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1、Research on shopping online in college,Project,1,2,3,4,Introduction,The reason,focus, popular,convenience time-saving various option,sensitive group potential users controversial consumer group irrational consumer group very few specific researches,college students,The purpose,Research method,Alexia

2、,Part 2,Two mains we use during the research,How we collected the information,The changes we made,Aim,Alexia,Part 2,two mains we use during the research,how we collected the information,the changes we made,aim,Alexia,Part 2,two mains we use during the research,how we collected the information,the ch

3、anges we made,aim,Alexia,Part 2,how we collected the information,the changes we made,aim,Aim,We would like to find out: purchase preferences consumption concepts brand effect ,Results,Discussion,Chart 1,Female,Male,Online,Physical stores,Gender differences in consumption patterns,Chart 2,The reasons

4、 of shopping online,Chart 3,What shopping websites do you prefer?,Why people choose these websites,Chart 4,Influence of friends,Chart 5,Expenditure of online shopping in different living costs,3,20,19,23,/month,Chart 6,What would people do If they feel unsatisfied or cheated when they shopping onlin

5、e,What kind of goods do you prefer to purchase online?,face to face interview,Clothes,Books,Ornaments,face to face interview,Comments and recommendations,Be a rational consumer.,Big differences between sellers show and buyers show.,Read product reviews first, and ask as much detail as possible .,Man

6、y people are addicted to online shopping.,Buy electronic products in physical stores.,Too many fakes. The quality of goods is difficult to guarantee.,Conclusion,Recommendation,Freya,Part 4,Monica Work,Freya,Part 4,Online shopping weighs traditional shopping slightly.,31,34,We used to think: -most co

7、llege students like online shopping However: - waste time - too many choice - uncertain time to deliver,Online shopping,Traditional shopping,Freya,Part 4,Male students prefer to shop online.,We used to think: -Female students like online shopping more than male students. However: - refuse to go out

8、- girlfriend choose for them -more effective to buy electronic products or computer game equipment,Male,Female,Online shopping Shops,Part 4,Problems and solutions of online shopping,1.Complex trade process 2.Defective credit mechanism 3. Difficult to describe goods,Update website, Simplify process c

9、lassify commodities by labels Improve identity recognition system -sellers -buyers give complete information pictures not to be polished excessively,Freya,Part 4,Reflection of our survey,A bug in our questionnaire -forget what they purchase online The implementation -44 are sophomores -from various

10、cities and universities,10 44 9 2,Freshmen,Sophomores,Junior students,Senior students,Freya,Part 4,Balance the good points against the bad points and then make your decision. Do keep your monthly income and expenses in mind .,Recommendation,Advantages Disadvantages,various choices,sales promotion group buying,home delivery service,Standard after-sale services,Uncertain description delivery Complex process Not always cheap

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