降低采购成本的优选渠道-进化完成版XXXX0224.ppt

1、降低采购成本的优选渠道Optimized Channel for Cutting Down Purchasing Cost,中国顺德龙江 亚洲国际家具材料交易中心 China Shunde Longjiang Asia International Furniture Material Purchasing Center 总经理：钱江 GM: Qian Jiang,引言 Foreword,经商之人重诺、多思、善夺。 Business men pay more attention to honesty and are good at thinking 什么事物都多提几个为什么。 Ask more

2、whys for everything. 请带着这样几个问题来观赏我们的推介 Please bring the below questions to listen my introduction 马来西亚的采购商需要什么？ What do Maylasia purchasers need? 为什么马来西亚的采购商要到中国顺德亚洲国际去采购材料？ Why do Malaysia purchasers have to buy materials from China Shunde Asia Star? 为什么亚洲国际能帮助马来西亚乃至全球的采购商降低采购成本？ Why Asia Star can

3、help Malaysia or even global purchasers to cut down purchasing cost? 以下，请允许我来为您一一解答 Now, please let me answer those problems for you,目录Content,全球家具行业与中国的关系 Relation between global furniture industry and China,1,马来西亚采购商到亚洲国际采购的好处 Advantages of purchasing in Asia Star for Malaysia purchaser,2,亚洲国际与马来西

4、亚未来合作展望 Furture cooperation between Asia Star and Malaysia,3,4,顺德、龙江、亚洲国际 对全球家具产业的影响 Effect of Shunde Longjiang Asia Star on global furniture industry,2009年世界家具总产值将为3500亿美元，中国将占到全球总产值的20%以上，超过美国19%的份额，首次位列世界第一。,2009年中国家具出口预计253.3亿美元，比2008年下降6%，12月份家具出口30.9亿美元，同比增长10.8%，比11月份上升26.56%,中国家具内销总额3250.3亿，

5、比去年2866.2亿增长13.4%,内销大国 Domestic sales dominant country,出口大国 Export dominant country,家具生产大国 Dominant country for furniture production,全球家具看中国Turn to China for Global Furniture,中国家具备受全球瞩目 China furniture is the global focus,The forecast for China furniture exporting in 2009 is 25.33 billion USD, which

6、 decreased by 6% compared with 2008. Furniture export is 3.09 billion in December, which is increased by 26.56% compared with November.,The GDP of world furniture is 35billion USD in 2009. China covers more than 20% of the global GDP, which exceeds USA(19%) and it ranks No. 1 for the first time.,The

7、 total domestic sales of furniture is 325.03 billion Yuan which has 13.4% increase compared with 286.62 billion Yuan in last year.,勒流 Leliu,乐从 Lecong,伦教 Lunjiao,均安 Junan 容桂 Ronggui,大良 Daliang,中国家具看顺德Turns to Shunde for China Furniture,龙江 Longjiang,木工机械之城 The city of woodworking machinery,布料、涂料之乡 The

8、 hometown of cloth and coating,五金配件重镇 The main town of hardware accessories,展会、商贸流通 Exhibtition and trading center,家具商贸之都 The capital of furniture trading,家具原辅材料之都、家具制造重镇 The capital of furniture material The famous town of furniture manufacturing,顺德龙江的家具制造与家具原辅材料总产值约占全国的1015%，总额达600多亿元人民币，从业人员5万多人，

9、占地460多万平方米。 GDP of Shunde Longjiang Furniture and furniture raw and auxiliary materials covers 10-15% of Chinas GDP and the sales amount is more than 60 billion RMB, with more than 50 thousand of employees and more than 4.6million m2 of areas.,据统计，2009年龙江镇现有家具制造企业1832家，家具材料企业3010家。 According to the

10、statistics, furniture manufacturing enterprises in Longjiang town are 1832 in 2009 and the furniture material enterprises are 3010.,龙江镇家具制造企业个数每年保持约6%的增长，而企业总产值则保持约15%左右的增长幅度。 The number of furniture manufacturing enterprises in Longjiang town is increasing about 6% every year, while the output is i

11、ncreasing about 15% every year.,基本情况 Basic Information,企业众多 Numberious enterprises,持续增长 Continuous increasing,实木、板式、软体（含沙发、床垫）、玻璃、金属、竹藤、塑料等。其中：家具五金零配件90%都可以在龙江采购或落单订造。配套产业涉及了商贸会展，物流配送，网络营销、木工机械、木材加工、涂料化工和包装印刷等产业。 Solid wood, plates, soft furniture materials(including sofa, mattress), glass, metal, r

12、attan, plastic and so on. 90% of the hardware accessories can be purchased and ordered in Longjiang. The equipped supporting industry is including exhibition, logistics, website marketing, woodwork machinery, woodworking, coating, packing, printing and other industies.,顺德家具看龙江Turn to Longjiang for S

13、hunde furniture,顺德龙江的基本介绍 Basic introduction for Shunde Longjiang,龙江镇家具材料及配件主要为下列成品家具配套 The main furniture materials and accessories of Longjiang are as below:,项目规模Project Introduction,家具龙头亚洲国际Furnitrue leader-Asia Star,亚洲国际于2004年启动，总投资额逾30亿元人民币，占地近60万平方米，总建筑面积约120万平方米。是中国家具原辅材料的最大集散地，汇集了来自国内外的家具材料经

14、销企业。 Asia Star was started in 2004, with total investment of 3billion RMB and 600thousand m2 areas. The total floor area is about 1.2 million m2. Asia Star is the biggest collecting and distributing center for furniture raw and auxiliary materials in China, which collected the furniture material dis

15、tributing enterprises from home and abroad.,项目整体鸟瞰图 Birds eye view of the whole project,亚洲国际家具材料交易中心 Asia International Furniture Material Purchasing Center 中国家具材料总部基地 -China Furniture Material Headquarters,成熟市场 Mature Market,成熟A区 Section A,皮革B区 Section B(leather),旗舰C区 Flagship Section C,场内设五金、皮革、布艺

16、、板材、涂料、辅料各专区；目前原材料销售企业达1018家，物流配送企业达180多家。交易中心平均每天车流量达到了12000车次、人流达到22000人次。其中A、B区经过近五年运营，市场已经非常成熟；旗舰C区招商反应热烈，定位高端旗舰品牌。,亚洲国际家具材料交易中心 Asia International Furniture Material Purchasing Center 中国家具材料总部基地 -China Furniture Material Headquarters,家具龙头亚洲国际Furnitrue leader-Asia Star,It has setspecial sections

17、 respectively for hardware, leather, fabric, plate, coating and auxiary materials; At present, furniture raw material sales enterprises are amount to 1018 and logistics enterprises are more than 180.The daily traffic flow and people flow are amount to 12000 and 22000 respectively in Asia Star. After

18、 five year management, section A and section B has been developed very well; The flagship section C is aso get good response from market,which only sales the high-end flagship brand products.,产业升级 Industry upgrading,2010年重点工程中央商务区 2010 key project-central business center,生活配套高级公寓 Living area-advance

19、d apartment,家具龙头亚洲国际Furnitrue leader-Asia Star,总体规划为四大主题经营区、中央商务区、会展区及综合配套区，涵盖商铺、商务办公楼、会展中心、宴会中心、高级公寓、商务酒店、会所等多种商业物业形态于一体。随着2010年中央商务区、会展中心项目以及精英商务公寓的全面启动，亚洲国际的产业链将进一步得到跳跃式升级，为打造享誉国际的知名品牌而努力不懈。,亚洲国际家具材料交易中心 Asia International Furniture Material Purchasing Center 中国家具材料总部基地 -China Furniture Material

20、Headquarters,This project contains four main business trading sention, central business center, exhibition center and comprehensive supporting section, including store, office building, exhibition center, banquet center, advanced apartment, business hotel, club and so on. With the starting of centra

21、l business center, exhibition center and elite business apartment in 2010, the industy chain for Asia Star will upgrade very well and we wont spare no effect for creating the global well-know brand.,有五金配件、天然（合成）皮革、家纺布艺、造型弯板、海绵、木纹纸、胶黏剂、各种辅料等家具原辅材料一应俱全，上百万个品种，总能轻松找到您所需要的。 There are hardware accessorie

22、s, natural(synthetic)leather, fabric, bent wood, sponse, wood paper, adhesive and all kinds of furniture raw and auxiliary materials with more than hundreds of thoudands of brands. You can find what you need easily here.,皮革 Leather,各种综合辅料 Varies kinds of comprehensive auxiliary materials,造型弯板、海绵 Ben

23、d wood, sponse,五金配件 Hardware accessories,胶黏剂 adhesive,业态丰富 With rich products,家纺布艺 Fabric,马来西亚采购商到亚洲国际采购的好处Advantages of purchasing in Asia Star for Malaysia purchaser,一站式服务全程跟踪协助，采购交易链完善 One-step tracking assisstance, with perfect purchasing chain,4、交易达成 Reach agreement,5、保险优惠 insurance and offers,

24、6、物流配送 dilivery,1、参观 visiting,2、产品筛选 product selection,3、配对洽谈 Discussion and negotiation,一站式采购服务 One-step purchasing service,马来西亚采购商到亚洲国际采购的好处Advantages of purchasing in Asia Star for Malaysia purchaser,结合交易反馈信息，持续刷新系统评测条件，不断完善供应商标准。 Integrated with trading feedback information, we will refresh the

25、evaluation conditions and improve the supplies standard.,建立分类供应商数据库，结合采购商需求，迅速提取有效配对信息，交易方便快捷 Established supplierss data base.Basing on the purchashing requirement, we can match the corresponding information for you quickly, which is more covenient for your trading.,持续完善系统 Improving system continou

26、sly,制定严谨标准 Establish strict standard,质量严格把关 Inspect products strictly,专业采购配对 Professional purchasing matching,结合多年对原辅材料的检测与经验，设置科学合理质量检测模式，制定严谨的优质供应商标准 According to the inspection and our experience of furniture raw and auxiliary materials for many years, we have setup the scientific and resonable q

27、uality inspection mode and made strict and high-quality supplier standard.,独创ASQC优质供应商标准体系 Unique ASQC high-quality supplier standard,对产品质量进行严格检测，采购商对产品质量可见可控，买的放心。 Inspect products strictly. Purchasers can buy the products without worries.,马来西亚采购商到亚洲国际采购的好处Advantages of purchasing in Asia Star for

28、Malaysia purchaser,采购商联盟 Purchaser Union,打造诚信联盟优质品牌 Creat credit union high-quality brand,随着2010年中央商务区、会展中心项目的全面启动，亚洲国际的产业链将进一步得到跳跃式升级，亚洲国际牵头组建的近100家“物流诚信联盟”企业，为采购商的货物顺利到达目的地保驾护航。 With the starting of projects of central business center and exhibition center in 2010, the industry chain of Asia Star

29、is getting a jumping upgrade. Asia Star has organized about 100 logistics enterprises to provide purchasers with logistic service for dilivering goods.,亚洲国际供应商联盟 Asia Star Supplier Union,物流诚信联盟 Logistics Credit Union,星级诚信商户 Star-level Credit Stores,马来西亚采购商到亚洲国际采购的好处Advantages of purchasing in Asia S

30、tar for Malaysia purchaser,同时亚洲国际将持续营运、做好品牌塑造，构建“亚洲国际供应商联盟”、“品牌采购商联盟”、 “星级诚信商户”、“物流诚信单位”等一系列产业链规范。为打造享誉国际的知名品牌而努力不懈。 Meanwhile, Asia Star will continous to manage and shape brand and we establish “ Asia Star Supplier Union”, “ Brand Purchaser Union”, Starlevel Credit Store”, “Logistics Credit Union”

31、 and other series industry chain standard. We will spare no effort to creat international well-know brand.,2005,2010,人气高涨、人流量大、专业度与关注度比平时提高至少近六成 With high popularity and people flow, degree of profession and concern are increase about 60%.,+60%,3月展会 Exhibition in March,每年3月、9月两届由亚洲国际承办的国际家具材料博览会，备受行

32、业瞩目，是内信息沟通交流的良好平台、更是家具业界的一场盛会。 Asia International Furniture Material Exposition, hosted by Asia Star in Mar. and Sep. every year, is the good platform for exchanging industial information and its also a big event for furniture industry.,一年两届大型展会 Large-scale exhibition(twice a year),马来西亚采购商到亚洲国际采购的好处

33、Advantages of purchasing in Asia Star for Malaysia purchaser,大型专业展会、业内盛事、商机汇聚 Large-sclae professional exhibition, with plenty of business opportunities,9月展会 Exhibition in September,78%,定期组织供应商联盟与采购商举办供需见面活动，以主题鲜明、目的明确的活动方式，让供需双方深入了解、建立友谊，打通渠道，在轻松的氛围下促进成交。 Orgnize suppley and demand meeting for supp

34、lies and purchasers. They can know each other better , establish friendship and do business trading in this comfortable atmosphere. 有近八成的供应商及采购商表示供需见面会有所收获，能拓宽生意渠道，促进了解。 Near 80% of suppliers and purchasers think they can get what they need through the supply and demand metting and they can also exp

35、and their business channel.,助您拓宽 生意渠道， 为您轻松 赢得商机 Help you to expand the business channel and win the business opportunity for you,定期组织供需对接会 Organize supply and demand meeting periodically,马来西亚采购商到亚洲国际采购的好处Advantages of purchasing in Asia Star for Malaysia purchaser,产品成本控制 产品质量控制 委托费用 物流运输费用 时间成本 商务往

36、来费用 其他费用,无法取得第一手价格信息，水分较大 需要透过中间商多次沟通产品样板，产品质量较难控制 需要支付昂贵的中间商委托费用 物流费用及运期需要监控，并且需要购买物流保险 委托中间商选购产品，需要广泛接洽，对比货样及价格，耗费大量时间 选购不同种类的材料以及对比不同价格的产品，需要花费商务沟通的费用 存在不可预见费用，需要经验及监控进行弥补,采购成本对比,亚洲国际采购模式,常规采购模式,直接面对供应商，大大节省中间利润 直接采购商品，直面产品质量，无须担心质量问题 委托费用为0，免费组织优质供应商提供交易配对服务 亚洲国际物流中心的诚信单位，为采购商提供优质物流服务，报关出口优惠政策支持

37、，运期稳定，亚洲国际同时为货物购买保险，规避风险 参加亚洲国际定期举行的供需对接的采购会，在时间就是金钱的经济社会，将为您节省更多的宝贵时间 亚洲国际作为全亚洲最大的材料集散地，一站式就能采购齐全所要的全部材料 亚洲国际主动提供全程跟踪服务，将风险成本降到最低,成本预算控制,马来西亚采购商到亚洲国际采购的好处 Advantages of purchasing in Asia Star for Malaysia purchaser,Product cost control Product quality control Commission fee Transportation fee Time

38、 cost Business fee Other fee,Cant get the first hand price information Product sample can only be get by intermediaries. The product quality is difficult to be cotrolled. Need to pay expensive intermediate commission fee Transporation fee and freight time need to be controlled and its need to buy lo

39、gistics insurance Select product through intermediaries, which will cost plenty of time and money It needs to cost business commnication fee for purchasing different kinds of materials and compraring prices . Therere unpredictable fee, which only can be made up by experience and monitor.,采购成本对比 Purc

40、hasing Cost Comparison,马来西亚采购商到亚洲国际采购的好处 Advantages of purchasing in Asia Star for Malaysia purchaser,亚洲国际采购模式 Purchasing mode of Asia Star,常规采购模式 General purchasing mode,Face to face with suppliers, which can save central profit purchase product directly. You dont have to worry the product quality

41、No commission fee. Provide trading matching service for high-quality suppliers for free Logistics enterprises in Asia Star can provide purchasers with high-quality logistics service. Take part in the supply and demand purchasing meeting hosted by Asia Star periodically, which can save much money for

42、 purchasers. Asia Star will buy insurance for goods to avoid risk at the same time. Asia Star, as the biggest material distributing center in Asia, where you can get most furniture materials Asia star provides tracking service for you, which can reduct risk cost to the lowest.,成本预算控制 Cost estimation

43、 control,马来西亚、亚洲国际双方在平等互助的合作基础上，充分发挥各自优势，建立相互组团交流，信息、资源分享，合作共赢的机制。 On the mutual equal and assitant cooperation basis, Malaysia and Asia Star develop their own advantages to establish the mechanisn for communication, information and resources sharing and win-win cooperation.,分享3 share,平等1 equality,4

44、 双赢 win-win,构建互动沟通机制 Construct interactive communication mechanisms,亚洲国际与马来西亚未来合作展望Furture cooperation between Asia Star and Malaysia,如何更好地为马来西亚采购商服务？ How to serve Malaysia purchasers better?,2 互助 mutial assitance,定期举办供需见面会，为双方带来更多合作商机。 Hold supply and demand meeting to bring more cooperation busine

45、ss opportunities for each party,媒体资源互换。马来西亚与亚洲国际整合各自优势媒体资源，建立资源共享、媒体置换机制。 Media and resource exchanging: Malaysia and Asia Star integrate their own advantage media resources for establishing the mechanism of resource and media sharing,马来西亚与亚洲国际双方的展会，各自组团，积极开展参展、参观及交流活动。 Malaysia and Asia star orgniz

46、e groups respectively to hold exhibition and take part in exhibition, visit and hold exchange activities.,为我们带来更多的合作与交流 Bring more cooperation and communication for us,亚洲国际与马来西亚未来合作展望Furture cooperation between Asia Star and Malaysia,专业网站、电子商务 Professional website, e-commerce,优势渠道、独具影响力 Optimized ch

47、annel, with great effect,中国家具材料报 China Furniture Material,亚洲国际展会会刊 Asia Star Exhibition Directory,亚洲国际采购指南 Asia Star Purchasers Guide,优质宣传平台 High-quality promotional platform,专业媒体 Professional Media,优势渠道 Optimized Channel,大型家具材料专业展会 Large-scale furniture material professional exhibition,亚洲国际为马来西亚采购商

48、推出三大专业媒体资源：亚洲国际采购指南、中国家具材料报、展会会刊；提供三大优势渠道：专业网站、自身独有成熟渠道、一年两届大型展会。透过优势宣传平台的构建和资源共享，令行业信息的传递更加顺畅，商机无限、互利互惠。,亚洲国际与马来西亚未来合作展望Furture cooperation between Asia Star and Malaysia,Asia Star will introduce three professional media resources : Purchasers Guide, China Furniture Material, Exhibition Directoryan

49、d provide three optimized channel: professional website, own mature channel and large-scale exhibition (twice a year) for Malaysia purchasers. The industry information will transferred more smoothly and we can get win-win business opportunities by establishing the high-qaulity promotion platform and

50、 sharing resources.,互补 complementary,实现贸易零关税 Realized trading zero-tariff,优势互补 Advantage complementary,前景广阔、 商机无限 With umlimited business opportunity,2010年1月1日起，中国与东盟之间的产品贸易逐步实现零关税。 From Jan. 1, 2010, the trade between China and Southeast Asia is realizing zero-tariff.,中国和东盟虽然都是出口外向型企业较多，但相互之间有很多互补的产品和产业，例如中国目前对东盟出口较多的主要是船舶、钢铁、针织服装、陶瓷制品、家具及原辅材料等。而从东盟