商务英语口语.ppt

1、吉林大学商务英语课程,Business English conversation,1.Greetings and introductions,2020/9/9,英语学习,2,Background informations No communication, no trade relations Formal greetings and informal ones, which are better? Politeness and sincerity .,Useful phases and expressions,2020/9/9,英语学习,3,Ask about the trip Did yo

2、u have a pleasant/good trip? Did you have a smooth flight? Did you have a nice trip? Did you have a good time on your way here?,Response I felt a bit air-sick .(May I have an air-sick bag?) The flight is a little bumpy. The flight is quite smooth. The landing was very smooth. The plane has made a pe

3、rfect landing. The plane rocked quite a bit ,but it doesnt matter much.,Useful phases and expressions,2020/9/9,英语学习,4,Introductions May I introduce/present Mr. Hood? Allow me to introduce you to my director ,Mr. Hood. Id like to introduce Mr. Hood to you. I take great pleasure to introduce Mr.Hood ,

4、from so-and-so Co. Let me introduce myself, My name is ,Response How do you do? Im pleased/delighted/glad/happy to meet you. Ive heard so much about you. Ive been told a lot about you. Its privilege to know you. Im happy to make your acquaintance. Ive been looking forward to meeting you. Ive been lo

5、nging/wanting to meet you for a long time.,Dialogue: at the airport 1,2020/9/9,英语学习,5,Airport terminal Gao: Excuse me, arent you Mr. David Baker from Thailand?(引起话题) Baker：Yes, I am David Baker from Thailand Sonny Trading Company Ltd(limited). Gao: Nice to meet you, I am Gao Jian from Shanghai Light

6、 Industrial products Import & Export Corporation, and this is Mr. Zhong. Deputy Manager of the Export Department. Zhong : Hello, Mr. Baker, Welcome to Shanghai. Ive been looking forward to meeting you. Baker: How do you do, Mr. Zhong? Its very kind of you both to come and meet us at the airport. And

7、 here are the other two delegation members, Mr. Clark and Mr. Scott. Zhong: Did you have a good journey?,Dialogue: at the airport 2,2020/9/9,英语学习,6,Baker: Well, not too bad. It was a bit bumpy as we landed. I think there were some low clouds. Gao: Is this your first trip to Shanghai? Baker: Oh, yes.

8、 But I came to Guangzhou and Xiamen last year. Zhong : Thats wonderful. How long will you stay here? Baker: About a week. Zhong: Good, youll have enough time to visit The Autumm Commodity Fair and our corporation. In the interval between the visits, we may arrange some sight-seeing for you. Baker: T

9、hanks a lot. Youre very thoughtful. Zhong: Youre welcome. You must be fairly tired and need a good rest after the flight. I have a mini-bus waiting outside. Lets go straight to the hotel first. Would you follow me? This way please.,Dialogue: on the way to the hotel 1,2020/9/9,英语学习,7,Lin: Here is our

10、 car. Please get in and have a seat. Wilson：Is Shanghai Hongqiao international Airport far from the downtown? Lin: No, it only takes about 20 minutes. Shanghai s traffic has developed rapidly. Now, were on the viaduct(高架桥). Shanghai not only has the famous Yangpu and Nanpu bridges, but also undergro

11、und tunnels across the Huangpu River, metro, express ways, first-class highways, and Inner Ring Road. And Outer Ring Road is now being built. Wilson: That sounds fantastic. Lin: were now paying attention to the infrastructural facilities, especially the urban traffic network, for it lays a solid fou

12、ndation in ensuring the citys high-speed economic development. Wilson: I think it is a wise decision. I heard that Shanghai has been developing very fast in the past few years. Could you tell me something about it?,Dialogue : on the way to the hotel2,2020/9/9,英语学习,8,Lin: certainly. Since 1990,Shangh

13、ai has been pushed to the forefront of chinas reforms and openings. She has become an ideal place for foreign investment because of the favorable policy. Foreign investment has been developing at an unprecedented speed. In addition, a lot of joint ventures（合资公司）, cooperative enterprises and world-fa

14、mous MNCs（跨国公司） have been set up, some of which have made much bigger profits than their original investment. So now more and more overseas businessmen and investors are coming to Shanghai. Wilson: Thats great. By the way, do you have any policies, laws and regulations on foreign investment? Lin: Su

15、re. I happen to have a book, China Investment Guide, Shanghai Volume with me. You can keep it and read it closely. Wilson: Thank you very much. Lin: My pleasure.,Dialogue: In the hotel room1,2020/9/9,英语学习,9,Cao: Good morning. Mr. Reed. Did you have a good rest last night? Have you recovered from you

16、r long tiring journey? Reed: Why yes. I had a good sleep last night and I enjoyed it a great deal. The service here is good! And the food is very much to my taste. In short, it is an excellent hotel. Cao: Very glad to hear that. Reed: Oh, Mr. Cao, this is? Cao: Oh yes , Mr. Reed, this is Mr. Pan, Ch

17、ief of Foreign Investment Department. Pan: Its a pleasure to meet you. Reed: The pleasure is mine. Shanghai is really an attractive oriental city. Although I came here two years ago, I can hardly recognize it now.,Dialogue: In the hotel room2,2020/9/9,英语学习,10,Pan: Youre right. Shanghai is changing e

18、veryday. She is embarked on her mission to become a major international economic, finance and trading center. We warmly welcome international businesses to establish more operations in Shanghai and participate in the development, including that of the Pudong New Area. Reed: Speaking of Pudong, one o

19、f my purposes here is to inspect the economic and investment environment in Pudong. Could you give me a brief introduction? Cao: Youre lucky, Mr. Reed, for youve found the right person. Mr. Pan has been working in Shanghai Pudong New Area Administration Committee since the very beginning. Reed: Real

20、ly, would you please?,Dialogue: In the hotel 3,2020/9/9,英语学习,11,Pan: In accordance with the principle of overall planning, starting on the development of subzones and rolling development, the four key subzones of Lujiazui Financial and Trade Zone, Jinqiao Exporting Processing Zone, Waigaoqiao Free T

21、rade Zone and Zhangjiang High-tech Park which started development early, are in the full swing of development and have achieved substantial progress. Reed: Thats exciting. Pan: In addition, Shanghai has Minhang, Hongqiao Economic& Technological Development Zones, Caohejing Hi-tech Park and Xinghuo D

22、evelopment Zone. Reed: Thats terrific. When can I go to visit those places? Cao: Dont worry about it. Weve drawn up a tentative program for your stay here. Reed: Thank you very much. Youre very considerate. Cao: My pleasure.,Exercises: Interpret the following sentences into English:,2020/9/9,英语学习,12

23、,马克先生，见到您十分高兴。首先让我自我介绍，我叫张雷，是中国丝绸公司浙江分公司的。 Nice to meet you, Mr. Mark. Let me introduce myself first. Im Zhanglei from China Silk corporation ,Zhe Jiang Branch. 你好，李先生。我是美国MAP广告公司的总经理。这两位是我的同事，杰克先生和亨利先生。 How do you do, Mr. Li. Im General Manager of American MAP Advertising Co. These two are my colle

24、agues, Mr. Jack and Mr. Henry. 我此行的目的之一是考察贵市的投资环境。 One of the purposes of my trip is to inspect the citys investment environment. 我们欢迎外商来中国参加经济贸易合作。 We welcome overseas businessmen to come to China and participate in economic and trade co-operations. 许多合资企业所获利润已大大超过投资额，所以越来越多的外国企业接踵而至。 A lot of join

25、t ventures made a profit much bigger than their investment, so more and more overseas businesses(overseas enterprises) are coming here.,Exercises: Interpret the following sentences into English:,2020/9/9,英语学习,13,十分感谢您到机场来接我，要知道，这是我首次来中国。 Thank you very much for you to meet me at the airport, you kno

26、w, its my first trip to China. 欢迎到上海来，我们长久以来一直盼望与您见面。 Welcome to Shanghai, weve been longing to meet you for a long time. 飞机降落十分平稳，旅途十分愉快。 The plane has made a perfect landing and I enjoy my flight very much. 我是第二次到这儿了，去年我为了启动一个投资项目曾到过这里。 This is my second visit here. I was here last year , initiati

27、ng an investment plan. 我们希望在上海逗留期间除了参加上海贸易会之外，还要探讨在这里开办办事处的可能性。 During our stay in Shanghai ,we hope to find out if we can set up an office here, aside from participating in the Shanghai Trade Fair. 该市已经成为各国和地区普遍看好的投资热点。 The city has become a hot spot for investment favored by many countries and reg

28、ions.,2020/9/9,英语学习,14,分析显示，投资浦东的国家和地区在不断扩大，另一个显著特点是跨国公司不断增加并加大其投资力度。 Analysis shows that there are more and more countries and regions investing in Pudong, another remarkable feature is multinational corporations are increasing and their investments keep growing. 总体来说，引进的外资项目符合产业政策，外资结构日趋合理。 As a w

29、hole, the introduced foreign venture projects are in agreement with the trade policy, and the structure of foreign investments are getting more reasonable. 在不久的将来，上海将成为一个外向型、多功能的现代城市。 Shanghai is to be built into an outward-oriented, multi-functional modern city in the near future.,Exercises: Interp

30、ret the following sentences into English:,Exercises: interpret the following dialogue into English,2020/9/9,英语学习,15,A:对不起，请问您是来自英国的史蒂夫先生嘛？ B:是的，我是英国Sunny贸易公司的销售经理。您好。 A:您好，我是盛虹电脑公司的代表，欢迎到上海来。 B:您能到机场来接我真是太好了。 A:不用谢，旅程怎么样？ B:十分顺利，食物和服务都很好。 A:您是第一次来中国吗？ B:是的，但我希望不是最后一次 A:在经历长途旅行之后，您一定十分疲劳，您该好好休息。我们的车在

31、外面的停车场，我们将带您去宾馆。 B:哦，那真是太好了。 A:请这边走。,A: Excuse me, but arent you Mr. Steve from Britain? B: Yes, Im sales manager of British Sunny Trading Co. How do you do? A: How do you do? Im representative of Shenghong Computer Co. Welcome to Shanghai. B: Its very kind of you to come and meet me at the airport.

32、 A: Youre welcome. How was your flight? B: It was just perfect. Good food and good service. A: Is this your first visit to China? B: Yes, and I hope it wont be my last. A: You must be very exhausted after such a long journey. Youd better have a good rest. Our car is outside in the parking-lot. Well

33、take you to the hotel. B: Oh, thats very good. A: This way please.,Exercises: interpret the following paragraph into English,2020/9/9,英语学习,16,位于浦东新区西部的陆家嘴金融贸易区与上海外滩仅一江之隔，陆家嘴金融贸易区占地约6万平方公里，交通十分便利，有南浦、杨浦大桥、延安路越江隧道连接浦西，另有内环线、杨高路、浦东大道等纵横主干道。根据规划，这里将建设金融中心、贸易中心和市政中心。,Lujiazui finance and trade zone is lo

34、cated in the west of Pudong New area, opposite to the famous bund right across the Huangpu River, with an area of about 6 square kilometers. The zone has a convenient traffic, with the bridges over and tunnels under the Huangpu River. Main traffic routes like the Inner Ring Road, the Yanggao Road, a

35、nd Pudong Avenue etc. As planed, the zone will be built into a financial center, a trade center and the seat of government offices.,Exercises: interpret the following paragraph into English,2020/9/9,英语学习,17,目前，区内已有金茂大厦、齐鲁大厦、永华大厦和世界广场等近百幢大楼正在建设中。其中，裕安大厦和中国人民银行上海分行大厦等已竣工交付使用。滨江大道地带是旅游观光、文化娱乐的集中区域。除了已建

36、成的亚洲最高的东方明珠广播电视塔外，还将建立音乐厅，歌剧院和明珠公园等。区内核心地区则由金融贸易、写字楼等现代化综合建筑组成。,So far, there are about 100 highrises like Kingmo mansion, the Qilu mansion, the Yanghua Building and World Plaza under construction in the area. The Yuan Building and the building of PBC(the Peoples Bank of China) Shanghai Branch have

37、been opened to operation. The Riverside avenue will be a centre of sightseeing and culture recreation. Except for the high-rising Oriental Pearl TV and Radio Tower, there will stand up a concert hall, an opera house and Pearl Park. The central part of the Zone will be dedicate to finance and trade o

38、r office building.,2 Establishing foreign trade relations,2020/9/9,英语学习,18,No customer no business. Go-between/channels of establishing trade relations: banks, chambers of commerce home and abroad, commercial counselors office stationed abroad, companies or friends known to bother parties, Export Co

39、mmodity Fairs, advertisements in newspaper or magazine or even personal contacts and frank talks. First impression is always the key to success -efficiency, reliability and attention to the details -simplicity and clarity,Useful phrases and expressionsHow to know the possible partner,2020/9/9,英语学习,1

40、9,We owe your name and address to Ive got(learned/know/obtained) your name and address from By(through) the courtesy of Mr. , we come to know the name and address of your firm. Your firm has been introduced(recommended/passed on) to us by On the recommendation of from Co. Ltd., we have learned with

41、pleasure the name of your firm. We introduce ourselves as one of the largest(leading exporters/leading importers) in China of a wide range of(commodity),Express the desire to establish trade relations 1,2020/9/9,英语学习,20,My visit to your company/ The purpose of my visiting your firm is to inquire abo

42、ut the possibilities of establishing business relations of your Co. Ive come to give you an idea of what business I want to take up with you. Were willing to enter into business relations with you. Our mutual understanding and cooperation will certainly result in business. We now avail ourselves of

43、the opportunity to visit you with a view to building up trade relations with your firm. As this item falls within the scope of our business activities/ the range of our trade, we shall be pleased to enter into business relations with you.,Express the desire to establish trade relations 2,2020/9/9,英语

44、学习,21,Were desirous of building up direct business relations with you. Were given to understand that youre potential/prospective buyer of Chinese(commodity) which comes into the frame of our business activities. We contract/approach you today in the hope of establishing relation with you and expect

45、to enlarge our business scope by our joint efforts. Specializing in the export of (commodity) , we express our desire to trade with you in this line. Being closely connected with reliable wholesalers here, we shall be able to do considerable import/export business with you.,Ask for the business line

46、:,2020/9/9,英语学习,22,From your business card, I can see your line of business is (commodity) Our line of business mainly covers arts and crafts. Our company specializes in import of textiles. Weve been in business since 1940 and we also have wide experience in all the lines we handle. In order to acqu

47、aint you with the business we handle, we take pleasure in giving you our latest catalogue for your perusal exam/further study. Weve been informed that you deal only exclusively in light industrial products(轻工业产品). Please let us know all the necessary information about your products for export. Your

48、exhibits have left a deep impression on me, could you please give me a catalogue?,Expect a reply:,2020/9/9,英语学习,23,It will be greatly appreciated if you will give us your cooperation. I hope this will be a good start for a long and profitable business relations. I hope this will lead profitable to b

49、oth of our companies. We look forward to looking you again. We await your early reply. We are looking forward to your favorable and prompt reply. I hope you will give us an early reply. Your immediate reply will be highly appreciated. Please give us your reply as soon as possible.,Dialogue 1-1,2020/

50、9/9,英语学习,24,Brown: How do you do? My name is Henry Brown. Im form Anderson Trading Company. Ive obtained your name and address from the Commercial Counselors Office of the Chinese Embassy in Singapore. Xu: How do you do? Mr. Brown? Im Xu Hao, Export Manager of Beili Daily Chemicals Factory. Please h

51、ave a seat. Brown: Thank you. Well , let me come to the point. Ive been told that yours is one of the leading factories of daily chemicals here, so wed like to build up business relations with you. Xu: Im glad to hear that. How long have your company been in this line?,Dialogue 1-2：,2020/9/9,英语学习,25

52、,Brown: Weve been trading in daily chemicals for almost 20 years. We are well connected with all the major dealers in our cosmetics market. As we have confidence in your products, quality, we feel sure we can sell large quantities of Chinese goods if we could have a competitive price. Xu: Thank you.

53、 But Im very sorry that the exhibition hall is closed today, otherwise you can have a close look at our simples. Brown: It doesnt matter much. May I take the catalogue, pattern books and prospectuses for further study？ Xu: Of course. How many copies do you want? brown: Four will be enough. I also wa

54、nt to send some back. I hope this is a good beginning. Ill give you the reply as soon as possible. Xu: Im looking forward it.,Dialogue 2-1：,2020/9/9,英语学习,26,A: Good morning. Im from Iran. I was very much impressed by your household electric appliances displayed at the Chinese Economic & Trade Exhibi

55、tion held in Kuwait last September. B: Im glad that you are interested in our products. A: So I approach you today in the hope of establishing mutually beneficial trade relations. B: well, it is also our foreign trade policy to trade with foreign countries on the basis of equality and mutual benefit

56、. A: Thats good. Perhaps it is a good start. Let me just return to the subject. Wed like to introduce your Great Wall brand gentle breeze electric fan into our market because it has good quality and function with beautiful color and design.,Dialogue 2-2:,2020/9/9,英语学习,27,B: Thats just what weve long

57、ed for. We are keen to expand our overseas trade and it happens that we have no business contacts in Iran. I really hope we can become good partners in the near future. A: Me too. B: Here are the catalogue and some pictures of our products including the latest model. A: Thank you very much. You are

58、very considerate. Im sure Ill call you for another meeting. B: Your favorable and prompt reply will be highly appreciated. See you.,Dialogue 3-1:,2020/9/9,英语学习,28,Zhou: Good afternoon, Im Zhou Ming, Sales Manager of Shen Fu leather Shoe Factory. This is my card. Black: Thank you , nice to meet you,

59、Mr. Zhou. Im Andy Black. Zhou: Nice to meet you too. Black: Please sit down. Zhou: We have learned from the New York Times that you are a leading import of leather shoes and are in great need of childrens leather shoes. Black: Yes, we are. Zhou: As that item comes under the scope of our trade activities, we are desirous of enter into direct business relations with you. Black: I know what you mean. Zhou: You see. Were one of the largest shoe factories in China. Our products are famous for their comfort, durability, beautiful design and bright color. We have customers all over the wor