麦肯锡咨询公司图表大全

1、Templates Graphs,US Business Group,General rules Presenter/timing Bar and column graphs Presenter/timing Line and combination graphs Presenter/timing Area graphs Presenter/timing Pie graphs Presenter/timing Scatter plot and bubble graphs Presenter/timing,Agenda,Create graphs using the native PowerPo

2、int chart software, rather than pasting graphs from Excel,Participation in Harley Davidson conventions, 1998-2002 Thousands of people,CAGR 1998-2002 68%,Title is bold, with the time period appearing after a comma. Always write out the year in full. The optional subtitle provides additional info on t

3、he data and is not bold, italics, 2 points smaller than the title. Line spacing is 1,Axis titles are optional and should not be used if the information is given elsewhere or is self-evident,The CAGR block should be placed to the right of the graph. Font size should be close to that the graphs data l

4、abels,In general, use whole numbers unless you have a specific reason for including decimals,When the data refers to projected or estimated figures, add “E” to the year label,When used, axis tick marks should be placed on the outside of the axis,Remember to adjust the document title tracker when you

5、 create a new document. It should match the name of the PowerPoint file,In general, include all relevant information while keeping the graph as simple as possible,Cumulative number of Rhodes Scholars, 1900-1980 Harvard vs. Yale,All numbers in the graph (data and axis labels) should be the same size.

6、 Text labels may be smaller if necessary,Do not add unit symbols (e.g., $ or M) to the axis labels (except for %). Set the intervals to the largest reasonable value possible,In general, do not use borders on bars, columns, pie pieces, et cetera,If a legend is needed, place it to the right of the gra

7、ph or within the plot area. Do not add a border and set the font to roughly the same size as the data labels,If resizing graphs in the main PowerPoint application, make sure to use only the corner object boxes (see diagram) Make sure that the graph is resized with the same aspect ratio (vertical/hor

8、izontal proportions) If the text becomes distorted, undo immediately!,The safest way to change the size or position of graph elements is to do so within the native graph application itself,Use the corner object boxes only when resizing graphs! It is also advisable to hold down the key when doing so,

9、Be careful when resizing graphs!,When choosing colors for adjacent graph elements, be sure to alternate light and dark colors (examples from the color palette shown below):,Growth in color bars, 1990-2000 Millions of Pixels,1,3,4,If you want to insert a callout, use this type of text box, not the ye

10、llow ones used in this document for editorial comments,If a given data element is too small to fit a data label, place the label outside in a separate text box,Try to use colors from the main color palette as muchas possible,Select from the palette shown below for box fills, graphs, shadows, and oth

11、er color elements,Additional colors, if needed,General rules Presenter/timing Bar and column graphs Presenter/timing Line and combination graphs Presenter/timing Area graphs Presenter/timing Pie graphs Presenter/timing Scatter plot and bubble graphs Presenter/timing,Agenda,Bar graph, 1 data series,T

12、itle, time period Subtitle,Axis title,Axis title,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Bar graph, 2 data series,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title,

13、 time period Subtitle,Axis title,Axis title,Bar graph, 12 categories,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Stacked bar graph,21,35,40,84,54,Source:Text is Arial, 8-point, plain;

14、a semicolon should separate each item; the line should end in a period.,When necessary, give the total for the column in a separate box,Title, time period Subtitle,Axis title,Axis title,100% stacked bar graph,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line shoul

15、d end in a period.,These “series lines” are optional and can be turned on and off under “Format Data Series/Options”,Title, time period Subtitle,Axis title,Axis title,Column graph, 1 data series,CAGR 1998-2002 xx%,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line

16、should end in a period.,Title, time period Subtitle,Axis title,Axis title,Column graph, 2 data series,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Column graph, 2 data series, 15 catego

17、ries,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Stacked column graph,21,35,40,84,54,CAGR Categories A-E xx% xx% xx% xx% xx% xx%,Source:Text is Arial, 8-point, plain; a semicolon shoul

18、d separate each item; the line should end in a period.,Total,Title, time period Subtitle,Axis title,Axis title,CAGR Categories A-E xx% xx% xx% xx% xx%,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,

19、Axis title,100% stacked column graph,Waterfall chart, single step,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Waterfall chart, double step,Source:Text is Arial, 8-point, plain; a semic

20、olon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Half-size bar and column graphs,Source:(a) source for first graph; (b) source for second graph.,Title, time period Subtitle,Axis title,Axis title,Title, time period Subtitle,Axis title,

21、Axis title,Half-size stacked column graphs,Source:(a) Source for first graph; (b) Source for second graph.,Title, time period Subtitle,Axis title,Axis title,Title, time period Subtitle,Axis title,Axis title,Half-size waterfall charts,Source:(a) Source for first graph; (b) Source for second graph.,Ti

22、tle, time period Subtitle,Axis title,Axis title,Title, time period Subtitle,Axis Title,Axis title,One-third-size bar and column graphs,Axis title,Axis title,Source:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.,Axis title,Axis title,Axis title,Axis title,Title,

23、time perioda Subtitle,Title, time periodc Subtitle,Title, time periodb Subtitle,One-third-size waterfall and stacked column graphs,Axis title,Axis title,Source:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.,Title, time perioda Subtitle,Title, time periodc Subtit

24、le,Title, time periodb Subtitle,Axis title,Axis title,Axis title,Axis title,Tornado chart: back-to-back bar graphs,Axis title,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Category A,Category B,Category C,Category D,Category F,Axis titl

25、e,Category E,Title, time period Subtitle,Tornado chart: horizontal stacked chart,Axis title,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Category A,Category B,Category C,Category D,Category E,Category F,Category G,Category H,Title, tim

26、e period Subtitle,General rules Presenter/timing Bar and column graphs Presenter/timing Line and combination graphs Presenter/timing Area graphs Presenter/timing Pie graphs Presenter/timing Scatter plot and bubble graphs Presenter/timing,Agenda,Basic line graph,CAGR 1996-2003 xx% xx%,Source:Text is

27、Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Datapoint markers are 5 points in size,Title, time period Subtitle,Basic line graph with data labels,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a pe

28、riod.,CAGR 1996-2003 xx% xx%,Title, time period Subtitle,Multi-line graph with CAGR,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Axis title,Axis title,CAGR 1998-2002 xx% xx% xx% xx% xx%,Title, time period Subtitle,Line graph: dual axis

29、,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Axis title,Axis title,Axis title,Title, time period Subtitle,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Axis title,Axis ti

30、tle,Axis title,The break lines and the zero marker are added separately,Title, time period Subtitle,Line graph: dual axis (with pasted scale break on secondary axis),Combination line and column graph: dual-axis,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line sho

31、uld end in a period.,Axis title,Axis title,Title, time period Subtitle,Axis title,Half-size line graphs,Axis title,Axis title,Axis title,Axis title,Title, time perioda Subtitle,Title, time periodb Subtitle,Axis title,Source:(a) Source for first graph; (b) Source for second graph.,One-third-size line

32、 graphs,Axis title,Axis title,Axis title,Title, time periodc Subtitle,Title, time periodb Subtitle,Title, time perioda Subtitle,Axis title,Axis title,Axis title,Axis title,Source:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.,Curved line chart (no data),Source:T

33、ext is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title of chart Subtitle,Axis title,Axis title,Bell curve chart (no data),Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title of chart

34、Subtitle,Axis title,Axis title,Agenda,General rules Presenter/timing Bar and column graphs Presenter/timing Line and combination graphs Presenter/timing Area graphs Presenter/timing Pie graphs Presenter/timing Scatter plot and bubble graphs Presenter/timing,Area graph: data labels inside,Source:Text

35、 is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Area graph: legend included,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time p

36、eriod Subtitle,Axis title,Axis title,100% stacked area graph,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Subtitle,Axis title,Axis title,Half-size area and 100% stacked area graphs,Axis title,Axis title,Axis title,Ax

37、is title,Title, time perioda Subtitle,Title, time periodb Subtitle,Client,Competitor 1,Competitor 2,Competitor 3,Client,Competitor 1,Competitor 2,Competitor 3,Source:(a) Source for first graph; (b) Source for second graph.,One-third-size area graphs,Axis title,Title, time periodc Subtitle,Axis title

38、,Title, time periodb Subtitle,Title, time perioda Subtitle,Source:(a) Source for first graph; (b) Source for second graph; (c) Source for third graph.,Client,Competitor 1,Competitor 2,Competitor 3,Client,Competitor 1,Competitor 2,Competitor 3,Client,Competitor 1,Competitor 2,Competitor 3,Axis title,

39、Axis title,Axis title,Axis title,General rules Presenter/timing Bar and column graphs Presenter/timing Line and combination graphs Presenter/timing Area graphs Presenter/timing Pie graphs Presenter/timing Scatter plot and bubble graphs Presenter/timing,Agenda,Source:Text is Arial, 8-point, plain; a

40、semicolon should separate each item; the line should end in a period.,Title, time period Total = xx million,Order the pieces from largest to smallest, unless some other order is appropriate. In general, the angle of the first slice should be set to zero degrees,When necessary, place the total figure

41、 in the subtitle,Pie graph: labels on outside,Pie graph: labels on inside,Source:Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.,Title, time period Total = xx million,The data labels are positioned in the “center” and then moved as needed,Half-s

42、ize pie graphs,Title, time perioda Subtitle,Source:(a) Source for first graph; (b) Source for second graph.,Title, time periodb Subtitle,These “leader lines” can be set automatically under “Chart Options/Data Labels”,Data labels should be either all inside or all outside the pie pieces,Half-size pie

43、 graphs with separated piece,Title, time perioda Subtitle,Source:(a) Source for first graph; (b) Source for second graph.,Title, time periodb Subtitle,Create pie graph as usual, then move out selected piece manually,Dual pie-of-pie graph,Title, time perioda Subtitle,Source:(a) Source for first graph; (b) Source for second graph.,Title, time periodb Subtitle,To create this graph, enter the data categories in reverse order (so A ends