美国通用电气公司的战略管理模式

1、Founded in 1878 by Thomas Alva Edison Merger in 1892 The Edison General Electric Company The Thomson-Houston Company One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907,The Heritage,美国通用电气公司的战略管理模式（GE）,Todays Basics,Revenue: $125.7 B Domestic: Foreign

2、2:1 Net Income $13.7 B Market Capitalization: $244B Employees: 310,000 13 major businesses More than 100 countries,Compare and Contrast,The Three Families,Long-Cycle Businesses,GE,Short-Cycle Businesses,Financial Services,Long-Cycle Businesses,Long-Cycle Businesses,Aircraft Engines,Power Systems,Med

3、ical Systems,Transportation Systems,Short-Cycle Businesses,Short-Cycle Businesses,Consumer Appliances,Industrial Systems,Specialty Materials,NBC,Plastics,Financial Services,Financial Services,Commercial Finance,Consumer Finance,Equipment Management,Insurance Business,A Summary of Business Finances,T

4、he Share of the Pie,The Share of the Pie,The Era: How the Market Valued it,Compare Automating work flow and leveraging the internet is crucial to the future success of GE Making GE faster, leaner and smarter even as GE become bigger. Results: $7 billion worth of goods and services were sold over the

5、 net in 2000. $6 billion was conducted on online auctions $1.5 billion generated by GE in operating margin improvements in 2001,E-business / Digitization,This is the quote of the day. from Jeffs analyst meeting after Sep 11th 2001 GE is built to outperform, said Immelt, who also predicted double-dig

6、it growth in 2002. I was chairman for two days, and then I had jets with my engines hit a building I insured which was covered by a network I owned, and we still grew (2001) earnings by 11 percent. I think were in pretty good shape.,Appendix,GE E-Business Internet Strategies,Strategy,Definition,What

7、 is it?,Examples,Visual,Disintermediation,Aggregation,Community Portal,Permeate the Customers Space,Customer-Specified Products and Terms,Dynamic Pricing,Take over or remember customers data and remember their processes or preferences,Get between the buyer and seller,Create a community of buyers and

8、 sellers,Take out the Middle Man,Let the customer into design data and processes,Create a Market,GE Appliances Purchasing appliances online is available for customers along with spares and accessories,Direct Selling,Provide a broad range of product information,GE Lighting Detailed and visual product

9、 information categorized for home, business or automotive use,GE Supply Creates network for communication between all suppliers,Provide products and services to members,Remember the customers preferences, payment methods, recent purchases, etc.,GE Financial Network Provides Online insurance Quotes a

10、nd payment facility. Also, updates customers of new offers,Customer designs/ configures their own product,GE Lighting There is software to download that helps decide the perfect light,Auctions,GE Xchange Electronic Exchange that allows customers to name their own prices,Co-Marketing Relationships,Se

11、rvice Partnership,Extend service into the customers organization,Share customers to create a more compelling product,GE Medical Systems Other consumable Diagnostic products of suppliers can be purchased along with CT scan spares,Direct Selling and Advertising,Ensuring that the customer needs are met

12、,GE Aircraft Engines would keep an inventory of engines in stock to meet require-ments and needs.,Equity/Warrants: GE is trying to secure either equity or warrants from all the vendors that it is working with to develop its e-business strategies,E-business Vendor Goals: Secure valuable revenues (int

13、ernet companies trade at sales multiples) Get instantaneous credibility with marketplace through GE reference/endorsement,GE Businesses Goals: Recover consulting/license costs Broaden partnering relationships Secure equity upside opportunity with high growth, emerging e-business companies,GE Equity

14、Goals: Put money to work and maximize ROI Support GE businesses by investing in strategic companies,Equity: the direct ownership in a company,Mutually beneficial relationship:,Warrant: an instrument that gives the holder the right to acquire a certain number of shares of the capital stock of a compa

15、ny on or before a certain date for a certain price,GE E-Business Internet Strategies,Service Extensions : Revenue Growth,Innovation,Objective approach towards the customer Look for technology platforms Create game changing technologies - remote diagnostics capability Solve GEs crtical technical chal

16、lenges Low Nox emmissions Share technologies across businesses Source technology worldwide Develop technical human resource For example, GE researchers developed ductile tungsten, many new types of engineering plastics, man-made diamond, and major improvements in computed tomography and magnetic res

17、onance imaging. GE 90 engine-the worlds most powerful, efficient and quiet engine. One of the major technology advances involved in this program is a composite fan blade made of a polymer-based material that is twice as strong as steel at half the weight.,1997 Performix X-ray Tube 1998 LightSpeed CT

18、 Small Motor products Ultem 1285 Spectra Gas Range 1999 Spectra Electric Range Advantium Speed Oven Triton Dishwasher Ceramic Metal Halide Lamps T5 Fluorescent Lamp Signa OpenSpeed MR OQ 1050C for Compact Disc AC6000 Locomotive,2000 or later New Designs 5000 Projects focused on New 6 Sigma Technolog

19、y & New Processes to the GE Businesses,All of GE Products Designed for Six Sigma,Products from 6 Sigma,Customer Issue Assembly Line Efficiency,Customer Results Output from 450 800 Units/Day WIP 85% $1MM Cost Out,Floor Care Manufacturer Plastics,Six Sigma the Customer Six Sigma Approach identifies Fa

20、ctors impacting Work Flow,GE Results 2MM lb. Share Shift $1.5MM Growth Program,Efficiency,17 Days 4 Days 2 Days,GE Silicones - Delivery to Request,Customer Responsiveness,Sales Double Digit Volume Growth Internet Web Sales Booming Sales Force More Time to Sell vs. Chasing Order Status Op Margin Up 2

21、0+%,On-time Reliability gives Customer 45 days more Electricity Sales,GE Power Systems - OEE,Customers Revenue Impacted By Variation,Quality,Size of circle corresponds to number of qualified workers available,Capabilities of workers Foreign languages (Primarily English) Quality of work & work ethic

22、Cost differential,Location Attractiveness Infrastructure Communication Basic Infrastructure Country risks & FDI Incentives Attractive Incentives Political environment Time Zone attractiveness,Singapore,Hongkong,China,Holland,Ireland,Australia,UK,India,Philippines,Mexico,High,High,Low,Low,Migration S

23、trategy,Select Organization To Benchmark,Prepare For The Visit,Visit The Organization,Debrief & Develop An Action Plan,Retain And Communicate,Identify Process To Benchmark,Benchmarking: A Six Step Process,Select process and define defect and opportunities Measure current process capability and estab

24、lish goal Understand detailed process which needs improvement Outline industries / functions which perform your process Formulate list of world class performers Contact the organization and network through the key contact Research the organization and ground yourself in their processes Develop a det

25、ailed questionnaire to obtain desired information Set up logistics and send preliminary documents to organization Feel comfortable with and confident about your homework Foster the right atmosphere to maximize results Conclude in thanking organization and ensure follow-up if necessary Review team ob

26、servations and compile report of visit Compile list of best practices and match to improvement needs Structure action items, identify owners & move into improve phase Report out to business management & 6s leaders Post findings and/or visit report on local server / 6s bulletin board Enter information on GE Intranet benchmarking project databas