025 xinZhaXinzha Elevation proposal 20080611

1、INTRODUCTION Site Plan,1 New Alignment,2 New GFA,3 New Requirements,3 NEW SCENARIOS,Scenario #1 LED Advertisement,Scenario #2 Caterpillar,Scenario #3 Dices,SCENARIO #1 LED ADVERTISEMENT,Hong Kong Plaza, Shanghai,The advertisement over-shadows the building,Times Square, New York,still the advertiseme

2、nt over-shadows the Architecture,A better example of electronic advertisement,Blade Runner Movie 1982,Netherlands Institute of Sound & Vision Architect: Neutelings Riedijk,Podium Faade Materials,Glass 80%,Aluminium,LED screen,mesh,Coloured glass,The overall podium faade will be greyish, with yellow-

3、orange accent-patches & different playful transparencies.,LED,LED,LED location is important for box curve and rectilinear podium,Original Cover Girl Advertisement,LED Panel Division Example,Final Effect through Filter & LED Lighting,BBC Music Centre- 2003-09, FOA,Media & Architecture in modern socie

4、ty,ROOF SPACE,Plans & Sections,View A,View B,View C,View D,View E,See Animation,SCENARIO #2 CATERPILLAR,Make the skin glows like a worm or jelly fish. See the animation.,The lower part will glow in the night.,Lighting Effect,Kansas Arts Centre, Mosche Safdie, 2009,View A,View B,View C,View D,View E,

5、See Animation,SCENARIO #3 DICES,Lighting Effect,Jean Nouvel Guthrie Theatre, 2006,Tower,Podium (5555 m2 each floor),Planning Data,Thank You,6 June 2008,Old option 2007年12月,总平面 以25层50000平米办公为主，裙房为34商业，商业面积仅为8112平米，不能充分利用地铁13号带来的线商业价值,最初的产品组合为一栋办公楼和小体量的两栋裙房分散施布局，导致只能布置小商业店面为主。同时不利于政府要求地下大空间商业开发的要求。,旧方案塔楼外立面为玻璃幕墙体