英语自考外贸函电lecture_4_offer

Lecture 5 Offer （ Part 1）Objectives: After this section you will:&be able to translate and make firm offer.&be able to translate and make a non-firm offer.Review KEY TO PRACTICE Translate the following business terms and expressions 1. enjoy a good reputation 2. enquiry 3. learn from 4. illustrated catalogue 5. a promising market 6. quantities at regular intervals 7. a leading importer 8. after receipt of the covering L/C 9. reasonable price 10. look forward to receiving your replyII. Translate the following sentences into Chinese.1. 请发给我们贵方的宣传手册、批发价格单以及付款方式。2. 五台机床的最优惠价格是多少？3. 上面所列各项每一样请发一个样品给我们。 4. 请告知我方是否有现货。5. 我方有兴趣购买电脑，但在做出最后决定前我方需要了解更多关于价格的具体信息。6. 我方想买贵方目录八所列的男士领带。7. 我们想了解贵方是否能够提供我方设计的瓷器。如果可以，请告知我方全面信息。8. 如果贵方产品和条件比其他供货商更优惠，我方将向贵方定货。9. 请给我们报贵方的最低价、最大折扣和交货日期。10. 我方很乐意向贵方发样品和报价。III. Translate the following sentences into English.1. One of our clients is interested in Italian leather shoes. Please send us your samples and quotations.2. Please offer the lowest price and the earliest delivery date.3. Please quote us CFRC5% Los Angeles.4. We are interested in your sun glasses, please quote us your lowest price with the best discount.5. Please send us the samples in available designs and colors.6. We will offer a 30% discount if the order is more than 1000 units.7. Please inform us the largest quantities you are able to deliver at regular intervals.8. Enclosed is a catalogue for your reference to give you a general idea of our products.9. Please let us know the details of CIF price, discount and term of payment.10. There is a promising market between us in this field.New Lecture:OfferLesson 4 offers and counter-offersA possible cycle of offersOfferCounter-offer Counter-offer AcceptanceOrder Important concepts Offeror发盘人 Offeree受盘人 Offer 报盘是指交易的一方提出有关交易的主要条件。报盘也称发盘。发盘可以从不同的角度分类：按形式可以将发盘分为口头发盘、书面发盘及形式发票 ,按法律约束力不同可以将发盘分成实盘（有法律约束力的发盘）与虚盘（无法律约束力的发盘）。 按照国际贸易惯例，一方所发实盘（要约）在有效期内被对方无条件接受（承诺），合同即告成立。所以，报盘，特别是报实盘，是一件十分严肃的商业行为，具有重大的法律后果，必须认真对待。Offer Offers should be made with accuracy, because once duly accepted they are binding legally. Offer There are two kinds of offers: firm offer (实盘 ) and non-firm offer (虚盘). firm offer: an offer, usu. in written form, which states it may not be withdrawn, revoked, or amended for a specific period of time.实盘 non-firm offer: an offer which is not binding upon the sellers and the details of the offer may change in certain situations. 虚盘Non-firm Offer A non-firm offer is the offer the offeror gives without any engagement with the offeror, and it does not necessarily contain all the things in a firm offer. It is not final, and often uses such words as “subject to prior sale” or “subject to our final confirmation.”samplesFirm Offer A firm offer, also called valid offer, During the period of time stipulated in the firm offer, the offeror cannot withdraw or make any changes to the offer. Once the offeree accepts his offer, the offeror must obey the terms and conditions he made. So when making a firm offer, you must be careful of the following three points:Firm Offer The offer must be written clearly that the offer is firm. The offer must be clear, definite, complete and final and it must indicate all the main terms and conditions of the transaction. The offer must state the time of validity. samplesOffer An expression of thanks for the inquiry and making a confirmation about the date of the inquiry. Supply all the information requested, such as details of prices, discounts, terms of payments, and also what the prices cover (e.g. freight, insurance, etc.) Additional information concerning the business. For a firm offer, point out the valid time. Conclude with one or two lines encouraging the customer to place orders and assuring service.samplesCounter Offer When the offer is sent to the offeree, the offeree will study it carefully. If the offeree thinks he can accept the terms and conditions provided in the offer, he can place an order with the offeror. (Acceptance 受盘 ) If the offeree finds that the price is not suitable or other terms are not satisfied, he can refuse the offer or suggests his own terms and conditions to the offeror. The terms and conditions the offeree puts forward are called a counter-offer (还盘 ). Counter Offer S.t. offer and counter offer can go several rounds until both parties feel satisfied. S.t. after several rounds, they cannot come to an agreement. The party who refuses should give reasons why he refused, and express his hope to do business later. A counter offer must be handled with great care and both parties must keep in mind that they value their friendship and future business. The letter should be written this way:Counter Offer Express appreciation for the offerors effort in making an offer. Express regret for some reasons you cannot accept the offer and explain it. Make a suggestion about your own terms and conditions to the counter-offer. Express your desire to the reader, hoping that your counter offer will be accepted. samplesGentlemen:We acknowledge receipt of your letter dated May 15. We take pleasure in making you, as per your request, the following offer: Article: Canvas Wooden Folding Chairs at $5.00 per pc. CFR San Francisco.Quantity: 1,000 pcs.Terms of shipment: During June/ July, 2001 Package: two pcs to a carton Payment: by confirmed, irrevocable letter of credit which should be opened through a third country bank in the USAacceptable to the Sellers. The offer above is subject to our final confirmation. We are awaiting your prompt reply. Yours sincerelypieceGentlemen:Thank you for your prompt reply and your quotations (No. 456) for the motorcycles we enquired about. We regret to find that the prices you quoted are not competitive enough to find a market in China.We suggest that you reduce your prices by 15% so that we should be able to place a trial order for 2,000 motorcycles (1,500 for men, 500 for women), to be followed by regular orders each year.Pleas advise us as soon as possible if you agree to our proposal.Yours faithfullyKey Words & Expressions offer stock hold subject to demand (a ready) market in a position engagement A offer is the expression of the wish of the seller to sell particular goods under stated terms, including quantity, prices, shipment, terms of payment, etc. It usually follows an inquiry that is either written or oral. firm offer: an offer, usu. in written form, which states it may not be withdrawn, r