book 4 unit 1 Reading.ppt

1、Unit One,(Reading),welcome,Advertisements,By Wang meiqin,Sedal Shampoo Everything is possible!,Shoes can fly! So do your dreams!,Enjoy your music, Enjoy your Sony!,Taiwan, China!,subtitles,Advertisements,1.What is an advertisement?,2.Does an advertisement tell people the complete truth?,3.Public ser

2、vice advertisements,The first paragraph,The last paragraph,Introduction of ads,Advice/Conclusion,1.What do advertisements encourage people to do? And how? 2.Where are advertisements most commonly found? 3. What are the two basic types of advertisements? 4.What are PSAs intended to do? And what about

3、 a commercial advertisement?,1.What do advertisements encourage people to do? And how? 2.Where are advertisements most commonly found?,To buy a product or service or believe in an idea. By using persuasive language and exciting images,able to make sb. believe sth.,Billboards, newspapers, magazines,

4、the Internet, radio, and television are the most common places to find advertisements.,3. What are the two basic types of advertisements? 4.What are PSAs intended to do? And what about a commercial advertisement?,Commercial advertisements and public service advertisements (PSAs).,To educate people a

5、bout health, safety or any other issue which affects public welfare.,To promote a product or service,To help a thing or an idea become popular,meant or planned to do,Now its your turn to ask and answer questions,Competition,Group A Group B,Main point:,Not all advertisements tell people the complete

6、truth.,We must be aware of the methods used in advertisements and not fall for this kind of trick.,know or realize,Advice:,Does an advertisement tell people the complete truth?,To deal with large social issues,To educate people about public service projects,To teach people how to live healthy lives,

7、killing oneself,sending sb. to school,to be paid,for free,to promote a product or service,to believe in _ / educate people/ serve the public,not lie, not the complete truth,helpful,not fall for this kind of trick,following the advice they give,an idea,Whats the function of the last paragraph?,Conclu

8、sion/advice: we must be smart about advertisements.,Match the words or phrases with their definitions,5 cures (line 19) 6 nationwide (line 32) 7 schooling (line 37) 8 committing suicide (line 38),E. sending (children) to school F. killing oneself G. makes an ill person better or solves a problem H.

9、happening throughout a country,A.tell us how to design advertisements B.help us get an comprehensive understanding of ads C.ask us not to believe advertisements D.show us the importance of ads,Why did the author write this article?,Reading Strategy of,Expository writing（说明文）,to introduce basic information on a topic,introduction of subject,supporting details,conclusion,para.1,para.2 What is an ad?,para.3-4 Does an