北京七星社区广告资料.ppt

1、小空间成就大品牌,Small space achieve big brands,Focusing high- end audience Share the wealth from top to bottom between!,聚焦精准受众 分享上下之间的财富！,What is Seven Star media,什么是七星传媒,覆盖城八区近300个部委小区 直接辐射60万受众,Cheng Baqu covering nearly 300 community ministries, direct radiation 500,000 audience,一个精准覆盖生活社区的平面媒体 A high-e

2、nd precision coverage of the print media community 一个封闭空间中无选择的优质媒体 In a closed space no choice of quality media 一个高达到率的品牌传播平台 To achieve a high rate of brand communication platform 一个挖掘上下之间财富的新手段 Mining from top to bottom between a new means of wealth,the growth of Sever star media,七星传媒的成长历程,“北京汇鑫七星

3、传媒有限公司”开发经营的城市高层住宅楼电梯广告媒体诞生于1995年是在北京300多个驻京国家机关、部、委、局、市直机关下属房管部门及各大物业公司通力合作下创立的，目前覆盖北京市城八区(东城、西城、崇文、宣武、朝阳、海淀、石景山、丰台),Beijing Media Co., Ltd. Seven Star North development and management of urban high-rise building elevator advertising media was born in 1995 is in Beijing, more than 300 Beijing-based

4、 state organs, the Ministry of Venezuela, the Council, under the authority of the departments and major property companies founded under the co-operation, covering Beijing Cheng Baqu (Dongcheng, Xicheng, Chongwen, Xuanwu, Chaoyang, Haidian, Shijingshan, Fengtai),the growth of Sever star media,七星传媒的成

5、长历程,同时在各街道办及物业公司协助下， “七星传媒”在北京各大社区内设立了公益性的文明公约灯箱。目前在北京城八区规范化管理的社区里共设置了三百多座灯箱。,At the same time in all the streets and property companies do to help, the North Qixing the media in Beijing set up a large community of civilized conventions Lightboxes public welfare. At present in Beijing, Cheng Baqu st

6、andardized management of the community set up a total of more than 300 blocks light boxes.,Forms of media,媒体形式,大气的白色，高端典雅，精美的形式提升广告的美誉度 易清洁，抗污垢，耐腐蚀，耐热、耐 燃绿色环保，无有害元素,Easy to clean, anti-fouling, corrosion resistance, heat resistance, Burning green, non-harmful elements,Atmospheric black, high-end ele

7、gance, exquisite in the form of enhancing the reputation ads,标准尺寸的平面看板 尺寸：570mm(长)420mm（宽）,高象素平面制作画面,The unique advantage of the media,独特的媒体优势,真正的“独家”覆盖，让受众无处可逃 通常人们在乘坐电梯的时候，是最无聊和尴尬的时刻，有强烈的、下意识的视觉需求，而电梯广告正好满足这种视觉需要。,The real exclusive coverage, so that audiences have nowhere to escape People usually

8、 take the elevator, is the most boring and embarrassing moment, a strong, subconsciously visual demand, and lift your vision is to meet this need.,同时由于媒体环境是封闭的，看板与媒体受众近距离接触没有阻隔，做到了真正的“独家媒体”，乘梯者无法躲避。,At the same time as the media environment is closed, billboards close contact with the media audience

9、 not separated so that the real exclusive media, who can not escape by ladder.,The high frequency of contact, so that the information kept in mind,高频次的接触，让信息牢记在心,乘坐电梯的乘客,On the passenger elevator,46 seconds - to create tremendous opportunities for wealth,46秒创造巨大的财富机遇,High-income groups, bringing hig

10、h consumer market The average monthly income of 5,615 audience yuan,高收入人群，带来高消费市场 受众平均月收入5,615元,平均月收入:,3000-5999元,10000-14999元,2000-2999元,6000-9999元,Precision targeting consumers,精确锁定目标消费者,针对不同社区受众，为客户合理设计投放策略！,选择依据: 城市、区域/地段 楼盘属性 楼盘租售价,高档社区针对 高收入群体适合高端客户,中高档社区针对 中高收入群体适合中高端客户,1-stop service,1站式服务,专业监测 媒体调研,监管 清洁 修护,专业的安装 精良的制作,了解客户的市场行销策略,分析客户的广告投放需求,选择最恰当的投放组合提供完善的媒体解决方案,专业的销售流程， 由专业的销售队伍到专业的售后服务,Ad Price,广告报价,刊例价: 680元/部/张/30天