimplementationcost,versus30%ofeveryoneelse.(SeeExhibit2.)C-suiteenthusiasmhastobematchedbyapragmatic
implementationplanatthebusiness-unitlevel,withfullcosttransparencyforthemanagerswhowillbeaskedtodelivertheresult.
◎2026BostonConsultingGroup
EXHIBIT2
◎2026BostonConsultingGroup
UnclearROIIstheLeadingBarriertoAdoption,butConcernsDiffer
byEmployeeSeniority
BarriersreportedbyC-suiteandallotherlevels
(%WITHINEACHGROUP)
30
21
Implementation
cost
BusinesscasebarriersTechnicalbarriers
C-suite(14)■Allotherlevels(89)
C-suiterespondentscouplescalingmorecloselywithprovenvalue
(%WITHINEACHGROUP)
45
362926
AtscalingstageorbeyondValueprovenforselectcases
BarriersreportedaspreventingwideradoptionofAl
(%OFTOTALRESPONDENTS,
UPTOTHREESELECTIONSEACH)
UnclearROIorbusinesscase
Standardizeddataqualityoraccess32
Integrationwithexistingsystems30
Executionalcertainty;governance28
Implementationcostorbudget
Trustorexplainabilityofresults25
Internalexpertiseortalent23
Complexityofoperations21
Resistancetochange;ownership
Trainingorreskilling
Lowcustomerdemand
Other
3629
DataqualitySystems
oraccessintegration
UnclearROI
Source:BCG'sAlinPortsandTerminalsindustrysurvey,2026.
Note:n=103.Barrierpercentagesreflecttheshareofrespondentsnamingeachitemamongthirtopthree,sopercentagesdonotsumto100%.C-suitecomparisonsare
directional:theC-suitebaseis14,versus89non-C-suiterespondents.Scalingstageandprovenvalueareseparatemeasures.
ThisdifferentiatedpointofviewonAlfeasibilitymatters,asbudgetsareapprovedatthetop,
pilotsarerunbelow,andpilotsscaleonlywherethetwoagree.Whenthemanagerclosesttotheworkstilldoubtsthepayoff,theteststalls.YetC-suiterespondentsdescribeprovenvalueat
muchthesamerateaseveryoneelse,29%versus26%.Theopenquestioniswhatcountsasacrediblebusinesscase.
Standardizeddataqualityisthesecond-most-citedbarrier;roughlyathirdofrespondentspointedtodataqualityandaccessasconstraints.ThiscomesasnosurprisegiventhatAlcanonlybeasgoodastheinformationitrunson.Theconstraintisnotonlytechnical.Withoutshareddefinitionsandsemantics,Alcantreattwomeasuresthatlookcomparableasiftheymeanthesamethingwhentheydonotanddrawmisleadingconclusionsfromthem.Today,muchofthatinformation
stillsitsinfragmented,disconnectedsystems.
Our2025digitalbenchmarkwithTIC4.0sawthesameproblemfromanotherangle.Mostdigitalroadmapsarestilldrawnterminalbyterminal,withnowidelyadoptedstandards,eveninsidetheglobalandmultinationalgroupsthatoperatemanyterminals.Thesamebenchmarkfound
cybersecurityconcernsslowingtheadoptionofadvancedplanningtoolsthatreachacross
organizations,berthplanningamongthem.Incriticalinfrastructure,securityandsafetyarepartofthefoundationratherthanadditionstoit.
Talentisanotherbarrier.Roughlyaquarterofrespondentscitedlimitedin-houseexpertise,withsmallersharesnamingresistancetochangeandalackoftraining.ThepeoplewhocanrunAl
wellremainthinontheground.Neitherbarrierisareasontowait.Botharereasonstobuildthefoundationfirst,inthedatathatAIrunsonandintheknow-howofthepeoplewhowillmanageit.
TheDemandIsCommercial,buttheGainsStayOperational
Thepullcomesfromcustomers,notregulators.Askedwhichcustomersandpartnersare
requestingAI-enabledservices,respondentsnamedfreightforwardersmostoften(61%),followedbythird-partylogisticsproviders(58%)andcontainerliners(52%),whichlikelyreflectswhattheirowncustomers,thecargoowners,expectofthem.Thattrackswiththewidershiftacrosslogistics,wherecustomersnowpulladoptionmorethancompaniespushitfrominside.AsforwardersandlinersbuildAIintotheirownoperations,theyexpecttheterminaltokeeppace.
Respondents’ownreasonsforadoptingAIpointthesameway.Askedwhatmotivatedthem,69%namedcostreductionandefficiencyand47%citedcompetitivepressure.Regulatoryorderscamelast,at1%.Portauthoritiesdofigureasasourceofdemand,namedby35%,butthisshiftisledbythemarket,notbycompliance.
Yetthevaluethatrespondentsreportisalmostentirelyoperational.Operationalefficiencyleadsthebenefitsrealizedorexpected,at74%,withfasterdecisionmakingat44%andcostreductionat41%.
Abetter
customerexperience
reachesonly18%.(SeeExhibit3.)CustomersarethestakeholdersthatarepullinghardestforAI,andtheonebenefitthatwouldservethemdirectlyistheonethatisleastreported.That18%isopenground.Thosethatturncommercialdemandintocommercialvaluewillpullaheadofthosethatkeepeverygaininsidethefence.
©2026BostonConsultingGroup6
EXHIBIT3
◎2026BostonConsultingGroup
PortsFacetheStrongestAIPullfromCommercialStakeholders,
WhileReportedValueIsConcentratedinOperationPerformance
CustomersmostfrequentlyrequestingAl-enabledservices
(%OFTOTALRESPONDENTS,
UPTOTHREESELECTIONSEACH)
BenefitsalreadyrealizedorexpectedfromAl
(%OFTOTALRESPONDENTS,
UPTOTHREESELECTIONSEACH)
Customerpull
Increasedoperational
58
CostreductionImproved
35
19
12
Nongovernmental
Compliance-leddemandremainslimited
Source:BCG'sAlinPortsandTerminalsindustrysurvey,2026.
Note:n=103.Respondentsnameduptothreerequestingstakeholdersanduptothreebenefits,sopercentagesdonotsumto100%.Benefitsarereportedorexpectedoutcomesnotindependentlymeasuredperformance.
Freightforwarders
Logisticssuppliers(3PLs)
Containerliners
Portauthorities
Truckingcarriers
Customsauthorities
servicereliability
Betterdemandand
capacityplanning
Enhancedcustomer
experience
Improvedsustainability
performanceNotangiblebenefitsyet
efficiencyFasterdecisionmaking
Operationalperformancebenefits
organizations
18
ThePayoffIsShiftingfromBuildingAItoUsingIt
AskedwheretheyexpectAltodeliverthemostbenefitoverthenextthreeyears,respondents
pointedawayfromsettingupAlandtowardusingiteveryday.Sevenofthe43usecaseswere
residual"other"optionsandwereexcludedfromthiscomparison.Oftheremaining36,
respondentsnamed26moreoftenasareasofexpectedfuturebenefitthanasareasinusetoday,4wereunchanged,and6wereexpectedtodecreaseinrelevance.(SeeExhibit4.)Thebiggest
gainsforeseenareinrunningtheterminal.
EXHIBIT4
AIInvestmentIsNearlyUniversal,withCapabilityBuildingand
ReskillingTakingPriority
InvestmentisfocusedonbuildingAlcapabilities
PlannedAlinvestmentoverthenext12-24months
(%OFTOTALRESPONDENTS,MULTIPLESELECTIONS)
HiringortrainingAltalent
IncreasingR&Dor
innovationbudgets
GenAImodulesin
existingsystems
Partneringwithtechnologyproviders
Industrycollaborations;
Noplannedinvestments
Capabilitybuilding■Deploymentandcollaboration
datasharing26
Reskillingandredeploymentleadexpectedworkforceeffects
ExpectedeffectofAlontheworkforceoverthreeyears
(%OFTOTALRESPONDENTS,SINGLERESPONSE)
Reskillorredeployexistingstaf
Reduceheadcount
throughautomation
Increasetotalheadcount
Nomajorimpactexpected
31
Source:BCG'sAlinPortsandTerminalsindustrysurvey,2026.
Note:n=103.Investmentprioritiesallowmultipleselections(sosharessumtomorethan100%),whileexpectedworkforceimpactisbasedonasinglerespnse,Investmentfiguresrepresentstatedintentionsoverthenext12-24months,notcommittedbudgets.
Forecastingoperationalstatesandtheirrootcausesrisesfrom49%todayto67%inexpected
benefit,andintegratingAlintodailyworkflowsclimbsfrom60%to74%,themost-namedusecaseforfuturevalue.Real-timeequipmentdispatch,predictivemaintenance,andvision-basedcargosafetymonitoringadvancealongsidethem.Sodothetwousecasesthatfacethecustomermostdirectly:answeringterminalstatusqueriesrisesfrom25%to43%,andmessagingfreight
forwardersfrom39%to55%.Theindustrymaynotyetbecapturingthecommercialupside,butitcanseewherethefuturelies.
Ourdigitalbenchmarktracedthesameprogressionintheyard,whererule-basedsystemsare
givingwaytopredictivetools.Dwell-timeforecastingestimateshowlongeachcontainerwillsitbeforeitmoves,andsmartstackingusesthatestimatetodecidewheretoplaceit,sotheboxesleavingsoonestarenotundertheonesstayinglongest.Aliscarryingthatprogressionintoeverycorneroftheoperation.
Whatrecedesisthebehind-the-sceneswork.Internalgovernancefallsfrom51%to37%,and
internalplatformbuildingfrom56%to50%.Bothstillmatter,butleadersincreasinglytreatthemasgroundwork.Thewindowforwinningonplatformbuildingaloneisclosing,andtheadvantageisshiftingtooperatorsthatcanembedAlintheworkflowsthatmovecargo.
TheMoneyIsGoingintoPeopleandExistingSystems
◎2026BostonConsultingGroup
8
◎2026BostonConsultingGroup
Investmentisclosetouniversal.Amongtherespondentstooursurvey,investmentisclosetouniversalwithonly2%ofrespondentsreportingnoplannedAlspending,thoughthesample
leanstowardlargeandglobalplayers,soinvestmentislesslikelyuniversalacrosstheindustryasawhole.HiringandtrainingAltalentleadsat59%,followedbyR&Dbudgetsat55%and
addingAlmodulestoexistingsystemsat47%.(SeeExhibit5.)
EXHIBIT5
AIAttentionIsShiftingfromFoundationalEnablersTowardOperationalApplications
Operationalapplications
Foundationalactivities
Tenlargestshiftsfromcurrentusetoexpectedfuturebenefit
Lowerorstagnatingrelevanceofappication
(%OFTOTALRESPONDENTSNAMING
EACHAPPLICATION)
Forecastingstates;
rootcauses49e
Answeringterminal
statusqueries25e→43
Messagingto
freightforwarders39→55
IntegratingGenAl
60e→74
29e→43
intoworkflows
Digitalpayments
processing
elect36e→
49
30e→
48e→
43
60
Aligningcustoms
inspections
Real-timeequipment
dispatching
Predicting
60
equipmentfailures48
49
Vision-basedcargosafetymonitoring
40
020
67
●61
6080
+18pp
+17pp
+17pp
+14pp
+14pp
+13pp
+13pp
+13pp
+13pp
+13pp
(%OFTOTALRESPONDENTS,SAMESCALE
ASTHELEFTPANEL)
Receding
Settingupinternal
governance
Licensingpublic
LLMmodels
Buildingan
internalplatform
Extractingdata
fromdocuments
Reskillngand
enablingstaffImageexchange
withhaulers
Remainunchanged
Preparingterminal
data,standard
Livechatand
voiceinterfaces
Proactive
customerupdates
Personnel
selectionbyvessel
0
37e51
27C135
50e56
58e62
50e5241C44
●65
●49
-15pp
-8pp
-7pp
-4pp
-3pp
-3pp
Opp
Opp
Opp
Opp
●41
●20
20
406080
Appliedorexploredtoday●Expectedtobenefitmostinthreeyears
Governance,public-modellicensingandplatform
build-outloserelativeemphasis,whilefoundationaldata
preparationremainshighlyrelevant
Forecasting,terminal-statusqueriesand
operationalworkflowintegrationshowthelargest
shiftstowardfuturebenefit
Source:BCG'sAlinPortsandTerminalsindustrysurvey,2026.
Note;n=103;p=percentagepoint.Numbersrefectrounding.Curentactivityandexpectedfuturebeneitwereasessedacrossthesame43aplications;sevenresidual"other"optionswerethenexcluded.Oftheremaining36applicatons,26showhigherexpectedfuturerelevance,6showlower,and4reunchanged.Leftpanelshowsthetenlargestpositiveshits(-13p);aditionalaplicationswithsallesitsbutexpectedfuturebenefitaboe50%includecargopickupwindows/truckapointments,yardandberthplanning,documentprocessing,customsdocumentation,patterndetection,andpricing/revenuemanagement.
Thepatternistelling.Respondentsarebuyingcapabilityandbuildingonwhattheyalreadyown,ratherthanreplacingit.
Theworkforcequestionrunsdeeperthananybudgetline.HalfofrespondentsexpectAlto
reshaperolesthroughreskillingorredeployment,13%expectnewrolesrequiringnewskills,and31%expectlowerworkforcedemandasAlautomatesprocessesanddecisions.
Here,too,theviewdependsonseniority.Just14%ofC-suiterespondentsexpectheadcountreduction,against34%ofrespondentsatotherlevels.Thatgapisareasonforleaderstosayplainlywhattheyintend.
Theautomationinthat31%isAIautomatingprocessesanddecisions,notthemachinesthat
movecargo.Equipmentautomationisaseparatequestion.Itreplacesphysicalworkattheship’ssideandintheyard,andourbenchmarkrankeditlastamongthedigitalcapabilitiesitassessed,heldbackasmuchbylaboragreementsandcommunityresistanceasbycapitalcost.Thosethatleadtheworkforceshiftwiththeirpeoplewillmovefasterthanthosethatmanageitasa
message.
FourMovesLeadersCanMake
BCG’sworkonAIestimatesthat10%ofthevaluecreationcomesfromalgorithms,20%from
technologyanddata,and70%fromhavingtherighttrainingandprocessesinplace.Whatthis
surveydescribessitsmostlyinthat70%.Thesefindingspointtofourmoves,intwostages.The
firststageanswersthedoubtaboutreturnandthegapsindataandskills,anditasksleaderstoprovevaluebeforetheyscaleandtofixthefoundationsenterprise-wideratherthanterminalbyterminal.Thesecondstagefollowsthepayofftowhereoperatorsandtheircustomerscanseeit,shiftingspendingfromsetuptooperations,andcodevelopingthecommercialupsidewiththe
customersalreadyaskingforit.Theordermatters,becauseanoperatorthatcannotproveausecasepays,orcannotgetatcleandata,willnotgetfarwiththesecondstage.
Provevaluebeforeyouscale.Withunclearreturnsthemost-citedchallenge,leadersshould
agreeupfront,foreverypilot,onthebaselinetheyaremeasuringagainst,theimprovementtheyexpect,thetimelinetheyexpectitin,and,aboveall,thesinglepersonwhoownstheoutcome.
Theyshouldagree,too,onwhatprovenreturnwilllooklikebeforethebusinesscasemoves
upward,sincemuchofthegapbetweentheC-suiteandthefrontlineisadifferenceindefinitions.Stagetherollout,withagoorno-godecisionateachstep,testtheriskiestelementfirst,andscaleonlyoncethevalueisshown.Evidenceiswhatwinsoveraskepticalmanager.
Fixthefoundationsenterprise-wide.Dataqualityisthenextbarrier,soleadersshouldtreatdataassharedinfrastructureratherthanaseriesoflocalpatches.Investingacrosstheenterprisein
dataquality,access,andintegrationwillunlockmorevaluethananysingleusecase,becausepiecemealfixestendtomovethebottleneckratherthanremoveit.
Aportisanetworkofvariousstakeholders,suchasauthorities,terminals,liners,truckers,and
depots,anddatathatstopsattheterminalgatestopscreatingvaluetheretoo.Commonindustrydatastandardsarehowsystemslearntotalktooneanother.Aquarterofrespondentsalready
plantojoinindustrycollaborationsordata-sharinginitiativesoverthenexttwoyears,andthesharedsemanticsanddatamodelsthatTIC4.0isdevelopingandpromotinggivethatintent
somewheretoland.
©2026BostonConsultingGroup10
©2026BostonConsultingGroup11
Shiftspendingfromsetuptooperations.Operatorsalreadyexpectthenextthreeyearsofbenefittocomefromrunningtheterminal.Putresourcesbehindoperationalforecasting,
workflowintegration,andreal-timedispatch,theareaswiththeclearestgrowthinexpectedbenefit.Thenbackthemwithpeople.SayplainlywhatAIwillmeanforrolesandfundthe
reskillingbeforetheredeployment.
Codevelopthecommercialupside.The18%customerexperiencefigureisaninvitation.Work
directlywiththeforwarders,logisticsproviders,andlinersthatarealreadyaskingforAIandbuildtheservicestheywant,suchascargovisibility,proactiveupdates,fasterdocumentation,andmorereliableservice.
Theindustryhasdonethisbefore.Sincethemid-2000s,portsstartedtousevehicle-booking
systems,sharplycuttingtruckturntimes,andcarriersprovedwillingtopayabookingfeefora
guaranteedslot.Singaporehassinceappliedthesameideaonthewater,withvesselslotbooking.PortssuchasAntwerpbuiltdataexchangesthattheyandtheirpartnerscouldturnintoservices.AIwidenswhatcanbeofferedandshortensthetimeittakestoofferit.
TheNext12Months
Forty-fourpercentofrespondentsareatleastscalingAI.Fourpercentcanshowwhatitdeliverstoearnings.Winnersofthenextphasewillbethosethatcannameashortlistofusecases,built
intocoreoperationsandmeasuredagainstclearoutcomes.Thatisamoremodestambitionthanthecurrentwaveofexperimentationmightsuggest—andafarmorevaluableone,because
connectedvaluecompoundswhileisolatedvaluemerelyaccumulates.
Forterminalleaders,thosefourmovesreducetothreepriorities:
Proveeachusecaseonthatshortlistagainstabaselinetheoperationsmanagerclosesttotheworkaccepts.
Atthesametime,fundthedatafoundationasanenterprise-wideassetratherthanaterminal-by-terminalproject.
Oncethosetwoprioritieshavebeenaddressed,movespendingintooperationalAIandtakewhatitenablestothecustomersalreadyaskingforit.
Inports,technologyhasalwaysservedthebusinessratherthansetitsdirection,andthe
questionsAInowraisesaboutworkandtheworkforcearenotonesatechnologyfunctioncan
answer.Thehardpartisdiscipline,inprovingvalue,buildingthefoundation,andchoosingwheretofocus.Thatdisciplinebelongstotheleadershipteam.
©2026BostonConsultingGroup12
TheauthorsthankGauravKumarforhissupportincreatingthesurveyandanalyzingtheresultsaswellasKatherinaKyratsasforhervaluablereviewofthisarticle.
AbouttheTerminalIndustryCommittee–TIC4.0
TheTerminalIndustryCommittee4.0(TIC4.0)isaninternationalnon-profit
associationestablishedin2019andbasedinBrussels,dedicatedtodefining
digital-basedstandardsforenablingfasterandmoreefficientdigital
transformationofthecargohandlingindustry.Bringingtogetherglobalterminaloperators,equipmentmanufacturers,andtechnologysolutionproviders,TIC4.0definesharmonizedterminologyaswellasaunifiedlanguage,semanticsand
datamodelstofacilitateinteroperable,efficient,andscalabledigitalsolutions
acrossterminaloperationsandportlogistics.TIC4.0currentlygathersmorethan70companiesoftheworldwideterminalandportindustry,connectingexpertsinoperations,engineering,IT,dataandAIscientistsaswellasportequipment
specialists.Attechnicallevel,TIC4.0isorganizedintask-forces,whichdefine
univocalvocabulary,terminologyanddatamode
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