THEBODYSHOP.ppt

1、成员介绍：,项目经理 龙利兰 40905334 市场总监 张奇欢 40905738 营销总监 张思思 40905725 财务总监 魏春春 40905322 运营总监 杨 倩 40905336,第十组,www.thebodyshop.co.uk/en/gb/index.aspx,The Body Shop,Project background and target,1,Project planning,2,Market research,2.1,Market analysis,2.2,Marketing blue print,2.3,Contents,financial crisis in 20

2、08,China mainland,The crisis of cash flow,Huge market potential,expand our product into China mainland,Project background and target,1、Researching the macro economic environment of the product demand,3、 Researching capacity of the market,2、 Researching the related policy、rules、standards and fiscalit

3、 system,4、 Researching the quality and price of the products,6、 Researching the position of target customers,First stage： Market research,5、 Researching production capacity and development,Project planning(1),Body,Shop,The,1 2 3,4 5 6,7 8,Timing analysis Cost analysis,Industry analysis Competition a

4、nalysis Customer analysis,Self-analysis Position the target customers Media analysis,The second stage： Market analysis,Project planning(2),Public phrase Good brand image Environmental protection concept Natural product Impact of industry,Huge Chinese market potential The increasing demand of persona

5、l skin care product,Low advertising Singleness of e products packing,Threats,Strengths,Opportunities,Weaknesses,Mainland Customers prefer other brand which settled early Low brand awareness in mainland,SWOT Analysis,Public promotion,Pilot marketing （试点营销）,spread via news,third stage： marketing program,cyber marketing,television