中西方颜色文化的差异.ppt

1、1,中西方颜色文化的差异,The difference of colour between Chinese and Western,2,Because of the long distance between our country and the western countrys , the exsits all kinds of differrence between them. And certanily, the attitude towards colour comes obviously defferent.,Difference,3,Red,红颜,In China, red me

2、ans lucky , festive and it also can be used to the beautiful girl, for example , we say “hong yan ”,4,Red,But , on the contrary ,in western culture ,red means danger, bleeding ,fighting For example, a red flag(危险信号旗 ) , a red battle (血战),5,White,In Chinese culture , white express failure ,death and

3、stupid. For example ,the failer in a war will always use the white flag and we usually call the stupid people as “bai chi”.,6,White,White,In westerns ,white means honest , pure ,lucky, and so on .Eg, a white soul(纯洁的心灵)white men(高尚的人) the white-handed boy (幸运儿).,7,Black,In China , on one hand ,black

4、 means justice , solemn (严肃的). For example , the famous black face people-bao gong . On the other hand , it gives us a feeling of fear , sinister(阴险），we say the bad person as Black Heart .,8,Black,In the western , it means death , disaster(灾难） , evil（邪恶） and shame（耻辱）. For example :“black 911”； Blac

5、k Man(邪恶的恶魔) , a black mark(污点)，black sheep(败家子).,9,Green,In western ,green means youth , dynamic(活力）, but at the same time ,it also means the lack of experience. Eg, in the green （血气方刚 ），a green hand（生手）.Well，in China ,I am afraid that most of men will dislike this colour , because there exsits a s

6、pecial hat ,called Green Hat,10,In China , pink is called Peach color .It often used to describe the female .well,in the western ,it means acme (极致）， essence（精华） For example , the pink of perfection (十全十美) pink tea(上流社交活动),人面桃花相映红,11,Well , today ,we talked about the different meanings of colour between Chinese and Westerns.I hope yo