某品牌女装2011年10月销售分析.doc

某品牌女装商场2011年10月份销售分析10月份品类分析 单位：元品类面积10月份销售数量10月份销售收入客单价9月份销售收入环比同期销售收入同比本年累计销售收入累计平效仕女143815381032352.00 568 873216.80 18.22%695171.00 48.50%8108761.20 5639 少淑11481637610321.00 357 585040.00 4.32%309475.00 97.21%4506402.50 3925 休闲6552322463348.00 176 409416.00 13.17%436850.00 6.07%3767274.50 5752 内衣219971146026.00 99 96131.00 51.90%110288.00 32.40%1183273.30 5403 童装19271493901.20 116 83057.50 13.06%95094.00 -1.25%851356.80 4434 饰品4428034529.00 102 28463.00 21.31%25536.50 35.21%434764.00 9881 合计369674622380477.20 278 2075324.30 14.70%1672414.50 42.34%18851832.30 5101 1、仕女类各品牌环比前三后三销售分析品牌面积10月销售数量10月销售收入客单价9月销售收入环比同期销售收入同比本年累计销售收入累计平效红人90 114128525.00 570 64998.00 97.74%65986.00 94.78%776403.00 8627 舒朗90 128126900.00 1054 134917.00 -5.94%89735.00 41.42%929138.00 10324 美藤 70 195113226.00 411 80105.00 41.35%62603.00 80.86%633635.00 9052 声雨竹98 10488290.00 771 80207.00 10.08%79229.00 11.44%942639.00 9619 圣可尼50 9683185.00 421 40397.00 105.92%/123582.00 2472 玖姿90 6573330.00 1369 88984.00 -17.59%83247.00 -11.91%915628.00 10174 菲依尼尼69 5150143.00 1266 64564.00 -22.34%18645.00 168.94%471305.90 6831 和泰107 7345079.00 491 35809.00 25.89%48358.00 -6.78%529933.00 4953 意彩35 11837304.00 229 27066.00 37.83%31530.00 18.31%265335.00 7581 敦奴90 3234472.00 1999 63981.00 -46.12%19828.00 73.86%316521.50 3517 梦舒雅50 8533463.00 230 19536.00 71.29%/52999.00 1060 非凡伊人35 8733405.00 233 20313.00 64.45%38952.00 -14.24%319594.00 9131 雅莹90 2030894.00 1046 20916.00 47.71%29163.00 5.94%302574.00 3362 雅意娜菲35 12626150.00 143 18015.80 45.15%8225.00 217.93%120628.80 3447 兽王73 2425542.00 774 18581.00 37.46%15318.00 66.75%192580.00 2638 米兰登35 8025261.00 250 20026.00 26.14%10052.00 151.30%176609.00 5046 陶玉梅40 5621461.00 229 12816.00 67.45%10189.00 110.63%203511.00 5088 片断35 4017291.00 566 22652.00 -23.67%/62882.00 1797 中信35 5112316.00 332 16930.00 -27.25%12013.00 2.52%131341.00 3753 依佈40 4111862.00 381 15626.00 -24.09%13521.00 -12.27%187554.00 4689 ET.SEINO35 87555.00 99 790.00 856.33%5878.00 28.53%52390.00 1497 缇丝丹70 94028.00 368 3315.00 21.51%5514.00 -26.95%41572.00 594 佳纷40 142670.00 99 1389.00 92.22%/55876.00 1397 玛菲/19752.00 /196925.00 /温莎蒂/11026.00 /64398.00 /文秋/1283.00 /7815.00 /42183.00 /典特/2275.00 /1024.00 /天意/6317.00 /合计1402 16171032352.00 540 873216.80 18.22%695171.00 48.50%8108761.20 5784 2、 少淑类各品牌环比前三后三销售分析品牌面积10月销售数量10月销售收入客单价9月份销售收入环比同期销售收入同比本年累计销售收入累计平效VERO MODA180362233371.00 526 190307.00 22.63%/470460.50 2614Vigour Grass120314150700.00 753 236430.00 -36.26%71335.00 111.26%861111.00 7176周末7427664403.00 141 38853.00 65.76%30156.00 113.57%594602.10 8035ES7029958783.00 161 48108.00 22.19%31770.00 85.03%612867.00 8755艾格10516835515.00 119 20023.00 77.37%13044.00 172.27%507407.00 4832艾莱依337725397.00 199 15303.00 65.96%-29023.00 -187.51%179251.00 5432缇蕾娜35188996.00 524 9423.00 -4.53%5970.00 50.69%72706.00 2077淑女屋80347277.00 176 5984.00 21.61%5005.00 45.39%125229.00 1565茜舞35176475.00 381 /6475.00 185城市丽人45136039.00 530 6891.00 -12.36%4083.00 47.91%80852.00 1797A/E65205548.00 199 3983.00 39.29%6285.00 -11.73%79647.40 1225白茶45103249.00 379 3792.00 -14.32%6721.00 -51.66%53911.00 1198独角戏4582509.00 314 2313.00 8.47%3108.00 -19.27%29973.00 666十八淑女坊48212059.00 173 3630.00 -43.28%9729.00 -78.84%132484.00 2760odbo/67249.00 /373470.00 /播/23114.00 /157626.00 /诺曼琦/46497.00 /50035.50 /卓仑/11227.00 /18456.00 /卡莎布兰卡/3205.00 /10421.00 /波司登/89418.00 /合计9801637610321.00 357 585040.00 4.32%309475.00 97.21%4506402.50 45983、休闲类各品牌环比前三后三销售分析品牌面积10月销售数量10月销售收入客单价9月份销售收入环比同期销售收入同比本年累计销售收入累计平效美特斯邦威100572108650.00 152 86925.00 24.99%79056.00 37.43%691946.00 6919 森马10049789870.00 203 100849.00 -10.89%115453.00 -22.16%815283.00 8153 摩高7118461804.00 239 44004.00 40.45%45659.00 35.36%494942.00 6971 真维斯7340061105.00 172 68777.00 -11.15%79057.00 -22.71%610361.00 8361 以纯10034958543.00 137 47779.00 22.53%39883.00 46.79%379488.00 3795 卡玛10016038663.00 175 27940.00 38.38%22530.00 71.61%278068.00 2781 旗牌王719935044.00 234 23210.00 50.99%32562.00 7.62%331218.00 4665 Disney40619669.00 163 9932.00 -2.65%22650.00 -57.31%165968.50 4149 合计655 2322463348.00 176 409416.00 13.17%436850.00 6.07%3767274.50 5752 3、 竞争店重复品牌对比分析品类品牌黄河店本月销售京开店本月销售对比大庆路本月销售对比百姓生活广场本月销售对比丹尼斯对比仕女类红人128525.00 /67364.00 90.79%/舒朗126900.00 74437.00 70.48%/ 美藤 113226.00 /声雨竹88290.00 209167.00 -57.79%/圣可尼83185.00 134494.00 -38.15%219444.00 -62.09%/玖姿73330.00 283944.20 -74.17%91049.00 -19.46%/敦奴34472.00 77492.00 -55.52%/梦舒雅33463.00 82557.00 -59.47%90494.00 -63.02%55000.00 -39.16%/片断17291.00 /10018.00 72.60%/佳纷2670.00 /14342.00 -81.38%/少淑类vero moda233371.00 569956.00 -59.05%278585.00 -16.23%/维格娜丝150700.00 125631.00 19.95%/周末64403.00 109030.00 -40.93%/ES58783.00 116577.00 -49.58%/艾格35515.00 71864.00 -50.58%/艾莱依25397.00 33338.00 -23.82%16089.00 57.85%/十八淑女坊2059.00 1541.00 33.61%/休闲类美特斯邦威108650.00 420777.00 -74.18%/256268.00 -57.60%/森马89870.00 270724.00 -66.80%/180000.00 -50.07%/摩高61804.00 241402.00 -74.40%/170000.00 -63.64%/真维斯61105.00 152110.00 -59.83%36515.00 67.34%65000.00 -5.99%/以纯58543.00 189142.00 -69.05%40363.00 45.04%86000.00 -31.93%/旗牌王35044.00 66909.00 -47.62%/内衣类爱慕65452.00 36729.00 78.20%/体会30665.00 /14799.00 107.21%35000.00 -12.39%/桑扶兰22777.00 9558.00 138.30%/安莉芳16242.00 2096