跨文化交际ICC-Unit 2.ppt

1、单元2群集和通信、假设群集、世界群集(文化) theenglishwordcultureoriginatesfromthelation with智能运输系统meaning“to cultivate”.文化：通过文字、文学、礼乐、制度、法律等对人类的教育和培养，What is Culture， culture in 1952 alfredkroeberandclydekluckhohncompiledalistofmorethan 164定义of“culture”in culture 3360操作系统l ions .What is Culture、cultureislikethementalpr

2、ogramming、“迷你软件”、Windows、iosthewaterfishswimintheonionwithdifferen rangingfrominnercoretothesurfacetheiceberg、onion模型3333 month=5rooted in faith、experience、orsciencevalues : sharedvies worthwhile，orimportantnorms : informalrulesthatguidehowmembersofacultureact。 aswellashowtheythinkandfeellanguage :

3、shapinghowwethinkabouttheworld，What is Culture。 culturecanbedefinedasanhistoricallytransmittedsystemofsymbols、meanings、and norms. sharedviewsofagroupofpeopleaboutlifesconcernsthatrankswhatisimportant。 furnishesattitudesaboutwhatthingsareappropriate，anddictatesbehavior.(I.varnerlindabeamer，2008 )， ch

4、aract ter cultureiscoherentcultureislearnedcultureissharedcultureisdynamic:cultureevolvesandchangesovertime， characteristicsofcullater cultureisdynamic:cultureevolvesandchangesovertimeinnovation :新实践，工具， orconceptsdiffusion 3360 theborrowingbyoneculturefromanotherculturalcalamity 3360 adversitysucha

5、swarornaturaldisastersthatbringas elssignificantchangesinculturallife，acultureasaparticularwaytosatisfyhumanneeds。 fivebasicneedsofhumanbeingsthephysiologicalneedsthesafetyneedsthebelonginnessneedstheesteemneedstheself-actualizationneeds w 原始3360生命周期3360交往维护公用(meaning common )转换通信传播(在质量媒体中)传播(在质量媒体中

6、) communicationandculture : cultureisreflectedincommunicationpracticesshapeculturallife通信、contextphysicalsettinghistoricalpsychologicalculturesubcultures、通信元素， participants 3360 senderandreceivervariables 3360 relationship、gender、culturemessagesmeaningssymbolsencodingdecoding、元素操作channels :路由标准软传输so

7、und (通用符号) sight (非通用cues ) themorechannelsusedtocarrya themorelikelythecommunicationwillsucceed .电子通信， noiseexternalnoiseinternalnoisesemanticnoisecanfunctionasacommunicationbarrier .反馈反馈， verbal or nonverbal allowsustobehaveinwaysthatincreaseourunderstanderstangofourmessages，a模型通信， character istics of communication communicationisadynamicprocesscommunicationissymboliccommunicationissystemic