综合商务英语期中.pptx

1、General,Name: Erhao Kitchen Address: Da Shadi(Two-story shop) Members of our team: college students Types: corporation company,Group 6 group members: Cheng Liping Wang Yifan Liu Yan Guo Xingxing Guo Shaojun Zheng Meina Mei Xiaoqing Tang Hailing,On ground floor, we have perfect kitchen equipment and

2、tableware. One kitchen and one dinning hall make up a unite structure and our shop have four or five unites, so we can accept several customs at thesame time. The second floor, we make it as rest place. We provide drink and you can play cards there when other people are cooking.,Characteristics,Our

3、chickens size is flexible because it not only accept individual but class dinner party. The most important is it is low cost and has a good future. The main external management aim to advise our shop and make a reasonable arrangement for the large or medium size party; internal management is mainly

4、create an atmosphere of freedom and clean kitchen for consumers.,College students can also decorate our indoor with flours and plants which plant by themselves, recycle things and other creative products.,Combine with popular factor DIY(innovative idea) Providing healthy food and clear environment L

5、ow price and high-quality service Little competition All sort of food There is a clear market in Honghe University With high feasibility,Far away from target customer Space limitation(eat food at the same tiem) Can not make the most of it on vacation Without sufficient fund,Forbid university student

6、s from using electric applicances A huge market Accord with personality consumption Advanced with the time,There are some potential dangers on electric appliances There is a big challenge to meet all kinds of needs of every group of people (custom differences Canteen and Nonming food court are more

7、convenient,Target customer,Our major target customer is Honghe University student(mainly from other provinces) We divide our customers into three kinds(large-scale, medium scale , small scale) And we also have special king for lovers,Large-scale(2030): class party , birthday party, country men get t

8、ogether and so on. Should make a reservation Rent a bid unit of kitchen Maybe rent it with a chef or choreman according to customerss requirement,Medium scale(1020): dormitorys sodality small kind of party. Make a reservation Rent it without chef,Small scale (110): arrange at any time for you,Market

9、ing Strategies,Considering that most of our consumers are students, so our price will set more reasonable. And we will mainly use the cost-oriented pricing and discount pricing.,Marketing Strategies,Nowadays, students have different personalities. They are bored by the day-to-day canteen life. So, o

10、ur self-catering kitchen is their best choice. Our kitchen will also provide with fresh food material, clean and tidy environment. And the style of our stores decoration is unique. Whats more, they can have fun with their friends there. It also meet the personalized demand of college students.,The s

11、torefront is close to school. Customer can book on Meituan and Eleme. Sign cooperation agreements with supermarkets to ensure that they can provide with fresh vegetables at a favorable price.,Marketing Strategies,Marketing Strategies,support online ordering and payment ; the holidays at a discount；

12、provide delicate gift for birthday banquet; Provide free drinks on big parties； holds regular cooking competition; strengthening propaganda； offer different recipe,Development strategy,Development strategy,7,Management System,Internal management (the management of shareholders and staffs),Management

13、 System,Our “University self-catering kitchen” is founded of the 9 shareholders who invest the kitchen. Registered capital: 50,000 yuan Capital source: apply for Business Start-up Loan for university students, Venture Capital, and Angel Capital. Other manager or staff members: Like advertising manag

14、er, chamberlain (财务管理人）and Front desk manager, students can undertake these jobs.,Management System,Chamberlain (财务管理人), they are responsible for the water and electricity every weeks, the details cost in every aspect. They need to know the total revenue of our company, and adjust the price when it

15、is not suitable for consumer along with the market. According to the booking, they decide how many foods we need to prepare in next week.,Investment analysis,We will prepare 50, 000 Yuan for our self-catering kitchen, including the fixed costs and variable costs. In the fixed cost, fitment cost ,kit

16、chenware of each unit and many tables and chairs are the most costs. We prepare some kitchenware like cooker hood, microwave oven, electric cooker, and so on. In the variable costs, there is included rent, water and electricity,cooking oil fee, employee salary ect.,About profit,Our charging standard

17、 is 10 Yuan a person. There are four small kitchen and we can provide four cooking bench for cooking. Every bench can use duty-cycle operation. On the second floor, there are many beverage for sale and we can gain a little profit in the drink. Besides, we provide fresh food material in refrigerator

18、and preservation service if someone need. It is one of our profit we gain.,Profitble project,Due to facing the students of Honghe University, our business will be effected by the winter and summer vacation. The time of two long vacation is our slack season and we will adjust our strategy.,9,Risk investigation,Internal risk External risk Solutions,Internal risk,External risk,Solutions,Well invite a professional chef to our company, and dispatch three of our team members to participate in the training. Well attract our consumer through innovation. We are going to apply for Business S