体验商务英语3教案-Unit-4-1st

1、一、教案头 编号：授课班级：授课日期：年 月 日年 月 日年 月 日本次课标题：Unit 4 Advertising (Discussion & Vocabulay & Reading)教 学 目 标能力（技能）目标知识目标1. Comprehend the term advertising2. Discuss the advantage and disadvantage the ad.3. Describe different types of the ad.4. Take command of words about the media and method of the ad.1. De

2、finition of advertising2. Advantage and disadvantage of the ad.3. Different types of the ad.4. Media and methods of the ad.5. Information of out door advertising能 力 训 练 任 务 及 过 程1. Greet Ss and introduce the assignments of these two periods.2. Lead-in: Starting up.3. Discussion: Good and bad adverti

3、sements.4. Vocabulary: Advertising media and methods.5. Reading: Outdoor advertising.参考资料Teachers Resource Book （高等教育出版社）二、教学设计步 骤教 学 内 容教学方法Activities (学生活动)Time(时间)告知 (教学内容、目的）1. Lead-in: Starting up2. Discussion: Good and bad advertisements3. Vocabulary: Advertising media and methods4. Reading: O

4、utdoor advertising讲授2m引入 （任务项目）Lead-in: Starting upQ1: Which do you like best? Why?Q2: Which advertisement is your favourite? 提问Ss think of the topics and answer the questions.8m操练 （掌握初步或基本能力）Discussion: Good and bad advertisementsThis section encourages a personal response to the topic and gives fu

5、rther speaking practice.分组讨论Ss have a brief discussion.20m深化 （加深对基本能力的体会）Vocabulary: Advertising media and methodsIn this section Ss study key words and expressions associated with advertising.练习Ss finish the exercises in pairs.15m归纳 （知识和能力）1. Words about how to describe good and bad advertisement.2

6、. Words associated with advertising media and methods.讲授Ss note down the key points.5m训练 (巩固 拓展 检验)Reading: Outdoor advertisingSs read an article from the economist about outdoor advertising. Exercises focus on relevant vocabulary from the text, scanning for specific information and summarising. Ss

7、also discuss different aspects of outdoor advertising and prepare short presentations on specific advertising media.阅读理解Ss scan the article and find out information.35m总结1. Definition of advertising.2. Vocabulary about advertising media and methods.3. Description of outdoor advertising.归纳讲述If possib

8、le, Ss output some questions about these two periods.3m作业Exercises on P22 B2m后记Period I: Discussion & Vocabulay & ReadingSteps（步骤）Methods & Tasks（方法、任务）Introduction1. Lead-in: Starting up2. Discussion: Good and bad advertisements3. Vocabulary: Advertising media and methods4. Reading: Outdoor adverti

9、singStep OneLead-in: starting upQ1: Which do you lile best? Why?Q2: Which advertisement is your favourite?Step TwoDiscussion: Good and bad advertisementsPart A1)Ss work in pairs or small groups using the words in the box and their own ideas to flesh out the broad set of criteria arrived at in Exerci

10、se A of Starting up on page 30. if there is time and Ss are particularly interested, they could compare for different products / services and /or media. 2)Working with the whole class, collate answers on the board. Encourage discussion of any particularly interesting or unexpected views.Part B1) All

11、ow Ss a few minutes working indivdually to decide which practices they find unacceptable. Check Ss understand that subliminal advertising involves images that are flashed onto a screen so briefly that they are note only by the subconscious mind.2) Working with the whole class elicit indivdual views,

12、 collate responses on the board as a class survey. Explore the reasons for any consensus that emerges on any of the points listed or additional suggestions. If any points seem controversial, ask Ss of opposing points of view to explain and justify their positions.Step ThreeVocabulary: Advertising me

13、dia and methodsPart A1) Books closed, write goods and services on the board and elicit examples of each. Choose one example for each category and write them on the board under the relevant heading. Then elicit as many ways of advertising them as Ss can think of.2) Collate Ss answers on the board and

14、 elicit the advantages and disadvantages of each method.Part B1) Ss work individually to complete the table and add any words of their own, then compare answers in pairs.2) Check the answers with the whole class.3) For follow-up, Ss could choose half a dozen of the words and write sentences to illus

15、trate their meaning.Step FourReading: Outdoor advertisingPart A1) Ask Ss what they understand by outdoor advertising.2) Elicit examples and find out if Ss have any favourite outdoor advertisements. Briefly elicit details.3) Briefly elicit some examples of typical outdoor advertisers and some possible advantages of the medium to those companies. Part B-C1) Ss work in pairs, first matching the words and definitions, then completing the statement.2) Check the answers with the whole class.B 1e) 2b) 3d) 4a) 5c)C The cost of a prime-time TV slot i