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1、报纸广告如何做?Suncom AdvertisingSuncom AdvertisingSuncom Advertising关于房地产报纸广告的十个观点Suncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom A

2、dvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom Advertising创意简报Creative BriefSuncom Advertising客户项 目 工作号Client:Product: Job No.:完成日期Deadline:创意成品形式Description:Suncom AdvertisingOBJECTIVE/

3、ROLE OF AD策略方向广告目标消费者最需要解决的问题How will the client measure the success of this advertising?Suncom AdvertisingTARGET AUDIENCE/PERSON PROFILE目标消费者受众特性描述 Whom am I talking to?.基本结构: .基本特征:.基本生活态度:.对于本(类)产品的基本态度:.对于广告的基本态度:.目标消费者需求洞察INSIGHT:What is the most relevant thing to be persuasive?个案1:I must know

4、about him个案2:Suncom AdvertisingCOMPETITIVE SITUATION竞争态势Suncom Advertising广告前消费者的行为和认知Suncom Advertising广告后消费者的行为和认知Suncom Advertising创意爆点承诺传达我们的承诺Suncom Advertising承诺支撑点支持理由Suncom Advertising调性风格Suncom Advertising拟人化品牌个性Suncom Advertising品牌资产Suncom Advertising创意元素Suncom Advertising其他必要提及Suncom Adve

5、rtisingSuncom AdvertisingOTHERS注意事项Suncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom Advert

6、isingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSuncom AdvertisingSun

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