新视野商务英语课件-3 Retailing.ppt

1、e,2 Recruitment,In this unit learners are expected to : learn the vocabulary and expressions in job application and interviewing; learn some basic skills in job application and interview; learn to write job application letter and resume; perform interviewing in a proper manner. Time required: 6 hour

2、s,Aim of learning,When a company needs to recruit (招聘） or employ new people, it may decide to advertise the job or position（职位） in the appointments section of a newspaper. People who are interested can then apply for（申请） the job by sending in a letter of application （求职信）or covering letter (US cover

3、 letter简历的附信) and a curriculum vitae vi:tai（简历） or CV (US resume) containing details of their education and experience. A company may also ask candidates （求职者） to complete a standard application form（申请表）.,Vocabulary study,The companys Human Resources department will then select the most suitable ap

4、plications and prepare a short list （优先名单） of candidates or applicants, who are invited to attend an interview（面试）. Another way for a company to hire（雇佣） is by using the services of a recruitment agency （招聘机构）(US search firm) who will provide them with a list of suitable candidates.,Key words unwind

5、relax放松 liked to unwind with a cocktail before dinner. team game团队游戏、活动 personality test性格测试 graphology笔迹学、笔迹分析 top performers最佳表现者； plane tickets机票 token代币 subway tokens.地铁代币 pinball弹子球 patent 专利 frisbee飞盘,Lead-in,movie tickets 电影票 a wealth of a lot of 大量的 career opportunity 就职机会；工作机会 professional

6、experience专业工作经验 internship实习期 co-op programs消费合作社计划 on-campus interviews 校园面试 career expos 大型招聘会 press release 新闻稿 probation period 实习期,Reading: 1 Read the advertisement on Page 17 from the website of the American company Cognex, and match the information below with the corresponding red boxes in t

7、he advertisement. 1 Cognex provides evening entertainment for its employees. 2 There is a place for employees to play and unwind (relax). 3 Employees are given the opportunity to travel to foreign countries. 4 Cognex likes to recognize and thank employees for their hard work.,Lead-in,2. In pairs, di

8、scuss these questions. 1 What are the advantages and disadvantages of working for Cognex? 2 Would you like to work for a company like this? Why/Why not? 3 What do you think of this type of recruitment advertisement? 4 What kind of person is Cognex hoping to recruit? 5 What other ways can companies u

9、se to advertise for staff?,3. Different methods may be used to recruit people. In groups, discuss the following. Candidates may be asked to: tell a joke take part in a team game with employees from the company make a five-minute speech complete a probation period before being accepted,Employers may:

10、 offer a job to the husband or wife of a good candidate prefer to recruit people from the families of employees ask candidates to complete a personality test have candidates handwriting analysed (graphology笔迹学、分析) Which methods do you think are acceptable/unacceptable? Why? Would it be possible to r

11、ecruit like this in your country?,Reading: Read the text on page 18, and decide If the statements on page 19 are true (T) or false (F). Key words appraise.对评价： entrepreneuriallike a person who organizes, operates, and assumes the risk for a business venture.有企业家精神的： coachTo train or tutor or to act

12、as a trainer or tutor. 训练或指导 function under pressureTo have or perform a function; serve: 有或起作用；行使职责： e.g. functioned as ambassador. corporate culture企业文化,career accomplishment职业成就 management style管理风格 interrogations询问 downsizeTo make in a smaller size:以较小尺寸制造： cars that were downsized during the ga

13、soline-conscious 1970s; 在汽油短缺的七十年代以较小尺寸制造的小汽车； a corporation that downsized its personnel in response to a poor economy.因经济不景气而裁员的股份有限公司 slashed layers大量裁员的阶层 accelerateTo increase the speed of.加速，促进： He decided to accelerate his advertising.他决定增加广告的数量。,vice-president副总裁 shift to 改变到、转移到 unconvinced

14、不信服的 anecdotal evidence轶事一样的like a short account of an interesting or humorous incident. size up executive candidatesevaluate 评估 rationalize their choice合理化 hiring practice hiring policy toughen strengthen v.(使)变坚韧, (使)变顽固 sexual harassment 性骚扰 personality traits 个人品质、特征,3. Complete the passage on p

15、p.20 about the role of search firms in recruiting, using words from Vocabulary 1 and from the Key Vocabulary section. Change the form of the words where necessary. Key words: headhunter/executive search firm 猎头公司 specialize in 专业于 The shop specializes in mountain-climbing gear.专门销售登山用具的商店 costly and

16、 time-consuming expensive simulations 模仿、模拟 computer simulation of an in-flight emergency.计算机模拟飞行途中的紧急情况 evaluate 评估,Compound nouns can be formed in different ways. Decision maker (line 71) is formed by combining two nouns and refers to someone who makes decisions. The nouns in the two boxes below c

17、an be combined in the same way. 1 Match one noun from each box to form a compound noun. ( pp 21) 2 Check your answers in a dictionary and note if the expression is written as two words, with a hyphen (-) or as one word. 3.Can you think of four more expressions like this?,Discussion: On page 158 you

18、will find four examples of questions from a personality test of the type mentioned in the text. 1. Follow the instructions and answer each question. 2. In pairs, discuss your answers to the questions. What do you think the answers would tell an employer about your personality? 3. What do you think o

19、f this type of testing?,Language Focus Match the sentences in the group numbered with numbers with the group numbered with letters. (p21) Suggested answers: 1/f 2/c 3/a 4/d 5/g 6/b 7/e,Practice This is part of a report that a personnel manager wrote after interviewing a candidate for the position of

20、 Director of Software Development. Put the verbs in brackets into the present simple or present continuous tense. (pp22) Words & Expressions: articulate eloquent发音清楚的；善于表达的 well presentedwell stated or explained陈述恰当的 soft engineering 软件工程 challenging position有挑战性的职位 field of specialization 专业领域,expl

21、oit（use)采用 stimulating environment challenging situation field of specialization专业领域 contribute to that growth贡献于； perfect his Germanimprove 完善、提高 trade fair 贸易博览会/展销会,Skills Focus Listening Look at the job advertisement on pp22. You will hear a conversation in which Fiona Scott is telling a friend

22、about the advertisement. Listen to the conversation and complete the missing information. W & E: substantial丰富的；大量的；真实的 proficiency with sufficient skills熟练 outdoor experience户外经验 environmental background plus additional condition附加条件 glamour疑惑/ gritty 坚忍不拔 functionalwith many function,Writing The c

23、urriculum vitae Fiona Scott decide to apply for the job at Patagonia. Study her CV carefully to see how she has presented the information about herself. Where do you think each of the following headings should be placed? References (证明人） Activities 社会活动 Personal details个人信息 Education教育 Skills 技能 Pro

24、fessional Experience工作经验,diploma文凭、毕业证书 trustThe confidence reposed in a trustee when giving the trustee legal title to property to administer for another, together with the trustees obligation regarding that property and the beneficiary. 信托：给予受托人合法财产权的信任，以便其为他人管理财产并承担涉及财产及受益人的义务 on all aspects of 在

25、各个方面 distribution 派送 monthly journal 月刊杂志 promotional material 宣传材料 brochures 小册子 co-ordination 协作 media coverage 媒体的覆盖、发行 tribune 论坛；讲台 conduct interviews-carry out interviews local community sport events 地方社区体育活动 ski instructor 滑雪教练,2 The letter of application The letter of application can be as i

26、mportant as the CV in that it often provides the first direct contact between a candidate and an employer. If this letter is not well written and presented, it will make a poor impression. The letter of application normally contains four paragraphs in which you should: confirm that you wish to apply

27、 and say where you learned about the job say why you are interested in the position and relate your interests to those of the company, show that you can contribute to the job by highlighting your most relevant skills and experience indicate your willingness to attend an interview (and possibly say w

28、hen you would be free to attend),On page 23 you will find details from Fiona Scotts letter of application. Look at the outline of the letter on the left and indicate where the information below should go. Key words and expressions: non-profit making organization-非营利组织 welcome the chance to do sth su

29、it both my personal and professional interests- familiarize me with sth. -使 某人对.熟悉 nature enthusiast天生的热情 defender 保护者 environmental cause 环保事业,Writing Clarke Hooper is advertising for graduates. Read the advertisement (pp25) carefully, then prepare the CV and letter of application that you would se

30、nd to Michelle Hocking. You may invent as many details as you wish, but note that the person who you present in your CV will not graduate until the end of this year. sales promotion grab peoples attention account handler 财务管理人员,Listening You will hear David Smyth, the Personnel Manager of a major Eu

31、ropean insurance company, answering questions about the way he interviews and selects candidates. 1 . In the first extract he talks about the four points listed below. Listen and number them in the order in which he mentions them. a the mistakes a candidate can make in an interview b the qualities a

32、 candidate must have c his advice to interviewees d the kinds of things a candidate is expected to know Listen again and make notes on each point.,Listening Keys: Qualities: an ability to react quickly, be intelligent , be suitable for the position. The person should be well presented, pleasant and

33、tidy. Things he/she is expected to know: He/she should have fairly good knowledge of what the company does, what he/she is expected to do, who he/she is going to report to. The mistakes a candidate can make in an interview: to say “yes” and agree with everything the interviewer says. Advice to a interviewee: listen, ask the right questions, cre