演讲家的21秘籍—微软中国研究院.ppt

1、21 Secrets to Becoming A Good Speaker,Kai-Fu Lee Managing Director Microsoft Research, China,We Present Every Day!,Not just conference talks. Product group meetings BillG / TAB meetings Preamble to a demo Convince a product group to be interested Present patent to a lawyer Present a group result at

2、offsite “Elevator” talks,But Im not good at it.,Presentation skills can be acquired. Examples: Bill Gates Kai-Fu Lee,What Youll Learn Today:,Communication skills Preparing the Talk Delivering the Talk Handling Q ask what you can do for your country”- John F. Kennedy BAD EXAMPLE : “I welcome this kin

3、d of examination, because people have to know whether their president is a crook. Well, Im not a crook.”- Richard M. Nixon Dont use it everywhere!,Vocal Skills : Same message; many ways to deiver,John Kennedy: “You need to contribute to your country” “Ask not what your country can do for you; ask wh

4、at you can do for your country”. Quayle vs. Benson Debate: Quayle: I have as much experience in the Congress as Jack Kennedy did when he sought the presidency. Answer 1: “Jack Kennedy is better than you.” Answer 2: Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend o

5、f mine. Senator, youre no Jack Kennedy.“,Vocal Skills : Enthusiasm,Passion dont look in corner. Dont look too much at computer screen or your notes. Look at peoples faces (not eyes) 3-6 seconds per person. Shift randomly. Nod, smile, use facial expression.,Visual Skills Body,Stand up when talking. W

6、alk around = informal. Dont: Rock, shake, lean too much.,Visual Skills Hands,Gesture complements talk. Should come naturally, without thinking. Make sure they match! Need to exaggerate a little Especially with large audience. Dont fidget or put in pocket. Videotape whole talk 3 sub-concepts; = 6 lin

7、es. Readable Big Word Outline. Dont have to use it. It may be best to READ a speech. No excuse not to be fluent! (practice!) Dont stare at paper. (Memorize it if youre prefer).,Overcoming Nervousness,“Do the thing you fear and the death of fear is certain.” - Ralph Waldo Emerson,Hiding Nervousness,I

8、t is possible to hide nervousness! Dont let the shaking show! Make a fist; hold the lectern. Speak loudly. Take a deep breath. Look at a friendly face. Look above peoples heads.,Art of Good Opening dont copy the styles. You must be yourself to be credible. Many styles could be effective: Bill Gates

9、Brilliant technologist Steve Ballmer Powerful salesman Steve Jobs Passionate evangelist,What Youll Learn Today:,Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker.,Q&A,Q&A is your chance to: Amplify your points. Increase your credibility.,D

10、ealing with Questions,Easy Questions Amplify your points! Hard Questions No need to answer directly. But dont hide! Narrow Questions Take offline.,Q&A Giving A Good Answer,Respect the listener Right body language Repeat the question Complete if people cannot hear. Paraphrase to help amplify your poi

11、nt. If people are too shy, you start! Dont argue or dismiss a question.,21 Secrets,#1 Anybody can learn to give a good talk.,21 Secrets,#2 Dont give a talk unless youre passionate.,21 Secrets,#3 Use simple and clear words.,21 Secrets,#4 Play your voice to focus on key points.,21 Secrets,#5 Silence i

12、s a great tool.,21 Secrets,#6 Overprepare every talk.,21 Secrets,#7 Tell them what youre going to say. Say it. Tell them what you said.,21 Secrets,#8 Have ONE clear central message for: the question “How was the talk”,21 Secrets,#9 Open your talk with something thought-provoking,21 Secrets,#10 Slide

13、s should be simple & clear.,21 Secrets,#11 Dont read from your slides.,21 Secrets,#12 Order your demos.,21 Secrets,#13 Rehearse & listen to each talk at least twice!,21 Secrets,#14 Time your talk on every slide.,21 Secrets,#15 It may be OK to read from a script.,21 Secrets,#16 Stay awake! Drink 3 cups of coffee before your talk.,21 Secrets,#17 It is possible to hide nervousness.,21 Secrets,#18 Tailor your opening remarks to the occasion.,21 Secrets,#19 “If you only remember one thing from this talk, you should remember