商业道德 -英文.ppt

1、Business Ethics,Group members: 毛嘉伟 郑宜恒 李果 刘波 陈思宇,1W 3E,1.The key of business ethics includes responsibility and honesty 2.Because business ethics is a kind of ethics， its a force lead by ourselves. 3. business ethics isnt a law but a behavior,What is business ethics,with the risks of competition and

2、 cooperation, business ethics plays a important role in todays business.,The necessary of business ethics,In many cases, the law cannot simply constraining business behavior. Adhere to the fixed rules, have a certain degree of confidence it was not possible to maintain a good business order.,Because

3、, Business ethics is a kind of intangible power,So, why we need it?,Lets turn to some examples,SanLu Milk powder incident,Melamine(三聚氰胺)：Melamine originally is a kind of industrial products, which can not be added to food. But adding melamine can increases the protein content of milk, so as to meet

4、the national fresh milk protein quality standard.,Time： In September of 2008 Place： Shijiazhuang SanLu Group Reason： Added melamine in the milk powder,In September 2008, SanLu infant milk powder incident was discovered. People were shocked. More than 30 million babies were taken to hospital to exami

5、ne. There were 290,000 infants who were detected with melamine calculus(三聚氰胺结石).Thousands of infants implemented stone surgery(外科手术）. SanLu group paid 900 million yuan for medical fee and damages. Then this big enterprise bankrupted.,Revelations to business ethics,What can we learn from things menti

6、oned above,1.Company should not harm customers life and health for enterprises development and growth. 2.Honesty is the foundation of the enterprises development. 3. Quality is the lifeline of enterprise. 4. That is the essence of brand quality.,We have to notice that the business ethics is not away

7、 from us,Counter-example of Business Ethnic,hotpot(麻辣烫) barbershop（理发店） Cosmetics shop（化妆品店）,hotpot(麻辣烫),Question,As we all know, Its very delicious But is it hygeian or healthy?,Investigation shows that, pigment(色素) formalin poisonous preservative（防腐剂） various additive 。,Lack of Business Ethnic,Inf

8、ringe consumers rights Cheat consumers Lack of commercial credit,This phenomenon of Dishonest is very common, its eveen all around us,so what we should do to help ourselves ?,Suggestions,Learn to protect yourself,eat food stand as little as possible.,About Drinking?,Coke Cola,Coke Cola is the larges

9、t beverage company. It is famous for spring and cola. But some issues in the business ethic make us doubt the prospects of the company.,1999,It was charged that discrimination was exist for the average salary of black race is much lower than white race.,2000,Pepsi and Virgin charged Coke Cola has us

10、ed means to increase product store shelves in the area, in order to get more market share. Such as rebate and discount.,2002,Coke Cola sent much more production to the shopkeeper as stock. This action seems that the quantity of sale has not decreased. Then more and more investors will invest.,What c

11、an we learn from these examples?,We always say that : The business circles are like the battlefield. According to the market-oriented economy ,the managers should devote themselves to pursuing and seeking for the profits in the market using any methods whatever they can use. (obey the laws) Is it necessary for the society to advocate the business ethic?,Imagine if this is your child?,Business ethics is , what can not be