【导与练】2013届高考英语一轮课件 Unit5 Inside advertising 新人教版选修9（广东专版）

1、选修 9,Unit 5 Inside advertising,.写出下列必考单词 1车道，行车线n._ 2特征，容貌，特色n._ 3道德，良心n. _ 4.公司，法人，社团n._ 5费用，代价n._ 6发言人n._ 7成熟的，到期的adj._ 8.正派的，得体的，适当的adj._,9伦理学，道德规范n._10布告版，广告牌n._ 11顾客，消费者n._ 12可信赖的；可靠的adj._ 13衣服，外衣n._ 14预算 n_ 15烟草，烟草制品 n_ 16片，张，薄片 n_,答案：1lane2.feature3.conscience 4corporation5.expense6.spokesman

2、7mature8.decent9.ethics10.billboard11.consumer12.trustworthy13.garment14.budget 15.tobacco16sheet,.写出下列单词的变化形式 1回应，响应 v_；回应，应答，响应n._ 2样式，流行，时尚 n_；时髦的，时尚的adj._ 3促进，提升v._；促进，晋级 n_ 4道德的 adj._；不道德的adj._,5诚实的adj._；不诚实的 adj._；诚实n._ 6偶然的，随意的adj._；偶然地，随意地adv._ 7酒 n_；酒精的，含酒精的adj._,答案：1respond；response2.fashi

3、on；mote；promotion4.moral；immoral5.honest；dishonest；honesty6.casual；casually7.alcohol；alcoholic, 活学活用 用所给单词的适当形式填空 1He _quickly and his quick _made us surprised. (respond) 2This is the _lesson of the story：Whoever does _things will be punished. (moral) 3Mr. White _to be the manager of

4、 the department and the _made his wife very glad. (promote) 4The _system works well and more than seventy of the fields _now. (irrigate),5Tom said he was not sure whether Jane was _or _， but I thought Janes _was beyond question as I never found her lying. (honest),答案：1responded；response 2moral；immor

5、al 3was promoted；promotion 4irrigation；have been irrigated 5honest；dishonest；honesty,.写出下列必背短语 1(使)变成_ 2通知某人某事 _ 3适合 _ 4依靠；依赖 _ 5厌恶；没必要做 _,答案：1turn rm sb. of sth. 3.fit in (to)4.rely on5.have no use for, 活学活用 根据句后的解析，选择适当的短语完成下列句子 1Hes never done this kind of work before，so I m not sure wh

6、ether he will _it. (be suitable for) 2Can you _this article _English? (o) 3He is a person you can _，so youd better turn to him and he wont refuse to help you. (depend on，trust) 4Please _me _the final decision so that I can prepare my work early. (let sb. know),答案：1fit in2.turn；into3rely

7、 rm；of,.重点句型 However good an advertisement is，people are unlikely to be persuaded if the product is unsuitable.(P43) 一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。 句型：howeveradj./adv.主语动词 no matter how adj./adv.主语动词：此句型引导让步状语从句，意思是：无论/不管多么 However busy he is，he always spares sometime for his child. 无论他多么忙，他

8、总要抽出时间陪儿子。, 模仿造句 (1) 无论我回家多么晚，妈妈都会等着我。 _ (2) 无论餐馆的菜多么昂贵，他总觉得不如他妻子做的好吃。 _,答案：(1)However late I came back，Mother was always waiting for me. (2)However expensive the dishes in the restaurants are，he felt they were not so delicious as the dishes cooked by his wife.,.语篇领悟 根据课文How Advertising Works We can

9、 see many advertisements everywhere in our daily life, on buses and billboards, in shop windows outside restaurants, in magazines and newspaper, _(1)_some of casual garments we wear. It is important for us to understand _(2)_advertisements work, otherwise we _(3)_(control) by them. An advertisement

10、is _(4)_message or announcement that informs or influences people by using words, pictures, music or films. First, advertisers must _(5)_(identification) the target audience the advertisement intends to persuade. Find out their,likes _(6)_ dislikes. Second, they must appeal _(7)_the target according

11、 to their hopes, dreams _(8)_ emotions. For example, commercial advertisements appeal to peoples desire to buy some products. Public adverts appeal our conscience or our desire to be _(9)_(worth) citizens. Third, in order to reach the right audience, advertisers must place their ads in the right med

12、ium. _(10)_，good an advertisement is, people will not be persuaded if they are not interested in it.,答案： (1)even(2)how(3)will be controlled (4)a(5)identify(6)and(7)to(8)or(9)worthy(10)However,.考点活用 用本单元词语翻译下列短文。 约翰拨了电话号码53218799，告诉妻子自己因抓获了两名毒贩子而得到提拔的消息，然后疲惫而兴奋地坐在办公室。这时电话响了，约翰精神一振，迅速接电话。原来是他妈妈。妈妈告诉他有

13、名警察被毒贩子杀害了，所以他工作要特别当心。妈妈说“你是我唯一的依靠，你要做的就是照顾好自己。”,答案： Having dialed the number 53218799 to inform his wife the news that he had been promoted for catching two drug dealers，John sat in his office，exhausted but excited. Just then his mother called him up，which refreshed him and he responded quickly to

14、answer the phone. Mother told him that a policeman was murdered by a drug dealer. She also told him to beware of any danger in his work. She said，“You are the only son I can rely on and taking care of yourself is everything you should do.”,1.Some adverts，like the environmental protection advertiseme

15、nt below，appeal to our conscience or our desire to be worthy citizens.(P43) 还有一些广告就像下边那种有关环境保护的广告，就符合我们的良知，或者说迎合了我们想成为有价值的公民的愿望。 词语归纳 appeal to (sb.)(对某人)有吸引力；(使某人)感兴趣 appeal to sb. for sth. 恳求；呼吁 appeal to sb. to do sth. 呼吁某人做某事, 即学即练,完成下列句子 (1)The idea of traveling really _.(很吸引我) (2)Her sense of

16、humour _.(强烈地把他吸引住) (3)The headmaster _.(呼吁下学期要努力学习),答案：(1)appealed to me(2)appealed to him strongly (3)appealed to us to work hard in the next term,2However，it would be no use advertising products on radio if the ad relies on visual effects.(P43) 但是如果一项产品的广告要依靠视觉效果，那么它在收音机里播出就毫无意义了。 词语归纳 rely on/up

17、on 依赖，依靠，指望 rely on sb. to do sth.指望某人做某事，相信某人会做某事 rely on sb./ sb. s doing sth.指望某人做某事，相信某人会做某事, 即学即练 A完成下列句子 (1)Nowadays we _.(越来越依赖计算机协助) (2)You can _.(相信我一定会为你保密) (3)She _to tell the truth.(不能指望) (4)_(我指望你早点来。),答案：A.(1)rely increasingly on computers for help(2)rely on me to keep your secret (3)c

18、annot be relied on (4)I relied on you(r) coming earlier,句型：It is no use doing sth.做没有用 即学即练 B翻译下列句子 (1)你跟他争吵没有用，他不会听你的。 _ (2)在这儿等没有用，他今天不来上班。 _,答案：B(1)Its no use quarrelling with him because he wont listen to you. (2)Its no use waiting here. He wont come to work today.,3response n(比answer正式)回答，响应，反应

19、 词语归纳 in response to响应，反应 make/give no response 不回答 respond v回答，响应，做出反应, 即学即练 完成下列句子 (1)He _to my question.(没有作出回应) (2)_is encouraging.(市长对我们计划的答复) (3)Lets see how different teachers might_.(给学生的反应评分) (4)_(她从未回过我的信。),答案：(1)gave no response (2)The mayors response to our plan(3)grade the responses(4)S

20、he never responded to my letter.,4When it comes to advertising，consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 谈到广告时， 消费者需要了解广告商使用的伎俩，他们才能对各种广告主张做出自己的判断，而不至于盲目地接受广告所说的一切。

21、When it comes to当谈及到， 当提到, 即学即练 翻译下列句子 (1)当谈到如何教育调皮学生，老师们似乎有许多不同的有效方法。 _ (2)说到英语学习，李明总觉得太难。 _,答案：(1)When it comes to how to educate naughty students，teachers seem to have different effective ways. (2)When it comes to learning English，Li Ming feels it too difficult.,读写任务专题训练 Praise 写作内容 1概括短文的内容要点，该部

22、分的字数大约30词； 2就“如何表扬”这个主题发表你的看法，至少包括以下的内容要点，该部分的字数大约120词： (1)人都喜欢听赞美，渴望被人认可和赏识； (2)表扬好行为有利于孩子的健康成长； (3)你对表扬的看法如何？,写作要求 (1)可以使用实例或其他论述方法支持你的论点，也可以参照阅读材料的内容，但不得直接引用原文中的句子； (2)标题自定。,答案： Praise Children Properly Praise plays an important part in the growth of a person. Whoever hasnt received praise for good deeds wouldnt study hard later. Otherwise those praise would work harder. So praise can be effective between kids and adults. Most people like to be praised and t