股票外汇技术分析英文版ppt (34).ppt

1、Presenter: Zeus Kerravala, VP Enterprise Infrastructure,Is VoIP right for my business?,Advisory and consulting services delivered by experienced analysts conducting original research Global view, interpreted and applied to local market conditions. Easy, direct, frequent client-analyst interaction al

2、lowing interpretation and application of our research and guidance,Our Approach,AnalystDirectsm,Agenda,Todays Business Challenges Traditional Telephony IP Telephony The Business Case Potential Pitfalls VoIP Lifecycle Recommendations/Conclusions Questions and Answers,What is Voice over IP?,VoIP Defin

3、itions (continued),IP Phone,IP Phone,PC,TDM,Business Challenges,Improve user productivity by using technology -Competitive advantage vs. Necessary evil Increase revenue while lowering costs Growing mobile workforce Unify all communications platforms Improve communications,Telephony the Old Way,PSTN,

4、PSTN,PBX,Key System,Digital Set,Digital Set,Highly reliable Closed architectures Limited ability to share applications Deployed on a per-node basis Users are tied to a location Complex administration Expensive MACD Call control located locally,Telephony Becomes An Application on the LAN & WAN,Reside

5、s anywhere Hosted v. Premises Solutions LAN or WAN Accessed from anywhere Uniform access Common Interface Open Architecture Interoperability w/ TDM IPT variants,Complexity,IP provides flexibility in deployment but increases complexity,Enterprise Adoption is Strong,Source: Dec. 2003, Enterprise Commu

6、nications Survey Q13 & Q14 N=239 businesses with 1,000 employees or more,Which best describes your deployment of IPT?,0,2,4,6,8,10,12,14,16,18,2002,2003,2004,2005,2006,Total Lines IP Telephony,(MillionsLines Shipped),Companies Are Adopting IP Telephony,Adoption Results 2002 10% penetration of line s

7、hipments 2003 24% penetration of line shipments 2004 40% penetration of line shipments 2 Million IP Phones sold in 2002 3.5 Million IP Phones sold in 2003 6 Million IP Phones sold in 2004 $24 Million in softphone revenue for 2004, 2x 2003 revenue,Analysis of Adoption,2004 adoption was over 40% for a

8、 number of reasons Most traditional phone system vendors have adopted IP Telephony Standards such as SIP are much more mature today Technology is reliable and there are many options for each type of firm (early adopter, mainstream adopter) Channel from both the voice and data world have adapted and

9、new channels have been introduced (system integrators) Many major corporations have started to adopt VoIP,What Are Companies Doing With VoIP,VoIP help companies grow and lower cots Lowers long distance charges Lowers MACD charges Reduces IT training costs Streamlines productivity Improves mobile com

10、munications Enables new business process Improves customer satisfaction,Users Expect Strong Cost Savings,Thinking about IP Telephonys total costs and cost of ownership, what kind of savings or premium do you expect from the following categories?,IPT Improves Productivity,Thinking about IP Telephonys

11、 total costs and cost of ownership, what kind of savings or premium do you expect from the following categories?,Reasons Companies Consider a Converged Solution,Adapting to Current and Future Needs,Improved Productivity,Cost Savings and Existing Investments,Improved Service to Compete Better,“Our wo

12、rkforce, and the need for the telephony is growing faster than the present infrastructure will allow it to expand.” “A converged system can more readily adapt to our changing needs.” “We are behind the times.” “We are building a new headquarters.” “To manage an ever-changing, an ever-moving environm

13、ent.” “We want one system that we will not have to change for quite some time and will be easy to train people.”,“To upgrade from current antiquated system and integrate recent business acquisitions in the same system.” “To reduce the number staff working on the phone system.” “For conferencing brid

14、ging,reduction in total cost of bridging.” “To eliminate the bandwidth wastage.” “Will be cost savings over time. Will provide benefits over existing system.”,“Faster service and reliability.” “It seems to the next generation of phone systems. We also need ability to gather customer data and serve i

15、t up to agents before the customer says Hello.” “Need to keep up with the times.” “We need to update in order to be able to compete with todays market.” “Better to service our customers.” “ “to better server our customers and to be more efficient.” “To compete with others with the latest technology.

16、”,“ It will be cheaper, easier to manage and more reliable.” “When the upgrade occurs we want it to enhance productivity & to be a platform we can use for a minimum of 5 years, hopefully longer. “To simplify things, to make everything more convenient.” “Ease of use and management of system.” “Ease o

17、f maintenance. Consolidation of resources and personnel. Greater control without reliance on 3rd party scheduling/costs, etc.,” “So we can get rid of proprietary phone system programming language.”,Inhibitors Revolve Around Cost,What are your organizations main concerns about deploying IP telephony?

18、 (Select up to three.),Source: The Yankee Group 2003 U.S. Enterprise Communications Survey,n = 239,Networking Trends,IPT Impact,Networking Trends Drive Adoption,Networks will be packet optimize Web technology continues to drive app. Integration Network and computing platforms will be homogenized thr

19、ough standards,Voice platforms will be adapted to packetized networks The phone and PC become key voice/data integration points Third party software vendors will develop vertically oriented “deadly” applications,Telephony will become an application on the data network,VoIP Is Transformational,Simila

20、r to the migration from mainframes to distributed computing,0-5 years,Early Adopter Mkt Making IP looking like TDM Similar to 3270 emulators Focus on the technology Concerns: Availability, Reliability Security TCO more important than ROI,5-10 years,Mass Market Adoption More focus on applications Sim

21、ilar to growth of distributed applications Value prop delivered by ISVs Concerns: App Integration Whats possible? ROI is more important than TCO,10+ years,Laggers Standardization Removing cost Efficiency,The Changing Value Proposition,What we have been saying: VoIP, convergence, multicast, layer2, l

22、ayer3, QoS, switching, TDM, PSTN, etc. Value proposition: TCO savings, IT productivity, etc. What we should be saying: Its about managing and using information and communications better. Value proposition: driving business value through productivity improvements.,Tomorrows Requirements: Extending Co

23、mmunications,Partner,Employee,Managing Information at The Point of Contact,VoIP Enables Integrated Communications,Integrated Interface Uniform Experience Voice and Data Telephones and Computers Telecom and IT Anywhere. Anytime.,The New Value Proposition,Lower TCO,Improved IT Process,Streamline BP,Co

24、mpetitive Advantage,Recapping the Business Case,Productivity benefits from unified communications Distribution of telephony applications to branches and home workers Improved customer satisfaction Future multimedia applications Facilitates business process change Lower telecommunications costs Savin

25、gs from adds, moves, and changes Simplified administration,What This Does to the Business,IP Telephony Challenges,Voice and video applications are extremely sensitive to delay, jitter, and packet loss Need PSTN-like call quality: -New features and functionality will not compensate for poor call qual

26、ity Large networks require network audits and upgrades QoS must be implemented: -Best practice on the LAN -Mandatory for WAN Call quality difficult to measure and monitor,The Quality Challenge,VoIP is NOT just another application on their IP network Voice sensitive to the inherent characteristics of IP networks Latency, packet loss, variable transmission rates (jitter) Organizations have never internally managed a