外贸商务函电.ppt

1、Business English Correspondence 外贸英语函电,课程简介,学习课程的目的 课程的性质、特点 课程学习方法 考试方法 教材的简单介绍,上课要求,必须带书 保持教室卫生 保持课堂纪律 尽量不迟到早退 不能上课要请假,Chapter One Layout of a Business Letter,Objectives Warming-up Questions Layout of a Business Letter Format of a Business Letter Addressing the envelope E-mail Exercises,Objectives

2、,Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope.,Return,Warming-up Questions,Name the ways of communication you know What is the structure of an English letter?,Return,Ways of commun

3、ication,Telephone Fax E-mail Letter Telegram Telex,Return,信头 日期 封内地址 称呼 正文 结尾敬语 签名,Seven Basic Parts,Return,Layout of a Business Letter,1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5.正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人

4、 Attention Line c 抄送 Carton Copy,Return,Layout of a Business Letter,Letterhead Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available.,Inside Address Always include the recipients name, address a

5、nd postal code. Add job title if appropriate.,Return,Layout of a Business Letter,Date 02/01/03 2002年1月3日 2003年2月1日 2003年1月2日,Chinese way American way British way,To avoid confusion, it is a common practice to write months in words.,Return,Layout of a Business Letter,Salutation If unsure to whom you

6、should address a letter, you should use the following salutations: Dear Sir or Madam, When addressing a group of people, use one of the following salutations: Ladies and Gentlemen: Dear Sirs or Madams, Gentlemen:/Dear Sirs, (if all the readers are male) Ladies:/Dear Madams, (if all the readers are f

7、emale),Return,Layout of a Business Letter,Body of a letter The body of a business letter typically has three paragraphs: 1.introductory paragraph 2.one or more body paragraphs 3.concluding paragraph,Return,Layout of a Business Letter,Complimentary Close Yours faithfully,(Faithfully yours,) Yours sin

8、cerely, (Yours very sincerely,) Yours truly,( Very Truly Yours,) Capitalize only the first word in the complimentary close, and follow all phrases with a comma.,Return,Layout of a Business Letter,Signature Companys name Your signature typed signature (job title),ELECTRONICS LTD. Harold Jones Harold

9、Jones manager,Return,Format of a Business Letter,一 缩行式(Indented format) 封内地址和其他需要分行的地方的后一行,都比前一行缩进二格或三格。 信的正文,每一段的开始一行都缩进若干格。,Format of a Business Letter,二 平头式(Block format) 每一行都是从左边开始取齐,成一垂直线。,Format of a Business Letter,三 混合式 (Semi-blocked format) 前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。,Retur

10、n,Addressing the Envelope,Return,Electric Mail,Electric Mail,When writing e-mail, you can use the same writing techniques you would use for a letter. You should not use an inside address since the format is a memorandum with TO:, FROM:, DATE:, and SUBJECT: already stated. So we begin with salutation

11、 when writing e-mails.,Electric Mail,The electronic mailbox should be checked at least once a day and responses should be prompt, preferably within 24 hours. Remember to fill in the SUBJECT or your mail may be deleted as a junk mail.,Return,Exercises,Fill in the blanks with the parts they represent

12、Match the following words with their Chinese meanings Translate the following job titles Arrange the following in proper form as they should be set out a letter Write out the entire words of the abbreviations of street addresses,Return,Exercises,1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼

13、Salutation 5.正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carton Copy,Return,Exercises,1. By Airmail A 亲收 2. Express Delivery B 急件 3. Registered; Recorded C 密件 4. Urgent D 快件 5. Confidential E 私人信件 6. Personal F 挂号 7. Private G

14、 航空,1. G 2. D 3. F 4. B 5. C 6. A 7. E,Translate the following job titles:,副总经理 2. 销售代表 3. 销售员 4. 总经理 5. 厂长 6. 采购人员,Deputy General Manager 2. Sales Representative 3. Salesperson 4. General Manager/ President 5. Plant/ Factory Manager 6. Purchasing staff,Translate the following job titles:,7. Regiona

15、l Manger 8. Sales Manager 9. Clerk/Receptionist 10. CEO (Chief Executive Officer) 11. Board of Directors,7. 地区经理 8. 销售部经理 9. 职员/接待员 10. 首席执行官 11.董事会,Return,(1)Seller : Royal Grosvenor Porcelain Company Ltd. Address : Grosvenor House,Renfrew Road, Oakley Staffordshire OA7 9AH Tel : (743069)60591/2/3 (2)Buyer : The Colourfloor Co.Ltd. Address : 238 Wilton Road,Axminster AXz AS (3)Date : March 5, 2004 (4)Subject: china (5)The message : - The letter is written by the seller Use the Block Styl