旅游市场营销英文版.ppt

1、Chapter 2 Marketing management concepts for hospitality and tourism industry,Forming and grasping of basic knowledge(理论知识贯通与建构),市场营销观念的发展,Discussion question 1: Some people think that the key factor for a food and beverage company succeeds is good cooking, and some people think that the key factor f

2、or a scenic spot succeeds is to offer happiness. Do these opinions mean some kind marketing concept, whats your ideas about these opinions?,tab,Expanding and contending of basic knowledge(基础理论拓展与争鸣),本章基础理论拓展与争鸣,个人看法：这些看法正是营销观念的具体表现。在旅游企业营销实践中，有奉行质量至上、有奉行文化制胜等等不同营销观念，在这些观念指导下，有些企业取得了辉煌成绩，而有些遭遇巨大困难。因此

3、，营销观念本身没有对错之分，存在即有道理，关键在于是否符合其适用环境，旅游企业要根据自身特点选取合适营销观念。,Discussion question 2: With the development of the society, there will be many other marketing concepts in the near future, can you give some ideas about how to choose and utilize the appropriate marketing concept for a hotel company?,tab,本章基础理

4、论拓展与争鸣,个人看法：旅游企业应根据自身条件和所处环境的变化灵活运用各类营销观念。本人以酒店为例，根据酒店未来发展趋势，并融合主要营销观念，提出了以下酒店营销十大新观念与策略，以供借鉴和商讨。,本章基础理论拓展与争鸣,本章基础理论拓展与争鸣,本章基础理论拓展与争鸣,Restaurant - Visit two restaurants in the same class, such as two fast-food restaurants or two casual restaurants. observe the cleanliness of the restaurants, in-hous

5、e signage, and other physical features order a menu item and observe the service and thequality of the food,EXPERIENTIAL EXERCISES,Try One !,Write up your observations, and then state which restaurant you feel is more customer oriented. explain why,tab,please make a list about modern marketing concept, write a paper about network marketing co