高级翻译-商务函电实践翻译

1、assignments checking,1. review 2. practice 3. prepare,Buying Carrots,Do you have carrots here?,Yes! Plenty of !Do you want some?,How much is it?,Four yuan for 1 kilo.,Thats too much! Three for 1 kilo?,Three yuan and eight.,Deal. Ill take 5 kilos!,The Process of Business Negotiation,Enquiries,How to

2、Writer Enquiry,source of the information,self-introduction,Purpose (import or export),your expectation,1,2,3,4,where,who,why,New Customers,Dear Mr. Lu, We have noticed from your advertisement in www.C that you export large quantities of cushions to European market. Being specialized in this line for

3、 a long time, we are well connected with many customers in our country. At present, we are interested in back cushion fine in quality and low in price. It will be highly appreciated if you could send us some brochures and samples for our reference and quote your lowest price on CIF basis including o

4、ur 3% commission. Should your goods prove satisfactory and price be found competitive , you may expect substantial orders from us. We are looking forward to your early reply. Yours faithfully,敬启者： 我们从*网站搜索得知贵公司是各种玩具的大出口商。我们在本地区是一家玩具的大经销商。 我们现在正寻找一位货源供应商作为我们的长期合作伙伴。我们想请你方寄给我们一本你方的产品目录单或样品单连同价表，同时报给我方

5、你们到纽约的成本加保险费、运费最低价。如果你方具有竞争力，我方将向你方大量订货。 望早日听到您的答复。 保罗约翰逊 谨上,Offer,Two Types of Offer,Firm Offer,Non-firm Offer,(1),(2),A Firm Offer,实盘：一般都规定有效期，即有时间的限制。 This offer is subject to your reply here by 5 p.m. our time Friday, October 15. 此盘以你方答复于10月15日星期五，我方时间下午5点到达为有效。 This offer is subject to your rep

6、ly here within seven days. 此盘以7天内回复为有效。 Our offer is firm (valid, good, open) for five days. 我方报盘有效期为5天。,Non-firm Offer,Non-firm offer:虚盘，一般没有有效期，没有约束力 以下短语都是表示虚盘的用语： subject to our final confirmation 以我方最后确认为准 subject to goods being unsold 以货物尚未售出为有效 subject to prior sale：以先售为条件 subject to change w

7、ithout notice :不经通知可以改变 an offer without engagement: 无约束性的报盘 For your reference: 以供你方参考 (发票、报价单),How to Writer Offer,Thanks,Trade Information,Kinds of Offer,Expectation,1,2,3,4,Detailed General,Firm offer Non firm offer,Firm Offer,Dear Sirs, We are very pleased to receive your inquiry of April 6. We

8、 are sending you our quotation today, and the latest illustrated catalogue and samples by separate post. As request, we are making you a firm offer, subject to your reply here by 5 p.m. our time, Thursday, May 20, as follows: Commodity: Boots for Men Quality: the leather used is of superior quality

9、Price: FOB Dalian US$ 90 to 295.00 Shipment: October, 2004 Our products are very popular for their modern designs and fine quality. We advise you to place an order as soon as possible. We are looking forward to having your early order. Yours faithfully,Non-Firm Offer,Dear Sirs, Thank you for your en

10、quiry dated May 4. As requested, we are making you the following offer subjected to change without notice : Commodity: digital cameras Price: US $ 500/pc CIF Shanghai Quantity: 200 pcs Terms of payment: By irrevocable documentary L/C We hope that the offer will be acceptable to you, and look forward

11、 to your order. Yours faithfully,Counter-Offer,Counter Offer,A counter-offer is virtually a partial rejection of the original offer. It also means a counter proposal put forward by the buyer.,还盘是指受盘人不同意或不完全同意发盘提出的各项条件， 并提出了修改意见，建议原发盘人考虑，就是说，还盘是对发盘 条件进行添加、限制或其他更改的答复。,其法律后果：使原发盘失效； 可能构成新的发盘,Case Discu

12、ssion,我出口公司于11月1日向美商A发盘供应某商品，限时11月10日复到有效。11月3日我方收到美商的电传表示接受，但提出必须降价5%。当我方正研究如何答复时，由于该商品的国际市场发生对美商有利的变化，于是该商又在11月7日来电传表示无条件接受我方11月1日发盘。我方未予置理，而于11月9日把该批货物卖给另一美商B。之后A商与我方就合同是否成立产生了争议。试对此进行分析。,评析：在本案中，美商在3日答复时，已经更改了我方发盘中的价格条件，应视为还盘，我方的发盘就此失效，不再受该发盘的约束，我方掌握该交易的主动权，可以选择接受、拒绝或再还盘。因此，该交易不成立。,How to Writer

13、 Counter Offer,Thanks,Reject & Reasons,New proposal,Expectation,1,2,3,4,Dear Sirs, Re: Raincoats We write to thank you for your fax of May 20 and for the booklets you very kindly sent us. We appreciate the good quality of the captioned goods, but unfortunately your prices appear to be on the high si

14、de and out of line with the prevailing market level. To accept the prices you quote would leave us with only a small profit on our sales since this is an area in which the principal demand is for articles in the medium price range.,We like the quality of your goods and also the way in which you have

15、 handled our enquiry and would welcome the opportunity to do business with you. May we suggest that you allow us a discount of, say, 5% on your quoted prices that would help to introduce your goods to our customers? If you cannot do so, then we must regretfully decline your offer. Information indica

16、tes that some parcels of Japanese make have been sold here at a much lower price. It is in view of our long-standing business relations that we make you such a counter-offer. As the market is declining, we hope you will consider our counter-offer most favorably and fax us your acceptance as soon as possible. We are anticipating your early reply.,order,How to Writer An Order,Thanks,Trade Conditions,Effect of Current Order to Further,Expectation,1,2,3,4,敬启者： 回复：床单 经过双方共同努力，我方乐意接受贵方编号为124的订单。所标的6000套床单需按照下列条款与条件成交：