国外顶级户外鞋服品牌专业商品企划HI-TEC OUTDDOOR Apparel Global Presentation.ppt

tiffany yerby global apparel & development manager my background: royal robbins, inc. design & merchandising manager responsible for creating and developing a collection of outdoor and travel clothing for a global market. other positions held at royal robbins over the 7 years i was employed: senior designer designer product developer assistant merchandiser,introduction,objectives to launch a globally relevant collection of apparel for spring/summer 2008 that is innovative, unique and designed to be well merchandised. creating a signature to integrate footwear and apparel which will positively impact global brand identity. to offer an opportunity to grow the brand and market share.,category strategy,whats the plan? overview,how do we get there for autumn/winter 2007 we have cooperated with hi-tec mid europe and chosen the best elements of their collection to launch an interim apparel offering. cooperating with a world-class, leading agent in hong kong to obtain high quality suppliers that will give us the best product for the best price.,positioning for s/s 2008,competitors in the mix: regatta columbia tnf craghoppers aigle,positioning for s/s 2008,price positioning best = v-lite pure better = v-lite active good = essentials our reason for being through innovative design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer.,overview,autumn/winter 2007 global apparel collection,mens ski 2 jackets 1 fleece 1 pant,womens ski 2 jackets 1 fleece 1 pant,mens outdoor & casual 3jackets 1 fleece 3 pants 2 base layer knit tops,womens outdoor & casual 3 jackets 1 fleece 2 pants 2 base layer knit tops,ski accessory 1 knit hat,outdoor accessories 2 caps,breakout 2 aw07 product workbook brentwood october/november 2007,subsidiary/distributor name: _,global apparel collection aw 07,005 - coal/ warm grey/ lime,102 - coral red/ core black/ v-lite white,002 - core black/ core gold/ v-lite white,100 - sport red/ coal/ v-lite white,dorian ski,200 navy/ coal/ v-lite white,maat ski,003 - warm grey/ core black/ v-lite white,purson outdoor/ski,005 - coal,200 -navy,100 - sport red,bamba ski,005 - coal,002 - core black,003 - warm grey,100% nylon dobby, 5000/ 5000, taped seam thermolite insulation lining 100%polyester/ 100%nylon,100% nylon, 3000/ 3000, taped seam thermolite insulation lining 100% polyester/ 100% nylon,100% polyester, 165g,100% nylon, 3000/ 3000, taped seam, 100% nylon cordura thermolite insulation lining - 100% polyester/ 100% nylon,wp zippers at chest & sleeve pockets detachable & adjustable hood collar adjustment armpit ventilation inside zip secure pockets garage zipper protector, inner flap ear phone loops detachable powder skirt inner sleeve cuff,wp zippers at hand & sleeve pockets detachable & adjustable hood collar adjustment armpit ventilation inside zip secure pockets garage zipper protector, inner flap ear phone loops detachable powder skirt inner sleeve cuff,wp zippers at hand pockets and ventilation area detachable suspenders with bib adjustable waist tabs,subsidiary/distributor name: _,global apparel collection aw 07,lady laka ski,200 navy/ v-lite white/ lime,100 - sport red/ coal/ v-lite white,003 - warm grey/ v-lite white/ lime,lady arsia ski,005 coal/ dark jade/ v-lite white,102 - coral red/ coal/ v-lite white,005 - coal,lady muta ski,005 - coal,700 - jade,001 - v-lite white,701 - dark jade/ jade/ v-lite white,lady lix outdoor/ski,100 - sport red,001 - v-lite white,100% nylon dobby, 5000/ 5000, taped seam thermolite insulation lining - 100% polyester, 100% nylon,100% nylon, 3000/ 3000, taped seam thermolite insulation lining - 100% polyester, 100% nylon,100% polyester, 165g,100% nylon, 3000/ 3000, taped seam, 100% nylon cordura thermolite insulation lining - 100% polyester, 100% nylon,wp zippers at hand & sleeve pockets detachable & adjustable hood collar adjustment armpit ventilation inside zip secure pockets garage zipper protector inner flap ear phone loops detachable powder skirt inner sleeve cuff,wp zippers at hand pockets and ventilation area detachable suspenders adjustable waist tabs,003 wmgrey/v-lite orange/v-lite white,subsidiary/distributor name: _,global apparel collection aw 07,100 - sport red,005 coal/ sport red,004 khaki/ hay,200 -navy,erebus outdoor,005 - coal,nixi outdoor,200 navy/ hay,julian outdoor,005 - coal/ grey green,102 - coral red/ coal,003 - warm grey/ core gold,004 - khaki/ hay,200 - navy/ hay,100 - sport red/ warm grey,100% nylon rip-stop, 15000/10000, taped seam lining 100% polyester, 100% nylon,100% nylon dobby, 5000/ 5000, taped seam lining 100% polyester, 100% nylon,100% nylon, 3000/ 3000, taped seam lining 100% polyester, 100% nylon,100% polyester, 275g,wp zippers at hand pokcets adjustable hood armpit ventilation inside zip secure pockets garage zipper protector inner flap with rain gutter ear phone loops,wp zippers at hand pokcets detachable & adjustable hood armpit ventilation inside zip secure pockets garage zipper protector, inner flap ear phone loops,adjustable hood stores in collar armpit ventilation inside zip secure pockets garage zipper protector inner flap ear phone loops,zip secure hand warmer pocket,montes outdoor,subsidiary/distributor name: _,global apparel collection aw 07,ramon outdoor,005 - coal,002 - core black,003 - warm grey,peneus casual,500 - hay,004 - khaki,004 - khaki,002 - core black,100% nylon, 3000/ 3000, taped seam lining 100% polyester, 100% nylon,100% cotton canvas,100% cotton canvas,wp zippers at hand pokcets inside leg ventilation adjustable waist tabs and back elastic,double knee,side elastic at waist,bellis casual,subsidiary/distributor name: _,global apparel collection aw 07,200 navy/ hay,004 khaki/ sport red,500 hay/ sport red,lady kaw outdoor,102 - coral red/ grey green,501 - core gold/ warm grey,lady viana outdoor,500 hay/ navy,004 khaki/ hay,lady balta outdoor,004 khaki/v-lite orange,100 - sport red/ hay,100% nylon dobby, 5000/ 5000, taped seam lining 100% polyester, 100% nylon,100% nylon, 3000/ 3000, taped seam lining 100% polyester, 100% nylon,100% polyester, 275g,wp zippers at hand pokcets detachable & adjustable hood collar adjustment armpit ventilation inside zip secure pockets inner flap garage zipper protector ear phone loops,adjustable hood stores in collar armpit ventilation inside zip secure pockets ear phone loops garage zipper protector,lady maia outdoor,007 - lt. sand,200 - navy,100 - sport red,100% nylon rip-stop, 15000/ 10000, taped seam lining 100% polyester, 100% nylon,wp zippers at hand pokcets adjustable hood armpit ventilation inside zip secure pockets garage zipper protector ear phone loops,zip secure hand warmer pockets,subsidiary/distributor name: _,global apparel collection aw 07,lady esula outdoor,002 - core black,003 - warm grey,100% nylon, 3000/ 3000, taped seam lining 100%polyester, 100%nylon,wp zippers at hand pockets inside leg ventilation knee articulation attached waist belt,102 - coral red,lady artemisia casual,500 - hay,004 - khaki,100% cotton canvas,knee articulation attached waist belt,subsidiary/distributor