Project (3).ppt

1、Unit 1,Advertising,Project Developing an ad campaign,Listen to the tape and answer the questions.,1. What is an ad campaign?,An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.,2. What media can you use in an ad campaign? 3. What ques

2、tions should we first consider?,1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience?,We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.,ampaign,oal,arget,esearch,reate,es

3、sage,nformation,ppeal,eact,edia,cross,pproach,each,Main idea of each paragraph,Para. 1 Para. 2 Para. 3 Para. 4,The definition of an ad campaign/ what an ad campaign means.,The target audience and how to determine the target audience.,What the ad campaign says.,How to reach the target audience.,Langu

4、ages points,Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 句中using为现在分词，做方式状语。 Some time later, they began to eat their meals, using their hands.,It is important to know exactly the message you want

5、 to send to people and what you are trying to get them to do. get sb. to do sth. 让某人做某事 I will get my uncle to help check the spelling for me.,In order to determine your audience, you will need to do a little research. in order to 为了 He lit a cigarette in order to calm his mind. We started early in

6、order to arrive before dark.,It is important to always try to appeal to the way the audience will react. appeal to 迎合；有吸引力 The programme appeals especially to young children. Many newspapers appeal to the crowd.,What parts of this issue would they care about or be concerned with? care about 关心 Dont

7、you care about this countrys future? concern with 使关心 Many people were concerned with privacy issues and security.,The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best. 句中you choose to advertise 是定语从句，修饰way；which kinds o

8、f ads reach that particular group best是一个从句，做介词on的宾语，与your target audience并列。,depend on 依赖；取决于 A lot will depend on how she responds to the challenge. All living things depend on the sun for their growth.,Developing an ad campaign,*Planning Work in small groups. (2) Decide the subject of your ad cam

9、paign from the list. (3) If you have your own idea, please get your teachers approval.,*Preparing Discussion : who / what / how (2) Team work:,*Producing What should each member do? researcher - find information from various sources. logo/slogan designer- made it attractive. proposal writer- write a brief outline and plan some questions. the whole team-work as a whole and everyone should contribute to the project.,*Presenting Make your presentation clearly. Answer questions conc