核心英语下册Unit7电子教案.ppt

1、Higher Vocational English,Unit 7: Advertisement,Background References,The advertisement has been called the voice of business, for it announces new products and describes new uses and improved features of familiar ones. It seeks to make people know the things they need and to make them want to buy t

2、hese things, and it tells what products or services are on the market, and how they can be obtained. The advertisement plays a vital role in the spread-out and ow of goods. Advertisements lead to improving products by stimulating competition. Advertisements can also lower the prices of products by c

3、reating the mass demand, or mass markets that help support mass production.,The Role of Advertisement,Background References,The advertisement can be a service to people. First, it is informative, and can help people buy and sell goods. Second, it can widen peoples knowledge, and make people more exp

4、erienced. Lastly, people can enjoy themselves through those programs which advertisements have been put into. Some advertisements, however, are not very useful to people, sometimes even harmful. In modern times, many advertisements are subjective rather than objective, persuasive rather than informa

5、tive. The only purpose of these advertisements is to persuade people to buy their poorly made products. Therefore, it is wise for people to make sure the advertisements are telling the truth.,Prons （使）撤退出 Elegant a. （人或其举止）优美的，漂亮的 Sophisticated technology 工艺精良,Attractive design 款式新颖 Elegant shape 式样

6、优雅 Fashionable patterns 花色入时,For your selection 任君选择 Beautiful in colors 色彩艳丽 Excellent quality (high quality) 品质优良,New Words (2) Position the product clearly; (3) Emphasize the customers ultimate benefi t; (4) Keep the brand name up front and reinforce it; (5) Keep copy lean and tight.,Part IV: App

7、lied Writing,Sample Answer,Structure of Advertise ments,Task,Sample 1 To Rent Four-roomed dwelling house at No.651, Zhongshan Road Wuhan. Gas, water and power available, attached garage. Rent RMB 2000 yuan per month. Apply to Wuhan 21st Century Housing Agency Corp. Tel:Add: No 223 Jian

8、ghan Road, Wuhan Zip: 400002,Part IV: Applied Writing,Sample Answer,Structure of Advertise ments,Task,Sample 2 SPANISH Courses in School of Foreign Languages, Shenzhou University throughout the year. All levels. Business language courses also offered. 4-week summer courses. No accommodation availabl

9、e. RMB 1000. Tel: 65102552 Fax: 65102003 E-mail: ,Direction,1,Grammar: UsesofNumeral（数词用法） 表示数目多少或顺序多少的词叫数词，数词分为基数词和序数词。表示数目多少的数词叫基数词；表示顺序的数词叫序数词。 1、基数词 1）基数词写法和读法：345threehundredandforty-five； 2）基数词一般是单数形式，但下列情况，常用复数： a.与of短语连用，表示概数，不能与具体数目连用如: scoresofpeople指许多人； b.在一些表示一排或一组的词组里； 如: Theyarrivedin

10、twosandthrees.他们三三两两的到达了。 c.表示几十岁； d.表示年代，用in+the+数词复数； e.在乘法运算的一种表示法里，如: 3x5=15Threefivesis(are)fifteen.,Part V: Grammar,Direction,1,Grammar: UsesofNumeral（数词用法） 2、序数词 序数词的缩写形式：first-1stsecond-2ndthirty-first-31st 3、数词的用法 1）倍数表示法 a.主语+谓语+倍数（或分数）+as+adj.+as Ihavethreetimesasmanyasyou.我有你三倍那么多。 b.主语+

11、谓语+倍数（分数）+thesize(amount，length)of Theearthis49timesthesizeofthemoon.地球是月球的49倍。,Part V: Grammar,Direction,1,Grammar: UsesofNumeral（数词用法） c.主语+谓语+倍数（分数）+形容词（副词）比较级+than Thegrainoutputis8percenthigherthisyearthanthatoflastyear. 今年比去年粮食产量增加8%。d.还可以用by+倍数，表示增加多少倍 Theproductionofgrainhasbeenincreasedbyfo

12、urtimesthisyear. 今年粮食产量增加了4倍。 2）分数表示法 构成：基数词代表分子，序数词代表分母。分子大于1时，分子的序数词用单数，分母序数词用复数： 1/3one-third；2/5twofifths.,Part V: Grammar,Activity,2,Divide all the students into groups, and let them collect the information of numerals in our daily life, e.g. car numbers, temperature, telephone numbers, lottery

13、 numbers, and stock numbers, etc. After that all the group members read out their information and do some introduction to the numerals. Find out which group can give the most examples relating to numerals as many. e.g. Class One, Grade Three, Lesson 8, Room 102, No 4 Middle School, Bus No. 10. e.g.

14、She is 14 years old. The man is in his forties. e.g. Its six forty/ten past eight/half past 12/a quarter to nine. e.g. What is 20 plus/and/minus/multiplied/divided by 5?,Part V: Grammar,Answers,3,1. Last year Joan stayed in London weeks. through six six on six in six 2. 140 reads one hundred . forty

15、 fourteen and forty and fourteen 3. people attended the meeting last night. Hundred of Hundred Hundreds Hundreds of,Part V: Grammar,Answers,3,4. “E” is the letter of the English alphabet. five first fifth second 5. John arrived at 8:00 and Helen arrived at 7:00. John was the to arrive. first second

16、one beginning 6. Monday is the first day, and . Tuesday is the fourth Thursday is the fourth C. the second is Tuesday D. The second is Thursday,Part V: Grammar,Answers,3,7. of the population here are workers. 20 percents 20 percent The 20 percent The 20 percents 8. The price was reduced . by 5 per b

17、y 5 cent by 5 cent per by 5 per cent 9. 0.28% is read as . zero point twenty-eight per cent zero point two eight per cent C. zero point twenty-eight cent per D. zero point twenty eight per cent 10. of the land covered with trees. Three fourth. is Three fourth. are C. Three fourths. is D. Three fourths. are,Part V: Grammar,Answers to Test,高职高专核心英语拓展训练P198200,Part I Vocabulary 2. The applicant is no over 40 years of age; 3. Anyone who has related working experience can be favorably considered;,Answers to Test,高职高专核心英语拓展训练P205,Part IV Writing 参考写作： 4. Worship team spirit and has a