Coca-Cola(可口可乐公司英文版介绍).ppt

1、Introduction Logos meaning Products range Market Strategies Future,The history of Coca cola,In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. In 1887 Coca-Cola was luanched by Candler in America. In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. 18

2、95 Coca-Cola is now drunk in every state and territory in the United States. In1945 coke as a registered trademark of Coca-Cola Co. In the 1920s, Coca-Cola came into the Chinese market Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.,Headqua

3、rter,The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.,Happiness Passion Vigor,Logo,Early,Mid-times,Later,Please Coca-Cola,The feeling you cant refuse,Always Coca-Cola,Attached to the times,Now,Coca-Cola is guided by shared values that the employess as individuals a

4、nd the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.its up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do w

5、ell,The main products,Coca-Cola,Sprite,Smart,Fanta,Zero,Qoo,Successful strategy,Transnational Marketing Local marketing Sell good quality products Products to be everywhere Reasonable use of celebrity Holding a joint ventures Globally,begins with a single step,Advertising,Coke was first advertised a

6、s remedy for headaches and exhausion Coke has been advertising on television for 50 years Songs used in coca cola commercials have become popular They use catchy mottos such as:Adds a refreshing relish to every form of exercise,Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environmen