考满分老师写作课tpo19解析

1、TPO19 综合写作【READING】Many consumers ignore commerl advertisements. In response, advertising companies have started usinga new tactic, calling “buzzing.” The advertisers hire people buzzers whoally promote (buzz)t they are being paidproducts to people they know or meet. The key part ist the buzzers do

2、not revealto promote anything. They behave as though they were just spontaneously praising a product during normalconversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned., the critics complahat consumers should know whetherrson praising a product is bei

3、ng paid topraise the product. Knowing this makes a big difference:xpect the truth from people who we beve donove any motive for misleading us. But with buzzing what you hear is just paid advertising, whiaywell giverson incorrect information about the buzzed product.Second, since buzzers pretend they

4、 are just private individuals, consumers listen to their endorsement lesscriticallyn they should. Wdvertisements in pror on TV, the consumer is on guard for questionableclaims or empty descriptionch as “new and improved.” But when consumers do not know they are beinglobbied, they may accept claims t

5、hey would otherwise be suspicious of. This may suit the manufacturers,but it could really harm consumers.And worst of all is the harmful effectt buzzing is likely to have on sol relationships. Once weeawaret people we meet solly may be buzzers wihidden agenda, we wille less trustful ofpeople in gene

6、ral. So, buzzing will resulthe spread of mistrust and the expecion of dishonesty.【】1. 重点词汇commerlADJ Commerl means involving or relating to the buying and selling of goods. 商业的例：Baltimore in its heyday was a major centre of industrial and commer巴尔的摩在其鼎盛时期曾是工商业活动的主要中心。l activity.buzzN-COUNT/SOUND Buz

7、z is also a noun. 嗡嗡声例：.the irriing buzz of an insect.一只昆虫的烦人的嗡嗡声。spontaneousADJ Spontaneous are not planned or arranged, but are done because someone suddenly wants to dothem. 自然的; 自发的 (行为)例：Dianas house was crowded with happy people whose spontaneous outbursts o lively music.g werepanied by的房子挤满了的

8、人们，他们在欢快音乐的伴奏下不由地唱起歌来。praiseV-T If you praise someone or something, you express approval for their achievements or qualities. 称赞例：The Americanpraised Turkey for its courage.称赞了土耳其的勇气。controversyN-VAR Controversy is a lot of discus anger or disapproval. 论战例：and argument about something, often involvi

9、ng strong feelings ofThe proed cuts have caused considerable controversy.削减的提议引起了巨大的争议。misleadingADJ If you describe something as misleading, you mean性的t it gives you a wrong idea or impres. 误导例：It would be misleading to sayt we were friends.说是朋友会对别人产生误导。endorsementN-COUNT An endorsement is a sement

10、 or action someone. 认可例：t shows you support or approve of something orThis is aerful endorsement for his softer style ofernment.这是对他的更温和的执政风格的强有力认可。lobbyV-T/V-I If you lobby someone such as a member of aernment or council, you try to persuade themt aparticular law should be changed or例：t a particula

11、r thing should be done.The Wilderness Society lobbied Congress to authorizeangered Specie.荒野国会批准濒危物种法suspiciousADJ If you are suspicious of someone or something, you do not trust them, and are careful when dealing with them. 怀疑的例：He was rightly suspicious of meeting me until I reared him I was not w

12、riting about him.他对于见我充满疑虑，直到我向他再次保证我不是在写有关他的东西。trustfuladj. 信任的，信赖的，深信不疑的亦作 trusting2. 参考译文很多消费者都无视商业。为了应对这种情况,公司开始采取一种名为“托儿”的新策 略。公司雇佣托儿,让他们向他们认识的或者遇见的人产品。这种策略的关键是托 儿是会隐藏他们受雇佣来产品这一事实的。他们他们只是在日常的交流中方式引来了很多争议,而许多批评家希望能够无意地某种产品。这种这种方式。首先,批评家认为消费者预期的来源是那些利知道向他产品的人是否是有的。知道是很重要的。相信他不会为任何原因误导的人。但是你从托儿口 里

13、听到的,而这些宣传可能会给人提供错误的消息。的宣传是第二,鉴于 托儿假装他们只是个人,消费者听到他们的时候就不会像平常那样有辨别 力了。对于印刷品或者电视上的,消费者会级”之类的空洞描述。但是当消费者不知道他们是里面令人生疑的说法和诸如“新款、升的,他们可能会接受本来他们不 会相信的说法。这样可能满足了制造商的需求,但是却会对消费者带来。而最糟糕的是这种口碑的方式会关系。一旦知道了在社交中遇到的人 是有这隐秘目的的托儿,不忠 诚的蔓延。会不在那么信任别人的。所以,口碑对导致不信任和3. 文章结构【LISTENING】Hi, my name is Bill. I was talking your

14、 professorhe subway about the greatest phorvice I used. Andit turned out we botherestedarketing, so heasked me to talk to the marketing class. You see I am abuzzer, part time you know. During the day, I am a student just like you. Now I had readt piece oftacking buzzing, it isimpresreally misleading

15、. How it described buzzing leads out a lot and gives the wrong, it makes a soundHow buzzing work ist buzzing do notl the trubout the products they are buzzing.t is not true.panies find people who use the product and who really think the product isgood. So, buzzing is not like ordinary advertisement

16、when an actress is paid to read some lines. Yes, I getpay forling what I think, but you get the truth from buzzers. I really do think my phorvice is great.t is why the company hired me.中心论点Many critics would like buzzing to be banned.要点 1Buzzers may giverson incorrect information about the buzzed pr

17、oduct.要点 2Buzzers pretend they are just private individuals, consumers listen to their endorsement less criticallyn they should要点 3Buzzing is likely to have harmful effects on sol relationships.Second, the reading makes it seemt when a buzzer talks to someone, thebe ves whatever hehear from the buzz

18、er. Not true. In fact, the opite is true. People I talk to ask a lot of questions about theproduct I buzz,ts about the price, service and how long I used the product. If I donve the answers,they wont buy the product.Finally, if you beve what you read, buzzing will destroy civilization.ts stu. If a p

19、roduct is bad, thecompany cannot recruit buzzers. So, what you get from a buzzer is not only sincere, it is likely to be about agood product. If you try the phorvice I use, you will get love it. So, people who try buzzed products aregoing to have good experience, so they will end up being more trust

20、ful and open to people.【】1. 重点词汇tackN-SING If you change tack or try a different tack, you try a different method for dealing wi法 also no det例：Seeing the puzzled look on his face, she tried a different tack.看到他脸上困惑的神情，她试了一个不同的方法。situation. 方V-T If you tack something to a surface, you pin it there wi

21、th tacks or thumbtacks. 用平头钉或图钉钉住例：He had tacked this note to her door.他已经把这张便条用图钉钉在了门上。civilizationN-UNCOUNT Civilization is the se of having an advanced level of so way of life. 文明例：.our advanced se of civilization.lanization and a comfortable高度的文明形态。2. 参考译文大家好,我是。我刚才在地铁上跟教授谈论我用过的最好的服务,然后他一样是个学让我来

22、市场课堂上讲一讲。大家知道我是一个托儿。在白天我跟生。我 看到了这个关于口碑的偏见的文章,这是一种误导。里面对于口碑的描述是错误的。首先,文章中说口碑的过程中,托儿对他们推销的产品的性能说谎。这是不正确的。口 碑的过程是这样的:公司招募那些真的使用了他们产品,并且真的觉得这些产品好的人。 所以,口碑影响不像是传统那样,一个代言的女一人说出一些台词。是的,我因为 说出自己的真实想法而获得,但是也从托儿的口里得到了真实的信息。我是真的认 为我选择的服务是非常棒的。而这,正是公司雇佣原因。第二点,读者认为当一个托儿向别人推销的时候,这个人会相儿所说的一切。这也不是 真的。事实与之恰恰相反。我所交谈过

23、的人都会问很多关于我推销的产品,比如价格、 服务还有我使用的时间。如果我不能回答,他们就不会买这种产品。最后,如果相信您们读的这个材料,那么口碑是会文明的。但是这种说法 是愚蠢的。如果一个产品不好,那么公司就雇不到托儿。这样,从托儿口里听到的都是 真的。他推销的却是是好产品。如果也试一试我用的舒服,也会喜欢的。所以, 那些接受口碑更开放了。建议的人都会有很好的用于体验,那么他们就会变得更信任别人,胸怀也3. 文章结构中心论点Yet a buzzer Bill, dissenting from those critics, argues for buzzinghree aspects.【范文】h

24、e lecture, the speaker casts doubt on the reading passages ideat buzzing should be banned forhe reading passage are notseveral reasons. The speaker, Bill the buzze r, assertsconvincing.t the argumentsly, contrary to the befhe passaget buzzers may giverson incorrect information aboutthe buzzed produc

25、t, the buzzer assertst The pomadehe reading,t buzzers dontl the truth,is not true. Buzzers, he explains, although they are paid by companies, are actually previous users havingenjoyed the product and willing to share their real thoughts with us.Secondly, the author of the passage pos outt buzzers pr

26、etend they are just private individuals,consumers listen to their endorsement less criticallyn they should, while the lecture notestconsumers remain clear and skeptical when being buzzed. They question about detailch as price, serviceand the buzzers familiarity before drawing their final deciaccordi

27、ng to the responses.Lastly, oping the authors beft Buzzing is likely to have harmful effects on sol relationships,the buzzer contendst Buzzers are only employed to promote worthy products they ever used to leaveconsumers a nice experience, as a result of which buzzing benefits sol relationships.要点 1The po made he reading, t buzzers dont l the truth, is n