蒙牛企业英文简介.ppt

1、Manual of Corporate Culture,contents,Introduction of the Company The Logo The Company Aim The Mission Strategic Objectives Corporate Spirit Management Philosophy Development Strategy Code of Conduct of Staff,Founded in 1999 and headquartered in the core of China Dairy Capital locating at Shengle Eco

2、nomic Development Zone of Helingeer County in Huhhot, Inner Mongolia, Mengniu Dairy (Group) Co., Ltd. (Mengniu Dairy Group) has a total asset of RMB 10 billion and 30,000 employees, and the annual production capacity of dairy products reaches 6 million metric tons.,Introduction of the Company,So far

3、 Mengniu Dairy Group has established over 20 production bases including Helin base in 15 provinces of China and owned 5 major series of products which are liquid milk, yogurt, ice cream, dry milk and cheese, in which are incorporated over 200 categories. Relying on the supreme quality, Mengnius prod

4、ucts cover all Chinese market and are exported tooverseas such as America, Canada, Mongolia Republic, Hong Kong, Macao and other Southeast Asian countries.,Targeting to the corporate positioning of building a dairy production and service enterprise who commits to the health of mankind, Mengniu Dairy

5、 Group has created the miraculously rapid development that draws the worldwide attention in a short period of 10 years.,By the end of 2008, the sales revenue had reached RMB 23 .9 billion with a CAGR of 104% which made Mengniu the first dairy company that exceeded RMB 20 billion sales revenue in Chi

6、na. The market share of major products had surpassed 35%; the sales of UHT milk had ranked No. 1 in the world and that of liquid milk, yogurt and ice cream No.1 in China; the export volume and the number of regions exported to also had ranked No.1 in China.,The Logo,This is the logo of Mengniu.A thi

7、ck and solid elegant dash metaphorizes favorable climate and geographicalconditions granted from boundless grassland and soil of surpassing fertility of Inner Mongolia with which Mengniu Dairy Group is endowed.,The Logo,The crescent horn sketches an image of firmness and aggressiveness, symbolizing

8、the corporate belief of being proactive, steadfast and enthusiastic, and through which demonstrates the cows nature of endurance and hardworking. The logo in white and green emphasizes the companys pursuance for nature and free from pollution.,The Company Name,The company name “Mengniu” in Chinese f

9、ocuses on the latter phonetic part “Niu” (a collective noun of ox and cow) and intend to take oxs nature of diligence, persistence and dedication as a lofty spirit for the company and remind peoples intimation and worship for ox and cow. The name Mengniu also explicates the companys pursuance for th

10、e true, the good and the beautiful, which further expects the spirit of willing ox (servant of the people) to be carried forward in the company.,The Product Name,The name of Mengniu (“Meng” means Inner Mongolia) indicates that the fresh milk is produced by cattle from Inner Mongolia. The processes f

11、rom forage grass they eat to fresh milk they produce all rely on the advantage of unique natural resource with which an outstanding dairy brand is due to emerge.,The Company Aim,Provide good and qualified dairy food for every consumer for the purpose of his/her physical and psychological health.,The

12、 Mission,Found an outstanding and internationally competitive enterprise for China. Build a time-honored and world-famous brand for the Chinese nation. Perform service for promoting consumers health level. Provide an arena for employees to realize their value of life.,Strategic Objectives,Mengniu sh

13、all make unceasing efforts to explore,unswervingly adhere to the principle of scientific way of development, exert to innovate, and integrate worldwide resources to become a world leading dairy maker,Corporate Spirit,Unite in all sincerity and dedication; have the courage to struggle against tremend

14、ous odds; learn and innovate; pursue excellency; advance with thetimes; render service to the nation,Essence of Corporate Culture,Honor credibility: we shall keep good faith and in credible with government, partners, clients and consumers; also we seek honesty between the higher level and their subo

15、rdinatesand that of staff. Self-reflection: try to transcend ourselves by reflecting faults on our own.,Principles of Talent Use,Open, Just and Impartial People with both talent and virtue can become highly regarded; People with virtue, yet lacking in talent, can be trained for use; People with tale

16、nt, yet lacking in virtue, should be restricted in use; People with neither talent nor virtue should never be used.,Commitments,Provide naturaland hygienic dairy products and propagate concept of health for consumers. Achieve win-win and common development for clients. Take full responsibility and m

17、ake long-term return for shareholders. Train staff and help them succeed. Operate business according to law, invigorate dairy industry and prosper dairy farmers, protect environment and return to the public.,Achieve a unified mind by corporate culture. Standardize human nature by regulations. Fulfil

18、l eminent successby establishing an honorable brand.,Management Philosophy,Service, Coordination, Guidelines, Supervision, Performance Test Service: the superiors serve their subordinates; offices serve the grass root units; the previous working process serves the next; staffs serve clients and cons

19、umers. Coordination: to coordinate relations between the company and government as well as other units, department and other departments, employee and other employees.,Management Policy,Guidelines: to provide guidance on the whole as well as on profession, guide as coach instead of athlete, and avoi

20、d skip-level interview. Supervision: to constantly supervise and examine subordinating department and staff omni-directionally. Performance Test: to omni-directionally assessall staffs performance to which the salary is linked.,Management Policy,Make Mengniu a time-honored world famous brand and gain the advantage of market share and brand prestige by scientific management, assured quality,extensive market opportunities, increase