unit1- Conducting a Survey

1、Unit 1,Listening and Speaking,Unit 1 Conducting a Survey,Section One,Lead-in,Section Two,Listening for fun,skills,1. talk about the process of a survey;,2. ask for opinions and suggestions;,3. sum up and report survey outcomes.,Career Skills,In this unit, you will learn to talk about:,Lead-in,Sectio

2、n 1 Getting Things Ready,Task 1 Listen and Match,Section 1 Activity One,A Conducting Interviews for Further Data 访谈收集佐证 B Choose the Research Methods 选择调研方法 C Determine the Sample of the Survey 确定调查对象 D Pre-test the Questionnaire 预测调查问卷 E Identify the Goals of the Survey 明确调查目标 F Create the Question

3、naire 创建调查问卷 G Conduct the Survey and Collect Data 调查及收集数据 H Pretest the Findings of the Survey 演示调查结果 I Analyze the Data Quantitatively and Qualitatively 对数据作定量和定性分析 J Create a Report on the Survey Outcomes 撰写调查报告,e,c,b,f,d,g,a,i,j,h,Section 1 Activity One,Task 2 Listen and write,Listen and complet

4、e the general responsibilities of Human Resources Department.,survey,questionaire,analyze,quantitatively,qualitatively,outcome,sample,determine,research method,collect data,Section 1 Activity One,1. It is absolutely necessary to conduct a market survey for a new business. 2. Whats your purpose of th

5、e market research? 3. One of the purposes of market research is to find out whether theres a market for the product or service. 4. We have sent questionnaires to customers. 5. Whats your market share? We have about 7 percent of the Chinese shoes market. 6. According to our market research informatio

6、n, customers are particularly interested in the qualities and prices of the products.,Listen and Repeat,Section 1 Activity Two,7. We have to predict what fashion will be like at least one year ahead. 8. Our survey reveals that the new product has a good prospect in the domestic market. 9. Maybe this

7、 item is priced too high according to our market survey. 10. Are you more concerned about the style or the price? 11. What are the deciding factors in choosing our products? 12. You need to analyze the results both quantitatively and qualitatively so as to make realistic conclusions.,Section 1 Activ

8、ity One,Task 1 Talk to two students about the different methods of conducting a survey and complete the table below,Section 1 Activity Three speak out,Section 1 Activity Three speak out,Task 2: Prepare a short speech to be presented in class by filling in the blanks with the information from the tab

9、le above.,In a personal interview, the Interviewer asks the questions 1) _ with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. It lets the interviewee see, feel or taste a product. People may be willing 2) _ fac

10、e-to-face than to someone on the phone. But they cost more per interview than other methods.,face to face,to talk longer,3) _ is the most popular interviewing method. You can dial random telephone numbers when you do not have the actual telephone numbers of potential respondents. However, many peopl

11、e are reluctant to answer phone interviews and use their answering machines to 4) _. You cannot show your sample products by phone. Email surveys are both economical and fast. There is practically no cost involved once the set up has been completed. You can attach 5) _ files. But you must possess a

12、list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.,Section 1 Activity Three speak out,Surveying by telephone,screen calls,pictures and sound,Task 1 Listen and Write,Task 1 Listen and Repeat,Task 2 Listen and Complete,Task

13、1 Listen and Repeat,Task 2 Listen and Judge,Activity 2 Interactions,Activity 3 Listening Out,Activity 1 Task Check-ups,Task 3 Answer Questions,Task 2 Make a presentation,Task 3 Role Playing,Task 4 Just Do It,Task 5 Challenge Yourself,Task 3 Listen and Decide,Task 4 Listen and Complete,Section 2 Thin

14、gs to Do,Script: 1. telephone survey 2. market share 3. consumer response 4. sample 5. be popular with 6. It is absolutely necessary to conduct a market survey for a new business. 7. We have sent questionnaires to the customers.,Task 1 Listen and Write,Activity 1 Task check-ups,Task 2 Make a present

15、ation Listen and take notes. Then report the information you get to your class.,Script: In a personal interview, the Interviewer asks the questions face-to-face with the Interviewee. It can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on

16、. It lets the interviewee see, feel or taste a product. People may be willing to talk longer face-to-face than to someone on the phone. But they cost more per interview than other methods.,Activity 1 Task check-ups,Surveying by telephone is the most popular interviewing method. You can dial random t

17、elephone numbers when you do not have the actual telephone numbers of potential respondents. However, many people are reluctant to answer phone interviews and use their answering machines to screen calls. You cannot show your sample products by phone. Email surveys are both economical and fast. Ther

18、e is practically no cost involved once the set up has been completed. You can attach pictures and sound files. But you must possess a list of email addresses. Furthermore, you may want to send email questionnaires only to people who expect to get email from you.,Activity 1 Task check-ups,Listen to t

19、he questions and complete the answers 1. It helps to make clear _. 2. It means deciding on _ . 3. It is to determine _ . 4. We should _ _ . 5. We should _.,Task 3 Answer questions,what you want to know,whom you will interview,what questions to ask,analyze them both qualitatively and,write a report o

20、n the findings,Activity 1 Task check-ups,quantitatively,Task 1 Listen and repeat,scale n. 规模，尺度 realistic a. 现实的 amateur n. 业余爱好者 wage-earner n. 挣工 资的人，工薪族,engage sb. in 使人参加 go in for 赞成，拥护 Original Equipment Manufacture (OEM) 贴牌生产 franchised store 专卖店,Activity 2 Interactions,(In the office) M: My

21、boss engaged me in the market survey for the new product. But its my first time to undertake such a task and I have no idea how to do it. W: First of all, you ought to have 1) _ of the goals of the survey because the scale and the methods are based on what you want to find out. M: The boss wanted to

22、 know if the new product would have a good market. W: Since you already know the purpose you should,Task 2 Listen and complete,d,Activity 2 Interactions,Dialogue One,decide in what way to 2) _. You can do it on the phone, on the Internet, by E-mail or go out for face-to-face interviews. M: Well try

23、E-mail first. As we know the 3) _ of the investigation. W: Whatever method you choose, you should create a questionnaire first. This contains all the details you want to find out about the new product. M: So the answers to the questions will be the basis for our final report?,e,Activity 2 Interactio

24、ns,a,W: Not yet. You need to 4) _ both quantitatively and qualitatively so as to make realistic conclusions. M: And the management will take these conclusions into consideration when they make the 5) _, right? W: Exactly. And thats what surveys are for. M: Thank you for your advice. I know what to d

25、o now.,Activity 2 Interactions,b,c,Listen and supply the missing words. Then listen and repeat. (At a shopping mall.) W: Excuse me, Sir. Im doing 1) _ for our new business. Id like to ask you a few questions if you dont mind. M: Thats OK. I dont have much to do right now anyway while waiting for my

26、wife whos wandering from one shop to another in this huge mall. W: Women are the same. This business will be a medium-sized store 2) _ sports shoes, so the questions will be related to that.,a market survey,specializing in,Dialogue Two,Activity 2 Interactions,M: Youve picked the right person: Im an

27、amateur sportsman.Please go ahead. W: Which do you prefer, Chinese brand names such as Anta,Warrior and Li Ning or overseas ones like Nike and Adidas? M: I definitely go in for our 3) _. For one thing, there isnt much difference in quality and after-sale services. For another, the overseas ones, tho

28、ugh many of them are actually OEMs from China, are too expensive for us wage-earners.,national name brands,Activity 2 Interactions,W: Yes, many people hold the same viewpoint. Next question:what colour do you like best? M: White or black for me and my son but red for my wife and pink for my daughter

29、. W: Are you more concerned about the style or the price? M: I think both are very important. But we do have 4) _: my wife and I care more about the price while our children the style. W: Aha, thats interesting. One more question: would you prefer 5) _ or supermarkets and department stores when it c

30、omes to buying sports shoes?,Activity 2 Interactions,different preferences,specialty stores,M: It again varies. My son and I would go directly to a franchised store, but my wife and daughter would choose the latter for more shopping pleasure. W: This brochure contains all the information about our n

31、ew store. Drop in if you want to buy shoes. Many thanks foryour time. M: Youre welcome.,Activity 2 Interactions,Activity 2 Interactions,Make up a similar dialogue with your partner and present it to the class. Use the following as clues. Situation 1 Talk about how to do a survey. For your reference:

32、 1. open up new market 2. It is absolutely necessary to conduct a market survey. 3. follow the 10 steps of market research 4. What factors should be taken into consideration when we design a questionnaire? 5. write a report on the findings,Task 4 Just do it: Make up your own dialogue,Activity 2 Inte

33、ractions,Situation 2 Conduct a survey about the service of Baiyun Hotel. For your reference: 1. in order to improve the quality of our service 2. receive polite and efficient service 3. be satisfied with 4. any other suggestions 5. I suggest that the hotel provide us with the shuttle service for sho

34、pping.,Activity 2 Interactions,Look at the pictures and ask each other questions about them with your partner. Use the words as clues. They may be used as answers to your questions.,Task 5 Challenge yourself: Ask questions,Activity 2 Interactions,Activity 2 Interactions,Activity 2 Interactions,Task

35、1 Listen and repeat,Activity 3 Listening out,Listen to the 5 short conversations and tell if the statements are true or false. Write T for True and F for False. 1. Mr. Li, the sales representative, is conducting a market survey. ( ) 2. Linda does not know much about the products and their prices. (

36、) 3. The tow speakers are going to conduct a market survey for the new products. ( ) 4. Mr. Wood didnt receive any professional training. ( ) 5. About 13% people were satisfied with the performance of the products. ( ),F,F,T,T,F,Activity 3 Listening out,Task 2 Listen and Judge,Listen to the dialogue

37、s and choose the best answer. Dialogue One 1. A. Leisure sports shoes. B. Leisure sports activities. C. Leisure sports facilities. D. Leisure sports people. 2. A. 505 men. B. 500 women. C. 505 men and women. D. 500 men and women.,Task 3 Listen and decide,Activity 3 Listening out,3. A. 27 to 35. B. 3

38、6 to 45. C. 18 to 26. D. 46 to 60.,Activity 3 Listening out,Dialogue Two 4. A. The quality of the products. B. The after-sale service of the products. C. The price of the products. D. The design and the styles of the products. 5. A. The services of the company. B. The quality of the products. C. The

39、 speed of the delivery. D. The design of the products.,Activity 3 Listening out,Hong Kong Unemployment Rate Rises to 5% Hong Kongs seasonally adjusted unemployment rate increased from 4.6% in January 2009 to 5% in February 2009, according to 1) _ carried out by the Census and Statistics Department o

40、f the Hong Kong Special Administrative Region Government. The increases in the unemployment rate were mainly seen in the construction, 2) _, import and export trades, manufacturing and restaurants sectors. As to the 3) _ rate, decreases were mainly seen in the decoration and manufacturing sectors, a

41、nd amusement and recreational services sectors.,the latest survey,transport,domestic,Task 4 Listen and complete,Activity 3 Listening out,In the near term, the unemployment rate is expected to 4) _ further, as labor demand remains weak given the economic downturn. Hong Kong Secretary for Labour and W

42、elfare, Mr. Matthew Cheung, said that the labor market had been much affected by the financial tsunami (海啸) and the 5) _. He stressed that the Government would continue to do its best to help the affected employees and job seekers.,Activity 3 Listening out,go up,economic slowdown,Sample Dialogues Si

43、tuation 1 W: Do you have any particular plan to open up new markets? M: We plan to conduct a market survey. W: Would you tell me how to do a good survey? M: We must follow the 10 steps of market research. W: What are they? M: First of all, wed better identify the goals, determine the samples and cho

44、ose the research method, then well create the questionnaire.,Activity 3 Speaking Practice,W: What factors should be taken into consideration when we design a questionnaire? M: A good questionnaire should be brief and to the point. W: What should we do after that? M: We should conduct the survey to c

45、ollect data, and then analyze the data. Finally, we will write a report on the findings. W: OK, I see. Thank you.,Activity 3 Speaking Practice,Situation 2 W: In order to improve the quality of our service, would you like to answer some questions about our hotels service? M: Yes, no problem. W: Did y

46、ou receive polite and efficient service when you arrived? M: Yes, your employees are very kind to me. W: Are you satisfied with the room and food services of our hotel?,Activity 3 Speaking Practice,M: Yes, the room is tidy and clean and the food is delicious but a little too expensive, Im afraid. W:

47、 I see. Do you have any other suggestions to help us make your stay enjoyable? M: In view of few commercial facilities nearby and the poor traffic conditions to the city, I suggest that the hotel provide the guests with shuttle bus service for shopping. W: Thats a good idea, thank you.,Activity 3 Sp

48、eaking Practice,Script: 1. A: May I introduce myself ? Im Steve Song, marketing manager at NBC Company. B: Glad to meet you, Mr. Song. Im John Li, sales representative of our Medical Instrument Company. This is my name card. A: Thanks, and here is mine. Im in charge of sales and marketing and now Im

49、 conducting a market survey on the information industry. I hope we could cooperate in the future.,Activity 3 Listening Practice,Script: 2. A: Linda, would you like to give us your opinions about our products and their prices? B: Well As a matter of fact, I am not so familiar with them. A: Then, do y

50、ou think our prices are too high? B: Mmm, I wouldnt exactly say that.,Activity 3 Listening Practice,Script: 3. A: Mr. Liu, whats the purpose of our market survey? B: One of the objectives is to find out whether theres a market for the new products. A: Oh, I see. Im glad to join the team for the surv

51、ey. B: Welcome on board.,Activity 3 Listening Practice,Script: 4. A: Whats your main responsibility in your company, Mr. Wood? B: I am responsible for conducting surveys for our products and services. A: Did you receive any professional training? B: Yes. I took several training courses at college, i

52、ncluding marketing and sales training.,Activity 3 Listening Practice,Script: 5. A: Have you sent the questionnaire to our consumers? B: Yes, and we have received the feedbacks already. A: Whats the result? B: Hmm, among those who have responded, 30% were satisfied with the performance of our product

53、s.,Activity 3 Listening Practice,Script: M: Lily, could you review the results of the survey on the leisure sports activities again? W: Sure, Mark. Ive summarized the results of the questionnaire according to consumer age groups and sports activities. M: How many people were interviewed in this surv

54、ey? W: There were 500 men and women between the ages of 18 and 60 years old interviewed. M: How did you deal with the data? What are the results?,Dialogue One,Activity 3 Listening Practice,W: The results are broken down into 4 age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 60. According to the

55、results, the most active people involved in sports activities are those between 18 to 26 year olds, followed by those aged from 36 to 45. M: What activities do they go in for? W: Jogging is their favorite sport, followed by climbing, tennis, swimming and cycling. M: And what are the results accordin

56、g to gender?,Activity 3 Listening Practice,W: Oh, thanks for bringing that up. Men appear to be more active than women in the 18 to 26 age group, but women seem to be more active in the other three age groups. M: Hmm Based on what you have said, I think we should target the 18 to 26 age group as our

57、 major customers. W: I think so. I suggest we should increase the number of our chain clubs and advertise for this age group. M: Good idea. Q1. Whats the focus of the survey? Q2. How many people were interviewed in this survey? Q3. In which age group are men more active than women according to the survey?,Script: M: Hello, Eva. How is your