赛百味ppt课件

1、,赛百味,KIKI,1,Contents,2,Brief introduction,Parent Company: Subway Founders: Fred DeLuca, Peter Buck Category: Fast food eating joints Sector: Food Products Slogan: Eat fresh,3,1.Worldwide brand recognition and high brand loyalty 2. Menu reflects demand for fresh, healthy and fast food. 3. Hygenic foo

2、d and quick service. 4. Customizable menu offerings. 5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees. 6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like McDonalds

3、,Strength,4,1. No online presence 2. Franchise management on a global level is a challenge 3. Not diversified,Weakness,5,1.Introduce better vegetarian products 2.Introduce home delivery 3. Emerging markets and expansion abroad.,Opportunity,6,1.Threat from other eating joints/restaurants 2.Health con

4、scious people,Threats,7,Competition,VS,.,8,Competition,主打健康牌 特许经营 选址优势,VS,快餐食品 自营为主 选址闹市区,赛百味,麦当劳,9,“7种赛百味三明治的脂肪含量低于6克”，这是在美国和加拿大随处可见的广告标语。以“不是所有快餐都会肥胖”为宣传口号，主打健康牌，让产品完全区别于麦当劳和肯德基之类的油炸类快餐，从而获得消费者的认同。,无油炸是赛百味三明治的主要特色，且蔬菜量比肉量要大。为保证保证的面包新鲜和口感，她们店大概每24小时就得烤一次面包。,主打健康牌,低脂食品战胜垃圾快餐,1,10,特许经营,2,和麦当劳以自营为主的运营策略不同，赛百味完全是以特许加盟的方式来拓展业务，这使得赛百味地方公司以“品牌管理顾问”的面目出现在公众面前他们负责“赛百味”这个品牌的经营，具体到真正的商业实务，更多的是在加盟商、区域发展商和位于赛百味总部之间进行。这样的架构，不仅让赛百味本身减少开拓新市场的风险，也凸显出区域发展商重要性。赛百味会根据区域的店面数量和营业额，给予后者一定的补贴。,建立顾问团队,11,选址优势,3,与麦当劳在闹市区的选址理念不同，赛百味餐厅通常是在不太起眼的角落里低调经营，比如汽车展厅、电影院周边，或码头、地铁中转