Unit8Advertising

1、Class Four Grade TwoZou Shanshan,Unit 8,Watch and Guess,What products are advertised in the following advertisement?,When it comes to advertisement, what come into your mind first?,logo?,Stars?,slogan?,media?,Unit 8 Advertising,Task:,At the end of the class, You are expected to advertise a certain s

2、oft drink.,Lets read the text first and work out ways together.,1. What is the topic sentence ? 2.How can you see or hear the advertisements? (begin with by means of to answer the question),It is widely recognized that the global economy is being driven to a great extent by advertisements.,Read Para

3、. A and answer the following questions:,By means of,From Para.A we know that,In order to promote the target product successfully, we should choose proper_ and spend _ on advertising.,Read Para. B and answer the following questions:,What is the topic sentence? What are the 3 things that lead to a suc

4、cessful advertisement?,A successful advertisement involves at least 3 things.,a. Identify the market b. Work out the best way to meet the needs of this market c. Design the advertising programme,who,what,how,words and images,slogans,celebrities,data,Compare and thinkWhich is the most successful?Whic

5、h is the worst?,A,B,C,D,.,A,B,C,D,.,Words and images Slogans Celebrities Scientific data,Celebrity,Logo/image,slogan,data,From Para. B we know that,In order to promote the target product successfully, we should consider 3 things: a. _ b. _ c. _,Scan Para. C D E and finish the following chart.,Succes

6、sful and unsuccessful examples and reasons,Cold things such as beer, soft drinks, ice cream, and sandwiches,The designers of an ads. have to be highly culture-conscious.,They will spoil the advertising progamme!,From Para. C D E we know that,To carry out an international programme in a foreign count

7、ry, we should take _ into account.,Summary,In order to carry out promote the target product successfully, what should we take into account?,Group work,Suppose you are working in an advertising company and NOW you are promoting a certain soft drink.,Media:_?_,Money:_?_,Market : _?_,Needs: _?_,Cultural conscious: _?_,Scientific data:_?_,Celebrity:_?_,Slogan:_?_,Image (logo): _?_,Homework: