企业移动商务发展英文版.ppt

1、Trends In Enterprise Mobility:Convergence of Mobile Business and Web ServicesSoftware & Information Industry Association BriefingMay 16th 2002,Nicholas D. Evans Emerging Technology Solutions KPMG Consulting, Inc. (972) 373-7429,Agenda,Emerging Technologies at KPMG Consulting State of the Enterprise

2、Market IT Trends Converging on Business Drivers and Barriers to Adoption Mobile Business & Web Services Convergence Scenarios Best Practices Contacts & Further Reading Q&A,About KPMG Consulting, Inc.,Our Partners are Leaders KPMG Consulting has more than 50 strategic alliances with leading eBusiness

3、 solution providers-partners such as: Sun Microsystems Cisco Systems FedEx Corporation Our Philosophy Ensures Success KPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world, industry-relevant experience with innovative uses of technology.,One

4、 of the Worlds Largest Consulting Firms KPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors. Headquartered in McLean, Virginia, we have principal offices in 16 countries on four continents. First Big IPO of 2001 KPMG Consulting became publi

5、c corporation on February 8, 2001 NASDQ symbol: KCIN Our Business is eBusiness Our core service offering is end-to-end eBusiness integration. This offering encompasses: Supply Chain Business and Technology Strategy Trading Partner Integration and Exchanges Integration and On-Boarding Integrated Ente

6、rprise Operations Systems and Technology Integration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training,Wireless Solution Offerings,KPMG Wireless Solutions,readySetGO!mobile Success roadmap to gain new ROI by applying wi

7、reless and mobile computing technology R2i Mobile Provides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business pro

8、blems. Wireless LANs Provides clients with the design and implementation of WLANs targeted at achieving business value. More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselves Transaction Platforms Provides clients with the strategy,

9、 design and implementation of Transaction Platforms targeted at specific industry verticals. Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions. Among these key solution aspects are Security, Mobile Wallet, Transaction Pro

10、cessing, and Scalability.,Wireless Transaction Platforms,Strategy,System Integration,Enablement,Roadmap,Transactions,Access,Network,Emerging Technologies at KPMG Consulting,The charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging and “disruptive” tec

11、hnologies by Coordinating the identification of emerging technologies that are strategic to the business of our clients Incubating the highest priority technologies within KPMG Consulting so that they can mature and Launching them as either new core solution offerings or key differentiators for our

12、existing solutions,Emerging and Disruptive Technologies,Some of these emerging and disruptive technologies will improve business processes, others have the potential to reshape entire industries The “Map” positions technologies according to the level of impact when deployed and the level of penetrat

13、ion,Business Impact,Reshape Industries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10% 20% 30% 40% 50% 60% 70% 80% 90%,Wireless Web * mCommerce * Web Services *,Voice-over-IP *,Enterprise Portals *,Enterprise Instant Messaging *,ASPs *,* P2P,* Wireless LAN,Embe

14、dded Tags * Natural Language Interface *,Source: ITExpo, 2001,Solution Radar,Large Market,Moderate Market,Small Market,BPPM,Web Services,Peer Services,Wireless Infrastructure Mgmt,Real-Time,M-Commerce,FY04+,FY04+,FY05+,FY05+,FY 02-03,Linux,BPO,Broadband,Potential Market Size,BPM,Embedded Systems,Sec

15、urity,IT Trends Converging on Business,Mobile Business is just one of several technology trends creating the opportunity for business agility and competitive advantage Next generation infrastructure technologies such as real-time computing, embedded systems, web services, peer services, and wireless

16、/mobile are best implemented and approached in a holistic manner that exploits the benefits of each They are closely inter-related.and often mutually required.for example. Web services enable anytime, anywhere access to information and transactions on any device and any platform Web services brings

17、new development and deployment paradigms to enterprise software and to electronic business Mobile business brings new access paradigms to enterprise software and to electronic business Wireless/mobile is becoming a key node for digital services/web services transactions and processes,Mobile Business

18、 & Web Services,M-Business Drivers Anytime, anywhere mobile access to enterprise processes and information Increased revenues Increased customer satisfaction and retention Reduction of costs Improved efficiencies and productivity Reduced cycle times Ability to make faster and more informed decisions

19、 Differentiation from the competition Improved data accuracy,Web Services Drivers Software as a service movement “Unbundling” of enterprise processes virtual enterprise Reduction of complexity Migration towards real-time enterprise Reduction of cost for development efforts Interoperability across he

20、terogeneous devices and applications Loosely-coupled integration that can accommodate changes to business process,Enterprise production implementations CRM, SFA, SCM, Business Intelligence Advanced Devices Telematics Location-Based Services,Widespread Enterprise Production Implementations Multi-moda

21、l interfaces Context Aware Artificial Intelligence RFID (“Bits and Atoms”) M-Commerce,Strategy,Execution,4,1,2,Viral,Enterprise Mobility Trends & Timeline,Enterprise education / research Hype around the “Wireless Web” Mostly consumer focused WAP Stocks, News, Weather,Enterprise pilots in e-mail, PIM

22、, CRM / SFA Early strategy formulation Wireless Middleware WASPs Unified Messaging,Enterprise strategy formulation Digital Services 3G Production Deployments WLAN Adoption barriers are removed,Education,2005+ Late Majority,2003 Early Majority,2002 “Chasm”,2001 Early Adopter,1999 - 2000 Pioneer,Enter

23、prise Production Deployments of Wireless Data,Wireless Data Examples,Todays enterprise landscape in terms of wireless and mobile deployments. Supply Side Over-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players such as IBM, Microsoft and Orac

24、le Intelligent new solutionsfor example, wireless infrastructure management from companies such as mFormation Technologies Elimination of barriers to adoptionfor example, recent 3G announcements from companies such as Sprint PCS Demand Side Strategy formulationvalue proposition and business case dev

25、elopment Pilotspaving the way for process and behavior change required to exploit wireless and mobile solutions Implementation by early adoptersfor example InfoWave and American University,Wireless Data Examples,American University American University asked KPMG Consulting to conduct a detailed stud

26、y and pilot to determine the viability of offering wireless voice and data service to students, faculty and staff. The KPMG Consulting team combined market research, financial analysis and competitive analysis to evaluate and validate the opportunity. KPMG Consulting then helped the client select ve

27、ndors and conduct a two month pilot of a wireless voice and data system. The successful conclusion of the pilot validated the wireless strategy and proposed wireless network. On May 1, 2002, American University announced their plans to implement campus-wide, the wireless system to handle voice, data

28、 and messaging. InfoWave Infowave develops software that allows mobile and disparate workforces to access corporate networks using wireless devices. To support its rapid and dynamic growth, the client wanted to implement a CRM solution to provide more accurate, up-to-date customer information to its

29、 sales force and channel partners. The wireless CRM solution was deployed to end-users within sales (inside and regional), marketing, product management, customer service, corporate communications, investor relations and to the executive team. The solution provided users with real-time, read/add/upd

30、ate functionality while connected wirelessly. Within a standard web browser on their mobile device, users have real-time visibility into the entire prospect/customer profile. Some of early ROI metrics include: Improved Productivity (sales cycle reduction of 50%, improvement of lead receipt to respon

31、se by 100%) Reduction in Operating Costs (reduction in partner-related costs by 50%, more effective use of marketing expenditures) Gain in Market Share (increase in customer base by 20%) Improvement in Bottom Line (increase in customer-paid installations by 300%) eCustomer World Golden Award 2001 fo

32、r excellence in its Mobile CRM Solution category,Whats Needed?,What will aid enterprise adoption of Mobile Business and Web Services? Improved economic climate and industry maturity Focus on business benefits not technical distractions Compelling value propositions for enterprise adoption Solutions

33、that accommodate todays limitations in devices, standards, bandwidth and coverage Pioneers and early adopters generating success stories and ROI stories Serious pilots with clear objectives and not “science fairs” Carefully executed strategies and deployments that leverage synergies between these em

34、erging and disruptive technologies Fundamental understanding that emerging technologies are the next competitive advantage,Mobile Business & Web Services,Industry Scenarios Examples of where mobile business and Web services can be applied in combination to solve enterprise requirements Best Practice

35、s Recommendations for enterprises when considering the convergence of mobile business and Web services,Industry Scenarios Chemicals,Creating the Real-Time Enterprise Mobility and Business Process Performance Management (BPPM) A chemicals company using wireless and mobile devices as part of a busines

36、s process performance management system tied to sales and field operations. Benefits / Observations Mobile devices help to move to the required level of visibility and access to information Provides sales force with alerts related to sales opportunities (leads) and sales exceptions (customer purchas

37、ing patterns out of limits, inventory unavailable, logistics issues) Management by exception mobile device becomes a business device monitoring the business activities and key performance indicators Mobile devices provide an alert mechanism for faster response to business process exceptions Applicat

38、ion integration accomplished via Web services,Industry Scenarios - Communications,Creating New Revenue Streams - Delivery and Integration of Digital Services A mobile handset manufacturer moving into digital services such as downloadable ring tones has two challenges payload delivery to the device a

39、nd back-end integration with wireless carrier billing systems. Benefits / Observations Mobile devices are the end point for the payload delivery effectively serving as the subscriber for Web services New integration techniques such as Web services can help to speed integration and reduce costs of co

40、nnecting into back-end carrier billing systems Wireless Internet value chain is enhanced via web services complexity is reduced and open standards help to foster inter-connection of value chain participants,Industry Scenarios - Software,Creating New Services Mobile platforms climbing up the stack in

41、corporating Web services-based applications A wireless middleware vendor moving up the stack via acquisition of a vendor in the field force automation space. They are adding workflow on top of their basic transcoding engine and supporting standards such as SOAP both in the development environment an

42、d the runtime environment. Benefits / Observations Mobile business technologies are becoming embedded into all applications All applications are gaining web services functionality as software moves towards the software as a service (SaaS) model Result will be that most software will have mobile func

43、tionality and web services functionality as key infrastructure elements that support the business functionality,Industry Scenarios - Manufacturing,Supply Chain Visibility Mobile devices and web services for speeding vendor quality management Within the supply chain, information on the quality of goo

44、ds received at a warehouse is recorded on a PDA with wireless connectivity. The results are transmitted to a real-time system, coupled with web services integration to partner systems, in order to manage vendor quality. The real-time nature of the information flow helps reduce cycle times and increa

45、se productivity compared with more traditional batch-orientated processes. Information captured electronically at the point of activity also eliminates the need for duplicate data entry in the back office, hence improving data accuracy. Benefits / Observations Mobile devices help to ensure data accu

46、racy and information capture at the point of business activity Real-time systems help to ensure zero latency from data collection at the warehouse to integration and reporting to partner systems Web services help to ease integration with multiple partner systems,Take a Holistic Approach,1) Dont cons

47、ider Mobile Business or Web Services in a vacuum Mobile Business: Additional channel that enhances existing channels. Just as E-Business becomes embedded in the business so will M-Business Web Services: Emerging technologies can also play a role web services, peer services, embedded systems (machine

48、-to-machine),Business Impact,Reshape Industries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10% 20% 30% 40% 50% 60% 70% 80% 90%,Wireless Web * mCommerce * Web Services *,Voice-over-IP *,Enterprise Portals *,Enterprise Instant Messaging *,ASPs *,* P2P,* Wireless

49、 LAN,Embedded Tags * Natural Language Interface *,Source: ITExpo, 2001,Mobile Business & Web Services Impact: Along with web services, M-Business technologies represent another emerging technology category that has the potential to reshape entire industries!,Look at Fundamental Synergies,2) Both mob

50、ile business and Web services apply to todays enterprise initiatives virtual, real-time, ubiquitous and “back-to-basics” via cost takeout and performance improvement Mobile Business Not just the intersection of Internet and Wireless Not just the “wireless web” Allows new business models, new process

51、es, and real-time computing Removes former process bottlenecks and permits information and transactions at the edge of the corporation Web Services Not just for integration Not just cost reduction and complexity management Allows new business models, new processes and real-time computing Allows dyna

52、mic assembly of business transactions and loosely-coupled integration Mobile Business & Web Services Impact: Allows us to start to shape technology around ourselves and our business processes instead of shaping ourselves around technology,Incorporate Process,3) Incorporate process and well as techno

53、logy Mobile Business Opportunity to create entirely new processes as well as to re-engineer old processes. Opportunity to eliminate both “static” and “dynamic” bottlenecks queues (too little movement) or work away from point of business (too much movement) Web Services Web services and business proc

54、ess management. Concept of “business services orchestration” (Fuego) across people and applications mobile devices included Mobile Business & Web Services Impact: As you view mobile business from a process perspective, Web services can serve as the enabler to publish and subscribe to software servic

55、es in a process-oriented approach. The mobile device interaction becomes part of the process.,Move towards Real-Time,4) Understand your per project needs on the mobility continuum Mobile Business: Need for real-time information and real-time connectivity (wireless WAN) vs. more batch-oriented daily

56、connectivity (wireless LAN and cradle synchronization). Web Services: Dynamic assembly, business webs Mobile Business & Web Services Impact: As you move towards the real-time enterprise, these two technologies become more intricately linked. Plan your projects accordingly based upon their real-time

57、requirements.,Mobility Continuum,Cradle Synchronization (Batch),Wireless LAN (Hourly) e.g. warehouse activity,Wireless WAN (Near Real-Time),e.g. sales leads,e.g. order status,Real-Time Enterprise,Web services for dynamic assembly of pre-arranged partners,Web services for enterprise application integ

58、ration,Static or Batch Transactions,Look at Software Platform Convergence,5) Plan for software platform convergence Mobile Business Convergence of EAI, application server and mobile server functions Web Services Incorporation of Web services technologies into application server platforms Mobile Busi

59、ness & Web Services Impact: As vendors build out the functionality of their application server platforms, mobile business and Web services support will become standard. Plan your IT architecture accordingly.,Application Servers,Mobile Servers,EAI / B2B Servers,Web Services Support,Best Practices,Summary of Enterprise Recommendations 1) Take a holistic approach Dont consider Mobile Business or Web Services in a vacuum 2) Look at fundamental synergies Both mobile business and Web services apply to todays enterprise initiatives virtual, rea