吨苹果气调库扩建项目可研报告汇编.doc.doc

conversation. A new play is coming to The Globe soon, I said. Will you be seeing it ? No, she answered. Will you be spending your holidays abroad this year ? I asked. No, she answered. Will you be staying in England? I asked. No, she answered. In despair, I asked her whether she was enjoying her dinner. Young man, she answered, if you ate more and talked less, we would both enjoy our dinner ! lesson41 Do you call that a hat? 你把那个叫帽子吗？Do you call that a hat ? I said to my wife. You neednt be so rude about it, my wife answered as she looked at herself in the mirror. I sat down on one of those modern chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front of the mirror. We mustnt buy things we dont need, I remarked suddenly. I regretted saying it almost at once.You neednt have said that, my wife answered. I need not remind you of that terrible tie you bought yesterday. I find it beautiful, I said. A man can never have too into the cave hoping to find buried treasure. The leader of the party was examining the soil near the entrance to the cave when the machine showed that there was gold under the ground. Very excited, the party dug a hole two feet deep. They finally found a small gold coin which was almost worthless. The party then searched the whole cave thoroughly but did not find anything except an empty tin trunk. In spite of this, many people are confident that The Revealer may reveal something of value fairly soon.Lesson56 Faster than sound! 比声音还快！Once a year a race is held for old cars. A lot of cars entered for this race last year and there was a great deal of excitement just before it began. One of the most handsome cars was a Rolls-Royce Silver Ghost. The most unusual car was a Benz which had only three wheels. Built in 1885, it was the oldest car taking part. After a great many loud explosions, the race began. Many of the cars broke down on the course and some drivers spent more time under their cars than in them ! A few cars, however, completed the race. The winning car reached a speed of forty miles an hour-much faster than any of its rivals. It sped downhill at the end of the race and its driver had a lot of trouble trying to stop it. The race gave everyone a great deal of pleasure. It was very different from modern car races but no less exciting. Lesson57 Can I help you, madam? 你要买什么，夫人？A woman in blue jeans stood at the window of an expensive shop. Though she hesitated for a moment, she finally went in and asked to see a dress that was in the window. The assistant who served her did not like the way she was dressed. Glancing at her scornfully, he told her that the dress was sold. The woman walked out of the shop angrily and decided to punish the assistant next day. She returned to the shop the following morning dressed in a fur coat, with a handbag in one hand and a long umbrella in the other. After seeking out the rude assistant she asked for the same dress. Not realizing who she was, the assistant was eager to serve her this time with great difficulty, he climbed into the shop window to get the dress. As soon as she saw it, the woman said s many ties.And a woman cant have too many hats, she answered.Ten minutes later we walked out of the shop together. My wife was wearing a hat that looked like a lighthouse !Lesson42 Not very musical 并非很懂音乐As we had had a long walk through one of the markets of Old Delhi, we stopped at a square to have a rest. After a time, we noticed a snake-charmer with two large baskets at the other side of the square, so we went to have a look at him. As soon as he saw us, he picked up a long pipe which was covered with coins and opened one of the baskets. When he began to play a tune, we had our first glimpse of the snake. It rose out of the basket and began to follow the movements of the pipe. We were very much surprised when the snake charmer suddenly began to play jazz tunes and modern pop songs. The snake, however, continued to dance slowly. It obviously could not tell the difference between Indian music and jazz!Lesson43 Over the South Pole 飞越南极In 1929, three years after his flight over the North Pole, the American explorer, R. E. Byrd, successfully flew over the South Pole for the first time. Though, at first, Byrd and his men were able to take a great many photographs of the mountains that lay below, they soon ran into serious trouble. At one point, it seemed certain that their plane would crash. It could only get over the mountains if it rose to 10,000 feet. Byrd at once ordered his men to throw out two heavy food sacks. The plane was then able to rise and it cleared the mountains by 400 feet. Byrd now knew that he would be able to reach the South Pole which was 300 miles away, for there were no more mountains in sight. The aircraft was able to fly over the endless white plains without difficulty. Lesson44 Through the forest 穿过森林Mrs Anne Sterling did not think of the risk she was taking when she ran through a forest after two men. They had rushed up to her while she was having a picnic at the edge of a forest with her children and tried to steal her handbag. In the struggle, the strap broke and, with the bag in their possession, both men started running through the trees. Mrs Sterling got so angry that she ran after them. She was soon out of breath, but she continued to run. When she caught up with them, she saw that they had sat down and were going through the contents of the bag, so she ran straight at them. The men got such a fright that they dropped the bag and ran away. The strap needs mending, said Mrs Sterling later, but they did not steal anything.Lesson45 A clear conscience 问心无愧The whole village soon learnt that a large sum of money had been lost. Sam Benton, the local butcher, had lost his wallet while taking his savings to the post-office. Sam was sure that the wallet must have been found by one of the villagers, but it was not returned to him. Three months passed, and then one morning, Sam found his wallet outside his front door. It had been wrapped up in newspaper and it contained half the money he had lost, together with a note which said: A thief, yes, but only 5o per cent a thief! Two months later, some more money was sent to Sam with another note: Only 25 per cent a thief now! In time, all Sams money was paid back in this way. The last note said: I am 100 per cent honest now!lesson46 Expensive and uncomfortable 既昂贵又受罪When a plane from London arrived at Sydney airport, workers began to unload a number of wooden boxes which contained clothing. No one could account for the fact that one of the boxes was extremely heavy. It suddenly occurred to one of the workers to open up the box. He was astonished at what he found. A man was lying in the box on top of a pile of woollen goods. He was so surprised at being discovered that he did not even try to run away. After he was arrested, the man admitted hiding in the box before the plane left London. He had had a long and uncomfortable trip, for he had been confined to the wooden box for over ten hours. The man was ordered to pay &345 for the cost of the trip. The normal price of a ticket is &230 !Lesson47 A thirsty ghost 嗜酒的鬼魂A public house which was recently bought by Mr Ian Thompson is up for sale. Mr Thompson is going to sell it because it is haunted. He told me that he could not go to sleep one night because he heard a strange noise coming from the bar. The next morning, he found that the doors had been blocked by chairs and the furniture had been moved. Though Mr Thompson had turned the lights off before he went to bed, they were on in the morning. He also said that he had found five empty whisky bottles which the ghost must have drunk the night before. When I suggested that some villagers must have come in for a free drink, Mr Thompson shook his head. The villagers have told him that they will not accept the inn even if he gives it away. Lesson48 Did you want to tell me something? 你想对我说什么吗？Dentists always ask questions when it is impossible for you to answer. My dentist had just pulled out one of my teeth and had told me to rest for a while. I tried to say something, but my mouth was full of cotton-wool. He knew I collected birds eggs and asked me whether my collection was growing. He then asked me how my brother was and whether I liked my new job in London. In answer to these questions I either nodded or made strange noises. Meanwhile, my tongue was busy searching out the hole where the tooth had been. I suddenly felt very worried, but could not say anything. When the dentist at last removed the cotton-wool from my mouth, I was able to tell him that he had pulled out the wrong tooth. Lesson49 The end of a dream 美梦告终Tired of sleeping on the floor, a young man in Teheran saved up for years to buy a real bed. For the first time in his life, he became the proud owner of a bed which had springs and a mattress. Because the weather was very hot, he carried the bed on to the roof of his house. He slept very well for the first two nights, but on the third night, a 彬县圣果果品有限责任公司二期2100吨苹果气调库扩建项目可 行 性 研 究 报 告陕西省农业工程勘察设计院二0一一年六月目 录第一章 总论 4项目提要4第一节 可行性研究报告编制依据 6第二节 综合评价和认证结论 6第二章 项目背景及必要性 8第一节 项目背景 8第二节 项目建设的必要性10第三章 市场分析与销售方案 15第一节 市场分析15第二节 销售方案 18第四章 建设条件 20第一节 项目建设地点选择20第二节 项目区概况20第三节 项目实施的有利条件22第五章 建设单位的基本情况 25第一节 公司简介25第二节 技术来源25第六章 项目建设方案 27第七章 项目实施进度安排 31第八章 生产技术方案及工艺流程 32第九章 投资估算与资金筹措 36第十章 财务评价 38第十一章 环境影响评价42第一节 项目建设及生产对环境的影响42第二节 环境保护与治理措施43第三节 环境影响评价44第十二章 项目组织与管理45第一节 项目实施的组织管理45第二节 项目建成后的运行管理46第十三章 可行性研究结论与建议49 附 表:1财务评价主要数据与指标汇总表2建设投资估算表2-1土建投资估算表2-2设备投资估算表2-2-12100吨气调库及配套设备清单3流动资金估算表4资金筹措与使用计划表5总成本费用估算表6固定资产折旧无形资产和其他资产摊销估算表7利润及利润分配表7-1营业收入营业税金及附加和增值税估算表8-1项目投资现金流量表8-2项目资本金现金流量表第一章 总 论第一节 项目提要一、 项目名称彬县圣果二期2100吨苹果气调库扩建项目二、 建设性质扩建三、 项目建设单位法人代表所有制形式项目建设单位:彬县圣果果品有限责任公司法人代表:潘军强四、 项目建设地点内容与规模1、 建设地点:彬县西坡乡西坡街2、 内容与规模（1） 土建工程生产性土建工程:扩建2100吨气调库,库体1000m2,月台520m2,制冷站120m2,机修车间公用配套工程土建:新建办公楼276 m2,蓄水池204m3,交配电房80 m2,地磅房门房等40 m2,厂区消防建设,新修道路2200 m2（2） 仪器设备生产设备:2100吨苹果气调库及配套设备1套公用配套设备:办公设备1套五、 建设期:6个月六、 投资规模及资金构成 项目总投资949.93万元,包括建设投资689.29万元,铺底流动资金260.64万元七、 资金筹措 本项目企业自筹资金449.93万元,申请项目扶持资金100.00万元八、 主要技术经济指标序号指 标单位数量备 注一达产年产量1库存苹果吨21002鲜苹果吨5000二达产年销售收入万元5800.00三财务评价1年均销售收入万元5568.572年均销售税金及附加万元17.093年均总成本万元4334.844年均利润总额万元616.645年均所得税万元104.166年税后利润万元412.487投资利润率%20.288投资利税率%23.739财务内部收益率%21.98税后10财务净现值万元2122.28税后11静态投资回收期(含建设期)年3.00税后第二节 可行性研究报告编制依据项目可行性研究主要依据以下文件:1全国苹果优势区域发展规划;2国务院西部开发办关于西部大开发若干政策措施的实施意见;32008年1月中共中央国务院关于切实加强农业基础建设进一步促进农业发展农民增收的若干意见;4陕西省省委省政府加快农业产业结构调整的意见;5陕西省苹果优势区域发展规划;6建设单位提供的有关资料第三节 综合评价和认证结论 该项目的建设符合彬县农业产业结构调整战略,项目承担单位有较强的技术经济实力,具备建立气调库及果品分选线的基础项目建成后,可充分发挥项目的示范带动作用,带动当地苹果产业化的发展,可保证果农的稳定收入,保护果农的生产积极性,为果业的持续发展和果农收入的增加,为彬县苹果大县和陕西苹果大省建设,将起到积极的促进作用 本项目的建设,对促进西部生态环境建设再造秀美山川,增加农民收入,振兴地方经济也具有积极推动作用本项目的实施,对促进地方农业结构的优化调整和农业产业化发展具有重要意义该项目选项准确规模适度工艺先进选址合理投资节约方案切实可行,具有良好的经济效益和社会生态效益第二章 项目背景及必要性第一节 项目背景近年来,彬县按照市委市政府关于大力发展苹果产业的总体部署,围绕“兴果富民强县”的目标,按照创建“优质绿色果品生产基地县”的要求,坚持以果为业的定位,抓栽植上规模,抓管理增效益,抓龙头带基地,抓市场促营销,抓质量创品牌,促使苹果产业开发迈上了新台阶从2007年开始,彬县以创建“优质绿色果品生产基地县”为目标,按照“每年栽果5万亩,3年实现人均1亩果”的总体要求,教育引导群众把增收致富的重点转移到果产业开发上来县上与各乡镇签订了果园建设目标责任书,全面推行了县级领导包乡林业技术人员包基地乡镇领导包片干部包村的“四包”责任制,县财政多方筹措资金600多万元,无偿为群众提供苗木400万株,并对果业生产重点户在节灌配套果窖建设技术服务能源沼气等方面给予优先扶持,调动了农民栽果积极性目前,全县果园面积达到30万亩,其中苹果25万亩,挂果面积15万亩,实现人均1亩果,今年全县果品总产量达到4万吨,产值1.2亿元,农民人均果品收入600元左右充分证明了发展苹果产业的重要性彬县是国内42个苹果最佳栽培区之一,苹果已成为彬县富民强县的支柱产业全县现有苹果面积25万亩,由于自然条件优越,所产苹果个大色艳香味 浓郁,含糖量高,硬度大,耐贮运,2005年被国家认证为绿色苹果生产基地近年来,彬县苹果以其良好的品质占领了国际国内市场,不仅畅销国内各个省区,而且走出国门,远销日本泰国越南新加坡马来西亚等20多个国家,2005年被国家确定为公有制苹果出口基地,2008年被中国果品流通协会授予“中国优质果品基地重点县”彬县苹果内在品质在国内属上乘水平,与国际市场差距也不大,但外观包装质量与山东辽宁主产区及国外相比仍有较大的差距,优质商品率偏低,不到国外的三分之一,尤其是产后处理和加工贮藏环节薄弱,果品产后消毒清洁分级打蜡包装冷藏到销售等一系列产后处理技术较低,严重影响着果品的贮藏寿命货架期和增值效率这些因素制约着彬县苹果产业的进一步健康发展急需建立大型现代化的果品加工厂和果品保鲜贮藏库,改变果品产后处理尚处于起步阶段现状本项目将建设高标准气调库,充分发挥彬县的资源优势和科技优势,面向国内国际两个市场,依靠科技进步,立足农民增收,调整优化结构,延长产业链条,强化销售,促进出口基地建设,壮大龙头企业,提高彬县果业整体素质和竞争能力,实现果业强省的战略目标彬县圣果果品有限责任公司围绕加快地方经济发展,促进农民增收致富的总目标,实施建设的在苹果生产上具有超前性技术上具有先进性产业上具有带动性的气调库及果品分选线建设生产项目,项目符合国家的产业政策,而且对促进项目区农业生产结构优化,带动彬县苹果生产优质高效发展具有十分重要的意义第二节 项目建设的必要性一加强苹果产后标准化处理是彬县果业扩大市场和增值的必然选择在国内水果市场严重供大于求竞争日益激烈的今天,在中国加入WTO后苹果进口关税的降低和配额的取消,会使更多洋水果进入中国,在这样严峻的现实面前,彬县怎样实现从果业大县变为果业强县,加强苹果产后标准化处理是需要加快实施的一项重要措施加入WTO后,具有比较优势的园艺产品(包括果品蔬菜花卉),面临着如何根据国际市场的需求及时调整产品结构,尤其是如何使园艺产品的贮运保鲜技术贸易水平得到提高增加国际市场的竞争优势赢得入世后的市场开发主动权,是我国园艺产品的当务之急国外果品的采后处理包装上市,普遍执行健全规范的工艺流程和国际标准,所有果品全部经生产线清洗打腊分级贴标后才能装箱,然后采用气调贮藏冷链运输这种严格的质量管理,使果品到达消费者手中时,硬度脆度品味几乎不变欧美各国大力普及气调贮藏技术,冷藏量已占总产量的80%,气调量又占总贮量的80%而我国贮藏能力仅占总产量的15-20%,其中冷藏量不足10%,气调贮藏量只占1%1999年全国果品种植面积846.7万公顷,总产量达5452.9万吨,正规贮藏量不足15%,仅有700万吨左右因技术落后,储藏运输设备不足,每年大约有20%-25%的水果腐烂陕西省苹果基地县苹果贮藏基本都以土库和冷藏为主,气调贮藏能力低下采后商品化处理是提高果品商品质量增强市场竞争力的又一重要手段,也是提高产品附加值的重要环节,我国水果大都未经任何处理,包装简陋,外观质量很差,缺乏市场竞争能力国内目前已有从澳大利亚美国意大利等国引进的清洗打蜡分级流水线30多条,主要分布在山东辽宁河北山西陕西浙江广东福建江西广西等省的苹果和柑桔产地,采摘后进行商品化处理的水果仅占总产量的1%左右我国苹果总贮藏能力仅为总量的20%左右并且大多是以土窑洞冷凉库等土法贮藏为主,普通冷藏约占总贮藏量的20%气调贮藏仅有3%-5%目前,陕西省果品贮藏库中80%以上为土窑洞简易储藏,只能作为暂时性果品储藏使用,达不到大型水果超市和出口水果标准同时果品自动清洗分级打蜡包装冷链贮运等一系列产后处理几乎空缺,严重影响了苹果的商品性和货架形象,给果农造成了经济损失彬县的果品产业正处在数量效益型向质量效益型转变的关键历史时期,为使彬县苹果提升产业优势由大变强,彬县急需加速苹果产业化,使苹果产贮加销各环节有机结合协调发展该项目的建设突出解决果业产业升级冷藏气调分选包装等关键环节与国际市场接轨的问题这不仅提高了企业的经济效益扩大果品出口规模,而且对实现果农和地方政府的增产增收促进该县经济的发展具有重要意义二提高果品质量安全检测能力,是增强果品国际竞争力的重要措施由于世界环境问题,在国际贸易中,许多国家和地区从各自利益出发,以标准的形式筑起各种技术壁垒限制进口产品入境,绿色壁垒已成为当前国际贸易中重要的壁垒之一发达国家技术比较先进,环保意识比较强,环保标准也更为严格而发展中国家由于受诸多方面因素的限制,其环境水平和标准在近期内不可能与发达国家同日而语我国是一个发展中国家,环保水平还比较低,果品的生产和加工的过程与方法包装储运等诸多方面存在不利于环保的因素随着我国加入WTO,果品的出口又面临着前所未有的挑战,我国果品进入国际市场最大的阻力是食品安全问题由于农业投入品的不合理使用,农产品的不科学收获,工业“三废”城市垃圾的不合理排放,导致食品有毒有害物质超标,农产品引发的人畜中毒事件时有发生,出口农产品与加工农产品经常出现因农药残留超标被拒收扣留退货索赔终止合同停止贸易交往的现象农药残留黄菌毒素超标产地不明等因素是导致我国果品遭受退货和索赔的主要原因中国优质的国产苹果新鲜度口感都比进口好,但价格却不及进口苹果的十分之一,其主要问题是生产标准和绿色技术壁垒带来的产品附加值含金量差距果品的安全质量主要解决农药残留和生长激素滥用问题一方面,要建立与国际市场接轨的果品质量检测检验标准体系,按国际标准指导生产;另一方面,要配置必要的果品质量安全检测设备,建立健全与绿色有机食品相配套的检测监督机构与机制,以此实现我们果品生产的优质优价,提高果品出口的信誉度,为快速增加出口量创造条件该项目建设与国际接轨的高标准气调库,增加苹果商品化处理分选线,搞好产后处理,规范分级包转,进行采后清洗打蜡,及时入库贮藏改善冷藏运输条件,促进苹果出口同时增强果品农药残留量的安全检测能力,从而增强果品出口创汇能力,把彬县的地域与自然优势变为出口优势,扩大彬县苹果在国内市场的竞争力和占有率三促进地方经济的建设,实现企业的社会价值该项目建设2100吨果品保鲜气调库,采用世界先进的超低贮藏技术,一方面延长苹果的销售时间和货架期,提高了苹果的商品价值,节约了优生区苹果资源另一方面促进当地苹果的外销和刺激国内的消费,延长苹果的食用时限,使过去一年只一季的食用期增加到一年四季,让新鲜苹果的美味芳香给当地果农带来良好的经济效益该项目建设一方面促进地方经济的建设,达到企地共同发展,实现企业的社会价值;另一方面扩大和充实国有经济的实力,快速推进集团公司多元化区域化多产业的构架模式;还可以彬县苹果为名片,扩大集团公司的品牌优势第三章 市场分析与销售方案第一节 市场分析一项目产品市场供求分析我国苹果种植面积1996年达到历史最高为4480万亩,以后几经调整,2004年降至2815万亩,2006年又回升到2848万亩,目前农民仍有较高的苹果种植积极性2007年全国苹果总产量约2786万吨,其中国内鲜苹果消费约1770万吨 ,浓缩汁等加工用果量约910万吨,鲜果出口102万吨2008年秋天,全国2700万吨左右的苹果同时,上世纪80年代种植的苹果园已经陆续进入更新阶段,因此,在2010年以后将苹果栽培面积动态控制在3000万亩,对于稳定市场价格保障农民收入是十分必要的市场需求的增加主要靠提高产量来满足2010年国内苹果产量达到2900万吨,预计2015年将达到3430万吨从国内消费需求看,近年我国人均鲜苹果消费量13.2公斤/年,超过8.2公斤的世界人均消费水平预计20112015年我国年人均鲜苹果消费量在14公斤左右,2010年我国人口已达13.4亿,总消费鲜苹果1876万吨;按国家计划生育委员会预测,2015年人口将达到14.2亿,就苹果年需求量将增加到1988万吨从出口需求看,今年我国苹果出口量年均增幅19%,预计今年仍将保持波动性上升趋势,按照年出口递增量计算,2011年我国苹果出口量143万吨,2015年有可能达到170万吨二项目产品竞争力分析据FAO统计,2005年发达国家的苹果产量占世界总产量的35.5%,但苹果出口占总贸易量的64%,价值占总贸易额的78.3%法国意大利美国的市场占有率均在14%以上,是我国强有力的竞争对手我国的主要优势有,产量世界第一的规模优势;周边国家基本不产苹果的区位优势;物美价廉的成本优势;主产品种规模大品质好易于储藏的资源优势我国苹果产业的管理水平不断提高,能满足国际市场要求的果园越来越多劣势主要是我国苹果内在质量不高,生产规模小组织化程度低,标准化程度差,产品整齐度低,制约了向欧美发达国家的出口苹果产量占全国水果总量的27%,市场份额大;与其他水果相比,苹果耐贮性好,贮藏期长销售供应期长,栽培管理技术相对成熟,农民种植积极性高但是质量不断提高和果品风味多样化能进一步扩大消费群体但是,近年我国果品种类日益丰富,市场供应多样化,苹果消费受到北方时令水果和南方热带亚热带水果以及进口果品的冲击提高果实品质增加品种多样性扩大宣传是吸引国内市场消费的重要因素三项目产品市场前景分析我国鲜苹果销售的90%的市场在国内,目前大多数经销商只注重高档礼品果的经营,对普通消费者关注不够,而这部分消费者是我国苹果消费的主体,虽然经营利润较低,但我们决不能忽视这个庞大的消费群体同时应进一步扩展国际市场,特别是加强同东南亚国家和西亚国家出口贸易,逐步扩大营销范围,占领国际市场2008年出口苹果15万吨,出口金额6.9亿美元,分别比2007年增长13%和36%苹果出口中一般贸易72万吨,比2007年增9%,边贸出口43万吨,比2007年增加22%边境小额贸易将是中国苹果出口的重要渠道自2009年3月初,国内苹果价格开始向上浮动尤其是山东内销3级果先起量,后起价4月初,在内销苹果涨价的压力下,出口外销的一级苹果每箱(15公斤)长了1美元(马来西亚果商徐国宝先生告知)同时,国内苹果价格逐渐升高,现在已经比去年同期抬价30%左右(济南提口果批发市场彭川经理反映),国内几乎所有水果种类都提价销售其中,以苹果为突出的代表,从采收低开低走,春节过后,逐渐回升,直到4月中旬,苹果真成了高价销售的局面四项目产品市场风险分析1项目产品市场风险因素分析市场是复杂和多变的,影响市场变化的做多因素综合作用的结果该项目也存在着一定的市场风险具体有:(1)外购原料的质量 该项目的主要原料苹果主要来源于农户农户的种植技术气候自然灾害等因素都将对产品的质量造成影响(2)供求关系 受供求关系的影响,今年苹果价格变化幅度较大,预计明年苹果整体价格特别是零售价格有较大幅度的上涨 2防范和降低风险对策(1)充分利用展销会及媒体,加大产品的宣传促销力度,扩展产品销售渠道,提高市场需求量(2)理性收购,加大出口力度,占领国内市场,提前避免后市风险(3)在产地苹果总量增加的情况下,适时销售,避免因集中销售上市对市场造成的冲击第二节 销售方案该项目建成后每年可向市场提供库存优质苹果2100吨优质鲜苹果5000吨,在苹果生产上,要继续着力推广“大改型强拉枝巧施肥无公害”四项关键技术,巩固实施名牌战略,努力提高果品质量安全水平销售策略包括通过各种媒体,强化宣传营销措施,大力宣传产品性能品牌形象,制定适当的价格策略,要利用自己的产品质量和成本优势,打好价格战服务站质量站,保持产品的市场竞争力积极发展网络化经营连锁经营物流配送等流通业态,巩固扩大国内市场,积极开拓国外市场第四章 建设条件第一节 项目建设地点选择本项目拟在陕西省咸阳市彬县建2100吨气调库项目区环境比较优越,工业污染源比较少,适合于生态果业发展项目建设地处果品产地中心地带,交通运输用水用电方便,原料就近供应,是理想的建设地点第二节 项目区概况一自然地理彬县位于陕西省咸阳市西北部,属渭北旱塬塬梁沟壑区,版图形似一正写的“人”字东连旬邑淳化,南依永寿麟游,西临长武灵台,北接甘肃正宁,为连接秦陇的咽喉要道,在咸阳市发展总体框架中处于“尾翼”位置,地理位置比较特殊,区位优势相对明显泾河自西而东斜贯其中,境内流长104公里,将全县分为南北两塬一道川全县总面积1183平方公里,辖8镇8乡,292个行政村全县平均海拔1108米,平均气温9.7,昼夜温差11.7,年均降水量579毫米,无霜期180天,属典型的大陆性暖温带半干旱气候二行政区划彬县辖8个镇8个乡:城关镇北极镇新民镇龙高镇小章镇永乐镇义门镇水口镇香庙乡炭店乡西坡乡车家庄乡韩家乡底店乡太峪乡新堡子乡三农村经济2008年,粮食产量稳中有增,单产达到296公