Technology 营销策划方案.ppt

1、Hi, Im BjornIm going to.,be brief keep it simple break most of Chris presentation tips talk about the technology team, not techdesign team Then Jack will talk about the CMS again,What I always wanted to know about technology,What do you do? What is the minimal knowledge I need to know? The benefits,

2、 costs, and time to implement all technology? What tools and technology do we use to implement a website? What is the process for uploading among servers at different locations? Glossary of terms Top 10 issues on technology account should know about What can I learn that has lasting value, and what

3、is changing all the time Standards related to How can we let IBM people do updates themselves? Ideal technology solution for IBM, what do we need, and how much does it cost?,What I always wanted to know about technology (summary),What do you do? Look at I-Methodology or FH methodology How much do I

4、need to know? Too much, so were introducing producers But Ill list some issues that I think comes up most often What kind of technology is there, what is its benefits, development time and cost? Ill give you a brief intro IBM related issues We have high ambitions, but were meeting many technical and

5、 management issues The IBM core team is handling it,Who are we?,The technology symphony Data service and database team (DATA-R-US) Ex-webmaster and Webmaster The one and only Presale engineer (and Business partner program manager, and Freelance manager, and Producer, and .) Vignette programmers and

6、Zopeists Howard and the three new new musketeers IBM power team Mr Perl and Mr Perl Miss Notes and Miss Notes Jack of all trades Half of the Great Wall next to the toilet,Difference between techdesign and backend technology,Techdesigners are technically savvy designers or design savvy technology peo

7、ple they use tools like Dreamweaver, Flash, Director, RealProducer, Backend technology people are software developers with real software development experience or formal training they specify, design, implement, test, and maintain software systems,Common problems,Insufficient scopeing/plan (the devi

8、l is in the details) no real estimate with assumption sheet projects go wrong and run over budget Doesnt follow best practice (standard) process hard to cooperate we dont learn anything Language problems; user benefits vs system benefits user/account or technology people get nasty surprises We hope

9、the producer and core teams will solve most of these issues,Everybody should know,Basic web technology As many examples as possible of web uses That software development is one of the most complex tasks human kind has done We need to scope out very well we dont know if itll take 10 hours or 1000 hou

10、rs! If we cant scope it out we make and write down assumptions, or. we sell the project in two phases(Plan and design & Build and implement) There are always risks that have to be managed well,What is the backend anyway?,if I was a creative I would insert picture of female backend here As useful and

11、 important, but still different I will now draw a picture,Where is the backend?,webbrowser,webserver,backendapplication,1 - ,2 - /products/,3 - web pagewith products,4 - same,Complexity of websites,Brochureware No need for backend technology Dynamic components / Backend applications CMS (many people

12、, many updates) Separate visual design, content, and programs Database online Integration with legacy systems E-commerce (transactions online) Web based application (ASP),Backend technologies/platforms,We like Vignette (for rich clients) Zope (for poor clients) CGI/Perl (for difficult clients) Domino and Websphere (for IBM) We dont need/want ASP (we dont like NT) PHP3 (Zope and Perl can do it),ADVERTISEMENT(Shameless plug),Ogilvy web hosting,The only high-availability, Zope