FGT商业计划书PPT课件

1、1,2009-10,FGT Business Plan,2,FGT Business Plan,1. Investment Summary,2.Product and Service,3.Market Space and Competitors,4.Finance information,5.Management Team,6.Shareholding Structure,7.Financing Plans,3,2,I. Investment Summary,1、Shenzhen Forward Golf Sport Service Co., Ltd was set up in 2001, a

2、nd accomplished the incorporation reform in March, 2008. The Company has 3 million RMB register capital, and 30 employees currently (not include course staffs).,2、The company is the sole originator of golf tour schedule (Forward Golf Tour Schedule，FGT) in China, and the only operator. Based on its c

3、ourse net-work, membership, and booking management system, it has set up an integral comprehensive golf club, which can provide services covering vocation, hotel accomodation, and fashion leisure activities, etc.,3、Now, FGT owns 21 clubs in 19 cities domestically and abroad, armed with 25 standard 1

4、8-hole golf courses (total at 450 holes), and enrolled around 20,000 member. It is now the largest membership golf club in China, with the largest hole number.,4,3,(4) The mode of our operation is unique in the current field of Chinese golf. At present, FGT Stadium (18 in China) took up 4.5%of the c

5、ountrys total number (400) and the members of FGT Club (both have a golf membership) occupy 13% of the total. The growth rate of FGT golf course and travel membership will be more than 30% , relying on the enrichment of the content and enhancement of the brand effect.,(5) The size and use of this fi

6、nancing plan The initial financing size is about 1,000 million yuan to be in place before December ,2009 The financing is mainly used for,enhancing the brand of FGT, expanding the marketing system, and upgrading the membership reservation system platform, about 800 million; enhancing brand / expand

7、ing the marketing network, and further consolidating and expanding the market share The development of new services, such as air travel vacation cooperation projects (Shenzhen Airlines) and the pre-development of the theme hotel timesharing project, each one million,5,club,4,2.Products or Service,me

8、mber,join,Promoting the overall package and marketing, club management and consulting, event support and membership benefits, membership extension services,Client,Service,reservation, vocation, event experience consultant, business exchange. etc.,FGTGolf Club,6,5,Expand and upgrade,The network layou

9、t of club marketing service,Development 1,Development 2,Golf resort one-stop service,Theme Hotel (Timesharing Service),FGT,Strategic target,7,6,FGT golf club enlargement 2. Build up a solid club system; 3. Product varification, industry chain the output of the enlarging scale will increase by 25% or

10、 more.,2009,2010,2011,2012,Golf originated in Scotland, and rise in the United States, which has 2 million citizens currently participating in golf. Its annual production value is up to 140 billion U.S. dollars.,11,10,FGT operation is unique in China, thus have no obvious competitors In this market.

11、 However, there are some similar organizations exist in this area, mainly represented by 3 types as below,1、1872, organizations like Golferpass: corporate governance, quite organised but very stiff, no long-term core client was achieved,3、Single-entity like Shenzhen Guanlanlake Golf Club: prominent

12、entity(the course) , large regional limits thus cannot start networking.,2、Golf alliance, fan club: club-mode operation, wide influence but slack in organization, not market-oriented, no product formation.,12,FGT Competitive Advantages：,Comparing to large single-entity club, FGT has less regional li

13、mits.,Being the unique and sole leader in China market, FGT can enlarge its market share continuously, and raise the entry barrier to the comers .,The company continues to develop its services, and integrated with the golf industry chain, thus strenthen this industrys barrier.,11,Mother company- For

14、ward Groups strong credibility, brand effect and resource integration capacity.,13,12,4. Financial Information of the Company,A. The business income and profit level of the company from 2007 to 2009（The data of 2009 is evaluated）,B. In the last two years, the net profit rate of the company is 2030%,

15、 the assets liabilities ratio is 89%.,14,13,C、The trend chart of FGT membership sales volume (card numbers),15,14,5. The Management Team of the Company,Wang Jun: President of Forward Group. Currently, he is also the vice-chairman of the China Golf Association, the chairman of the Professional Golfer

16、ss Committee, the honorable chairman of Asia Tour, Honorary President of Golf Academy, Shanghai Jiao Tong University and visiting professor at Beijing Forestry University. He used to be the president of CITIC Group. He have established and acquired 7 Golf Clubs. He also initiated Chinas first offici

17、al professional golf match Straits Cup, and so far 11 sessions have been held. He strongly supports the events such as the World Cup Golf, VOLVO China Open, the BMW cup, the HSBC Cup, Americas elite race, BAT UEFA Cup, China Tour, the China Amateur Golf etc. and attaches great importance and vigorou

18、sly promotes the construction and design of golf course and turf research. He is one of the most influential persons for Chinas golf sport.,16,15,Chen Chaoxing: The general manager of FMG, chairman of Golf Service Co., Ltd. , Forward Group, a member of the China Golf Association, deputy director of

19、the Organizing Committee of China Amateur Golf Tour, and a member of the Golf Course Builders Association (GCBAA). With bachelors degree and holding a professional title of economist, he started his career in golf industry in 1995. He used to be the general manager of Shenzhen Golf Club, Sand River

20、Golf Club, Jade Dragon Snow Mountain Golf Club and other clubs, engaged in the reconstruction of the course of Shenzhen Golf Club, planning and establishment of Jade Dragon Snow Mountain Golf Club as well as planning and implementation of “Gold Membership” and “placing membership” at Shenzhen Golf C

21、lub , “City Council membership” at Sand river Golf Club and “Century Gold Card” at Shenzhen Century Seaview Golf Club. His management brought good market performance for the clubs. He also planned and implemented FGT plan (golf interactive time-sharing plan). His effective operation and management m

22、odel wins him great praise from his counterparts in the golf industry.,17,16,Zhang Yaohui: CEO of FGT Services of FMG. He graduated from Fudan University with a B. S. degree in 1995. In 2007, he graduated from the China Europe International Business School with EMBA degree. Then, he is in charge of

23、the overall work of the FGT Service of FMG. During his term, the numbers of cooperation golf courses, the memberships grew at accelerated velocity, and the size, operation and influence of FGT club has been significantly improved. His strategic deployment and operational accomplishments wins him wid

24、e reputation. He used to be the Senior Project Manager of the Investment Banking Division of HaiTong Securities Co., the vice president and managing director of the Neo China Group (Holdings) Limited (a company listed on the main board of Hong Kong Stock Exchange). He has more than ten years experie

25、nce of investment banking and enterprise financing in the Chinese mainland and Hongkong capital market. Also, he was formerly on the board of directors in several listed companies.,18,Xu YueQin: COO OF FGT Services of FMG, instructor of Xin Yue golf course, Shanghai Jiao Tong University, professiona

26、l consultant of traveling to the world and golf columnist. She owns Master degree of MBA in Wales of UK, EMBA golf degree of Shanghai Jiaotong University education centers and professional overseas marketing expert title. She formerly served as the general manager of Hainan Patio environmental engin

27、eering firm, Administrative Director for foreign enterprises of Hainan Wenchang Golf Club, the general manager of Shandong National Science International Golf Club and general manager of Shandong Gold Guyun Lake International Golf Club. In 2006, she was named as outstanding individuals of building i

28、nnovation-oriented enterprises of Hainan province. In 2009, she created a doubled market performance in the launch of gold card membership and “Althea leisure card membership” oriented to the Korean market in Gold Guyun Lake International Golf Club.,17,19,18,A Meng Tao: Deputy general manager and to

29、urnament director of FMG. He is also a member of the organizing committee of China Amateur Golf Tour. Holding a professional title of economists, he began his golf career in 1994. he has held a range of famous events including the Midea China Classic of the Asian Tour, the China Amateur of Golf Tour, the National Junior Glof Tournament, “Zhang Lianwei” Cup International Junior Invitaion, etc. B Wang Zhigang: The publisher of Golf Magazine, Holiday leasue newspaper and Glof Weekly. Both of the publications have great influence in the golf industry. C Liu