雀巢公司介绍英文ppt课件

1、company culture of Nestl,小组成员：范一蕾 汪印东 黄樱滢,1,2,About the founder Nestls philosophy The brands of Nestl Nestls Main Products The development of Nestl Nestls marketing philosophy The culture of Nestl corporate Nestl in China,3,About the founder,In 1867, A Swiss pharmacist who called Henri Nestl founded

2、 the Nestl company.,4,Nestls philosophy,Nestl means little nest, this warm nest as a sign of Nestle, would lead people to think of a loving mother, infant feeding scenarios by consumers know and love. It also represents Nestls philosophy: caring, safe, natural, nutrition As the worlds largest food c

3、ompany, Nestle uphold the philosophy and principles of people-oriented, quality as the most important countries in the worlds consumers with quality food, bringing a better life.,5,The brands of Nestl,6,Nestls Main Products,Dairy Coffee Cereals Baby foods Bottled water Chocolate & Confectionery ,7,T

4、he development of Nestl,In 2005, Nestl has more than 500 plants worldwide, 25 million employees and annual sales of $ 91 billion Swiss francs. Production of baby food also developed from a village workshop into the worlds leading food company, Nestl have gone through 130 years of development.,8,Nest

5、ls marketing philosophy,Marketing concept - customer needs Nestl has been committed to consumer demand, products, brands and peoples attention for a long time. Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public wa

6、y. Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of in any country and the citys business activities must comply with local interests,9,The culture of Nestl corporate,People - our most valuable assetAll along, Nestle Nestle employees will bring t

7、he spirit has always been a key factor in life. It is this human spirit of the village to lead a workshop from Nestle developed into the worlds leading food companies. Nestle employees are the most valuable asset. Nestle todays best performance from employees around the world, a strong effort and lo

8、yalty. As a company committed to produce quality food, create a better life, Nestle is also very concerned about their employees. Nestles managers and employees formed between intimate working environment, so that Nestle to become an employer of first choice.,10,Nestl in China,Swiss-based Nestle, the worlds largest food company, has a long history in China. A century, Chinese consumers are very trust and familiar with Nestls brand. As early as 1908 in the last century, Nestle has opened its first sa