perfume presentation.ppt

1、perfume,A women who doesnt wear perfume has no future. Coco Chanel,History of perfume,The perfumes date back more than 4,000 years. The worlds first recorded perfume maker is considered to be a woman namedTapputi. She distilled flowers, oil, andcalamus(菖蒲) with other aromatics（芳香植物） then filtered an

2、d put them back in the still several times. The art of perfumery was known in westernEuropeever since 1221.The art of perfumery prospered inRenaissanceItaly, and in the 16th century,Italian refinements(提炼物) were taken to France byCatherine de Medicis（卡特琳德梅迪西，法国亨利二世王后） personal perfumer, Rene theFlor

3、entine. Even today, Italy and France remain the center of the European perfume design andtrade.,The Worlds capital of perfume: Grasse (France),Describing a perfume,Fragrance notes Perfume is described in a musical metaphor as having three sets ofnotes, making the harmonious scentaccord. The notes un

4、fold over time, with the immediate impression of the top note （前调）leading to the deeper middle notes（中调）, and the base notes（尾调） gradually appearing as the final stage. These notes are created carefully with knowledge of the evaporation（蒸发） process of the perfume.,Top notes: consist of small, light

5、molecules that evaporate quickly. They form a persons initial impression of a perfume. Middle notes: form the heart of a perfume and act to mask the often unpleasant initial impression of base notes. Base notes: bring depth and solidity to a perfume. Compounds of this class of scents are typically r

6、ich and deep and are usually not perceived until 30 minutes after application.,Classification ：Fragrance wheel,There are five distinct notes that may be present in a perfume. Floral notes include floral, soft floral and water Oriental notes(神秘东方香) include floral oriental, soft oriental and oriental

7、Woody notes include woody oriental, mossy woods and dry woods Fresh notes consist of citrus, greens and water Fougere(草原牧野香) is in the middle of the wheel and is typically what you will smell in mens fragrances.,The Worlds Most Expensive Fragrance-Clive Christian No. 1,The scent, named Imperial Maje

8、sty, is in a Baccarat crystal bottle with a five-carat diamond and an 18-carat gold collar. Only ten were ever made, of which five were released for sale and five were put in Clive Christians personal archive. The limited edition scent is valued at over $200,000.,Worlds Bestselling Perfume : CHANEL

9、No. 5,CHANEL No. 5 is the worlds most famous perfume, and for nearly ninety years it has been one of the bestselling.,“ When asked in 1954 what she wore to sleep, the worlds most sexy woman Marilyn Monroe answered -“only five drops of CHANEL No. 5.”,Calvin Klein Perfume,Dior,HARAJUKU LOVERS,ANNA SUI

10、,Tips: how to apply perfume,apply your perfume before you put on any clothing or jewelry, because someperfumes and fragranceswillleavepermanent stains on them. Apply the perfume lightly to the bodys pulse points: Wrists, base of the throat, behind the ear lobes, the bend in your elbows, and between the breasts. Do not dab your wrists together after applying perfume fragrances-this breaks down the scent. Only apply fragrance to your hair if it is freshly washed. If not, the natural oil in your hair will change the scent of the perfume. To keep your scent as true as the first day you bou